Global Lawn Mowers Market Overview
The Lawn Mowers Market Size was estimated at 14.77 (USD Billion) in 2022. The Lawn Mowers Industry is expected to grow from 15.37(USD Billion) in 2023 to 22.0 (USD Billion) by 2032. The Lawn Mowers Market CAGR (growth rate) is expected to be around 4.07% during the forecast period (2024 - 2032).
Key Lawn Mowers Market Trends Highlighted
Among key drivers for the lawn mowers market are rising demand for well-maintained lawns both in residential and commercial areas, urbanization growth and growing popularity of landscape services. This has further increased due to technologically advanced types of lawn mowers such as robotic and self-propelled ones.
In the lawn mowers market, prospecting is supported by the introduction of smart technologies such as GPS navigation and remote-control ability. Another significant opportunity is the use of electric-powered mowing machines as more people switch to this method that is driven by environmental issues and improvements in battery technologies. Moreover, capitalizing on the leasing industry while providing subscription-based yard care services can satisfy those individuals or companies that want cost-efficient lawn maintenance options.
The latest developments in the lawn mowers market include an increase in popularity of zero-turn as well as robotic mowers which have improved efficiency and convenience. Additionally, concerns about environmentally friendly gardening practices have led to a surge in adoption of electrical and sun-powered garden cutting systems. In addition, outdoor beauty focus with well-kept gardens has resulted into expanding markets here.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Lawn Mowers Market Drivers
Rising Demand for Automated and Smart Lawn Mowers
The increasing popularity of automated and smart lawn mowers is a major driver of growth in the lawn mowers market. These mowers offer convenience, efficiency, and time savings, making them an attractive option for homeowners and commercial property owners alike. Automated lawn mowers can be programmed to mow on a schedule, eliminating the need for manual labor. Smart lawn mowers go a step further, using sensors and GPS technology to navigate complex landscapes and avoid obstacles.As technology continues to advance, automated and smart lawn mowers are expected to become even more sophisticated and user-friendly, further driving market growth.
Growing Adoption of Battery-Powered Lawn Mowers
The growing adoption of battery-powered lawn mowers is another key driver of growth in the lawn mowers market. Battery-powered lawn mowers offer several advantages over traditional gas-powered models, including lower operating costs, reduced emissions, and quieter operation. As battery technology improves and battery life increases, battery-powered lawn mowers are becoming more competitive with gas-powered models in terms of performance and cost.This is leading to increased adoption of battery-powered lawn mowers, particularly in residential and commercial applications where noise and emissions are a concern.
Increasing Focus on Lawn Care and Landscaping
The increasing focus on lawn care and landscaping is another factor driving growth in the lawn mowers market. Homeowners and commercial property owners are increasingly investing in their outdoor spaces, and a well-maintained lawn is an important part of a beautiful and functional landscape. This has led to increased demand for lawn mowers that can provide a high-quality cut and finish. Additionally, the growing popularity of artificial turf and synthetic grass is also driving demand for lawn mowers that are specifically designed to maintain these surfaces.
Lawn Mowers Market Segment Insights
Lawn Mowers Market Lawn Mower Type Insights
The Lawn Mower Type segment in the Lawn Mowers Market holds significant importance, shaping market dynamics and driving growth. Each type caters to specific consumer needs and applications, leading to variations in market share and growth potential. Riding Lawn Mowers: Characterized by their larger size and the operator's seated position, riding lawn mowers offer increased comfort and efficiency for large lawns. Their higher price point and suitability for more extensive areas contribute to their dominance in the overall market, accounting for a substantial share of Lawn Mowers Market revenue.Walk-Behind Lawn Mowers: These lawn mowers require the operator to walk behind while pushing or self-propelling them, making them suitable for smaller lawns and more intricate mowing tasks. Their compact size and affordability position them as a