Metal Packaging Market

• Ease of use and availability aided the adoption of cans to boost the market growth

Consumption of units is increasing substantially as a result of this trend. Additionally, consumers prefer metal cans because of their low environmental impact due to growing environmental concerns. For instance, recycling steel and tin cans can save up to 74% energy savings. 102.18 million Americans consumed canned meat in 2019, using data from the US Census and the Simmons National Consumer Survey (NHCS). Throughout the forecast period, demand for canned food is anticipated to rise in India, China, and Brazil, which would positively impact the market's expansion.

Due to the high concentration of consumer goods and packaged goods manufacturers in North America, the region accounts for a significant share of the metal packaging industry. Because of this, the packaging industry is well-established in this region. For instance, according to the U.S. Census Bureau, in 2019, about 214.07 million Americans ate canned, jarred, or packaged fruit. Additionally, meat/poultry, yogurt, and juices are the most popular organic foods consumed or preferred by consumers in the United States. The beverage market now includes a variety of new specialty drinks in 8.2-ounce cans, such as energy drinks.

The Beer Institute estimates that American brewers fill and sell around 36 billion bottles and cans of aluminum each year. 62% of the beer produced and sold in the United States is in these cans.

In the US and Europe, there has always been a great demand for products with metal packaging, such as aluminum cans. Consumption rates in Asia and Southeast Asia are rising steadily due to an increasing middle-class population, changing lifestyles, and changing consumer tastes. For instance, in June 2019, Hindalco Industries Ltd, a company of the Aditya Birla Group, Can-Pack India, and Ball Beverage Packaging (India), formed a consortium to popularize aluminum beverage packaging. The Aluminum Beverage Can Association of India (ABCAI) consortium promotes using aluminum instead of plastic and glass for packaging.

Additionally, the association wants to increase the country's 5% use of aluminum cans to around 25% by 2030, enhancing the metal packaging market CAGR in recent years.

The demand for can-packed products would sharply rise, given the growing importance of recycling and sustainable solutions. For instance, in 2021, Ball Beverage Packaging recently offered alcohol in 180 ml cans in Rajasthan, India.

Overall, it is anticipated that the post-pandemic beer market will grow and be able to make up for any losses that may occur in the year 2020, also driving the growth of the metal packaging market revenue.January 2024 - Following the lead of India’s government, which aims to reach net-zero emissions by 2070 and reduce the country’s carbon intensity by 45% before 2030, Ball Corporation and Del Monte Foods have teamed up to create a more sustainable future.

Del Monte Foods recently replaced traditional three-piece tin cans for its beverage products with infinitely recyclable two-piece aluminum beverage cans supplied by Ball.

In January 2023, PepsiCo launched Starry – a lemon and lime carbonated soft drink with a crispy taste. Canned carbonated soft drinks are common, but PepsiCo's introduction of Starry has brought another metal can food packaging product to the market.

Regulatory support is a crucial driver for the Global Metal Packaging Market Industry, as governments worldwide implement policies promoting sustainable packaging practices. Regulations aimed at reducing plastic waste and encouraging recycling are fostering a favorable environment for metal packaging. For example, various countries are instituting deposit return schemes for beverage containers, which incentivize recycling and boost the demand for metal packaging. This regulatory landscape is expected to propel the market forward, as manufacturers adapt to comply with new standards while capitalizing on the growing consumer preference for sustainable options. Such support may lead to increased market penetration and growth.

The Global Metal Packaging Market Industry is poised for substantial growth, with projections indicating a market size of 119.1 USD Billion in 2024 and an anticipated increase to 182.0 USD Billion by 2035. This growth is underpinned by various factors, including rising consumer demand for sustainable packaging, advancements in manufacturing technologies, and the expansion of the food and beverage sector. The market is expected to experience a CAGR of 3.93% from 2025 to 2035, reflecting a robust and dynamic landscape. These projections suggest a promising future for metal packaging, driven by innovation and shifting consumer preferences.

The Global Metal Packaging Market Industry is increasingly influenced by sustainability initiatives as consumers and manufacturers prioritize eco-friendly materials. Metal packaging is recyclable and often made from recycled materials, appealing to environmentally conscious consumers. This trend is reflected in the growing demand for aluminum cans and steel containers, which are perceived as more sustainable compared to plastic alternatives. As a result, the market is projected to reach 119.1 USD Billion in 2024, driven by the shift towards sustainable packaging solutions. Companies are investing in technologies that enhance recyclability and reduce carbon footprints, further solidifying metal packaging's role in sustainable practices.

