The metal packaging market is subject to dynamic shifts driven by various factors influencing consumer behavior, industry trends, and regulatory standards. Understanding these dynamics is crucial for stakeholders to navigate this competitive landscape and capitalize on emerging opportunities.
Consumer Preferences: Consumer preferences for durable, secure, and eco-friendly packaging solutions drive demand for metal packaging. Metal containers offer advantages such as robustness, tamper resistance, and recyclability, appealing to environmentally conscious consumers seeking sustainable packaging options.
Industry Trends: Emerging trends in the food and beverage, healthcare, and personal care industries influence the dynamics of the metal packaging market. With the rising demand for convenience foods, ready-to-drink beverages, and pharmaceutical products, manufacturers are innovating metal packaging solutions to meet evolving consumer needs and industry requirements.
Regulatory Standards: Stringent regulations governing food safety, product labeling, and environmental sustainability impact market dynamics for metal packaging. Regulatory compliance is essential for manufacturers to ensure the safety and integrity of packaged products while also meeting sustainability goals through the use of recyclable materials and eco-friendly production processes.
Technological Advancements: Advances in metal packaging technology drive innovation and shape market dynamics. Improved manufacturing processes, such as lightweighting and enhanced corrosion resistance, contribute to the development of high-performance metal packaging solutions that meet the evolving needs of various industries.
Sustainability Initiatives: Growing concerns about plastic pollution and environmental sustainability drive demand for metal packaging as an eco-friendly alternative. Metal containers are recyclable and have a long lifecycle, making them a preferred choice for brands and consumers seeking sustainable packaging options.
Supply Chain Efficiency: Efficient supply chain management is essential for meeting the demands of the metal packaging market. Timely procurement of raw materials, streamlined manufacturing processes, and reliable distribution networks ensure the availability of metal packaging solutions to meet market demand.
Market Competition: The metal packaging market is highly competitive, with numerous players vying for market share. Manufacturers differentiate themselves through factors such as product quality, innovation, pricing, and customer service to gain a competitive edge and retain customers.
Packaging Design and Functionality: Packaging design and functionality play a significant role in influencing consumer purchasing decisions. Metal packaging offers versatility in design and customization, allowing brands to create visually appealing packaging solutions that enhance product visibility and consumer appeal.
Economic Factors: Economic factors such as inflation rates, currency fluctuations, and consumer spending patterns impact market dynamics for metal packaging. Changes in economic conditions influence consumer purchasing behavior and preferences for packaging options that offer value for money.
Geographical Trends: Market dynamics for metal packaging vary across different regions due to factors such as cultural preferences, economic development, and regulatory standards. Emerging economies may experience rapid growth in demand for metal packaging as industrialization increases and consumer lifestyles evolve.
Report Attribute/Metric | Details |
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Segment Outlook | Material, Type, Application, and Region |
Metal Packaging Market Size was valued at USD 116.07 billion in 2023. The metal packaging industry is projected to grow from USD 119.06 billion in 2024 to USD 162.48 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.86% during the forecast period (2024 - 2032). Increasing consumption of beverages and demand for aerosol cansare the key market drivers enhancing the market growth of metal packaging.
Consumption of units is increasing substantially as a result of this trend. Additionally, consumers prefer metal cans because of their low environmental impact due to growing environmental concerns. For instance, recycling steel and tin cans can save up to 74% energy savings. 102.18 million Americans consumed canned meat in 2019, using data from the US Census and the Simmons National Consumer Survey (NHCS). Throughout the forecast period, demand for canned food is anticipated to rise in India, China, and Brazil, which would positively impact the market's expansion.
Due to the high concentration of consumer goods and packaged goods manufacturers in North America, the region accounts for a significant share of the metal packaging industry. Because of this, the packaging industry is well-established in this region. For instance, according to the U.S. Census Bureau, in 2019, about 214.07 million Americans ate canned, jarred, or packaged fruit. Additionally, meat/poultry, yogurt, and juices are the most popular organic foods consumed or preferred by consumers in the United States. The beverage market now includes a variety of new specialty drinks in 8.2-ounce cans, such as energy drinks. The Beer Institute estimates that American brewers fill and sell around 36 billion bottles and cans of aluminum each year. 62% of the beer produced and sold in the United States is in these cans.
