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Mobile Ticketing Market Share

ID: MRFR//1937-HCR | 100 Pages | Author: Ankit Gupta| November 2024

The Mobile Ticketing Market is expected to witness significant growth during the forecast period on account of the increasing use of smartphones, which offer convenience when purchasing tickets. One good approach used by these firms is partnering with transportation agencies or event planners. By cooperating with leading players within this field, businesses offering these services can reach many customers, thereby increasing their visibility. A case in point would be an alliance between a leading music festival and the city's major transport Company. This would help one service provider capture a bigger portion of the market share, for instance. Not only do these alliances bring about exposure, but they also foster confidence and trust that drives acceptance for this mode.
On the other hand, another important positioning strategy would be seamless and user-friendly mobile ticketing. Customers value convenience and simplicity in today's fast-paced world. Mobile ticketing providers can obtain a competitive edge by offering intuitive and easy-to-use ticketing applications with mobile payments, QR code scanning, and personalized ticket recommendations, among others. Additionally, customization and personalization may very well come out as effective strategies for market share positioning in the mobile ticketing market. When it comes to buying tickets, customers have different preferences and requirements. In this regard, Mobile ticketing providers should pay attention to individual customer needs by offering personalized recommendations, tailored promotions, and targeted offers based on customer preferences, which creates a differentiated value proposition. By understanding individual customer needs or focusing on them, providers can build customer loyalty and gain more market share.
Pricing strategies are also crucial in terms of market share positioning apart from the customization mentioned above. Mobile ticketing providers can adopt different pricing models such as pay-per-use, subscription-based, or bundled packages, to capture various market segments. Additionally, investing in marketing and promotional activities is key to achieving market share positioning within the mobile ticketing market. They need to create awareness about their services as well as differentiate themselves from other similar service providers within the industry. Finally, continuous innovation and technological advancement play a vital role in driving the market share position of players forward in the mobile ticketing industry. In this case, we can distinguish real-time updates, contactless payment via smartphones popularised by Apple Pay, integration of digital wallet into smartphone operating system (Apple Wallet/Google Pay), and 3rd party scanning apps available for any smart device.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2018- 2022
Forecast Period 2023-2032
Growth Rate 17.7% (2023-2032)

Mobile Ticketing Market Overview


The Mobile Ticketing Market is projected to grow from USD 2.62 billion in 2024 to USD 8.23 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 15.36% during the forecast period (2024 - 2032). Additionally, the market size for mobile ticketing  was valued at USD 2.23 billion in 2023.


Growing demand for Smartphones and innovative portable devices and reducing paperwork are the key market drivers contributing to market growth and expansion.


Figure 1: Mobile Ticketing Market Size, 2023-2032 (USD Billion)


 Mobile Ticketing Market Overview 2024


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Mobile Ticketing Market Trends


The growing need for Smartphones and innovative portable devices is driving the market growth.


The rising need for Smartphones and innovative portable devices drives market CAGR for mobile ticketing. Smartphones and smart mobile phones are the primary drivers driving interest in the Mobile Ticketing Market. Mobile ticketing makes it easy to purchase transportation tickets (such as trains, buses, and airplanes) and tickets for fun for game zones, films, theatres, and comedy acts online. The ticket for the event can be printed on our mobile devices with a few taps, which saves paper. This market has grown in popularity because of its low production costs, ease of use, lower distribution costs, and enhanced consumer convenience. Because of reduced paperwork, the Mobile Ticketing company has grown due to digitalization, digitization, fast ticket scheduling, online payment, and interactive interfaces. The primary advantages of using the mobile ticketing platform are instant access to data and QR reservations, less human error, and so on.


Additionally, mobile ticketing apps employ online transactions through the user's associated bank. This enables customers to transact without getting money from a financial institution or ATM. This payment method is quickly gaining popularity and is backed by governments from many nations in their efforts to promote paperless economies. As a result, throughout the projection period, the marketing of ticketing applications is likely to create significant revenue prospects for ticket vendors. Sports and event organizers can use mobile ticketing applications to increase ticket sales income to enable easy and smart ticket buying. These organizers might give customers profitable ticket booking deals where they can purchase tickets anywhere. Furthermore, it minimizes booking time, paperwork, and human mistakes and improves accessibility. As a result, the use of mobile ticketing applications is projected to generate significant development prospects shortly.


