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Several factors are responsible for shaping the dynamics of this sector, which result in profound changes throughout the growth of the entire M-Ticket business ecosystem. Determined growth is mainly driven by several factors influencing M-Ticket Market dynamics. Recent trends suggest that COVID-19 has significantly increased the adoption of mobile ticketing as a safer and contactless alternative. To minimize physical contact and reduce the risk of virus transmission, organizations and venues have embraced mobile ticketing solutions. This trend is expected to continue even beyond the pandemic as consumers have become accustomed to the convenience and safety of mobile ticketing.
Further still, another dynamic that influences the market dynamics of M-Ticket is growing consumer expectations for personalized and improved customer experience. Mobile ticketing provides organizations with opportunities to make personalized ticket recommendations, targeted promotions, or loyalty programs for customers based on their preferences or behavior. The integration of mobile ticketing with other technologies, such as Near Field Communication (NFC) and QR code scanning, has further propelled its market growth. When a user taps their smartphone on a compatible reader programmed using NFC technology, it validates seamlessly without being scanned manually by an attendant. Scanning specific QR codes displayed on users' mobile devices allows quick verification of tickets through scanners. These technologies provide a secure and efficient ticketing process, enhancing the overall customer experience.
Such market dynamics are further influenced by the rise of smart transportation infrastructures in urban areas. Because of this, governments and transport authorities are increasingly adopting multiple smart ticketing solutions to increase efficiency within their public transport systems. Moreover, the mobile ticketing market is propelled by the rising trend of e-ticketing for events and entertainment. These platforms enable event organizers to sell tickets directly to consumers with no intermediaries and lessened ticket fees. Furthermore, the direct-to-consumer approach has helped organizers have greater control over the pricing, distribution, and marketing of tickets, thereby enabling them to become more profitable.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Segment Outlook | Type, Technology, Application, and Region |
Mobile Ticketing Market Highlights:
Mobile Ticketing Market Overview
The Mobile Ticketing Market is projected to grow from USD 2.62 billion in 2024 to USD 8.23 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 15.36% during the forecast period (2024 - 2032). Additionally, the market size for mobile ticketing was valued at USD 2.23 billion in 2023.
Growing demand for Smartphones and innovative portable devices and reducing paperwork are the key market drivers contributing to market growth and expansion.
Figure 1:Â Mobile Ticketing Market Size, 2023-2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Mobile Ticketing Market Trends
The growing need for Smartphones and innovative portable devices is driving the market growth.
The rising need for Smartphones and innovative portable devices drives market CAGR for mobile ticketing. Smartphones and smart mobile phones are the primary drivers driving interest in the Mobile Ticketing Market. Mobile ticketing makes it easy to purchase transportation tickets (such as trains, buses, and airplanes) and tickets for fun for game zones, films, theatres, and comedy acts online. The ticket for the event can be printed on our mobile devices with a few taps, which saves paper. This market has grown in popularity because of its low production costs, ease of use, lower distribution costs, and enhanced consumer convenience. Because of reduced paperwork, the Mobile Ticketing company has grown due to digitalization, digitization, fast ticket scheduling, online payment, and interactive interfaces. The primary advantages of using the mobile ticketing platform are instant access to data and QR reservations, less human error, and so on.
Additionally, mobile ticketing apps employ online transactions through the user's associated bank. This enables customers to transact without getting money from a financial institution or ATM. This payment method is quickly gaining popularity and is backed by governments from many nations in their efforts to promote paperless economies. As a result, throughout the projection period, the marketing of ticketing applications is likely to create significant revenue prospects for ticket vendors. Sports and event organizers can use mobile ticketing applications to increase ticket sales income to enable easy and smart ticket buying. These organizers might give customers profitable ticket booking deals where they can purchase tickets anywhere. Furthermore, it minimizes booking time, paperwork, and human mistakes and improves accessibility. As a result, the use of mobile ticketing applications is projected to generate significant development prospects shortly.
