Mixer Grinder Market Research Report By Product Type (Jar Blenders, Hand Blenders, Wet Grinders, Food Processors, Electric Juicers), By Capacity (Below 500 Watts, 500 - 750 Watts, 750 - 1000 Watts, Above 1000 Watts), By Application (Household, Commercial), By Distribution Channel (Offline Stores, Online Stores), By Function (Blending, Grinding, Chopping, Juicing, Multi-function) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032

Global Mixer Grinder Market Overview

The Mixer Grinder Market Size was estimated at 1.71 (USD Billion) in 2022. The Mixer Grinder Industry is expected to grow from 1.84(USD Billion) in 2023 to 3.59 (USD Billion) by 2032. The Mixer Grinder Market CAGR (growth rate) is expected to be around 7.69% during the forecast period (2024 - 2032).

Key Mixer Grinder Market Trends Highlighted

The growing demand for convenience and efficiency in food preparation is a key driver in the mixer grinder market. Consumers are increasingly seeking appliances that can quickly and easily perform multiple tasks, such as grinding, blending, chopping, and pureeing. This has led to a surge in the popularity of mixer grinders, which offer versatility and convenience at an affordable price. Furthermore, the rising awareness of healthy eating and the trend toward home cooking are contributing to the market's growth.Key market opportunities lie in the expansion of e-commerce platforms, which provide wider accessibility and ease of purchasing for consumers. Additionally, technological advancements, such as the integration of smart features and innovative designs, are creating new avenues for growth in the mixer grinder market.Recent trends in the mixer grinder market include the emergence of compact and portable models catering to the space constraints of urban living. Moreover, the demand for high-performance, heavy-duty mixer grinders is on the rise among professionals and culinary enthusiasts. The growing consumer preference for aesthetic appliances is also driving the development of mixer grinders with sleek designs and stylish finishes.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Mixer Grinder Market Drivers

Rising Demand for Convenience Foods

A major driver of the Mixer Grinder Market is the growing popularity of convenience foods. With consumer preference shifting toward processed and ready-to-eat foods, there is a growing demand for convenience foods. Since mixer grinders are essential in the preparation of smoothies, juices, soups, sauces and a host of other convenience foods, their demand is increasing. In the foreseeable future, the increasing demand for convenient foods is bound to be a major driver of the growth in the mixer grinder market.According to Research and Markets, by 2025, the global convenience food market will have a value of USD 1.9 trillion, growing at a CAGR of 4.5% from 2024 to 2032. This growth in the market is a result of a number of factors. The number of working women is only but one factor. The interest in and use of online food delivery services is another factor. There is a growing demand for healthy food, which often includes delicious convenience foods. The demand for convenient foods is, therefore, a major driver of the growth of the Mixer Grinder Market.A global theme that is having an influence on the global market of mixer grinders is the increasing demand for convenient foods. With the majority of mixer grinders essential in the preparation of one convenience food or other, it is inevitable that their popularity will be increasing. Some of the convenience foods that require the use of mixer grinders for their preparation include smoothies, juices, soups, and sauces, among many others.

Increasing Health Consciousness

Another major driver of the Mixer Grinder Market is the increasing health consciousness among consumers. A significant portion of consumers nowadays prefer consuming fresh fruits and vegetables and paying greater attention to the healthiness of the consumed foods. With respect to this, mixer grinders are an efficient and convenient solution to prepare a variety of juices, which are beneficial to the human organism. For these reasons, the growth of the health consciousness among consumers is expected to keep promoting the expansion of the mixer grinder market in the future as well.In accordance with the study by the International Food Information Council, 72% of consumers are trying to eat healthier than they did a year ago, and 63% of consumers are interested in trying to incorporate more fruits and vegetables into their diets. The growth of health consciousness among consumers results in positive effects on the Mixer Grinder Market because mixer grinders are a convenient and efficient way to prepare healthy and wholesome beverages.As the demand for healthy foods and beverages is expected to continue rising, the demand for mixer grinders is anticipated to grow as well.

Growing Penetration of E-commerce

The growing penetration of e-commerce is also a major driver of the Mixer Grinder Market. Consumers are increasingly shopping online for a variety of products, including home appliances. The convenience and ease of shopping online are attracting more and more consumers to e-commerce platforms. The growing penetration of e-commerce is expected to continue to drive the growth of the mixer grinder market in the coming years. The growth of e-commerce is being driven by a number of factors, including the increasing popularity of smartphones and tablets, the rising number of internet users, and the growing convenience and ease of shopping online. The growing penetration of e-commerce is having a positive impact on the Mixer Grinder Market. Consumers can now easily purchase mixer grinders online from a variety of retailers. The convenience and ease of shopping online are expected to continue to drive the growth of the mixer grinder market in the coming years.