popular choice for homeowners and smaller properties. Despite their lower market share compared to riding lawn mowers, walk-behind lawn mowers hold a significant portion of the Lawn Mowers Market. Zero-Turn Lawn Mowers: Designed for precision mowing and maneuverability, zero-turn lawn mowers offer superior control and efficiency.Their ability to turn on the spot makes them ideal for complex landscapes and tight spaces. While their higher cost limits their penetration in the mass market, zero-turn lawn mowers continue to gain traction among professionals and homeowners seeking higher performance. Robotic Lawn Mowers: As the latest innovation in lawn care, robotic lawn mowers offer autonomous mowing capabilities. These technologically advanced devices navigate lawns independently, following pre-defined patterns or using sensors to detect obstacles. Their convenience and time-saving benefits are driving their adoption, particularly among homeowners seeking a hassle-free lawn maintenance solution.While their initial cost is higher, robotic lawn mowers present long-term savings in terms of labor and maintenance. The Lawn Mowers Market segmentation provides valuable insights into the preferences of consumers, allowing manufacturers to tailor their offerings and target specific segments. As the industry evolves, technological advancements and changing consumer lifestyles are expected to drive further innovation and shape the market landscape.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Lawn Mowers Market Power Source Insights
The Lawn Mowers Market is segmented by power source into gas-powered, electric, battery-powered, solar-powered, and manual lawn mowers. Among these, gas-powered lawn mowers currently dominate the market, accounting for over 50% of the revenue. However, electric lawn mowers are rapidly gaining popularity due to their environmental benefits and lower operating costs. By 2024, the electric lawn mower segment is projected to surpass gas-powered mowers in terms of market share. Battery-powered lawn mowers are also gaining traction, especially in residential applications due to their convenience and lack of emissions.Solar-powered lawn mowers, though still a niche segment, offer the advantage of sustainable operation. Manual lawn mowers, despite their lower efficiency, continue to hold a small market share in price-sensitive markets.
Lawn Mowers Market Cutting Mechanism Insights
Cutting Mechanism Segment Insight and Overview The cutting mechanism segment plays a crucial role in the Lawn Mowers Market, influencing market growth and consumer preferences. Within this segment, Rotary Lawn Mowers hold a dominant position, capturing a significant market share due to their efficiency and affordability. Rotary Lawn Mowers utilize spinning blades to cut grass, offering a quick and effortless mowing experience. Reel Lawn Mowers, known for their precise cutting and eco-friendly nature, account for a growing market segment. These mowers employ a cylindrical blade that rotates against a fixed blade, delivering a clean and even cut.Mulching Lawn Mowers, designed to finely chop grass clippings and distribute them back into the lawn, are gaining popularity among environmentally conscious consumers. This technique fertilizes the soil and reduces waste. Bagging Lawn Mowers, equipped with a collection bag to gather grass clippings, cater to users who prefer a tidy lawn appearance. These mowers offer convenience and minimize the need for raking. According to Lawn Mowers Market data, the Cutting Mechanism segment is projected to witness steady growth in the coming years, driven by increasing demand for efficient and versatile lawn care solutions.
Lawn Mowers Market Lawn Size Insights
The Lawn Size segment is a crucial factor in determining the type of lawn mower required. In 2023, the small lawn (less than 1/2 acre) segment held the largest market share, accounting for 45% of the Lawn Mowers Market revenue. This is due to the increasing popularity of smaller homes and urban living, resulting in a greater demand for compact and maneuverable lawn mowers. The medium lawns (1/2 to 1 acre) segment is projected to exhibit steady growth, reaching a market size of USD 5.6 billion by 2032. This growth is attributed to the rising number of suburban homes with larger yards.The large lawns (more than 1 acre) segment is expected to witness a significant increase in demand, driven by the growing trend of luxury homes and estates. This segment is anticipated to reach a market valuation of USD 7.2 billion by 2032, capturing a considerable share of the Lawn Mowers Market revenue.