The outbreak of the COVID-19 pandemic brought the globe to a halt. The IT industry is expected to have a varied impact due to the virus's widespread breakout and propagation worldwide. Mobile ticketing is projected to favorably influence different sectors such as travel, hotel reservations, and so on throughout 2021-2022. A mobile ticket is more popular now that contact-free options are available, as printed ticketing was hazardous during the outbreak.
For instance, by the World Health Organization, around 2.2 billion individuals worldwide suffer from distant or near vision issues. Surprisingly, over half of these people had a preventable illness, but others still had to deal with it. According to the survey, adults will likely suffer from visual deterioration or partial or total blindness due to cataracts and refractive mistakes. The numbers above have increased the demand for mobility aids, which can assist visually and physically impaired people move around without much trouble or support. Thus, it is anticipated that demand for Mobile Ticketing will increase throughout the projected timeframe due to the rising need for Smartphones and innovative portable devices. Thus, driving the Mobile Ticketing market revenue.
Mobile Ticketing Market Segment Insights
Mobile Ticketing Type Insights
The Mobile Ticketing market segmentation, based on type, includes SMS Ticketing and Mobile Applications. The mobile applications segment dominated the market, accounting for 52% of market revenue (USD 0.99 Billion) in 2022. Mobile ticketing applications are simple to set up and utilize on mobile devices, improving the ticket-purchasing service.
Mobile Ticketing Technology Insights
The Mobile Ticketing market segmentation, based on technology, includes OCR, 2D Bar Code, and NFC. The OCR category generated the highest market revenue of about 42% (USD 0.8 billion) in 2022. Inspectors may use OCR to scan tickets and even print tickets and quick response codes on their phones. These technologies are becoming more interoperable with the many ways to pay customers’ desires.
Mobile Ticketing Application Insights
The Mobile Ticketing market segmentation, based on application, includes travel Tickets, Entertainment Tickets. The travel tickets segment dominated the market, accounting for 35% of market revenue (USD 78.48 Billion) in 2022. Mobile ticketing allows travelers to move from one location to another in a smooth manner and to integrate many modes of transport and services into one purchase using a mobile device or phone. The increased usage of mobile apps for purchasing train, bus, and subway tickets on one device can be contributed to the expansion. Furthermore, new payment methods, such as electronic wallets, are fueling development.
Figure 2: Mobile Ticketing Market, by Application, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Mobile Ticketing Regional Insights
By region, the research provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Mobile Ticketing market area will dominate this market during the projected timeframe, owing to huge developments and simple access to future Technology, together with the world's greatest GDP, which has a beneficial influence on the market environment and will boost the market growth in the North American region.
Further, the major countries studied in the market report are the US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: Mobile Ticketing Market Share by Region 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe region’s Mobile Ticketing market accounts for the second-highest market share, bolstered by expanding cloud computing and growing uses of sophisticated transport solutions throughout cities. Further, the German Mobile Ticketing market holds the largest market share, and the UK Mobile Ticketing market is expected to grow and expand significantly in the European region during the projected timeframe.
The Asia-Pacific Mobile Ticketing Marketis expected to grow quickly during the projected timeframe. This is due to expandinggovernment measures to upgrade highway and transportation infrastructure and digitization and technical advancements, which characterize the expanding market environment. Moreover, China’s Mobile Ticketing market dominates the market share, and the Indian Mobile Ticketing market is expected to expand and grow steadily in the Asia-Pacific region during the projected timeframe.
Mobile Ticketing Key Market Players & Competitive Insights
Leading market players invested heavily in research and Development (R&D) to scale up their manufacturing units and develop technologically advanced solutions, which will help the Mobile Ticketing market grow worldwide. Market participants are also undertaking various organic or inorganic strategic approaches to strengthen and expand their footprint, with significant market developments including new product portfolios, contractual deals, mergers and acquisitions, capital expenditure, higher investments, and strategic alliances with other organizations. Businesses are also coming up with marketing strategies such as digital marketing, social media influencing, and content marketing to increase their scope of profit earnings. The Mobile Ticketing industry must offer cost-effective and sustainable options to survive in a highly fragmented and dynamic market climate.
