Medicated Confectionery Market Trends

Global Medicated Confectionery Market Overview

Medicated Confectionery Market Size was valued at USD 5,835.7 million in 2023. The Medicated Confectionery industry is projected to grow from 2024 to USD 10,657.2 million by 2032, exhibiting a compound annual growth rate (CAGR) of 7.04% during the forecast period (2024 - 2032). The Medicated Confectionery Market has witnessed a transformative shift in recent years, driven significantly by Growing diabetic population, and product innovation.

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Medicated Confectionery Market Trends

Increasing Consumer Demand for Organic Medical Confectionery Products

The increasing consumer demand for organic medical confectionery products owing to the range of health advantages associated with its consumption is a key trend boosting its market growth. As a part of this, there's a growing trend in sweetening medicated confections with natural sweeteners. The leaves of the Stevia rebaudiana plant are used to make stevia, a sugar replacement. Steviol glycosides, the active ingredients, are 30–150 times sweeter than sugar. The herbal component is now a necessary component of organic candy that is sugar-free. It is a low-calorie substitute that aids in weight management and is rich in antioxidants and sterols, which lower the risk of pancreatic cancer. Additionally, because they do not ferment when exposed to oral bacteria, which can lead to erosion and cavities, these are thought to be safer for teeth. Clean labelling with easily recognizable, naturally occurring substances is impacting the products that consumers buy. Meeting these criteria is mostly dependent on flavors and colors; 76% of global customers believe food products mustn't contain artificial flavors and over 60% actively avoid artificial coloring. Confectionery producers may draw in and keep ethical customers by using enticing flavors and colors that come from natural sources.

The medicated confectionery sector has grown steadily in recent years, and the Asia-Pacific region especially Southeast Asia is expected to see substantial growth in the next years. The medicated confectionery industry is growing because of consumers' growing choice of sugar-free candies. There is an increasing demand for low-calorie solutions as customers get more health conscious. International producers are adjusting by replacing sugar in their candies with sweeteners and using creative packaging techniques. In addition, as consumer lifestyles change and more time-pressed people look for quick options, the industry is expected to grow due in part to the growing number of working women.

Medicated Confectionery Market Segment Insights:

Medicated Confectionery Product Type Insights

Based on product type, the Medicated Confectionery Market has been segmented into hard candies and soft confectioneries. The hard candies segment accounted for the largest market share of 56.74% in 2023 and is likely to register a CAGR of 6.44% during the projected period. Medicated hard candies a niche growing segment within the broader confectionery market, combine the enjoyable experience of consuming sweets with therapeutic benefits. These types of candies often contain active ingredients such as menthol, eucalyptus or herbal extracts meant to alleviate sore throats, coughs, irritations, colds, allergies, minor respiratory discomforts, and respiratory tract congestion. They have become popular among people who want convenience and efficacy in managing mild illnesses because these medications can both calm them down and fulfill their craving for sugar. The formulation of medicated hard candies involves the careful balance of flavor and function. Manufacturers ensure that the active ingredients do not overpower the taste while also maintaining the candy's efficacy. Popular flavors often include honey, lemon, and mint, which appeal to the palate and complement the therapeutic agents, enhancing the soothing effect. Other medicines containing active ingredients, such as antacids, vitamins, and herbal extracts, can also be formulated as confectionery products.

Figure 1: Medicated Confectionery Market, by Product Type, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Medicated Confectionery Category Insights

Based on the category, the Medicated Confectionery Market has been bifurcated into sugar-based and sugar free. The Sugar-based segment accounted for the largest market share of 69.72% in 2023 and is likely to register a CAGR of 7.51% during the projected period. Sugar-based medicated confectionery refers to sweet, candy-like products that are infused with medicinal ingredients, using sugar as a component to enhance their flavor and appeal. The sugar content masks the often-bitter taste of active pharmaceutical ingredients (APIs) and contributes to the texture and shelf stability of the product. Typically, the base of these confections is made by boiling sugar and other ingredients like glucose syrup to create a firm, yet sometimes pliable, candy. This mixture is then blended with medicinal compounds such as vitamins, minerals, herbal extracts, or over-the-counter drugs, depending on the intended use.

Figure 2: Medicated Confectionery Market, by Category, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Medicated Confectionery Distribution Channel Insights

Based on the distribution channel, the Medicated Confectionery Market has been bifurcated into store-based, and non-store-based. The store-based segment which has accounted for the largest market share of 79.16% in 2023 and is likely to register a CAGR of 6.83% during the projected period. Store-based distribution channels for medicated confectionery refer to the traditional way of selling these products through physical shops. This channel includes different kinds of stores, such as supermarkets and hypermarkets, specialty stores, discount stores, etc., where consumers can get medicated confectionery directly. Consumer stores offer a range of therapeutic confectioneries, such as lozenges, gummies, pastilles, and chewables, that are infused with medicinal ingredients and serve as middlemen between manufacturers and end users. The leading distribution channel is chemists/medicated confectionary due to their focus on health and wellness products.

