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Lip Augmentation Market Share

ID: MRFR//5762-HCR | 90 Pages | Author: Kinjoll Dey| November 2024

The Lip Augmentation market has experienced a surge in popularity driven by the growing trend of enhanced facial aesthetics. Within this dynamic market, companies employ various market share positioning strategies to distinguish their offerings and capture a share of the expanding demand for lip augmentation procedures.
One of the major strategies that include keeping a broad product portfolio maintains. The lip augmentation market is served by various firms that provide a variety of products such as dermal fillers, implants and lip care. This variety enables them to address different patient preferences, offering solutions in both temporary and permanent lip enhancement.
The continuous innovation in filler technology is essential for market positioning. The companies spend on research and development to develop new state of the art dermal fillers that are safer, longer lasting with more natural looking results. Clinical innovations such as hyaluronic acid-based fillers facilitate improved patient satisfaction, and serve to differentiate products in the competitive market.
Starting strong collaborations between aesthetic professionals such as dermatologists and plastic surgeons is a good business move. Partnerships enable companies to learn about changing patients’ needs, ensure appropriate product usage and obtain testimonials from credible professionals that validate their lip augmentation offerings.
To acknowledge the need of knowledgeable consumers, companies invest in education programs. These initiatives offer information on lip augmentation procedures, product alternatives and possible results. Informed consumers prefer products from companies which prioritize transparency and patient education.
One of the common strategies that is popular in this market for lip augmentation include celebrity endorsements and social media influencers. Companies partner with celebrities and influencers who openly narrate their pleasant experiences associated with particular products, generating a hype on social platforms consequently shaping consumer perceptions.
To seek a wider market, companies can opt for an accessibility and affordability strategy. Availability of various lip augmentation products at their own prices increases the market share, especially in countries that have reserved diverse economic profiles.
Companies pursue opportunities for worldwide market growth to access highly diversified consumer markets. This includes moving from one regulatory landscape to another, adjusting to cultural preferences and finding distribution platforms. A global scope enables businesses to leverage the growing worldwide demand for cosmetic procedures, including lip enlargement.
Safety and regulatory compliance should be highlighted. Companies that ensure the safety of their lip augmentation products and follow regulatory directives inspire trust among both healthcare professionals as well as consumers. Such commitment to safety is necessary for the positioning of a good brand and protection of market share.
Providing post-treatment support and follow-up services is a customer centric approach. Companies that provide guidance on post-procedure care, address concerns, and offer follow-up consultations enhance patient satisfaction and loyalty. Positive patient experiences contribute to word-of-mouth recommendations, further solidifying a company's market position.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2021
Forecast Period   2022-2030
Growth Rate   9.60%

Lip Augmentation Market Overview


Lip Augmentation Market Size was valued at USD 2.84 Billion in 2023. The Lip Augmentation industry is projected to grow from USD 3.11 Billion in 2024 to USD 5.94 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.46% during the forecast period (2024 - 2032).


Lip augmentation is a cosmetic procedure which is used to get fuller and plumper lips. Hyaluronic acid based-dermal fillers are mostly preferred for lip augmentation.


Rising participation of market players and development of medical tourism industry are the prominent factors driving the lip augmentation market. For instance, in 2018, Allergan plc launched a new JUVÉDERM advertising campaign created to empower the next generation of consumers to "JUVÉDERM IT." The JUVÉDERM collection of fillers offers a complete range of dermal fillers for different patient needs. JUVÉDERM Ultra XC is used into the lips and perioral area for lip augmentation in adults over 21. Moreover, in 2017, Allergan plc acquired LifeCell Corporation, a leading regenerative medicine company, for approximately USD 2.9 billion in cash.


Various other factors such as increasing awareness about lip augmenation, rising geriatric population and rising demand for dermal fillers are also expected to propel the growth of the market.


However, side effects associated with lip fillers and high cost of treatment can hamper the market growth over the forecast period.


In May 2023, Evolus, Inc., one of the leading cosmetic companies in the world, made a major move by obtaining an exclusive agreement to become the sole distributor of five different dermal fillers that are under development.


It was announced in May 2023 by Evolus, Inc., the customer-driven performance beauty products manufacturer to enter into a definite agreement with regards to it serving as the only distributor within the United States for five various dermal fillers whose production process has entered its final stage


March 2023- GaldermaTM launched FACE by GaldermaTM – an innovative augmented reality (AR) powered aesthetic visualization tool that allows aesthetics professionals and patients to see what may be possible with injectable* treatments before they are done. With this innovation, patients can have a “before and after” image shown to them based on personalized treatment planning in order to quell concerns about injectables.


In January 2024, Beijo Cosmetic Lip Filler Treatment by Minho Beauty is a new innovative product designed to prepare and recover lips before, during, and after lip fillers. The Beijo Pre Cosmetic Lip Filler Treatment: It contains ingredients like Lidocaine HCL–4%, Avocado Oil, Brazilian Cupuaçu Butter, and Shea Butter. This should be applied as a thin layer to your lips before or after getting lip injections done. A Lidocaine 4% lip treatment that numbs the lips makes the lip-filler procedure more comfortable and less painful.


Lip Augmentation Market Segmentation


The lip augmentation market is segmented based on type, lip fillers, distribution channel, and region.