In the US and Europe, there has always been a great demand for products with metal packaging, such as aluminum cans. Consumption rates in Asia and Southeast Asia are rising steadily due to an increasing middle-class population, changing lifestyles, and changing consumer tastes. For instance, in June 2019, Hindalco Industries Ltd, a company of the Aditya Birla Group, Can-Pack India, and Ball Beverage Packaging (India), formed a consortium to popularize aluminum beverage packaging. The Aluminum Beverage Can Association of India (ABCAI) consortium promotes using aluminum instead of plastic and glass for packaging. Additionally, the association wants to increase the country's 5% use of aluminum cans to around 25% by 2030, enhancing the metal packaging market CAGR in recent years.
The demand for can-packed products would sharply rise, given the growing importance of recycling and sustainable solutions. For instance, in 2021, Ball Beverage Packaging recently offered alcohol in 180 ml cans in Rajasthan, India. Overall, it is anticipated that the post-pandemic beer market will grow and be able to make up for any losses that may occur in the year 2020, also driving the growth of the metal packaging market revenue.January 2024 - Following the lead of India’s government, which aims to reach net-zero emissions by 2070 and reduce the country’s carbon intensity by 45% before 2030, Ball Corporation and Del Monte Foods have teamed up to create a more sustainable future. Del Monte Foods recently replaced traditional three-piece tin cans for its beverage products with infinitely recyclable two-piece aluminum beverage cans supplied by Ball.
In January 2023, PepsiCo launched Starry – a lemon and lime carbonated soft drink with a crispy taste. Canned carbonated soft drinks are common, but PepsiCo's introduction of Starry has brought another metal can food packaging product to the market.
The metal packaging market segmentation, based on material, includes aluminum and steel. The aluminum segment held the majority share 2021 of the global metal packaging market revenue. The most popular metal packaging solution is aluminum. It can accommodate a variety of forms and styles for creative packaging because it is adaptable. For food and beverage products, metal packaging in lightweight aluminum cans offers greater accessibility and convenience.
The global metal packaging market segmentation, based on type, includes cans, drums & barrels, and caps & closures. The cans segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period 2022-2030. It is one of the most popular types of metal packaging. Due to the recent increase in beverage demand, they have grown in popularity in both developed and developing countries. The cans are mostly employed in products for the fast-moving consumer goods market, including processed foods in cans, soda cans, room spray, and others. As a result, it is predicted that these products will be consumed at a higher rate than other products. Hence, the rising demand for cans positively impacts the market growth of metal packaging.
The metal packaging market data has been bifurcated by application into food & beverages, healthcare, personal care, and chemicals. The food & beverages segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period 2022-2030. The market is growing due to rising alcohol and other energizing beverage use and a shifting consumer preference for recyclable and sustainable beverage cans. In recent years, the food & beverage industry has experienced tremendous growth. Manufacturers are forced to use advanced technologies to offer their customers products of the highest quality due to shifting consumer preferences, rising population, and rising disposable income.
By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North America Metal Packaging market accounted for USD 40,601.7 million in 2021 and is expected to exhibit a significant CAGR growth during the study period. It is due to the large concentration of consumer goods and packaged goods manufacturers in North America. The rising proliferation of metal packaging products in the region is due to strict government regulations and standards. The massive rise of the metal packaging sector is also due to the tremendous consumption of canned food in North America.
Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
In January 2023, Monster Energy Ltd, an eminent energy drink brand, introduced its new zero-sugar beverages packed in aluminum cans. Increased demand for Monster Energy zero-sugar beverages could also increase demand for aluminum cans as the primary packaging choice for this product.
Europe metal packaging market accounts for the second-largest market share due to its fast-paced lifestyle and preference for convenience packaging. Due to their heavy reliance on canned foods and beverages, Germany and Spain are significant contributors to the European metal packaging sector. Further, the Germany metal packaging market held the largest market share, and the UK metal packaging market was the fastest-growing market in the European region.
