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Lifestyle decisions and tastes have a big impact on the sales of men's personal care products. Shopping for men means more than just buying what they need because they care more about how they look and their health. So that they can appeal to a wide range of interests, the industry offers customized scents, anti-aging treatments, beard care products, and skin care products.
Men are more ready to spend money on high-end care items that look good and do a great job because more people around the world have extra money. As a result, companies are releasing higher-end lines, using better natural ingredients, and emphasizing more stylish and manly packages. But during recessions, people might look for cheaper options. This shows how important it is for the market to have a range of prices.
Improvements in design have an effect on how men's personal care products change over time. Modern skincare elements like improved anti-aging chemicals and hydrating agents make men's beauty products look better and work better. Thanks to the mix of technology and personal care, men who want to get ready quickly and easily may be able to find solutions that address particular skin problems while being easy to use and quickly absorbed.
Different cultures along with evolving ideas about masculinity affect the men's personal care products industry. Brands are changing their goods and ads to fit new ideas of self-care and grooming as men's ideas about what it means to be a guy change. Men's lives, mentalities, and levels of interest in care are all different, so the market has a lot of different things to fit those needs.
Body count changes have an effect on the market for men's personal care products. Because men of all ages and walks of life see cleaning as an important part of self-care, companies can make their product lines fit the specific wants and needs of different customers. Since the market is global, the ingredients in men's personal care products may also be changed to fit local tastes and culture quirks.
Digital and social media platforms are great for connecting brands with customers, teaching people how to take better care of their face, and releasing new goods. Men can easily look at a variety of beauty items on e-commerce sites and make smart decisions based on their skin care needs and tastes.
Mens Personal Care Products Market Highlights:
Men's Personal Care Products Market Scenario
The men's personal care products market size is projected to reach approximately 46.2 Billion by 2028, at a CAGR of 5.6% from 2021 to 2028. Men's personal care products offer a wide range of products that provide nutrition to skin and hair and improve personality and grooming. The growing young population and the increasing trend of personal grooming are expected to drive the men's personal care products industry. Increasing professional salon services for men, growing millennial population adopting new trends, and growth in corporate lifestyle are other key factors supporting the development of the men's personal care products industry. Furthermore, increased sales through organized retail channels are further supporting the growth of the global men's persona care cosmetics market. The increasing trend of organic men's grooming products is expected to create lucrative opportunities for vendors operating in the men's personal care products industry. Product launches by the key players are driving the growth of themarket. For instance, in May 2020,Procter & Gamble introduced King C. Gillette products designed for men.
The outbreak of COVID-19 has resulted in the lockdown across regions, border restrictions, and breakdown of transportation networks. The COVID-19 outbreak has flipped the growth switch in every sector of the economy. The coronavirus pandemic has forced countries all over the world to impose the lockdown. The outbreak of COVID-19 has resulted in a surge in demand for men’s personal care products worldwide.
Market Synopsis
The men's personal care products market has witnessed substantial growth in recent years. The pandemic has created lucrative opportunities for men's personal care products manufacturers across the globe. The increasing availability of grooming products at organized retail stores is an important factor fueling the men's personal care products industry. The high availability of men's personal care products has propelled the market growth.Furthermore, the rise in sales of men's personal care products through supermarkets & hypermarkets is further expected to boost the global men's personal care products industry during the forecast period.
Market USP
Increasing trend of men's personal grooming
Market Drivers
- Increasing professional salon services for men:The increasing concerns about appearance and grooming among the male population is anticipated to drive the men's personal care products market.
- Growing corporate lifestyle
- Effective marketing strategies
- Advent of e-commerce platforms
Market Restraints
- Harmful effects of chemicals
- Increased packaging costs and ingredients pricing
Segmentation
By Product Type
- Skin Care:Thesegment accounted for the largest market share of the global men's personal care products market and is projected to remain dominant during the forecast period. Increased usage of products such as face cream and body lotion contributes to driving the segment growth.The rise in promotional activities of men's skincare products by famous personalities is expected to support the segment's growth during the forecast period.
- Hair Care
- Personal Grooming
By Category
- Conventional:Thissegment accounted for the larger market share of the global men's personal care products market and is projected to remain dominant during the forecast period. . The rising demand for conventional men's personal care products, easy availability, and affordabilityare expected to boost the segment growth.
- Organic
By Distribution Channel
- Store-Based:Â Most of the personal care productsfor men aresold through store-based retailers. This segment has been further divided into supermarkets & hypermarkets, convenience stores, andspecialty stores. The supermarkets & hypermarkets segment dominated the market in 2020 and is anticipated to dominateduring the forecast period.
- Non-Store-Based
By Region
- North America: North America is expected to register the largest value in the global men's personal care Products Market. Growing awareness regarding personal care regime coupled with emerging trends in fashion and social media is supporting the growth of North Americanmen's personal care products industry
- Europe: Europe accounted for thesecond-largest market share of the global men's personal care products industry in 2020. The key country-level markets include UK, Germany, France, and Spain. Focus on anti-aging products among the elderly population in Europe further supports the growth of the Europeanmen's personal care products industry.
- Asia-Pacific
- Rest of the World
Key Players
- Procter & Gamble (US)
- Reckitt Benckiser (UK)
- Unilever (UK)
- L'Oréal S.A. (France)
- Estee Lauder Companies, Inc. (US)
- Kao Corporation (Japan)
- Beiersdorf AG (Germany)
- Johnson & Johnson (US)
- Coty Inc. (US)
- Edgewell Personal Care Company (US)
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