The mobile application testing services market is experiencing a significant boost, with one of its primary catalysts being the rising ownership of smartphones globally. The proliferation of mobile technology is reshaping the digital landscape, and as of April 2019, the Global System for Mobile Communications Association (GSMA) estimated a staggering 5 billion mobile phone users worldwide. This exponential growth in mobile phone users indicates the widespread integration of smartphones into daily life, and the continuous innovation in this space is making smartphones more accessible than ever.
The continuous introduction of innovative features and functionalities in smartphones has not only enhanced their affordability but has also fueled their adoption on a remarkable scale. Smartphones are now equipped to handle a myriad of applications, enabling users to engage in activities such as video streaming, mobile gaming, and video conferencing. This has not only transformed user experiences but has also opened up diverse business models across various industry verticals. The rising trend of bring your own device (BYOD) among enterprises is another contributing factor to the increased demand for smartphones and, consequently, mobile applications. The BYOD culture encourages employees to use their personal devices for work-related activities, leading to a surge in the adoption of smartphones and the applications they support. This trend is particularly pronounced in the commercial sector, where smartphones have become essential tools for productivity and communication.
As the ownership of smartphones continues to rise, there is a parallel increase in the number of application downloads and the average time users spend on applications. Mobile applications have become integral to daily life, offering convenience, accessibility, and enhanced usability. Notably, mobile-based gaming platforms, video streaming services, and e-commerce websites have witnessed a surge in popularity, driving the widespread use of mobile applications. The demand for mobile application testing services is intricately linked to the availability of a vast number of mobile applications and the imperative to deliver an enhanced user experience. Testing services play a critical role in ensuring the seamless functioning of applications across diverse devices, operating systems, and network conditions. With users expecting a flawless experience from the applications they use, the need for rigorous testing has become paramount. In conclusion, the increasing ownership of smartphones is a pivotal driver for the growth of the mobile application testing services market. As smartphones become more ubiquitous and integral to daily life, the demand for diverse and sophisticated mobile applications will continue to rise. Mobile application testing services are poised to play a crucial role in maintaining the quality and performance of these applications, ensuring a positive and seamless experience for users in the dynamic and ever-expanding mobile landscape.
Report Attribute/Metric | Details |
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Market Opportunities | The rising need for automated testing tools to speed up testing process in countries such as South-Korea, Indonesia, and Malaysia is also expected to boost the market growth in Asia-Pacific. |
Mobile Application Testing Services Market is expected to reach from USD 6.215 billion in 2022 to 18.765 billion by 2032, growing at a CAGR of 13.1% during the forecast period 2022 - 2032. Mobile application testing services refers to automated as well as manual testing techniques used to test mobile applications to enhance their performance, efficiency, and reliability; reduce time to market; and optimize the overall cost. These services include various types of testing processes such as functionality, usability, performance, compatibility, security, and compliance. Testing services help in detecting bugs or any other potential error in the application which might hamper its performance.The increasing ownership of smartphones and low operational costs and high quality associated with automated application testing are the primary factors driving the growth of the global mobile application testing services market. Based on the type, the Global Mobile Application Testing Services Market has been segmented into manual testing and automation testing. Mobile application testing allows enterprises to test their mobile applications for scalability, functionality, consistency, usability, and accessibility across multiple platforms on which the application runs. Manual testing requires human testers to perform testing of mobile applications. It gives a more accurate user interface (UI) testing of the application and automation allows the testing of a mobile application with limited human intervention.
Regional Insights
Global Mobile Application Testing Services Market, by Region, 2018 (%)
Source: - MRFR Analysis
The mobile application testing services market, by region, has been segmented into North America, Europe, Asia-Pacific, and the rest of the world. North America accounted for the largest market share of around 38% in 2018, with a market value of USD 1213.30 Million; the market is expected to register a CAGR of 19.1% during the forecast period. Asia-Pacific was the second-largest market in 2018, valued at USD 832 million; the market is projected to register the highest CAGR of 24.2%. However, the market in Europe was expected to register a CAGR of 18.3%. North America is expected to dominate the global mobile application testing services market in terms of market share during the forecast period as this region has been an early adopter of technology and has high technical expertise to develop various tools for testing mobile applications. Among the North American countries, the US accounts for the largest market share owing to the growing adoption of mobile applications and smartphones followed by Canada and Mexico.
