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Big steps forward in the men's personal care products industry show that people have a new way of thinking about health, grooming, and self-care. More and more people want natural and organic chemicals in men's health products, which is an interesting trend. Men are becoming more aware of health and environmental issues, so they look for goods that don't contain any strong chemicals or man-made ingredients.
In the men's personal care products market, personalization has been very important. Companies now offer sized options to fit a variety of skin types and tastes. In terms of skin care products, scents, and hair care routines, men are becoming more and more interested in personalized cleaning experiences. This trend shows that the personal care industry is changing how it thinks about men's different needs and the goods that can help them.
Men's personal care products are being affected by the fact that the cleaning and beauty industries are becoming more diverse. This is breaking down assumptions and encouraging a broader view of what it means to be a man. Brands are adding more items to their lines to meet the needs of people with different skin tones, hair types, and care tastes. Include models of different ages and races in ads that support being open to everyone. This movement toward inclusion is different from the one-size-fits-all method because it recognizes and values the unique care needs of men.
Men's personal care items are sold in a lot of different ways now, mostly because of online shopping. An assortment of beauty goods, including skin care, hair care, beard care, and scents, can be browsed and bought by men online in private and with ease. Men can avoid making frequent trips to the store and always have their favorite personal care items on hand with the help of membership services and auto-replenishment choices. Men who want easy and effective ways to take care of their looks like being able to order things online and have them sent straight to their homes.
Men's personal care is also following the trend toward health and self-care, with more and more goods that are meant to improve general health. Men are using vitamins, enzymes, and adaptogens, which are good for your health, as part of their cleaning practices. Because of this, companies are making goods that not only meet the needs of cleaning consumers but also help with skin health, relaxing, and stress relief.
Because facial hair is becoming more popular, bearded care has grown into a big market area for men's personal care products. Some of the things that are sold as beard care products are oils, balms, shampoos, and cleaning tools. Brands are making tailored beard care products that address problems like dryness, itchiness, and shape. This trend shows how society has changed to accept different ways of dressing and see facial hair as an important way for men to express themselves.
As men's taste in smells changes, the market for one-of-a-kind and specialty perfumes is growing. Men are moving away from the popular colognes on the market and toward scents that are made by hand and are one of a kind. Companies are making perfumes with unique notes, playing with strange ingredients, and giving customers a wider range of smells to choose from.
Mens Personal Care Products Market Highlights:
Men's Personal Care Products Market Scenario
The men's personal care products market size is projected to reach approximately 46.2 Billion by 2028, at a CAGR of 5.6% from 2021 to 2028. Men's personal care products offer a wide range of products that provide nutrition to skin and hair and improve personality and grooming. The growing young population and the increasing trend of personal grooming are expected to drive the men's personal care products industry. Increasing professional salon services for men, growing millennial population adopting new trends, and growth in corporate lifestyle are other key factors supporting the development of the men's personal care products industry. Furthermore, increased sales through organized retail channels are further supporting the growth of the global men's persona care cosmetics market. The increasing trend of organic men's grooming products is expected to create lucrative opportunities for vendors operating in the men's personal care products industry. Product launches by the key players are driving the growth of themarket. For instance, in May 2020,Procter & Gamble introduced King C. Gillette products designed for men.
The outbreak of COVID-19 has resulted in the lockdown across regions, border restrictions, and breakdown of transportation networks. The COVID-19 outbreak has flipped the growth switch in every sector of the economy. The coronavirus pandemic has forced countries all over the world to impose the lockdown. The outbreak of COVID-19 has resulted in a surge in demand for men’s personal care products worldwide.
Market Synopsis
The men's personal care products market has witnessed substantial growth in recent years. The pandemic has created lucrative opportunities for men's personal care products manufacturers across the globe. The increasing availability of grooming products at organized retail stores is an important factor fueling the men's personal care products industry. The high availability of men's personal care products has propelled the market growth.Furthermore, the rise in sales of men's personal care products through supermarkets & hypermarkets is further expected to boost the global men's personal care products industry during the forecast period.
Market USP
Increasing trend of men's personal grooming
Market Drivers
- Increasing professional salon services for men:The increasing concerns about appearance and grooming among the male population is anticipated to drive the men's personal care products market.
- Growing corporate lifestyle
- Effective marketing strategies
- Advent of e-commerce platforms
Market Restraints
- Harmful effects of chemicals
- Increased packaging costs and ingredients pricing
Segmentation
By Product Type
- Skin Care:Thesegment accounted for the largest market share of the global men's personal care products market and is projected to remain dominant during the forecast period. Increased usage of products such as face cream and body lotion contributes to driving the segment growth.The rise in promotional activities of men's skincare products by famous personalities is expected to support the segment's growth during the forecast period.
- Hair Care
- Personal Grooming
By Category
- Conventional:Thissegment accounted for the larger market share of the global men's personal care products market and is projected to remain dominant during the forecast period. . The rising demand for conventional men's personal care products, easy availability, and affordabilityare expected to boost the segment growth.
- Organic
By Distribution Channel
- Store-Based:Â Most of the personal care productsfor men aresold through store-based retailers. This segment has been further divided into supermarkets & hypermarkets, convenience stores, andspecialty stores. The supermarkets & hypermarkets segment dominated the market in 2020 and is anticipated to dominateduring the forecast period.
- Non-Store-Based
By Region
- North America: North America is expected to register the largest value in the global men's personal care Products Market. Growing awareness regarding personal care regime coupled with emerging trends in fashion and social media is supporting the growth of North Americanmen's personal care products industry
- Europe: Europe accounted for thesecond-largest market share of the global men's personal care products industry in 2020. The key country-level markets include UK, Germany, France, and Spain. Focus on anti-aging products among the elderly population in Europe further supports the growth of the Europeanmen's personal care products industry.
- Asia-Pacific
- Rest of the World
Key Players
- Procter & Gamble (US)
- Reckitt Benckiser (UK)
- Unilever (UK)
- L'Oréal S.A. (France)
- Estee Lauder Companies, Inc. (US)
- Kao Corporation (Japan)
- Beiersdorf AG (Germany)
- Johnson & Johnson (US)
- Coty Inc. (US)
- Edgewell Personal Care Company (US)
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