Messaging Platform Market Research Report: By Deployment Type (On-Premise, Cloud, Hybrid), By Communication Channel (SMS, MMS, Rich Communication Services (RCS), Instant Messaging, Voice over Internet Protocol (VoIP)), By Application Area (Customer Service and Support, Marketing and Promotions, Sales and Lead Generation, Internal Communication, Collaboration and Teamwork), By Industry Verticals (BFSI, Healthcare, Retail and Ecommerce, Manufacturing, IT and Telecommunications, Education), By Message Type (Textual, Audio, Video, Image) and B

Messaging Platform Market Overview

As per MRFR analysis, the Messaging Platform Market Size was estimated at 32.83 (USD Billion) in 2022. The Messaging Platform Market Industry is expected to grow from 37.18(USD Billion) in 2023 to 113.9 (USD Billion) by 2032. The Messaging Platform Market CAGR (growth rate) is expected to be around 13.25% during the forecast period (2024 - 2032).

Key Messaging Platform Market Trends Highlighted

The surging adoption of smartphones and the proliferation of mobile applications are major drivers of the messaging platform market. Increasing demand for seamless communication, file sharing, and group collaboration within organizations and remote teams fuels the growth. The integration of advanced technologies such as artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) enhances user experience and boosts productivity.At a global level, many important prospects are seen in the outlook of the messaging platform market: there is quite an important customer base for value-added services and integrations. The use of a messaging application for e-commerce and payments, as well as customer support, adds to its enhanced capabilities. Growing demand for messaging has changed from basic to managed and cloud-based messaging services, making it easier, more scalable and cost-effective. Furthermore, the growth of messaging platforms in the coverage of additional geographical spheres and other industries remains a prospective area.As for the recent trends in the messaging platform market, one can talk about the appearance of rich messaging supplements such as emojis, GIFs and stickers. Customers are more involved if they have the possibility to personalize the application, schedule when to send messages and feel that privacy policies are followed to the fullest degree. Also, the development and application of blockchain technologies ensure the protection of user data and privacy. The use of messaging platforms as a marketing tool and a tool for customer engagement is gaining acceptance for further intensification of the scope and the impact of the messaging platforms in the market.

Figure1: Messaging Platform Market, 2018 - 2032 (USD Billion)

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Messaging Platform Market Drivers

Demand for real-time communication

The demand for real-time communication is increasing rapidly as more and more businesses adopt remote work and collaboration tools. Messaging platforms offer a convenient and efficient way for employees to communicate and share information, regardless of their location. This trend is expected to continue in the coming years as businesses increasingly recognize the benefits of real-time communication.

Growing popularity of social media and messaging apps

The growing popularity of social media and messaging apps is another major driver of the messaging platform market. These apps allow users to communicate with friends, family, and colleagues in a variety of ways, including text, voice, and video. The convenience and affordability of these apps have made them a popular choice for personal and business communication.

Increasing adoption of cloud-based messaging solutions

Contributing to such a tendency is the increasing adoption of cloud-based messaging solutions. These solutions have a number of advantages compared to on-premises ones. They are more scalable and flexible, which is why many companies prefer them. In addition, such solutions can also be more cost-efficient. As the adoption of cloud-based messaging tools increases, there will be a rising demand for such solutions.

Messaging Platform Market Segment Insights

Messaging Platform Market Deployment Type Insights  

The Messaging Platform Market is segmented on the basis of deployment type into on-premise, cloud, and hybrid. The cloud segment held the largest market share in 2023, owing to the increasing adoption by enterprises. The cloud deployment model offers numerous advantages over the on-premise deployment model, such as scalability, flexibility, and cost-effectiveness. The on-premise segment is expected to register moderate growth. On-premise deployment model provides enterprises with more control over their data and infrastructure, which is especially important for industries such as healthcare and finance.However, high upfront investment and maintenance costs will act as a limiting factor. The hybrid deployment model is gaining popularity due to a combination of the benefits of on-premise and cloud deployment. Enterprises can deploy their messaging platform on both on-premise and cloud environments, which provides them with the required flexibility to scale their infrastructure. The business of all sizes around the world are increasingly adopting the messaging platform, which is the biggest driver of growth. The market is also benefiting from the increasing popularity of cloud-based services.

