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The market dynamics of lip augmentation are influenced by a variety of factors that collectively shape the demand and supply within this cosmetic procedure market. Changing societal norms and an increased emphasis on self-image and appearance contribute to the growing demand for lip augmentation. People want to improve the quality of their facial features, especially lips as a cultural consideration and also aesthetic procedures are widely accepted even celebrated is one of market dynamics that drive it.
Celebrities and subsequent social media influence a huge role in influencing market dynamics. The increase of social media, including Instagram and TikTok, brings celebrities talking openly about the lip augmentation procedures to normalize plump lips.
Innovations in filler materials and methods are among the factors that influence changes to market dynamics. Improved fillers that are safer, longer-lasting and emerge as more natural in appearance contribute to the improvement of all three dimensions: patient satisfaction, market size etc.
The market dynamics include creating more awareness and education about lip augmentation procedures. People are better informed as to the types that could be available, possible consequences and risks involved with which they have become more discerning consumer of lip enhancement procedures who seek reputable practitioners.
The market is seeing a shift towards non-surgical lip augmentation procedures instead of invasive surgical methods. Injectable fillers including hyaluronic acid-based ones prevail in the market because of their nontraumatic effects, lower recovery times, and attainment of desired results without surgical intervention.
Market dynamics are largely influenced by the economic factors. As individuals’ disposable income increases, more people will be able to afford cosmetic surgeries such as lip augmentation. This economic emancipation augments the market’s growth.
A closer look at the issue of market dynamics reveals that it is enhanced by popular culture and globalization in beauty standards through mediums. With the standardization of beauty ideals across regions, demand for particular aesthetic traits such as fuller lips continues to propel market growth on a global scale.
Regulatory measures aimed at promotion of safety and ethical practice in lip augmentation procedure are also determining the market dynamics. Regulatory bodies have a very significant role in shaping the market by providing guidelines, controlling practitioners, and ensuring transparency of cosmetic products.
Market dynamics are largely driven by trends in fashion and beauty. Lip augmentation satisfies the current ideals of beauty, and a reverse synergy is established between cosmetic surgery practices and demands guided by fashion industry’s promotion of certain facial features.
Market dynamics rely largely on the success and satisfaction of clients who have had lip augmentation procedures. Positive experiences lead to word-of-mouth recommendations, creating a ripple effect and fostering a continuous demand for these cosmetic enhancements.
Lip Augmentation Market Highlights:
Lip Augmentation Market Overview
Lip Augmentation Market Size was valued at USD 2.84 Billion in 2023. The Lip Augmentation industry is projected to grow from USD 3.11 Billion in 2024 to USD 5.94 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.46% during the forecast period (2024 - 2032).
Lip augmentation is a cosmetic procedure which is used to get fuller and plumper lips. Hyaluronic acid based-dermal fillers are mostly preferred for lip augmentation.
Rising participation of market players and development of medical tourism industry are the prominent factors driving the lip augmentation market. For instance, in 2018, Allergan plc launched a new JUVÉDERM advertising campaign created to empower the next generation of consumers to "JUVÉDERM IT." The JUVÉDERM collection of fillers offers a complete range of dermal fillers for different patient needs. JUVÉDERM Ultra XC is used into the lips and perioral area for lip augmentation in adults over 21. Moreover, in 2017, Allergan plc acquired LifeCell Corporation, a leading regenerative medicine company, for approximately USD 2.9 billion in cash.
Various other factors such as increasing awareness about lip augmenation, rising geriatric population and rising demand for dermal fillers are also expected to propel the growth of the market.
However, side effects associated with lip fillers and high cost of treatment can hamper the market growth over the forecast period.
In May 2023, Evolus, Inc., one of the leading cosmetic companies in the world, made a major move by obtaining an exclusive agreement to become the sole distributor of five different dermal fillers that are under development.
It was announced in May 2023 by Evolus, Inc., the customer-driven performance beauty products manufacturer to enter into a definite agreement with regards to it serving as the only distributor within the United States for five various dermal fillers whose production process has entered its final stage
March 2023- GaldermaTM launched FACE by GaldermaTM – an innovative augmented reality (AR) powered aesthetic visualization tool that allows aesthetics professionals and patients to see what may be possible with injectable* treatments before they are done. With this innovation, patients can have a “before and after” image shown to them based on personalized treatment planning in order to quell concerns about injectables.
In January 2024, Beijo Cosmetic Lip Filler Treatment by Minho Beauty is a new innovative product designed to prepare and recover lips before, during, and after lip fillers. The Beijo Pre Cosmetic Lip Filler Treatment: It contains ingredients like Lidocaine HCL–4%, Avocado Oil, Brazilian Cupuaçu Butter, and Shea Butter. This should be applied as a thin layer to your lips before or after getting lip injections done. A Lidocaine 4% lip treatment that numbs the lips makes the lip-filler procedure more comfortable and less painful.
Lip Augmentation Market Segmentation
The lip augmentation market is segmented based on type, lip fillers, distribution channel, and region.