Manufacturing locally to minimize operational expenses and offer aftermarket services to customers is one of the critical business strategies organizations use in the Mobile Ticketing industry to benefit customers and capture untapped market share and revenue. The Mobile Ticketing industry has recently offered significant advantages to the Information technology industry. Moreover, more industry participants are utilizing and adopting cutting-edge Technology has grown substantially. Major players in the Mobile Ticketing market include Masabi (UK), CGI Group (Canada), Scheidt & Bachmann (Germany), Softjourn (US), Xminnov (China), Smart Card IT Solutions (India), Zendesk (US), Coast to Coast Tickets (US), Alliance Tickets (US), Helpshift (US), Proxama (UK), Airbag (France), RazorGator (US), and Ace Ticket WorldWide (US) are attempting to expand market share and demand by investing in R&D operations to produce sustainable and affordable solutions.
Conduent Seamless Transportation is a universal solution for purchases of safe, ticketless transportation and mobile services. It offers travelers and transit providers a new degree of mobility. Conduent Seamless Transit System was introduced in October 2017 as an application for mobile payments that ensures the safety of suppliers and customers. This method aided public transportation operators in booking transport passes online.
Cubic transportation is a prominent provider of financial and data systems and associated services for intelligent transportation-related applications. Cubic provides incorporated transport and traffic management solutions, allowing travelers to determine the smartest and simplest method to get around and pay for their trips and enabling transportation departments and organizations to control interest across the whole transit system in real-time. Cubic transportation created a multimodal approach, Cubic Next Bus, in 2017, allowing transport organizations, individuals, vendors, managers, and regulators to order tickets quickly. It relied on the TMaaS cloud-based computing architecture, which merged machine learning with AI to provide administrators and clients with an engaging mobile experience.
Key Companies in the Mobile Ticketing market include
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Masabi (UK)
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Smart Card IT Solutions (India)
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Scheidt & Bachmann (Germany)
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Xminnov (China)
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Zendesk (US)Â
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Softjourn (US)
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Coast to Coast Tickets (US)
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Alliance Tickets (US)
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Helpshift (US)
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CGI Group (Canada)
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Proxima (UK)
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Airbag (France)
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RazorGator (US)
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Ace Ticket WorldWide (US)
Mobile Ticketing Industry Developments
October 2017: Conduent Seamless Transit System was introduced in October 2017 as an application for mobile payments that ensures the safety of suppliers and customers. This method aided public transportation operators in booking transport passes online.
July 2017: Cubic Transportation created a multimodal system, Cubic Next Bus, in 2017, allowing transport organizations, individuals, vendors, managers, and regulators to order tickets quickly. It relied on the TMaaSÂ cloud-based computing architecture, which merged machine learning with AI to provide administrators and clients with an engaging mobile experience.
2017: Rambus also introduces smartphone ticketing for train operators in Scotland, benefiting service providers and passengers. It was a one-stop shop that allowed clients to avoid the lines and instantly order tickets.
Mobile Ticketing Market Segmentation
Mobile Ticketing Type Outlook
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SMS Ticketing
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Mobile Applications
Mobile Ticketing Technology Outlook
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OCR
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2D Bar Code
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NFC
Mobile Ticketing Application Outlook
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Travel Tickets
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Entertainment Tickets
Mobile Ticketing Regional Outlook
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North America
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US
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Canada
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Europe
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Germany
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France
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UK
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Italy
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Spain
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Rest of Europe
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Asia-Pacific
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China
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Japan
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India
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Australia
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South Korea
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Australia
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Rest of Asia-Pacific
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Rest of the World
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Middle East
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Africa
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Latin America
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