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The modified atmospheric packaging (MAP) market is a dynamic and rapidly evolving sector driven by various factors that influence both supply and demand. MAP involves the modification of the composition of the atmosphere inside a package to extend the shelf life of perishable products by inhibiting microbial growth, oxidation, and enzymatic reactions. Market dynamics in the MAP market are shaped by several key factors.
Firstly, changing consumer preferences and lifestyle trends drive market dynamics in the MAP market. With increasing demand for fresh, convenient, and minimally processed food products, consumers are seeking packaging solutions that maintain the freshness, quality, and nutritional value of perishable foods. MAP technology offers a solution by creating an optimal atmosphere inside the package to slow down the deterioration of food products, thereby meeting consumer demand for longer shelf life and improved food safety.
Secondly, regulatory requirements and food safety standards significantly impact market dynamics in the MAP market. Regulatory bodies such as the U.S. Food and Drug Administration (FDA) and the European Food Safety Authority (EFSA) impose stringent guidelines regarding the use of MAP technology in food packaging. Compliance with these regulations is essential for manufacturers to ensure product safety, regulatory compliance, and consumer trust, thereby driving market dynamics in the MAP market.
Moreover, technological advancements and innovations in MAP technology drive market dynamics in the MAP market. Manufacturers are continuously exploring new materials, equipment, and packaging formats to improve the performance, efficiency, and sustainability of MAP systems. Innovations such as advanced gas flushing systems, barrier films, and intelligent sensors enable precise control over the composition of the modified atmosphere, thereby enhancing the effectiveness of MAP technology in preserving food quality and extending shelf life.
Furthermore, competitive landscape and market consolidation are important factors shaping market dynamics in the MAP market. The market is characterized by the presence of numerous players ranging from packaging manufacturers to food processors and retailers. Intense competition among manufacturers drives innovation, quality improvement, and cost optimization in MAP systems and packaging solutions. Market consolidation through mergers, acquisitions, and partnerships also influences market dynamics by reshaping competitive dynamics, market share, and pricing strategies in the MAP market.
Additionally, supply chain considerations impact market dynamics in the MAP market. The MAP industry relies on a complex supply chain involving raw material suppliers, packaging manufacturers, food processors, distributors, and retailers. Factors such as raw material availability, pricing, transportation costs, and lead times impact supply chain efficiency and pricing dynamics in the MAP market. Additionally, disruptions in the supply chain due to factors like natural disasters, geopolitical tensions, or global pandemics can affect market dynamics and lead to supply shortages or price fluctuations.
Modified Atmospheric Packaging Market Highlights:
Modified Atmospheric Packaging Market Overview
Modified Atmospheric Packaging Market Size was valued at USD 18226.80 Million in 2023. The Modified Atmospheric Packaging industry is projected to grow from USD 18980.55 Million in 2024 to USD 28095.27 Million by 2032, exhibiting a compound annual growth rate (CAGR) of 5.0% during the forecast period (2024 - 2032). These are the types of packages that protect the product from surrounding elements. Various external factors can damage a product. Passive control and modifying features of the atmospheric packaging help the product to keep safe. The use of various films and high-end materials in the packaging helps to achieve this result.
Further, this type of packaging is beneficial to improving the overall shelf life of the products. It offers freshness and keeps the perishable products safer. It is the most convenient type of packaging that is suitable for customers. Also, adding more value to a product is possible through this high-end packaging. There is a growing demand for this type of packaging in many countries. Especially, diary market, meat, poultry, seafood and convenience markets are having rapid adoption rate.
Furthermore, the key players in the market are the rising quality parameters of this packaging. The performance of the market players is a major factor in market growth. Also, governmental regulation makes it a requirement to offer hygiene packages for commercial products. All this sums up the growth and supply of this market. All these are a factor that will contribute to an immense market growth rate.
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Segmentation: Global Modified Atmospheric Packaging Market
Global modified atmospheric packaging market has been segmented based on material, gases, application, and region. On the basis of the material, the market has been segmented into the Polyvinyl Chloride (PVC), Ethylene Vinyl Alcohol, Polyethylene Terephthalate (PET), Polypropylene (PP) and Polyethylene (PE). Ethylene Vinyl alcohol had accounted for the largest share in the material segment of the global modified atmospheric packaging market. Ethylene vinyl alcohol material offers excellent gas barrier properties while retaining good processability. EVOH keeps oxygen out and retains nitrogen and carbon dioxide used in the modified atmosphere packaging (MAP). This material also has a very high resistance to oils and preserves taste and aroma. These are some of the factors that leads EVOH in the modified atmosphere packaging market. Polyethylene is also the most common plastic material used in day to day life. Polyethylene is accepted as safe for contact with foods by FDA and health safety agencies around the world. This material is expected to contribute significantly during the forecast period.
On the basis of applications, the global modified atmospheric packaging market is segmented into dairy products, bakery & confectionery, convenience food, fruits & vegetables, and others. Bakery & confectionery accounts for the largest share of application segment in the global modified atmospheric packaging market. Bakery products contain a large number of bread-based products. To increase the shelf life, bread-based products required a high proportion of carbon dioxide in packaging solutions. Hence, this will increase the adoption of this technology during the estimated period.
On the basis of the gases, the market has been segmented into nitrogen, oxygen, carbon dioxide, and others. CO2 is the most important gas in the food packaging under modified atmospheres. Higher the concentration of CO2 longer the durability of the perishable food. Hence, carbon dioxide is expected to contribute significantly during the forecast period.
Modified atmosphere packaging (MAP) extend the shelf life of fresh food products. This technology replaces the atmospheric air inside a package with a protective gas mix. This gas helps to ensure that the product stay fresh as long as possible. The modified atmosphere allows fresh and minimally processed packed food products to maintain the visual, textural, and nutritional appeal.
Global modified atmospheric packaging market is highly competitive due to the presence of numerous large and small players in the market. For instance, in May 2015, Johnson Matthey has announced that it acquired the StePac Modified Atmosphere Packaging (MAP) business from DS Smith for around USD 25 million. (18 Million Pounds).
The global modified atmospheric packaging market is expected to grow at a CAGR of 5.3% during the forecast period.
Europe is accounted for the second largest share of the global modified atmospheric packaging market and is expected to contribute significantly to the market growth during the forecast period. Germany is one of the top meat producers in EU. It also leads the European market in the production and export of pork and taking the second place for beef with a production share of 15%. This has increased the need for proper packaging of meat, which drive the growth of the modified atmospheric packaging market.
Asia Pacific region is anticipated to grow at the highest CAGR during the forecast period due to the rapid growth in the packaging business in Asia Pacific region. Growing urban population and high disposable income further increase the demand for packaged food and beverages. These are some of the factors pouring the demand of the market in the Asia Pacific region. China, Japan, India, Australia, and Indonesia are the major contributor to Asia Pacific market. China accounts for the largest share of the regional market due to rapid growth in the urbanization and industrial development.
Recent Development
September 2021
StePac Ltd is bringing innovation and new launches to the market. The top product end of this company is expanding. Due to this new and fresh atmospheric packages will rise. New solutions will foster an exceptional product portfolio. Further, recyclable and easy-peel packages will add value to the global market.
November 2021
The surface is a start u firm in Israel that is announcing the expansion of its edible coating package. This will increase the shelf life of products such as fresh fruits and more. The new developments of this company are a function for many markets. Especially tomato, fruit and mango harvesters find it more useful.
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