The Asia-Pacific Metal Packaging Market is expected to grow at the fastest CAGR from 2022 to 2030. One of the key factors driving the growth of the metal packaging market in the Asia-Pacific region is the need for food and beverage products. The healthcare industry is the primary driver of growth in the Asia-Pacific region. The market is expanding due to demand for items including ointment tubes, tablet wrappers, trays, and metal sterilizers. Moreover, China metal packaging market held the largest market share, and the India metal packaging market was the fastest-growing market in the Asia-Pacific region.
Major market players are spending a lot of money on R&D to increase their product lines, which will help the market grow even more. Market participants are also taking various strategic initiatives to grow their global footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the metal packaging industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.
One of the primary business strategies manufacturers adopt in the metal packaging industry to benefit clients and expand the market sector is manufacturing locally to reduce operating costs. In recent years, the metal packaging industry has provided cutting-edge technologies with some of the most significant benefits. The metal packaging market major players, such as Ball Corporation, Crown Holdings Inc, Can pack SA, Silgan Holdings Incorporated, and others, are working on expanding the market demand by investing in research and development activities.
American company Ball Corporation headquartered in Broomfield, Colorado, is popularly known for producing glass jars, lids, and related products in the early days that were used for home canning. Aerospace technology is one of the newer business ventures of the Ball company. It became the largest global manufacturer of recyclable metal food and beverage containers. In July 2021, Ball Corporation intended to build new aluminum beverage packaging plants in the UK and Russia to help its strategic partners thrive over the long run. The company intends to expand capacity by billions of cans annually by constructing additional facilities in Western Russia and the UK's East Midlands.
Also, Can-Pack SA, a division of Pol-Am-Pack SA, was founded in 1992 to manufacture 330 ml aluminum beverage cans and SOT 206 aluminum easy-open ends. The amount of packaging that can be produced and the variety of services that can be provided has grown significantly due to ongoing investment in equipment installation at a top-notch technological level. In July 2022, Can-Pack SA, a member of the CAN PACK Group and a leader in sustainable packaging, announced that it would build a new production facility in Poços de Caldas, Minas Gerais, Brazil, to increase its capacity for producing aluminum beverage cans.
Ball Corporation
Crown Holdings Inc
Can pack SA
Silgan Holdings Incorporated
Tubex GmbH
Mauser Packaging Solutions
Ardagh Group
CCL Containers Inc, among others
Ardagh Metal Packaging announced a collaboration with Britvic Soft Drinks in February 2024 and introduced an innovative high-end design for the brand's new Tango Mango cans. This design is costly and flashy, but it will enhance the visual appeal of the brand, thereby making it more attractive to the customers.
Mauser Packaging Solutions reached an agreement in November 2023 to purchase a manufacturer of tin-plated aerosol cans and steel pails located in Mexico, Taenza, SA de CV. In other words, they have opted for this path so that they can enhance their customer service by pooling together with Taenza's skills and increasing local presence.
Colep Packaging had made known plans of entering a joint venture with Envases Group in October 2023 aimed at setting up an aerosol packaging facility based on Mexico. Then it brings together know-how for serving North and Central American clients while maintaining competitiveness through production expansion capacity and portfolio.
Ball Aluminum Cups informed Denver Arts & Venues in October 2023 that there will be installation of reverse vending machine (RVM) at Top Plaza Red Rocks Amphitheatre which should accelerate aluminum recycling within facilities. The objective of RVM is to increase the rate of recycling at Red Rocks as well as to communicate the benefits aluminum has to its customers.
Budweiser Brewing Company APAC Limited began a "Can-to-Can" recycling plan in China in October 2023 aimed at raising the percentage of recycled aluminum cans and achieving carbon emissions reduction targets of 35% before reaching the year 2025. A part of AB InBev's commitment to lead China's twin carbon ambitions by mid-century along with attaining net zero emissions throughout its supply chain.
Aluminum
Steel
Cans
Drums & Barrels
Caps & Closures
Food & Beverages
Healthcare
Personal care
Chemical
North America
US
Canada
Europe
Germany
France
UK
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Australia
Rest of Asia-Pacific
Rest of the World
Middle East
Africa
Latin America
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