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The market elements of the Mobile Security Software market have been developing quickly in light of the heightening dangers to mobile gadgets. As the reception of cell phones and tablets keeps on taking off all around the world, the requirement for strong mobile security arrangements has become fundamental. This market is powered by the transformation of materials with increasing rate and sophistication of digital attacks on mobile devices being an important driver. The events of information breaches, data fraud and malware targeting mobile platforms have forced both people and organizations to pay attention to the issue of such security.
Among the driving forces that are contributing to elements of the market is an enhanced awareness among customers about loopholes associated with mobile devices. Noting the fact that cell phones and tablets store huge amounts of delicate information, from contacts to financial data has increased demand for comprehensive security solutions. As the clients become more informed about potential hazards, they seek out include-rich mobile security application that can protect their devices from thousands of online risks and dangers.
In addition, the proliferation of mobile applications has contributed to the growth of this market. Thus, clients have to cope with the task of ensuring their devices and data given that there are many applications available on various platforms. Mobile security software plays an important role in alleviating these concerns with features such as antivirus protection, application permission monitoring and secure browsing. With the increase in use of mobile applications for communication, banking and other sensitive transactions by clients; it becomes more evident that security measures are necessary.
In addition, the changing administrative environment is impacting on factors of mobile security software’s market. Legislatures and administrative bodies are realizing that they have to respond to mobile security issues of their governments Consistency requirements encourage companies to invest in modern mobile security solutions that follow legal frameworks and avoid penal consequences. As companies strive to comply with regulatory requirements, this administrative thrust serves as a catalyst for the mobile security software market.
With reference to the mechanical facade, continuous advancements in mobile devices are propelling those attributes and abilities of a mobile security software. The market is moving towards more complicated solutions such as biometric verification, secure lockers and AI based threat detection. The continuity in the growth of mobile technology warrants security mechanisms that are flexible and efficient enough to offer protection against emerging threats.
Another distinctive element of competition in the mobile security software market is rivalry among central actors. Laid out security sellers and new contestants the same are competing for market share by offering imaginative and exhaustive arrangements. This opposition is driving consistent improvement in the usefulness, execution, and client experience of mobile security software.
Mobile Security Software Market Highlights:
Mobile Security Software Market Overview
Market Research Future (MRFR) expects the Global Mobile Security Software Market size expected to reach from USD 2.189 Billion in 2022 to USD 7.894 billion by 2032, at a CAGR of 15.3% during forecast period 2022 to 2032. The global mobile security software market is expanding and is expected to offer significant opportunities in sectors like BFSI, government & defense, healthcare, and IT & telecom. Prominent drivers for this market are the increasing sophistication of cyber-attacks in mobile devices and the growing trend of bring your own device (BYOD) in different companies. The market is looking for opportunities with the emergence of mobile security as a service, as it is estimated to offer faster, easier and affordable solutions for companies to meet their IT requirements without having to develop their own infrastructure or invest in developing, maintaining, and creating these resources.
COVID-19 Impact on the Global Mobile Security Software Market
The COVID-19 pandemic prompted companies to closely examine business continuity plans and evaluate their remote work readiness. Working in remote areas creates a weak connection in the security ecosystem as workers choose to access the network through public Wi-Fi. In addition, the COVID-19 outbreak would require people to confine themselves at home for an extended period of time, thus influencing organizations to adopt security solutions for mobile endpoints.
Market Dynamics
Drivers
Growing instances of theft of confidential financial data
Due to the increasing instances of theft of confidential financial data, a majority of customers are adopting mobile payment security software for mobile devices. This will prevent fraudsters from obtaining credit and debit card details as the entire payment transaction needs authorization between the merchant's acquirer and issuing bank.
High adoption of m-commerce and mobile banking
The growing adoption of m-commerce and mobile banking is expected to increase the adoption of mobile payment security software. There is also a growing need to protect personal financial information among consumers, which promotes the growth of the industry.
Market Segmentation
Global Mobile Security Software Industry has been segmented on the basis of Type.
Based on the type, the global mobile security software market has been segmented into mobile data security, mobile identity management, mobile security as a service, mobile device security, email spam blocking, and mobile virtual private networks.
Regional Analysis
North America to dominate the global market
North America captured the highest market share of 34.64% in 2018, with market size of USD 4.935.7 million. North America was set to be the largest market in 2019, with a valuation of 34.64% for mobile security software during the assessment period. The rising number of mobile employees in the area and the growing trend of BYOD in businesses are the key drivers of demand for mobile security software solutions. In addition, the growing incidence of cyber-attacks has contributed to a range of security concerns, and thus companies are searching for robust solutions to mitigate the rising number of cyber threats.
Europe to follow North America
The countries in Western Europe are recording a proliferation of mobile workforce. Countries like Italy, Germany, the Netherlands, and France are presenting workforce transformation. In such countries, the flexible workplace policy is attaining attraction, which, in turn, is boosting the growth of the overall industry for mobile software security.
Competitive Landscape
Market players are engaged in a range of strategic initiatives, such as collaboration, alliances, acquisitions, and geographic expansion, to boost their business development and market position.
Key Players
The key players in the global mobile security software market are:
- Apple Inc. (US)
- Intel Security (US)
- Kaspersky Lab (Russia)
- Symantec Corporation (US)
- VMware Inc. (US)
- Microsoft Corporation (US)
- F-Secure Corporation (Finland)
- Citrix Systems Inc. (US)
- AVG Technologies (Czech Republic)
- Sophos Group PLC (UK)
Recent Developments
In March 2019, McAfee expanded its partnership with Microsoft and offered the McAfee MVISION Cloud for Microsoft Teams. The solution enables Microsoft's Team (chat-based workspace) capabilities by enabling IT teams to implement contextual access control seamlessly, data loss prevention (DLP) policies and collaboration controls, address threats from insiders and compromised accounts, audit all user activities, and protect corporate data.
In April 2019, Wandera, a market leader in mobile security, announced integrations within Microsoft's Enterprise Mobility + Security suite to provide advanced mobile threat defense to businesses. The solution allows Microsoft customers to take advantage from Wandera's multi-level protection for users, endpoints, and corporate applications.
In November 2018, Symantec absorbed Appthority, a mobile application security analysis provider. With this, Symantec will now offer its customers the vital ability to analyze mobile applications for both malicious and dangerous activities, such as vulnerabilities, risk of sensitive data loss, and privacy-invasive actions.
In October 2018, F-Secure collaborated with Actiontec Electronics. Actiontec Electronics Platform—Optim—has been integrated with F-Secure and offers enhanced connected home protection and parental controls to safeguard from malicious web sites, hacking, spyware, phishing, and vulnerable IoT devices, and other cybersecurity threats.
In February 2018, Cisco, Apple, Aon, and Allianz together unveiled a new cyber risk management solution for businesses. The solution consists of Aon's cyber resilience assessment services, Cisco and Apple's technology, and Allianz's enhanced cyber insurance options.
Report Overview
This research report estimates revenue growth at global, regional, and national levels and offers insight into new updates in each sub-sector from 2014 to 2024. For this report, MRFR divided the global mobile security software market report by type and region.
Segmentation Table
By Type
- Mobile data security
- Mobile identity management
- Mobile device security
- Mobile security as a service
- Email spam blocking
- Mobile virtual private networks
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