The outbreak of the COVID-19 pandemic brought the globe to a halt. The IT industry is expected to have a varied impact due to the virus's widespread breakout and propagation worldwide. Mobile ticketing is projected to favorably influence different sectors such as travel, hotel reservations, and so on throughout 2021-2022. A mobile ticket is more popular now that contact-free options are available, as printed ticketing was hazardous during the outbreak.


For instance, by the World Health Organization, around 2.2 billion individuals worldwide suffer from distant or near vision issues. Surprisingly, over half of these people had a preventable illness, but others still had to deal with it. According to the survey, adults will likely suffer from visual deterioration or partial or total blindness due to cataracts and refractive mistakes. The numbers above have increased the demand for mobility aids, which can assist visually and physically impaired people move around without much trouble or support. Thus, it is anticipated that demand for Mobile Ticketing will increase throughout the projected timeframe due to the rising need for Smartphones and innovative portable devices. Thus, driving the Mobile Ticketing market revenue.


Mobile Ticketing Market Segment Insights


Mobile Ticketing Type Insights


The Mobile Ticketing market segmentation, based on type, includes SMS Ticketing and Mobile Applications. The mobile applications segment dominated the market, accounting for 52% of market revenue (USD 0.99 Billion) in 2022. Mobile ticketing applications are simple to set up and utilize on mobile devices, improving the ticket-purchasing service.


Mobile Ticketing Technology Insights


The Mobile Ticketing market segmentation, based on technology, includes OCR, 2D Bar Code, and NFC. The OCR category generated the highest market revenue of about 42% (USD 0.8 billion) in 2022. Inspectors may use OCR to scan tickets and even print tickets and quick response codes on their phones. These technologies are becoming more interoperable with the many ways to pay customers’ desires.


Mobile Ticketing Application Insights


The Mobile Ticketing market segmentation, based on application, includes travel Tickets, Entertainment Tickets. The travel tickets segment dominated the market, accounting for 35% of market revenue (USD 78.48 Billion) in 2022. Mobile ticketing allows travelers to move from one location to another in a smooth manner and to integrate many modes of transport and services into one purchase using a mobile device or phone. The increased usage of mobile apps for purchasing train, bus, and subway tickets on one device can be contributed to the expansion. Furthermore, new payment methods, such as electronic wallets, are fueling development.


Figure 2: Mobile Ticketing Market, by Application, 2022 & 2032 (USD Billion)


Mobile Ticketing Market, by Application, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Mobile Ticketing Regional Insights


By region, the research provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Mobile Ticketing market area will dominate this market during the projected timeframe, owing to huge developments and simple access to future Technology, together with the world's greatest GDP, which has a beneficial influence on the market environment and will boost the market growth in the North American region.


Further, the major countries studied in the market report are the US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: Mobile Ticketing Market Share by Region 2022 (USD Billion)


Mobile Ticketing Market Share by Region 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe region’s Mobile Ticketing market accounts for the second-highest market share, bolstered by expanding cloud computing and growing uses of sophisticated transport solutions throughout cities. Further, the German Mobile Ticketing market holds the largest market share, and the UK Mobile Ticketing market is expected to grow and expand significantly in the European region during the projected timeframe.


The Asia-Pacific Mobile Ticketing Marketis expected to grow quickly during the projected timeframe. This is due to expandinggovernment measures to upgrade highway and transportation infrastructure and digitization and technical advancements, which characterize the expanding market environment. Moreover, China’s Mobile Ticketing market dominates the market share, and the Indian Mobile Ticketing market is expected to expand and grow steadily in the Asia-Pacific region during the projected timeframe.