Among the Asia-Pacific, currently China is dominating the market with a share of 40%, followed by Japan with a 28% market share. India is projected to register the highest CAGR of 27.1% during the forecast period in the mobile application testing services market due to the presence of a large number of mobile application testing service providers. Further, the rising need for automated testing tools to speed up testing process in countries such as South-Korea, Indonesia, and Malaysia is also expected to boost the market growth in Asia-Pacific.
Companies Covered
Latest Industry News
On Mar.28, 2023, AppsChopper, a leading software development company, launched its new Mobile App Testing as a Service (TaaS) platform, allowing users to outsource their software testing needs to experience professionals. Moreover, this service will help clients reduce the time and resources required to test their software while improving the overall quality of their products.
Clients can choose from various testing services, including functional, usability, performance, and more. AppsChopper will also work closely with clients to understand their testing needs and provide customized testing solutions to meet their unique requirements.
Market Segmentation
Report Overview
Rapid Growth in Health & Wellness Apps will Boost the Mobile Application Testing Services Market Growth
The global mobile application testing services market is likely to witness significant revenue growth in future years. The growing use of smartphones and various smart & connected devices will drive the market growth. According to Market Research Future (MRFR), the mobile application testing services market is estimated to reach USD 18.756 billion by 2032 growing at a 13.1% CAGR throughout the review period (2022-2032).
The increasing demand for comprehensive mobile apps for a number of purposes defines the growing market landscape. Moreover, the rising uses of various mobile apps and emerging regions create significant market opportunities. Increasing adoption in various businesses influences mobile application testing services market growth. Increasing investments made in developing new technologies support the growth of the market.
Furthermore, rising uses of portable devices such as tablets and multimedia phones would support the market growth over the next few years. The growing demand for cloud-based computing technologies for several applications is a major trend positively impacting the market rise. The growing advances and adoption of cloud-based technologies in personal devices increase the market share.
Many commercial businesses use mobile phones to improve productivity, safety, and mobility to help their employees to improve customer service while working remotely by staying in touch with customers and suppliers. This, as a result, increases the number of mobile phone users. Besides, the growing number of mobile device users creates the need for mobile applications to run the business efficiently.
June 2023: SmartBear introduced Swagger’s Open API Specification, OAS 3.1 supported open-source tooling. The OAS is widely used by development teams at organizations worldwide as a vendor-neutral, open description format for HTTP APIs. It has become one of the most popular open-source tools for API development among millions of developers, with rich support for the OAS, AsyncAPI, JSON Schema and much more.
June 2023: Cigniti Technologies and Ltd Broadcom are hosting ‘DevOps and Continuous Delivery;” these two companies have gotten together so that they can use Cigniti’s experience of over a decade in quality engineering and Broadcom’s well-fortified DevOps solutions to enable companies to achieve continuous testing, seamless integration and streamlined delivery pipelines so as to deliver high-quality software faster while maintaining reliability and customer satisfaction.
April 2023: Smartbear is increasing the scope of its cloud marketplace approach with the launch of SwaggerHub into AWS Marketplace, through which it will make available to customers a digital catalog containing thousands of software listings from independent software vendors (ISVs), thereby making it easy to find, test, buy and deploy programs running on the Amazon Web Services (AWS) platform. Customers may acquire SwaggerHub straight from AWS Marketplace or through AWS private offers that allow sellers/buyers to negotiate customized prices/terms of end-user licensing agreements (EULA) when buying software in AWS Marketplace.
January 2023: Cigniti Technologies Partners with LambdaTest, enabling global Companies’ digital assurance and digital transformation Journeys to be accelerated; on top of this collaboration, providing Cigniti access to LambdaTest's innovative HyperExecute platform, which provides secure, scalable insightful test orchestration across various customer phases in their DevOps(CI/CD) lifecycle. By means of this partnership, both Cigniti and LambdaTest provide their customers with smart test orchestration platforms that help clients run complex automation tests at dissimilar points such as the end-to-end level, with lightning speed, which allows faster time-to-market across industries/geographies.
Key questions addressed by the report
What was the historic market size (2018)?
Which segmentation (/ Type/ Industry) is driving the market?
What will be the growth rate by 2026?
Who are the key players in this market?
What are the strategies adopted by key players?
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