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Micro Irrigation Systems Market Share

ID: MRFR//1417-HCR | 110 Pages | Author: Harshita Gorade| November 2024

Micro Irrigation System Market, share positioning strategies are integral for companies aiming to establish a strong foothold and thrive in the industry. One pivotal strategy employed by companies is technological leadership. Innovations in micro irrigation systems, including advanced emitter technologies, precision irrigation management tools, and smart irrigation solutions, allow companies to differentiate themselves. By offering cutting-edge products, companies can position themselves as industry leaders, attracting customers seeking the latest and most efficient irrigation technologies, thus securing a significant market share.

Another crucial strategy in market share positioning within the Micro Irrigation System Market is product diversification. Companies recognize the diverse needs of farmers in different regions and crops. By developing a comprehensive portfolio that includes a range of micro irrigation systems tailored for various crops, soil types, and climate conditions, companies can cater to a broader customer base. This strategy allows them to capture market share by providing solutions that align with the specific requirements of different agricultural practices around the world.

Geographical expansion is a key market share positioning strategy in the Micro Irrigation System Market. Companies that strategically expand their presence into new markets and regions can tap into previously untapped opportunities. Micro irrigation systems are applicable in diverse climates and farming scenarios, making global expansion a viable strategy to capture a larger market share. Adapting products to suit regional variations and forming partnerships with local distributors enhance the effectiveness of this strategy.

Cost leadership is a significant market share positioning strategy, particularly in markets where economic considerations heavily influence purchasing decisions. Offering cost-effective micro irrigation solutions without compromising on quality enables companies to appeal to a broader segment of farmers, including small and medium-sized enterprises. This strategy addresses the affordability factor, allowing companies to secure market share among price-sensitive customer segments.

Strategic collaborations and partnerships contribute to market share positioning in the Micro Irrigation System Market. By teaming up with agricultural organizations, research institutions, or governmental bodies, companies can gain access to valuable insights, research, and support networks. Collaborations foster innovation and help companies stay at the forefront of technological advancements, positioning them as leaders in the market and attracting customers seeking reliable and cutting-edge solutions.

Brand positioning plays a crucial role in market share strategies within the Micro Irrigation System Market. Building a strong and reputable brand image enhances customer trust and loyalty. Companies that establish themselves as reliable providers of high-quality, durable, and efficient micro irrigation systems can command a larger market share. Brand recognition, coupled with effective marketing strategies, positions companies as preferred choices among farmers seeking trustworthy irrigation solutions.

Customization and adaptability are essential market share positioning strategies in the Micro Irrigation System Market. Companies that offer customizable solutions, allowing farmers to tailor micro irrigation systems to their specific needs, gain a competitive edge. The ability to adapt to different crop types, field sizes, and water availability scenarios positions companies as flexible partners for farmers, contributing to a larger market share.

Government relations and compliance with regulatory standards are strategic market share positioning considerations. Adhering to local regulations, obtaining certifications, and aligning with government initiatives for sustainable agriculture enhance a company's reputation. Government support, subsidies, or incentives for adopting micro irrigation systems further contribute to market share by creating a favorable environment for farmers to invest in these technologies.

Responsive customer service and after-sales support are integral market share positioning strategies. Providing farmers with expert advice, training, and ongoing assistance fosters strong relationships. Companies that prioritize customer satisfaction differentiate themselves in the market and secure repeat business. Positive customer experiences contribute to word-of-mouth referrals, ultimately influencing market share by building trust and credibility among farmers.

In conclusion, market share positioning strategies in the Micro Irrigation System Market encompass a multifaceted approach, including technological leadership, product diversification, geographical expansion, cost leadership, collaborations, brand positioning, customization, government relations, and responsive customer service. Successful companies employ a combination of these strategies to carve out a distinct identity in the market, cater to diverse customer needs, and secure a significant share in the competitive and evolving Micro Irrigation System Market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 4.89% (2024-2032)

Micro Irrigation System Market Overview


The micro irrigation system market size was valued at USD 665.42 million in 2023. The micro irrigation system industry is projected to grow from USD 698.78 million in 2024 to USD 1024.15 million by 2032, exhibiting a compound annual growth rate (CAGR) of 4.89% during the forecast period (2024 - 2032).Growth in greenhouse vegetable production, increasing use of artificial intelligence in micro irrigation system, and higher yield requirements are the key market drivers enhancing the micro irrigation system market growth.


    Micro Irrigation System Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Micro Irrigation System Market Trends



  • The increase in greenhouse cultivation to boost the market growth


A major alternative to overcoming yield issues is cultivating flowers and vegetables in greenhouses. ‘Increasingly, farmers are turning to greenhouses as they provide year-round production. It is commonly found for greenhouses in the country to be equipped with micro irrigation systems. A drip irrigation system is the most common micro irrigation system in greenhouses.