Mobile Ticketing Key Market Players & Competitive Insights


Leading market players invested heavily in research and Development (R&D) to scale up their manufacturing units and develop technologically advanced solutions, which will help the Mobile Ticketing market grow worldwide. Market participants are also undertaking various organic or inorganic strategic approaches to strengthen and expand their footprint, with significant market developments including new product portfolios, contractual deals, mergers and acquisitions, capital expenditure, higher investments, and strategic alliances with other organizations. Businesses are also coming up with marketing strategies such as digital marketing, social media influencing, and content marketing to increase their scope of profit earnings. The Mobile Ticketing industry must offer cost-effective and sustainable options to survive in a highly fragmented and dynamic market climate.


Manufacturing locally to minimize operational expenses and offer aftermarket services to customers is one of the critical business strategies organizations use in the Mobile Ticketing industry to benefit customers and capture untapped market share and revenue. The Mobile Ticketing industry has recently offered significant advantages to the Information technology industry. Moreover, more industry participants are utilizing and adopting cutting-edge Technology has grown substantially. Major players in the Mobile Ticketing market include Masabi (UK), CGI Group (Canada), Scheidt & Bachmann (Germany), Softjourn (US), Xminnov (China), Smart Card IT Solutions (India), Zendesk (US), Coast to Coast Tickets (US), Alliance Tickets (US), Helpshift (US), Proxama (UK), Airbag (France), RazorGator (US), and Ace Ticket WorldWide (US) are attempting to expand market share and demand by investing in R&D operations to produce sustainable and affordable solutions.


Conduent Seamless Transportation is a universal solution for purchases of safe, ticketless transportation and mobile services. It offers travelers and transit providers a new degree of mobility. Conduent Seamless Transit System was introduced in October 2017 as an application for mobile payments that ensures the safety of suppliers and customers. This method aided public transportation operators in booking transport passes online.


Cubic transportation is a prominent provider of financial and data systems and associated services for intelligent transportation-related applications. Cubic provides incorporated transport and traffic management solutions, allowing travelers to determine the smartest and simplest method to get around and pay for their trips and enabling transportation departments and organizations to control interest across the whole transit system in real-time. Cubic transportation created a multimodal approach, Cubic Next Bus, in 2017, allowing transport organizations, individuals, vendors, managers, and regulators to order tickets quickly. It relied on the TMaaS cloud-based computing architecture, which merged machine learning with AI to provide administrators and clients with an engaging mobile experience.


Key Companies in the Mobile Ticketing market include




  • Masabi (UK)




  • Smart Card IT Solutions (India)




  • Scheidt & Bachmann (Germany)




  • Xminnov (China)




  • Zendesk (US) 




  • Softjourn (US)




  • Coast to Coast Tickets (US)




  • Alliance Tickets (US)




  • Helpshift (US)




  • CGI Group (Canada)




  • Proxima (UK)




  • Airbag (France)




  • RazorGator (US)




  • Ace Ticket WorldWide (US)




Mobile Ticketing Industry Developments


October 2017: Conduent Seamless Transit System was introduced in October 2017 as an application for mobile payments that ensures the safety of suppliers and customers. This method aided public transportation operators in booking transport passes online.


July 2017: Cubic Transportation created a multimodal system, Cubic Next Bus, in 2017, allowing transport organizations, individuals, vendors, managers, and regulators to order tickets quickly. It relied on the TMaaS cloud-based computing architecture, which merged machine learning with AI to provide administrators and clients with an engaging mobile experience.


2017: Rambus also introduces smartphone ticketing for train operators in Scotland, benefiting service providers and passengers. It was a one-stop shop that allowed clients to avoid the lines and instantly order tickets.


Mobile Ticketing Market Segmentation


Mobile Ticketing Type Outlook




  • SMS Ticketing




  • Mobile Applications




Mobile Ticketing Technology Outlook




  • OCR




  • 2D Bar Code




  • NFC




Mobile Ticketing Application Outlook




  • Travel Tickets




  • Entertainment Tickets




Mobile Ticketing Regional Outlook




  • North America






  • US




  • Canada






  • Europe






  • Germany




  • France




  • UK




  • Italy




  • Spain




  • Rest of Europe






  • Asia-Pacific




    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World




    • Middle East




    • Africa




    • Latin America





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