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Legumes Market Share

ID: MRFR//6782-HCR | 111 Pages | Author: Snehal Singh| November 2024

The Legumes Market is a diverse and evolving sector where companies deploy various market share positioning strategies to establish a strong foothold and gain a competitive advantage. These strategies are vital for navigating the multifaceted landscape of the legume industry, considering factors such as nutritional value, sustainability, and shifting consumer preferences.
Anticipated to wield substantial market influence, North America is projected to secure a noteworthy share during the review period, propelled by a rising appetite for food products rich in protein and fiber. The discernible surge in demand for nutritionally dense foods has positioned the region as a pivotal player in the legumes market. Furthermore, Canada and Brazil stand out as prominent consumers of lentils and beans, respectively, further accentuating the regional significance in the global legumes landscape.

The burgeoning demand for high-protein and fiber-infused food options has become a defining factor in North America's market ascendancy. This trend mirrors evolving consumer preferences towards healthier dietary choices, elevating the importance of legumes in meeting nutritional requirements. Notably, the consumption patterns in Canada and Brazil, with their pronounced affinity for lentils and beans, play a key role in steering the growth trajectory of the legumes market. As these preferences ripple across the broader North American and global markets, the collective impact is poised to drive sustained growth in the legumes sector, solidifying North America's standing as a vital hub for legume consumption and market expansion.
One prominent strategy in the Legumes Market revolves around product diversification and innovation. Companies often invest in research and development to create unique legume-based products that cater to different consumer needs. By offering a variety of legumes or developing innovative legume-based snacks and foods, companies can distinguish themselves in the market. This strategy not only attracts consumers seeking diversity in their diets but also positions the brand as an innovator, capturing the attention of health-conscious individuals looking for nutritious alternatives.

Pricing strategy is a key factor in market share positioning within the Legumes Market. Companies need to strike a balance between offering competitive prices and ensuring profitability. Some may adopt a cost leadership approach, leveraging efficient production processes and economies of scale to provide legume products at lower prices. On the other hand, premium pricing strategies may be employed by companies emphasizing organic or specialty legumes, targeting consumers willing to pay a premium for perceived higher quality.

Sustainability practices play a significant role in market share positioning within the Legumes Market. As environmental awareness grows, consumers are increasingly inclined towards sustainably sourced and environmentally friendly products. Companies that prioritize eco-friendly farming practices, support fair trade, and use packaging with minimal environmental impact can gain a competitive edge. This strategy not only aligns with the values of environmentally conscious consumers but also contributes to building a positive brand image in an eco-conscious market.

Geographic expansion is a strategic move often employed by companies to increase their market share in the Legumes Market. Given the global consumption of legumes, companies may explore opportunities to enter new regions and tap into diverse consumer bases. This could involve partnerships with local distributors, adapting products to suit regional preferences, and establishing a robust supply chain. Expanding geographically allows companies to access new markets, diversify their customer base, and reduce dependence on specific regions.

Effective marketing and branding strategies are crucial for market share positioning in the Legumes Market. Establishing a strong brand image that communicates the nutritional benefits, versatility, and sustainability aspects of legumes is key. Companies may focus on educating consumers about the health benefits of incorporating legumes into their diets, promoting recipes and cooking ideas, and leveraging social media platforms to engage with the target audience. Building a positive and relatable brand narrative helps in creating a connection with consumers, fostering brand loyalty.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Forecast Period 2024-2032
Growth Rate 5.30% (2024-2032)

Global Legumes Market Overview


The Legumes Market Size was valued at USD 11.5 Billion in 2022. The Legumes market industry is projected to grow from USD 12.10 Billion in 2024 to USD 18.30 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.30% during the forecast period (2024 - 2032). Increased demand for plant-based and organic products and awareness about the health benefits of consuming legumes are the key market drivers enhancing the growth of market.


Legumes Market1


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Legumes Market Trends



  • Growing demand for the healthy diet is driving the market growth


Market CAGR for legumes is being driven by the rising demand for healthy diets globally. Over the past few years, there has been ,increased frequency of health-related problems like diabetes, gastrointestinal disease, and obesity in the population has risen significantly. This has led to an increase in awareness among consumers about their health and initiated healthy eating habits. There is an increasing consumption of legume-based snacking items.


The market is getting fueled due to the rising interest in plant-based protein, health benefits, the popularity of vegetarian and vegan diets, the innovation of new products, government support, and sustainable farming. Legumes have given a chance for industries to innovate new and inventive goods, like snacks, meat, and pasta substitute, and to pioneer the market for sustainably grown legumes. The legumes like peas, chickpeas, peas, and beans are thought to be healthy snacks. Consumers are becoming aware of different problems related to obesity and diabetes, like cardiovascular and respiratory disorders, anxiety, cholesterol, and depression. The obese and the overweight are more susceptible to developing diabetes and cardiovascular disease at a early age. Hence, there is a concern to avoid high-calorie food and encourage them to consume low-calorie and low-fat food like legumes. This will eventually lead in the growth of the legume market globally.


The companies are also coming up with healthy snacks, like chickpeas, that can be easily prepared; the Turkey chickpea is salted and seasoned with cloves and roasted. In South Asian countries like India, corn is sold as a snack with roasted chickpeas, and fresh chickpeas are roasted in traditional small pots and served with lemon and cilantro. The legumes have characteristics that they can be stored for a longer period of time; that is, it is non-perishable. Most consumers are shifting from animal-sourced products to plant-based food products. Thus, driving the Legumes market revenue.