Mixer Grinder Market Segment Insights

Mixer Grinder Market Product Type Insights 

The Mixer Grinder Market segmentation by product type is composed of a highly heterogeneous landscape, each segment addressing specific consumer needs and ranging in its revenue share. The primary product type categories include Jar Blenders, Hand Blenders, Wet Grinders, Food Processors, and Electric Juicers. Jar Blenders maintain a strong hold on the Mixer Grinder Market revenue thanks to their versatility and multitasking capabilities. Blenders are highly useful in the kitchen as they can blend, mix, chop, and puree ingredients and perform a wide variety of other tasks, which has kept their demand high.Hand Blenders are gaining popularity due to their portable design and the ease with which they can be used. Food Processors that offer a range of functions such as chopping, slicing, and kneading into one appliance have gained significant popularity due to their size and ability to be them for large quantities of ingredients. Wet Grinders, a traditional Indian kitchen appliance used for grinding wet ingredients such as lentils, spices, and batters for idlis and dosas, have a finer grind than other blender types. Electric Juicers have emerged as a popular product segment of the Mixer Grinder Market, as with the health foods trend, consumers and vendors are increasingly looking for ways to extract juices at a faster rate and in larger quantities.The Mixer Grinder Market segmentation by product type offers a wide range of options, each of which aims to meet consumers’ specific needs and preferences. The growing popularity of healthy eating habits and changes in lifestyles due to rising disposable income levels have been driving the growth of the sector.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Mixer Grinder Market Capacity Insights  

The Capacity segment is a crucial aspect of the Mixer Grinder Market, influencing market growth and industry dynamics. In 2023, the 'Below 500 Watts' capacity segment accounted for a significant share of the Mixer Grinder Market revenue, primarily due to its affordability and suitability for basic household needs. However, the '500 - 750 Watts' and '750 - 1000 Watts' capacity segments are projected to witness substantial growth in the coming years. These segments cater to consumers seeking higher power and functionality for efficient grinding and blending tasks.The 'Above 1000 Watts' capacity segment, though representing a smaller market share, is gaining traction among professional chefs and commercial establishments due to its exceptional power and durability. Overall, the Mixer Grinder Market segmentation based on Capacity provides valuable insights into consumer preferences, industry trends, and market growth opportunities.

Mixer Grinder Market Application Insights  

The application segment of the Mixer Grinder Market holds immense importance, accounting for a significant portion of the overall market revenue. Household and Commercial segments dominate this market, each catering to distinct consumer needs and preferences. The Household segment is projected to maintain its dominance throughout the forecast period, driven by the rising demand for convenience and ease of cooking at home. In 2023, the Household segment is estimated to surpass USD 1.2 billion in revenue, with a steady growth trajectory expected in the coming years.The Commercial segment, on the other hand, is anticipated to witness a notable surge in demand from restaurants, hotels, and food processing industries, contributing to its market growth.

Mixer Grinder Market Distribution Channel Insights  

The Mixer Grinder Market is segmented based on distribution channels into offline stores and online stores. Offline stores such as supermarkets, hypermarkets, and specialty stores have traditionally dominated the mixer grinder market. However, the rise of e-commerce has led to a significant increase in the sales of mixer grinders through online stores. In 2023, offline stores accounted for around 65% of the Mixer Grinder Market revenue, while online stores accounted for the remaining 35%. The growth of the online segment is expected to continue in the coming years, driven by factors such as convenience, wider product selection, and competitive pricing.By 2032, online stores are projected to account for over 45% of the Mixer Grinder Market revenue.

Mixer Grinder Market Function Insights   

The Function segment in the Mixer Grinder Market is diverse, comprising various functionalities that cater to different user needs. Blending, Grinding, Chopping, Juicing, and Multi-function are the key functions offered by mixer grinders. Among these, Grinding holds the largest market share, driven by its versatility in preparing diverse ingredients for various cuisines. The Blending function follows closely, owing to its convenience in creating smoothies, shakes, and purees. Chopping, with its ability to mince and dice ingredients, is gaining traction in the market.Juicing, while a niche segment, is growing due to the increasing demand for fresh and healthy juices. Multi-function mixer grinders, which combine multiple functions into a single appliance, are witnessing significant growth as they offer convenience and space-saving solutions.

