Medicated Confectionery Market Share

Medicated Confectionery Market Share Analysis

The demand for medicated confectionery, which includes products like lozenges, has been going up fast. There are two types of confectionery products: those with sugar and those without sugar. Over the last few years, the consumption of sugar-based confectionery has been going down, and people are turning more towards sugar-free options. The shift towards sugar-free confectionery is driven by concerns about health. Too much sugar over a long time can lead to problems like obesity and diabetes. It also increases the risk of heart diseases. Because of these health issues, people are choosing sugar-free options to enjoy their confectionery. Manufacturers are responding to this demand by creating new sugar-free medicated confectionery. For example, in 2018, Lofthouse of Fleetwood Ltd. introduced sugar-free spearmint-flavored lozenges in the European Union. This shift towards sugar-free options is seen as an opportunity for companies making medicated confectionery.

In recent years, the global medicated confectionery market has seen the introduction of many new products. This is because companies are spending more on research and using new technologies to create innovative products. Some companies are making their products more appealing to consumers by using natural ingredients and avoiding artificial ones as much as possible. People are becoming more health-conscious, so there is a growing demand for products made with natural ingredients. Some companies have already started offering natural and organic products. For example, in December 2019, Ricola introduced a new range of medicated lozenges in the UK made with natural ingredients. One of the major natural ingredients used in making medicated confectionery is gelatin. Gelatin is used to stabilize and modify the texture of confectionery products. It is derived from animal parts like skin, bones, ligaments, and hooves. However, some people prefer plant-based alternatives to gelatin, so agar, which comes from seaweed, can be used instead. Agar acts as a thickener and gelling agent in confectionery products. This shift in consumer preferences towards natural ingredients creates an opportunity for manufacturers to use more natural ingredients in medicated confectionery. So, the growing interest of companies in offering medicated confectionery with natural and organic ingredients is expected to boost the market during the forecast period.