The availability of different other alternatives is a major restrain to the growth of the legume market. The meat market is significantly growing as they are naturally rich in protein, iron, energy, zinc, and potassium, thus leading to an increase in consumption of these high-nutrition products than other. On the other hand, poor supply and demand, higher costs, and the lack of awareness and availability are restraining the market growth.


Legumes Market Segment Insights


Legumes Type Insights


The Legumes market segmentation, based on type, includes Lentils, Beans, Peas, and Others. The beans segment dominated the market, accounting for the largest market revenue due to the increasing popularity of their excellent nutritional value. Processed beans are very popular with consumers as they do not require cooking, peeling, and cleaning like the raw version of the product. Navy beans, kidney beans, white beans, pinto beans, and black-eyed beans are most commonly utilized in processed meals. Furthermore, chickpeas and lentils have a faster cooking process and are thus expected to gain popularity in the forecast years. Consumers are becoming more and more used to both the precooked as well as dried forms, which are high in protein and calorie content that helps in regulating blood sugar levels.


Figure 1: Legumes Market, by Type, 2022 & 2032 (USD Billion)


Legumes Market, by Type, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Legumes Category Insights


The Legumes market segmentation, based on category, includes Conventional and Organic. The conventional category dominates the market and is anticipated to grow at a significant rate. The rise is owing to the rise in ethnic food popularity, the requirement for a nutritional diet, and the cost-effectiveness that is anticipated to boost the market growth rapidly.


Legumes Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Legumes market dominates the market due to the increasing demand for food containing high fiber and protein and also the demand for plant-based food products. Government initiatives in the countries of this region have increased the consumption of legumes. The US is the largest contributor to the legumes market in the North American region.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: LEGUMES MARKET SHARE BY REGION 2022 (USD Billion)


LEGUMES MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe's Legumes market accounts for the second-largest market share due to the rising demand for plant-based substitutes to meet the protein requirement of the body. Further, the German Legumes market held the largest market share, and the UK Legumes market was the fastest-growing market in the European region.


The Asia-Pacific Legumes Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the high consumption of lentils in the countries of this region, and the consumers are opting for healthy food options. Moreover, China’s Legumes market held the largest market share, and the Indian Legumes market was the fastest-growing market in the Asia-Pacific region.


Legumes Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Legumes market grow even more. Market participants are also undertaking a variety of strategic activities to spread their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Legumes industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Legumes industry to benefit clients and increase the market sector. In recent years, the Legumes industry has offered some of the most significant advantages to the food industry. Major players in the Legumes market, including Tyson Foods Inc., NAPOLINA, Bush Brothers & Company, Teasdale, General Mills, Conagra Brands, The Kraft Heinz Company, Eden Foods Inc., Goya Foods Inc, Faribault Foods Inc., and others, are trying to increase market demand by investing in research and development operations.


NAPOLINA was established in Italy, and in 1965, it was launched in the UK, becoming the number-one Italian cooking brand in more than 50 years. The company imports and distributes food products, offering tomatoes, olive oil, and pasta, and also provide sauces, pizzeria, pulses, and grated cheese, which emphasizes ingredients in wheat, spices, and herbs. The company supplies its products in canned, crushed, or sieved form throughout Italy and also Italian cooking tips and recipes. In April 2020, the company launched a broad range of grains and pulses. Quinoa, chickpea, and cannellini beans are included in the expanded product line. As per the company, canned legumes are rich in protein and low in fat, which makes them fit for vegetarians and flexitarians alike.


Tyson Foods is a modern American protein-focused, multi-national food company that produces over 20% of the beef, chicken, and pork in the United States. It is the second-largest processor and marketer of chicken, pork, and beef globally. The company operates major food brands like Jimmy Dean, Ball Park, State Fair, Wright Brand, and Hillshire Farm. The company is also involved in various controversies linked to animal welfare, the environment, and the welfare of its own employees. Recently, the company announced the launch of Legume Craft, a range of plant-based meat alternatives. The products were availed in both the food services and retail settings. Furthermore, to expand its Legumes division, Headspace recently announced the accession of Sayana, a company focused on mental wellness and health.


Key Companies in the Legumes market include



  • Tyson Foods Inc.

  • NAPOLINA

  • Bush Brothers & Company

  • Teasdale

  • General Mills

  • Conagra Brands

  • The Kraft Heinz Company

  • Eden Foods Inc.

  • Goya Foods Inc

  • Faribault Foods Inc.


Legumes Industry Developments


June 2020: Bush Brothers collaborated with Beanstalk, a brand extension and licensing agency. This collaboration focuses on expanding the reach of the brand into complementary food categories with the aim of providing consumers with delicious and healthy foods.


April 2019: A vegan-friendly canned sausages and beans was launched by Food Company. This product contained baked beans flavored with herbs, spices, and tomatoes. Chickpeas and lentils are anticipated to attract traction in the future due to their less cooking time.


April 2019: The Simply Especial line of teas was launched by Teasdale. The 15.5-oz can in five variations like Chipotle Rojo, Chilli Verde, Mexican Chilli, Spicy Cuban, and Peruvian are included in the Simply Especial line.


Legumes Market Segmentation


Legumes Type Outlook



  • Lentils

  • Beans

  • Peas

  • Others


Legumes Category Outlook



  • Conventional

  • Organic


Legumes Regional Outlook



  • North America

  • US

  • Canada

  • Europe

  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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