Figure 3: Medicated Confectionery Market, by distribution channel, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Medicated Confectionery Regional Insights

By Country, the study segments the market into North America, Europe, Asia Pacific, South America, and Middle East & Africa. Europe Medicated Confectionery market accounts for the largest market share 38.53% in 2023 and is expected to exhibit a 5.60% CAGR. The European market for medicated confections is a place of rapid growth, fueled by a combination of consumer health consciousness, functional foods, and strategic business expansion. Europe has long been vital to the medicated confectionery market, and the growth in popularity of health-conscious candies reflects wider patterns towards well-being and prevention in healthcare. The major development within this market was the acquisition of Baker Perkins, a well-known participant in the confectionery industry, by Schenck Process Group based in Germany, which happened last year, in 2020. This purchase aimed at increasing Schenck Process Group incomes and making its core business stronger. Through acquiring one of the key players in the confectionery machinery market, it positioned itself to meet surging demand for specialized equipment used in the production of functional and medical confectioneries. It shows that the medicated sweet segment has become an important part of other areas associated with manufacturing candy products in Europe.

Figure 4: Medicated Confectionery Market, by Country, 2023 & 2032 (USD Million)

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Further studies are done on following countries and regions: The U.S, Canada, Mexico, Germany, France, UK, Spain, Italy, Poland, Russia, China, India, Japan, Australia & New Zealand, South Korea, Malaysia, Vietnam, Brazil, Argentina, GCC countries, Saudi Arabia and Turkey Northern Africa, Southern Africa.

Medicated Confectionery Key Market Players & Competitive Insights

In the fiercely competitive sports goods market in the US and Mexico, a wide range of products are offered, including athletic footwear, apparel, equipment, and accessories. This industry is dominated by international giants like Nike, Adidas, Puma, and Under Armour as well as regional brands like Wilson Medicated Confectionery, Franklin Sports, Voit, and Rawlings. Nike commands a substantial market share in the US athletic goods industry thanks to its robust brand recognition, constant innovation, and wide range of products. Under Armour and Adidas closely follow, capitalizing on their varied product choices and strong brand identity. In terms of product innovation, marketing tactics, and endorsement agreements with well-known athletes and sports teams, the market is characterized by intense rivalry. Retail behemoths like Academy Sports Outdoors and Dick's Medicated Confectionery, as well as online retailers like Amazon, have also significantly shaped the industry by providing a large selection of goods from different manufacturers, making them more accessible to customers. The athletic goods industry is expanding in Mexico, where local and foreign firms are vying for market dominance. The top players are Nike and Adidas, who gain from well-known brands and successful advertising efforts. Local companies like Voit and Charly have also made a big impression, especially in the clothing and equipment for football (soccer). burgeoning disposable incomes, a burgeoning middle class, and a growing interest in sports and fitness all boost the industry. Both in the US and Mexico, the competitive landscape is ever-changing as businesses constantly innovate to satisfy changing customer needs, make use of digital platforms, and broaden their product offerings to hold and strengthen their market positions.

Key Companies in the Medicated Confectionery market include

• Ricola 


• Mondelez International


• Fisherman’s Friend


• Reckitt Benckiser Group PLC 


• Lanes Health


• Church & Dwight Co, Inc.


• GU Energy Labs


• Now Foods


• Procter & Gamble


• Meksmar

Medicated Confectionery Industry Developments

May 2023: Ricola introduced Raspberry Lemon Balm in Switzerland and Throat Balm and Ricola Cherry in the USA. These new products contributed to Ricola's strong market performance, particularly in the U.S., where the company has established itself as a leader in the cough-drop segment.

February 2023: Jakemans brand has launched a new range of sugar-free throat and chest lozenges, expanding its product offerings to cater to health-conscious consumers. The lozenges are made with high-quality natural ingredients, ensuring no artificial colors or flavors are included.

Medicated Confectionery Market Segmentation

Medicated Confectionery Product Type Outlook

• Hard Candies


• Soft Confectioneries

Medicated Confectionery Category Outlook

• Sugar-Based


• Sugar Free

Medicated Confectionery Distribution Channel Outlook

• Store Based


• Non-Store Based

Medicated Confectionery Region Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  • Mexico
  
  
  
  


• Europe
  
  
  
  • Germany
  
  
  • France
  
  
  • UK
  
  
  • Spain
  
  
  • Italy
  
  
  • Poland
  
  
  • Russia
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • India
  
  
  • Japan
  
  
  • South Korea
  
  
  • Australia & New Zealand
  
  
  • South Korea
  
  
  • Malaysia
  
  
  • Vietnam
  
  
  • Rest of Asia-Pacific
  
  
  
  


• South America
  
  
  
  • Brazil
  
  
  • Argentina
  
  
  • Rest of South America
  
  
  
  


• Middle East & Africa
  
  
  
  • GCC Countries
  
  
  • Saudi Arabia
  
  
  • Turkey
  
  
  • South Africa
  
  
  • Rest of Middle East & Africa