Further, over the past few years, greenhouse revenues have also increased. For instance, according to Statistics Canada, by 2021, greenhouse sales, nursery sales, field cut flowers, and sod sales had increased 7.5% to USD 4.7 billion. In addition to growth in greenhouse revenue, the micro irrigation systems market is also experiencing growth in sales.


Additionally, most greenhouses are used to grow leafy vegetables, capsicums, flowers, and tomatoes. Greenhouses and micro irrigation systems are being subsidized by the country's central and state governments. The Indian government, for instance, aims to irrigate 100 lakh hectares under micro-irrigation within five years in the 2021 budget. A similar number of farmers benefited from drip and sprinkler irrigations in 2019-20. As a result, state governments are increasingly intervening in the micro irrigation systems through subsidies and investing in technology to make their products more efficient and effective; this is expected to result in further micro irrigation systems market growth.


However, governments across agro-dominant countries of Asia are encouraging farmers to use irrigation techniques that use less water to produce crops sustainably is another factor driving the growth of the micro irrigation system market revenue.


Micro Irrigation System Market Segment Insights


Micro Irrigation System Type Insights


The micro irrigation system market segmentation, based on type, includes drip irrigation and sprinkler irrigation. The drip irrigation system segment held the majority share in 2021, contributing to around ~60% of the micro irrigation system market revenue. Moreover, drip irrigation is growing in popularity among field crop producers due to its precise application, making it an increasingly popular producers. Additionally, the market for drip irrigation is supported by an increase in the price of field crops, a reduction in water usage, and the adoption of sustainable irrigation methods. In addition, the rise of the population raises the demand for food, increasing drip irrigation sales. Ultimately boost the demand for the micro irrigation systems in the market.


August 2022 The Colorado government has declared a severe drought due to the Colorado River south basin water crisis. In response to the adverse effects of the drought on the Colorado River, Colorado's agricultural minister, Kyrsten Sinema, announced a USD 4 billion compensation. Reforming the river's dams, developing its infrastructure, and utilizing water efficiently through drip irrigation are among the tasks that will be undertaken with these funds. For plants to grow properly, drip irrigation provides them with proper water and nutrition.


February 2021 Among Rother Farming's new products are micro irrigation systems known as the N-Drip. Adaptable irrigation systems are designed to save approximately 25% water without requiring as much capital as lateral irrigation systems.


Micro Irrigation System Crop Type Insights


The micro irrigation system market segmentation, based on crop type, includes plantation crops, field crops, landscape, and others. The plantation crop segment dominated the micro irrigation systems market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. Many horticulture crops, such as fruits and vegetables, require a specific environment to grow properly, which is why this type of irrigation is ideal for them. demand for cash and high-value crops is driving the growth of micro irrigation systems market. Additionally, the micro irrigation systems market's growth is accelerated by the suitability of drip irrigation systems for producing a variety of orchard crops, including tomatoes, bananas, beetroots, and others.


August 2021 In collaboration with The Consulate General of Israel to South India, Jain Irrigation Systems, United Planters' Association of Southern India (UPASI), and NaanDanJain Irrigation launched a Smart IoT Irrigation Project in Tea Plantations in Ooty, Tamil Nadu. Israeli scientists have developed Smart IoT Irrigation, a cutting-edge technique that judiciously uses water and helps farmers achieve higher crop yields with less water usage. This advancement has further broadened the growth opportunity for the micro irrigation system industry.


Figure 2: Micro Irrigation System Market, by Crop Type, 2021 & 2030 (USD Million)Micro Irrigation System Market, by Crop Type, 2021 & 2030 (USD Million)Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Additionally, the field crops segment is poised to grow during the forecast period due to increased efforts by market players to develop low-cost and budget-friendly systems.


Micro Irrigation System Regional Insights


By region, the study provides micro irrigation systems market insights into North America, Europe, Asia-Pacific and the Rest of the World. Asia Pacific micro irrigation system market, which accounted for USD 282.82 million in 2021, is expected to exhibit a significant CAGR during the study period. Owing to factors such as the adoption of micro irrigation systems by rural farmers and the growing demand for organic products. Further, A high adoption of advanced irrigation systems such as drip and sprinkler irrigation is occurring as the region shifts its focus toward developing new irrigation systems.


Further, the major countries studied in the micro irrigation systems market report are: The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: MICRO IRRIGATION SYSTEM MARKET SHARE BY REGION 2021 (%)MICRO IRRIGATION SYSTEM MARKET SHARE BY REGION 2021 (%)Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Middle-East and African micro irrigation system market accounts for the second-largest market share. Due to urbanization and well-maintained drainage systems, market demand is increasing in this region. Further, the government's increased investment in improving the living standard contributes to the economy's growth. Further, the South African micro irrigation system market held the largest market share in the Rest of the world region


The North American micro irrigation system market is expected to grow at the fastest CAGR from 2022 to 2030. A growing awareness of advanced precision farming techniques in countries such as the U.S. and Mexico and their widespread adoption among farmers are spurring the growth of this market. Moreover, the U.S. micro irrigation system market held the largest market share, and the Canadian micro irrigation system market was the fastest-growing market in the North American region.


