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Modified Atmospheric Packaging Market Share

ID: MRFR//1894-HCR | 140 Pages | Author: Tejas Chaudhary| December 2024

In the dynamic landscape of the modified atmospheric packaging (MAP) market, companies employ various strategies to establish their presence and secure a significant market share. Differentiation is a primary strategy where companies emphasize unique features or capabilities of their MAP solutions. This could involve offering innovative packaging materials, specialized equipment, or customized gas mixtures that extend the shelf life and freshness of packaged products. By positioning themselves as providers of distinctive and high-quality MAP solutions, companies can attract clients seeking effective packaging options for preserving the quality and safety of their products, thus gaining a competitive edge in the market.

Cost leadership is another critical strategy in the MAP market. Companies strive to offer cost-effective packaging solutions without compromising on quality or performance. Achieving cost leadership involves optimizing manufacturing processes, sourcing packaging materials efficiently, and leveraging economies of scale. By positioning themselves as providers of affordable MAP options, companies can appeal to cost-conscious clients, particularly in industries where profit margins are slim. However, it's essential to ensure that cost savings do not compromise the efficacy of the MAP system in maintaining product freshness and safety to maintain customer satisfaction and trust in the long run.

Niche positioning strategies are also prevalent in the MAP market. Companies often specialize in providing packaging solutions tailored to specific industries or applications. For example, a company may focus on MAP solutions for the fresh produce sector, offering packaging options that optimize gas composition and humidity levels to extend the shelf life of fruits and vegetables. Alternatively, a company might specialize in MAP for meat and poultry products, addressing requirements for oxygen barrier properties and microbial control. By positioning themselves as experts in a particular niche, companies can cater to the unique needs of customers in that segment, gaining a competitive advantage and a larger market share.

Distribution and channel strategies play a vital role in market share positioning within the MAP market. Companies must establish efficient distribution channels to reach customers effectively. This may involve collaborating with packaging distributors, wholesalers, or directly supplying MAP solutions to food manufacturers and retailers. Additionally, leveraging digital platforms and e-commerce channels can enhance accessibility and reach a global customer base. By optimizing distribution channels, companies can increase market share and competitiveness in the MAP market.

Branding and marketing efforts are essential components of market share positioning strategies in the MAP market. Companies must develop strong and recognizable brands that resonate with their target audience. This involves investing in branding initiatives that communicate the company's values, commitment to quality, and innovation in packaging technology. Marketing efforts should focus on showcasing the unique features and benefits of the company's MAP solutions, along with demonstrating how they address specific industry challenges and customer needs. By effectively branding and marketing their products, companies can differentiate themselves from competitors and gain a larger market share.

Customer experience and service are critical factors in market share positioning strategies within the MAP market. Providing excellent customer service, offering personalized solutions, and ensuring reliable post-sales support are essential for building strong relationships with clients. Companies must prioritize responsiveness, flexibility, and transparency to meet the diverse needs of customers and ensure their satisfaction. By positioning themselves as dependable partners who prioritize customer success, companies can enhance their reputation and gain a competitive edge in the MAP market.

Modified Atmospheric Packaging Market Highlights:

Modified Atmospheric Packaging Market Trends

Modified Atmospheric Packaging Market Analysis

Modified Atmospheric Packaging Market Share

Modified Atmospheric Packaging Companies

Modified Atmospheric Packaging Market Overview

Modified Atmospheric Packaging Market Size was valued at USD 18226.80 Million in 2023. The Modified Atmospheric Packaging industry is projected to grow from USD 18980.55 Million in 2024 to USD 28095.27 Million by 2032, exhibiting a compound annual growth rate (CAGR) of 5.0% during the forecast period (2024 - 2032). These are the types of packages that protect the product from surrounding elements. Various external factors can damage a product. Passive control and modifying features of the atmospheric packaging help the product to keep safe. The use of various films and high-end materials in the packaging helps to achieve this result.

Further, this type of packaging is beneficial to improving the overall shelf life of the products. It offers freshness and keeps the perishable products safer. It is the most convenient type of packaging that is suitable for customers. Also, adding more value to a product is possible through this high-end packaging. There is a growing demand for this type of packaging in many countries. Especially, diary market, meat, poultry, seafood and convenience markets are having rapid adoption rate.