Technological advancements play a pivotal role in shaping the Global Metal Packaging Market Industry. Innovations in manufacturing processes, such as lightweighting and enhanced printing techniques, are improving the efficiency and aesthetics of metal packaging. These advancements not only reduce production costs but also enhance the consumer experience. For instance, the introduction of easy-open ends and resealable features in metal cans is likely to attract more consumers. As the market evolves, these technologies may contribute to a projected CAGR of 3.93% from 2025 to 2035, indicating a robust growth trajectory driven by continuous innovation in metal packaging solutions.

The Global Metal Packaging Market Industry benefits significantly from the expansion of the food and beverage sector. As urbanization and disposable incomes rise, consumers increasingly seek convenient and long-lasting packaging solutions. Metal packaging, particularly in the form of cans and containers, provides excellent preservation and shelf-life for various products. The market is expected to grow, reaching 182.0 USD Billion by 2035, as manufacturers leverage metal packaging to enhance product appeal and safety. Additionally, the trend towards ready-to-eat meals and beverages is likely to bolster demand for metal packaging, which offers durability and protection against contamination.

Consumer preference for convenience is a significant driver of the Global Metal Packaging Market Industry. As lifestyles become busier, consumers increasingly favor packaging that offers ease of use and portability. Metal packaging, particularly in the form of cans and pouches, provides lightweight and durable options that cater to on-the-go consumption. This trend is evident in the rising popularity of ready-to-drink beverages and single-serving food items, which often utilize metal packaging for its practicality. The market's growth trajectory is likely to be influenced by this consumer behavior, as manufacturers continue to innovate and provide convenient packaging solutions that meet evolving consumer demands.

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North America Metal Packaging market accounted for USD 40,601.7 million in 2021 and is expected to exhibit a significant CAGR growth during the study period. It is due to the large concentration of consumer goods and packaged goods manufacturers in North America. The rising proliferation of metal packaging products in the region is due to strict government regulations and standards. The massive rise of the metal packaging sector is also due to the tremendous consumption of canned food in North America.

Further, the major countries studied in the market report are The U.S., Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

In January 2023, Monster Energy Ltd, an eminent energy drink brand, introduced its new zero-sugar beverages packed in aluminum cans. Increased demand for Monster Energy zero-sugar beverages could also increase demand for aluminum cans as the primary packaging choice for this product.

Figure 3: METAL PACKAGING MARKET SHARE BY REGION 2021 (%) Source: Secondary Research, Primary Research, Market Research Future Database, and Analyst Review

Europe metal packaging market accounts for the second-largest market share due to its fast-paced lifestyle and preference for convenience packaging. Due to their heavy reliance on canned foods and beverages, Germany and Spain are significant contributors to the European metal packaging sector. Further, the Germany metal packaging market held the largest market share, and the UK metal packaging market was the fastest-growing market in the European region.

The Asia-Pacific Metal Packaging Market is expected to grow at the fastest CAGR from 2022 to 2030. One of the key factors driving the growth of the metal packaging market in the Asia-Pacific region is the need for food and beverage products. The healthcare industry is the primary driver of growth in the Asia-Pacific region. The market is expanding due to demand for items including ointment tubes, tablet wrappers, trays, and metal sterilizers. Moreover, China metal packaging market held the largest market share, and the India metal packaging market was the fastest-growing market in the Asia-Pacific region.

Major market players are spending a lot of money on R&D to increase their product lines, which will help the market grow even more. Market participants are also taking various strategic initiatives to grow their global footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the metal packaging industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

One of the primary business strategies manufacturers adopt in the metal packaging industry to benefit clients and expand the market sector is manufacturing locally to reduce operating costs. In recent years, the metal packaging industry has provided cutting-edge technologies with some of the most significant benefits. The metal packaging market major players, such as Ball Corporation, Crown Holdings Inc, Can pack SA, Silgan Holdings Incorporated, and others, are working on expanding the market demand by investing in research and development activities.

American company Ball Corporation headquartered in Broomfield, Colorado, is popularly known for producing glass jars, lids, and related products in the early days that were used for home canning. Aerospace technology is one of the newer business ventures of the Ball company. It became the largest global manufacturer of recyclable metal food and beverage containers. In July 2021, Ball Corporation intended to build new aluminum beverage packaging plants in the UK and Russia to help its strategic partners thrive over the long run.

The company intends to expand capacity by billions of cans annually by constructing additional facilities in Western Russia and the UK's East Midlands.

Also, Can-Pack SA, a division of Pol-Am-Pack SA, was founded in 1992 to manufacture 330 ml aluminum beverage cans and SOT 206 aluminum easy-open ends. The amount of packaging that can be produced and the variety of services that can be provided has grown significantly due to ongoing investment in equipment installation at a top-notch technological level. In July 2022, Can-Pack SA, a member of the CAN PACK Group and a leader in sustainable packaging, announced that it would build a new production facility in Poços de Caldas, Minas Gerais, Brazil, to increase its capacity for producing aluminum beverage cans.