Mixer Grinder Market Regional Insights  

The Mixer Grinder Market is segmented by region into North America, Europe, APAC, South America, and MEA. North America held the largest market share in 2023 and is expected to continue its dominance throughout the forecast period. The dominance of the mixer grinders market in North America can be attributed to rising disposable incomes, increasing consumer awareness, and growing demand for kitchen appliances. Europe is expected to witness steady growth in the mixer grinder market due to rising demand for premium and luxury kitchen appliances.The APAC region is expected to exhibit significant growth in the mixer grinder market owing to increasing urbanization, rising disposable incomes, and changing lifestyles. The South American market is expected to grow at a moderate pace, driven by expanding retail channels and increasing demand for kitchen appliances in emerging economies. The MEA region is expected to witness a stable growth rate in the mixer grinder market due to increasing urbanization and rising disposable incomes.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Mixer Grinder Market Key Players And Competitive Insights

The major players in the Mixer Grinder Market industry are no exception to this trend, focusing primarily on innovation to increase the efficiency and functionality of their products; leading Mixer Grinder Market providers are investing immensely in research and development. The industry is characterized by cut-throat competition, and companies are leaving no stone unturned to increase their market share through aggressive marketing and collaboration with the best in the business. In addition, the Mixer Grinder Market is likely to be shaped by merger and acquisition activity in the future as companies look to diversify their product offering and increase their global footprint with strategic buyouts.The manufacturer of the mixer grinder, Preethi Kitchen Appliances, is a fine example of market dominance that is created on the basis of quality products and innovative offerings. Preethi Kitchen Appliances offers an impressive array of mixer grinders, catering to every need of the consumer. The company’s focus on customer satisfaction has translated into a loyal customer following, ensuring premium placement in the market. Most integral to the success of the manufacturer is its focus on product development, thereby allowing the company to provide innovative offerings such as the patented Wave Motion Technology, an innovation that increases food processing capability. The combination of a strong brand with a well-developed retailer and distributor network leaves Preethi Kitchen Appliances in an enviable market position.Sujata Appliances, on the other hand, offers a niche offering in the commercial Mixer Grinder Market. Sujata, in its meter grinder, focused on creating a chromite finished and high performance and durability mixer grinder, capable of taking on the demanding requirements of a commercial kitchen, unlike its more domestic rivals. Being primarily customer-focused, many commercial kitchens prefer the durability and long life of the Sujata commercial mixer grinder. The manufacturer also benefits from long-term contracts with some of the leading hotel chains and restaurant groups in the restaurant business, further increasing its market presence.

Key Companies in the Mixer Grinder Market Include

• Boss Kitchen Appliances


• Wonderchef


• Sujata Electricals


• Butterfly


• Prestige


• Panasonic


• Kenwood


• Havells India


• Preeti Kitchen Appliances


• Black+Decker


• Bajaj Electricals


• Philips


• Morphy Richards


• Maharaja Whiteline Industries


• Borosil

Mixer Grinder Market Industry Developments

The Mixer Grinder Market is poised to witness steady growth over the forecast period, driven by increasing demand for convenience and time-saving kitchen appliances. The market is expected to reach a valuation of USD 3.59 billion by 2032, expanding at a CAGR of 7.69% from 2024 to 2032.Recent market developments include the launch of innovative products with advanced features, such as variable speed control, multiple grinding modes, and safety mechanisms. Additionally, the growing popularity of online retail channels has expanded market reach and convenience for consumers. Key industry players are focusing on product differentiation and strategic partnerships to gain a competitive edge. The adoption of smart home technologies is also expected to influence market growth with the integration of mixer grinders into smart kitchen ecosystems.

Mixer Grinder Market Segmentation Insights

• Mixer Grinder Market Product Type Outlook
  
  
  
  • Jar Blenders
  
  
  • Hand Blenders
  
  
  • Wet Grinders
  
  
  • Food Processors
  
  
  • Electric Juicers 
  
  
  
  

• Mixer Grinder Market Capacity Outlook
  
  
  
  • Below 500 Watts
  
  
  • 500 - 750 Watts
  
  
  • 750 - 1000 Watts
  
  
  • Above 1000 Watts
  
  
  
  

• Mixer Grinder Market Application Outlook
  
  
  
  • Household
  
  
  • Commercial
  
  
  
  

• Mixer Grinder Market Distribution Channel Outlook
  
  
  
  • Offline Stores
  
  
  • Online Stores
  
  
  
  

• Mixer Grinder Market Function Outlook
  
  
  
  • Blending
  
  
  • Grinding
  
  
  • Chopping
  
  
  • Juicing
  
  
  • Multi-function
  
  
  
  

• 
  

  Mixer Grinder Market Regional Outlook

  
  
  
  
  • North America
  
  
  • Europe
  
  
  • South America
  
  
  • Asia Pacific
  
  
  • Middle East and Africa