Furthermore, the key players in the market are the rising quality parameters of this packaging. The performance of the market players is a major factor in market growth. Also, governmental regulation makes it a requirement to offer hygiene packages for commercial products. All this sums up the growth and supply of this market. All these are a factor that will contribute to an immense market growth rate.

Modified Atmospheric Packaging Market Overview

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Segmentation: Global Modified Atmospheric Packaging Market

Modified Atmospheric Packaging

Global modified atmospheric packaging market has been segmented based on material, gases, application, and region. On the basis of the material, the market has been segmented into the Polyvinyl Chloride (PVC), Ethylene Vinyl Alcohol, Polyethylene Terephthalate (PET), Polypropylene (PP) and Polyethylene (PE). Ethylene Vinyl alcohol had accounted for the largest share in the material segment of the global modified atmospheric packaging market. Ethylene vinyl alcohol material offers excellent gas barrier properties while retaining good processability. EVOH keeps oxygen out and retains nitrogen and carbon dioxide used in the modified atmosphere packaging (MAP). This material also has a very high resistance to oils and preserves taste and aroma. These are some of the factors that leads EVOH in the modified atmosphere packaging market. Polyethylene is also the most common plastic material used in day to day life. Polyethylene is accepted as safe for contact with foods by FDA and health safety agencies around the world. This material is expected to contribute significantly during the forecast period.

On the basis of applications, the global modified atmospheric packaging market is segmented into dairy products, bakery & confectionery, convenience food, fruits & vegetables, and others. Bakery & confectionery accounts for the largest share of application segment in the global modified atmospheric packaging market. Bakery products contain a large number of bread-based products. To increase the shelf life, bread-based products required a high proportion of carbon dioxide in packaging solutions. Hence, this will increase the adoption of this technology during the estimated period.

On the basis of the gases, the market has been segmented into nitrogen, oxygen, carbon dioxide, and others. CO2 is the most important gas in the food packaging under modified atmospheres. Higher the concentration of CO2 longer the durability of the perishable food. Hence, carbon dioxide is expected to contribute significantly during the forecast period.

Modified atmosphere packaging (MAP) extend the shelf life of fresh food products. This technology replaces the atmospheric air inside a package with a protective gas mix. This gas helps to ensure that the product stay fresh as long as possible. The modified atmosphere allows fresh and minimally processed packed food products to maintain the visual, textural, and nutritional appeal.

Global modified atmospheric packaging market is highly competitive due to the presence of numerous large and small players in the market. For instance, in May 2015, Johnson Matthey has announced that it acquired the StePac Modified Atmosphere Packaging (MAP) business from DS Smith for around USD 25 million. (18 Million Pounds).

The global modified atmospheric packaging market is expected to grow at a CAGR of 5.3% during the forecast period.

Europe is accounted for the second largest share of the global modified atmospheric packaging market and is expected to contribute significantly to the market growth during the forecast period. Germany is one of the top meat producers in EU. It also leads the European market in the production and export of pork and taking the second place for beef with a production share of 15%. This has increased the need for proper packaging of meat, which drive the growth of the modified atmospheric packaging market.

Asia Pacific region is anticipated to grow at the highest CAGR during the forecast period due to the rapid growth in the packaging business in Asia Pacific region. Growing urban population and high disposable income further increase the demand for packaged food and beverages. These are some of the factors pouring the demand of the market in the Asia Pacific region. China, Japan, India, Australia, and Indonesia are the major contributor to Asia Pacific market. China accounts for the largest share of the regional market due to rapid growth in the urbanization and industrial development.

Recent Development

September 2021

StePac Ltd is bringing innovation and new launches to the market. The top product end of this company is expanding. Due to this new and fresh atmospheric packages will rise. New solutions will foster an exceptional product portfolio. Further, recyclable and easy-peel packages will add value to the global market.

November 2021

The surface is a start u firm in Israel that is announcing the expansion of its edible coating package. This will increase the shelf life of products such as fresh fruits and more. The new developments of this company are a function for many markets. Especially tomato, fruit and mango harvesters find it more useful.

Modified Atmospheric Packaging Companies

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