For instance, Toro announced in March 2020 that it would acquire Venture Products, Inc (US), a leading innovator in turf and landscape management equipment. The acquisition will help Toro expand its US product portfolio.


Micro Irrigation System Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the micro irrigation system market grow even more. Market participants are also taking various strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Micro irrigation system competitors must offer cost-effective items to expand and survive in an increasingly competitive and rising micro irrigation systems market environment.


One of the primary business strategies manufacturers adopt in the micro irrigation system industry to benefit clients and expand the market sector is manufacturing locally to reduce operating costs. In recent years, the micro irrigation system industry has provided better yields with some of the most significant benefits. The micro irrigation system markets major player such as Netafim Limited (Israel), The Toro Company (US), Metro Irrigation (India), Lindsay Corporation (US), and others are working on expanding the market demand by investing in research and development activities.


Netafim Limited (Israel) The Company provides irrigation equipment and water technologies for agriculture, landscape, and mining, including irrigation drips, sprinklers, valves, and flexible pipes. Customers around the world benefit from Netafim's services. In March 2020, A collaboration between Netafim Limited and FluroSat (Australia), a leader in remote sensing and analytics, was announced to integrate FluroSat's data into NetBeat, the company's cloud-based platform for automated irrigation and fertigation. This way, Netafim Limited's customers could get irrigation recommendations tailored to their specific sites.


Also, Lindsay Corporation (US) manufactures and sells irrigation equipment used to irrigate crops, including center pivots and lateral moves. A part of the Company's business is outsourcing manufacturing and production services to original equipment manufacturers in the United States. In July 2020, in announcing the acquisition of Net Irrigate, LLC (US), Lindsay Corporation acquired a company providing remote monitoring solutions to irrigation customers through the Internet of Things. By acquiring the company, the company would be able to expand its irrigation technology offerings.


Recent News:


Netafim India has introduced an innovative irrigation system with anti-clogging technology that guarantees optimal nutrient and water delivery in October 2023. By 2025, the organization intends to utilize the new system on 25,000 hectares and reach 35,000 producers throughout the nation.


Rivulis, a global leader in micro irrigation solutions, makes the most exhaustive body of information on drip irrigation available to farmers and agribusinesses worldwide for free in November 2023. An industry-leading initiative that provides drip irrigation professionals with the means to enhance their skills and ensure that their operations are of the highest caliber in order to optimize yield and quality. Sustaining commercial viability in the agricultural sector is becoming increasingly difficult due to the ongoing pressure on profit margins. The complexities exacerbated by climate change make proper irrigation more crucial than ever before. Enhancing quality and yields is the primary aim of every agricultural endeavor, and this is accomplished via the manipulation of climate, nutrition, water, and genetics. One of these four major factors is water, which can be regulated with the help of drip irrigation solutions, such as those offered by Rivulis. These systems deliver water and plant nutrients directly to the roots of the plants, thereby conserving water and nutrients. Containing four modules, the Irrigation Drip Guide is accessible via the Rivulis Knowledge Hub.


Key Companies in the Micro Irrigation System market include



  • Netafim Limited (Israel)

  • The Toro Company (US)

  • Metro Irrigation (India)

  • Lindsay Corporation (US)

  • PC Industries (India)

  • Irritec (US)

  • Nelson Irrigation Corporation (US)

  • Rain Bird Corporation (US)

  • Microjet Irrigation Systems (South Africa)

  • T-L Irrigation (US)

  • Hunter Industries (US)

  • Chinadrip Irrigation Equipment Co. Ltd. (China)

  • Rivulis Irrigation Ltd (Israel)


Micro Irrigation System Industry Developments

May 2020:In order to prevent clogs, Toro introduced Toro Aqua-Traxx Azul drip tape. In order to maximize clog resistance and performance, the drip tape is designed to have a filter inlet and optimized flow passages.


March 2020:A new platform for environmental data services and automatic irrigation control has been launched by Jain Irrigation Systems Limited. Artificial intelligence and predictive analytics were used for the first time in a smart irrigation solution for landscape management.


Micro Irrigation System Market Segmentation


Micro Irrigation System Type Outlook



  • Drip Irrigation

  • Sprinkler Irrigation


Micro Irrigation System Crop Type Outlook



  • Plantation Crop

  • Field Crop

  • Landscape

  • Others


Micro Irrigation System Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa



  • Latin America

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