The global market for lip augmentation, by type is segmented into temporary lip augmentation and permanent lip augmentation. The permanent lip augmentation segment is further classified as dermal graft, permanent lip implants, vermilion lip advancement and lip lift. The lip lift segment includes corner lip lift and upper lip lift.
The market, by lip fillers, is segmented into fat injection or lipoinjection, hyaluronic acid fillers, lip collagen injections, platelet-rich plasma (PRP), and others.
Based on distribution channel, the market is segmented into hospital pharmacies, clinics, retail pharmacies, drug stores, online pharmacies, and others.
The hospital pharmacies segment is anticipated to hold the largest market share owing to the increasing demand for cosmetic procedures. The online pharmacies are expected to grow at the highest CAGR owing to the rising cases of cosmetic problems.
In the current scope of the study, the above-mentioned segments are covered into the four global regions, namely the Americas, Europe, Asia-Pacific and the Middle East & African region.
The lip augmentation market in the Americas has further been segmented into North America and South America, with the North American market divided into the US and Canada.
The European lip augmentation market has been segmented into Western Europe and Eastern Europe. Western Europe has been classified as Germany, France, the UK, Italy, Spain, and the rest of Western Europe. The lip augmentation market in Asia-Pacific has been segmented into Japan, China, India, South Korea, Australia, and the rest of Asia-Pacific. The lip augmentation market in the Middle East & Africa has been segmented into the Middle East and Africa.
Lip Augmentation Market Regional Analysis
The Americas dominated the global market for lip augmentation owing to the rising geriatric population. According to the Population Reference Bureau report, the number of Americans ages 65 and older is projected to double from 46 million today to over 98 million by 2060. Moreover, rising healthcare spending within the region is also boosting the lip augmentation market. In the US, the total healthcare spending reached USD 3.5 trillion in 2017 and by 2026; it is expected to reach USD 5.7 trillion.
In 2017, it was estimated that Europe stood second in the global lip augmentation market. This can be attributed to the rising research and development investments and technological advancements. For instance, in 2017, Allergan received FDA approval for its newest hyaluronic acid dermal filler, Juvéderm Vollure XC.
Asia Pacific was projected to be the fastest growing region in 2017. Factors such as growing medical tourism industry and increasing technological advancements within the region are boosting the regional markets of the Asia Pacific region.
On the other hand, the Middle East and Africa held least share in the global lip augmentation market due to the low per capita income, especially within the African region.
Lip Augmentation Market Key Players
Some of the key players in the lip augmentation market are:
- Allergan
- Galderma Pharma S.A.
- Integra Lifesciences
- Laboratories Vivacy SAS
- Merz Pharma
- Sinclair Pharma
- Suneva Medical, Inc
- Teoxane
- Cynosure
- Syneron
- AQTIS Medical
- Bioha Laboratories
- Cytophil, Inc.
- Dr. Korman Laboratories
- Inamed Corporation
- Anika Therapeutics Inc.
Research Methodology
Market Research Future research is conducted by industry experts who offer insights into industry structure, market segmentation, assessment, Competitive Landscape (CL), penetration, as well as on emerging trends. Besides primary interviews (~ 80%) and secondary research (~ 20%), their analysis is based on their years of professional expertise in respective industries. Our analysts also predict where the market will be headed in the next five to ten years, by analysing historical trends and current market positions. Furthermore, the varying trends of segments and categories geographically presented are studied and are estimated based on the primary and secondary research.
Primary Research
Extensive primary research was conducted to gain a deeper insight of the market and the industry performance. In this particular report we have conducted primary surveys (interviews) with key level executives (VPs, CEOs, Marketing Directors, Business Development Managers, and many more) of major players who are active in the market. In addition to analyzing the current and historical trends, our analysts predict where the market is headed, over the next five to ten years.
Secondary Research
Secondary research was mainly used to collect and identify information useful for extensive, technical, market-oriented, and commercial study of the lip augmentation. It was also used to obtain key information about major players, market classification, and segmentation according to industry trends, geographical markets, and developments related to the market and perspectives. For this study, analysts have gathered information from various credible sources, such as annual reports, SEC filings, journals, white papers, corporate presentations, company web sites, international organization of chemical manufacturers, some paid databases, and many others.
Intended Audience
- Pharmaceutical Companies
- Government and Private Laboratories
- Research and Development (R&D) companies
- Medical Research Laboratories
- Market Research and Consulting Service Providers
Market Segmentation
Lip Augmentation Market, by Type
- Temporary Lip Augmentation
- Permanent Lip Augmentation
- Dermal Graft
- Permanent Lip Implants
- Vermilion Lip Advancement
- Lip Lift
- Corner Lip Lift
- Upper Lip Lift
Lip Augmentation Market, by Lip Fillers
- Fat Injection or Lipoinjection
- Hyaluronic Acid Fillers
- Lip Collagen Injections
- Platelet-rich Plasma (PRP)
- Others
Lip Augmentation Market, by Distribution Channel
- Hospital Pharmacies
- Clinics
- Retail Pharmacies
- Drug Stores
- Online Pharmacies
- Others
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