Figure2: Messaging Platform Market, By Deployment Type, 2023 & 2032 (USD billion)

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Messaging Platform Market Communication Channel Insights  

The Communication Channel segment of the Messaging Platform Market is expected to witness significant growth in the coming years. This growth is primarily attributed to the rising adoption of messaging platforms across various industries for customer engagement, marketing, and communication purposes. SMS, MMS, and RCS are widely used for business-to-consumer (B2C) communication due to their reliability and affordability. Instant messaging (IM) platforms, such as WhatsApp, Telegram, and WeChat, have gained immense popularity for personal and business communication, offering features like group chats, file sharing, and video calling.VoIP services, including Skype and Zoom, have become increasingly prevalent for voice and video communication due to their cost-effectiveness and convenience. The growing demand for personalized and omnichannel customer experiences is driving the adoption of messaging platforms that support multiple communication channels. Businesses are leveraging these platforms to engage with customers through their preferred channels, providing a seamless and convenient experience. The integration of AI and chatbots into messaging platforms is further enhancing customer engagement and automating communication processes.

Messaging Platform Market Application Area Insights  

Messaging platforms are increasingly being used across a variety of application areas, with key segments including customer service and support, marketing and promotions, sales and lead generation, internal communication, and collaboration and teamwork. In 2023, the Messaging Platform Market revenue for customer service and support is expected to reach $12.34 billion, growing to $23.19 billion by 2032. This growth is being driven by the need for businesses to provide fast and efficient customer support, as well as the increasing popularity of messaging apps as a way for customers to communicate with businesses.The marketing and promotions segment is also expected to see significant growth, with revenue reaching $10.23 billion in 2023 and $19.21 billion by 2032. This growth is being driven by the increasing use of messaging platforms to reach and engage customers, as well as the ability to track and measure the results of marketing campaigns. Sales and lead generation is another key application area for messaging platforms, with revenue expected to reach $9.12 billion in 2023 and $17.14 billion by 2032. This growth is being driven by the ability of messaging platforms to help businesses generate leads and close sales.Internal communication is also an important application area for messaging platforms, with revenue expected to reach $7.91 billion in 2023 and $14.89 billion by 2032. This growth is being driven by the need for businesses to improve communication and collaboration among employees. Collaboration and teamwork are another key application area for messaging platforms, with revenue expected to reach $7.32 billion in 2023 and $13.78 billion by 2032. This growth is being driven by the need for businesses to improve communication and collaboration among teams.

Messaging Platform Market Industry Verticals Insights  

The Industry Verticals segment of the Messaging Platform Market is expected to grow significantly in the coming years. In 2023, the BFSI segment held the largest market share, accounting for over 25% of the global revenue. The Healthcare segment is also expected to witness significant growth, driven by the increasing adoption of messaging platforms for patient engagement and remote consultations. The Retail and Ecommerce segment is another key vertical, with messaging platforms playing a crucial role in customer service and marketing campaigns.The Manufacturing, IT and Telecommunications, and Education segments are also expected to contribute to the overall growth of the market. The Messaging Platform Market is expected to reach a valuation of USD 44.25 billion by 2024, expanding at a CAGR of 14.3% during the forecast period (2024-2032).

Messaging Platform Market Message Type Insights  

The Messaging Platform Market is segmented by message type into Textual, Audio, Video, and Image. Among these segments, the Textual message type segment held the largest market share in 2023, accounting for over 60% of the Messaging Platform Market revenue. The growth of this segment can be attributed to the increasing popularity of instant messaging and social media platforms, which primarily rely on textual messages for communication. Moreover, the increasing adoption of smartphones and the rise of mobile messaging apps have further contributed to the growth of the Textual message type segment.The Audio message type segment is expected to witness the highest growth rate during the forecast period, owing to the growing popularity of voice-based messaging apps and the increasing use of audio content in messaging platforms. The Video message type segment is also expected to grow at a significant rate, driven by the rising popularity of video-based messaging apps and the increasing use of video content in messaging platforms. The Image message type segment is expected to grow steadily during the forecast period, driven by the increasing popularity of image-based messaging apps and the growing use of images in messaging platforms.