The global market for lip augmentation, by type is segmented into temporary lip augmentation and permanent lip augmentation. The permanent lip augmentation segment is further classified as dermal graft, permanent lip implants, vermilion lip advancement and lip lift. The lip lift segment includes corner lip lift and upper lip lift.


The market, by lip fillers, is segmented into fat injection or lipoinjection, hyaluronic acid fillers, lip collagen injections, platelet-rich plasma (PRP), and others.


Based on distribution channel, the market is segmented into hospital pharmacies, clinics, retail pharmacies, drug stores, online pharmacies, and others.


The hospital pharmacies segment is anticipated to hold the largest market share owing to the increasing demand for cosmetic procedures. The online pharmacies are expected to grow at the highest CAGR owing to the rising cases of cosmetic problems.


In the current scope of the study, the above-mentioned segments are covered into the four global regions, namely the Americas, Europe, Asia-Pacific and the Middle East & African region.


The lip augmentation market in the Americas has further been segmented into North America and South America, with the North American market divided into the US and Canada.


The European lip augmentation market has been segmented into Western Europe and Eastern Europe. Western Europe has been classified as Germany, France, the UK, Italy, Spain, and the rest of Western Europe.  The lip augmentation market in Asia-Pacific has been segmented into Japan, China, India, South Korea, Australia, and the rest of Asia-Pacific. The lip augmentation market in the Middle East & Africa has been segmented into the Middle East and Africa.


Lip Augmentation Market Regional Analysis


The Americas dominated the global market for lip augmentation owing to the rising geriatric population. According to the Population Reference Bureau report, the number of Americans ages 65 and older is projected to double from 46 million today to over 98 million by 2060. Moreover, rising healthcare spending within the region is also boosting the lip augmentation market. In the US, the total healthcare spending reached USD 3.5 trillion in 2017 and by 2026; it is expected to reach USD 5.7 trillion.


In 2017, it was estimated that Europe stood second in the global lip augmentation market. This can be attributed to the rising research and development investments and technological advancements. For instance, in 2017, Allergan received FDA approval for its newest hyaluronic acid dermal filler, Juvéderm Vollure XC.


Asia Pacific was projected to be the fastest growing region in 2017. Factors such as growing medical tourism industry and increasing technological advancements within the region are boosting the regional markets of the Asia Pacific region.


On the other hand, the Middle East and Africa held least share in the global lip augmentation market due to the low per capita income, especially within the African region.


Lip Augmentation Market Key Players


Some of the key players in the lip augmentation market are: 



  • Allergan

  • Galderma Pharma S.A.

  • Integra Lifesciences

  • Laboratories Vivacy SAS

  • Merz Pharma

  • Sinclair Pharma

  • Suneva Medical, Inc

  • Teoxane

  • Cynosure

  • Syneron

  • AQTIS Medical

  • Bioha Laboratories

  • Cytophil, Inc. 

  • Dr. Korman Laboratories

  • Inamed Corporation

  • Anika Therapeutics Inc.


Research Methodology


Market Research Future research is conducted by industry experts who offer insights into industry structure, market segmentation, assessment, Competitive Landscape (CL), penetration, as well as on emerging trends. Besides primary interviews (~ 80%) and secondary research (~ 20%), their analysis is based on their years of professional expertise in respective industries. Our analysts also predict where the market will be headed in the next five to ten years, by analysing historical trends and current market positions. Furthermore, the varying trends of segments and categories geographically presented are studied and are estimated based on the primary and secondary research.


Primary Research


Extensive primary research was conducted to gain a deeper insight of the market and the industry performance. In this particular report we have conducted primary surveys (interviews) with key level executives (VPs, CEOs, Marketing Directors, Business Development Managers, and many more) of major players who are active in the market. In addition to analyzing the current and historical trends, our analysts predict where the market is headed, over the next five to ten years.


Secondary Research


Secondary research was mainly used to collect and identify information useful for extensive, technical, market-oriented, and commercial study of the lip augmentation. It was also used to obtain key information about major players, market classification, and segmentation according to industry trends, geographical markets, and developments related to the market and perspectives. For this study, analysts have gathered information from various credible sources, such as annual reports, SEC filings, journals, white papers, corporate presentations, company web sites, international organization of chemical manufacturers, some paid databases, and many others.


Intended Audience



  • Pharmaceutical Companies

  • Government and Private Laboratories

  • Research and Development (R&D) companies

  • Medical Research Laboratories

  • Market Research and Consulting Service Providers


Market Segmentation 


Lip Augmentation Market, by Type



  • Temporary Lip Augmentation

  • Permanent Lip Augmentation

    • Dermal Graft

    • Permanent Lip Implants

    • Vermilion Lip Advancement

    • Lip Lift

      • Corner Lip Lift

      • Upper Lip Lift






Lip Augmentation Market, by Lip Fillers



  • Fat Injection or Lipoinjection

  • Hyaluronic Acid Fillers

  • Lip Collagen Injections

  • Platelet-rich Plasma (PRP)

  • Others


Lip Augmentation Market, by Distribution Channel



  • Hospital Pharmacies

  • Clinics 

  • Retail Pharmacies 

  • Drug Stores

  • Online Pharmacies

  • Others 

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