Messaging Platform Market Regional Insights  

Regional Market Overview The Messaging Platform Market exhibits significant regional variations in terms of adoption, usage patterns, and competitive landscape. North America and Europe dominate the market, accounting for over 50% of the global revenue in 2023. The APAC region is expected to witness substantial growth, driven by the increasing smartphone penetration and the growing popularity of social messaging apps. South America and MEA are emerging markets with untapped potential, offering opportunities for growth and expansion. Regional factors such as regulatory frameworks, cultural preferences, and economic conditions influence the adoption and use of messaging platforms in each region.

Figure3: Messaging Platform Market, By Regional, 2023 & 2032 (USD billion)

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Messaging Platform Market Key Players And Competitive Insights

Major players in the Messaging Platform Market industry are continuously adopting advanced technologies and strategies to stay competitive in the rapidly evolving Messaging Platform Market landscape. They are investing in research and development to enhance platform capabilities, improve user experience, and expand market reach. Merger and acquisition activities are also prevalent as companies seek to strengthen their position, expand into new markets, and acquire complementary technologies. Incumbent players face competition from new entrants leveraging emerging technologies and disruptive business models, adding to the competitive dynamics of the Messaging Platform Market.A leading player in the Messaging Platform Market, Microsoft offers a comprehensive suite of messaging services and tools through its Microsoft Teams platform. Teams provide real-time messaging, video conferencing, file sharing, and collaboration capabilities, integrating with other Microsoft products and third-party applications. Microsoft's strong brand recognition, extensive partner ecosystem, and ongoing investment in platform development have established it as a dominant player in the enterprise messaging market. The company continues to enhance Teams with new features, such as AI-powered virtual assistants, intelligent search, and improved security measures.Another major competitor in the Messaging Platform Market, Slack, has gained significant traction among businesses seeking a dedicated and customizable messaging platform. Slack's intuitive interface, robust feature set, and extensive integrations with popular productivity tools have made it a popular choice for team collaboration. The company focuses on providing a seamless user experience, offering custom branding options, advanced message search, and collaboration tools tailored to specific industries. Slack's strong community of developers and third-party integrations further extend its platform's capabilities.

Key Companies in the Messaging Platform Market Include

• Genesys Cloud


• MessageBird


• Sinch


• Telnyx


• LiveAgent


• Nexmo


• Five9


• Vonage


• NICE inContact


• CloudTalk


• Freshdesk


• Dialogflow


• RingCentral


• Twilio

Messaging Platform Market Industry Developments

The Messaging Platform Market is anticipated to witness substantial growth over the forecast period, driven by the increasing adoption of messaging apps for business communication and the growing popularity of rich communication services (RCS). The market is also expected to benefit from the rising demand for cloud-based messaging solutions and the integration of artificial intelligence (AI) and machine learning (ML) technologies.Recent news developments in the market include the launch of new messaging platforms and features by major players such as WhatsApp, Telegram, and Signal. These platforms are introducing new features such as end-to-end encryption, group video calling, and payment services to enhance the user experience and attract new customers. Additionally, there is a growing trend towards the adoption of messaging platforms for customer engagement and marketing purposes. Businesses are leveraging messaging apps to reach out to customers, provide support, and drive sales.

Messaging Platform Market Segmentation Insights

Messaging Platform Market Deployment Type Outlook

• On-Premise


• Cloud


• Hybrid 

Messaging Platform Market Communication Channel Outlook

• SMS


• MMS


• Rich Communication Services (RCS)


• Instant Messaging


• Voice over Internet Protocol (VoIP)

Messaging Platform Market Application Area Outlook

• Customer Service and Support


• Marketing and Promotions


• Sales and Lead Generation


• Internal Communication


• Collaboration and Teamwork 

Messaging Platform Market Industry Verticals Outlook

• BFSI


• Healthcare


• Retail and Ecommerce


• Manufacturing


• IT and Telecommunications


• Education 

Messaging Platform Market Message Type Outlook

• Textual


• Audio


• Video


• Image 

Messaging Platform Market Regional Outlook

• North America


• Europe


• South America


• Asia-Pacific


• Middle East and Africa