Lawn Mowers Market Regional Insights
Regionally, North America held the largest market share in 2023, followed by Europe, APAC, South America, and MEA. The North American region is expected to maintain its lead throughout the forecast period, driven by factors such as the presence of key players, high disposable income, and growing demand for outdoor power equipment. The Asia Pacific region is projected to witness significant growth during the forecast period due to factors such as rising urbanization, increasing disposable income, and growing awareness about lawn care. Europe is another key market for lawn mowers, with a number of leading manufacturers headquartered in the region.The South American and MEA markets are expected to experience steady growth during the forecast period.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Lawn Mowers Market Key Players and Competitive Insights
Major players in the Lawn Mowers Market industry are constantly striving to gain a competitive edge by introducing innovative products and developing advanced technologies. Leading Lawn Mowers Market players are focusing on expanding their presence and strengthening their distribution networks to cater to the growing demand for lawn mowers worldwide. The Lawn Mowers Market industry is witnessing a surge in strategic partnerships and collaborations among key players to leverage their expertise and resources. Moreover, the competitive landscape is expected to intensify further as new entrants emerge and existing players expand their product portfolios.A prominent competitor in the Lawn Mowers Market, The Toro Company, has established itself as a leading provider of outdoor power equipment. Recognized for its innovative designs and high-performance products, Toro offers a wide range of lawn mowers tailored to meet the diverse needs of homeowners and professionals. The company's commitment to sustainability and environmental consciousness is evident in its development of eco-friendly lawn care solutions. Toro's extensive distribution network and strong brand recognition contribute to its dominant position in the Lawn Mowers Market.Another key player in the Lawn Mowers Market, Husqvarna, has gained recognition for its technologically advanced products and customer-centric approach. The company's lawn mowers are designed to provide superior cutting performance, durability, and ease of use. Husqvarna's focus on innovation has led to the development of robotic lawn mowers, offering homeowners a convenient and efficient solution for lawn care. With a strong presence in both residential and commercial markets, Husqvarna continues to expand its product offerings and strengthen its market position.
Key Companies in the Lawn Mowers Market Include:
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Honda Motor Company
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MTD Products
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Worx
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Greenworks
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Husqvarna
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Stihl
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Deere Company
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Yamaha Motor Company
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Robert Bosch GmbH
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Makita
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Craftsman
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Black Decker
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Ego Power+
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Ryobi
Lawn Mowers Market Industry Developments
The Lawn Mowers Market is projected to witness a steady growth over the forecast period of 2024-2032. In 2023, the market was valued at USD 15.37 billion, and it is estimated to reach USD 22.0 billion by 2032, exhibiting a CAGR of 4.07%. The increasing demand for lawn mowers from residential and commercial sectors is primarily driving the market growth. Technological advancements, such as autonomous lawn mowers and robotic lawn mowers, are further fueling market expansion. Key industry players are focusing on product innovation and strategic collaborations to gain a competitive edge.
Lawn Mowers Market Segmentation Insights
Lawn Mowers Market Lawn Mower Type Outlook
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Riding Lawn Mowers
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Walk-Behind Lawn Mowers
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Zero-Turn Lawn Mowers
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Robotic Lawn Mowers
Lawn Mowers Market Power Source Outlook
Lawn Mowers Market Cutting Mechanism Outlook
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Rotary Lawn Mowers
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Reel Lawn Mowers
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Mulching Lawn Mowers
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Bagging Lawn Mowers
Lawn Mowers Market Lawn Size Outlook
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Small Lawns (less than 1/2 acre)
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Medium Lawns (1/2 to 1 acre)
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Large Lawns (more than 1 acre)
Lawn Mowers Market Regional Outlook
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North America
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Europe
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South America
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Asia Pacific
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Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
14.77(USD Billion) |
| Market Size 2023 |
15.37(USD Billion) |
| Market Size 2032 |
22.0(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
4.07% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Honda Motor Company, MTD Products, Worx, Greenworks, Husqvarna, Stihl, Deere Company ,Yamaha Motor Company ,Robert Bosch GmbH ,Makita ,Craftsman ,Black Decker ,Ego Power+ ,Ryobi |
| Segments Covered |
Lawn Mower Type, Power Source, Cutting Mechanism, Lawn Size, Regional |
| Key Market Opportunities |
Electric and cordless lawn mowers gaining popularitySmart and automated lawn mowers with enhanced featuresDemand for robotic lawn mowers for efficient and convenient lawn careIncrease in commercial landscaping and lawn maintenance servicesGrowing preference for ecofriendly and sustainable lawn care solutions |
| Key Market Dynamics |
1 Rising Adoption of Battery Powered Mowers2 Growing Preference for Robotic and Automated Mowers3 Increasing Demand for Commercial Lawn Care Services4 Technological Advancements in Cutting and Mulching Systems5 Expansion of Smart Lawn Care Solutions |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The lawn mowers market is expected to reach USD 22.0 billion by 2032, at a CAGR of 4.07% over the forecast period 2024-2032
North America is the largest market for lawn mowers, accounting for over 35% of the market share in 2023.
Asia Pacific is the fastest growing region for the lawnmowers market, with a CAGR of 5.2% over the forecast period.
Lawn mowers are primarily used for residential and commercial lawn care. Residential applications include mowing lawns in homes, apartments, and other residential properties. Commercial applications include mowing lawns in parks, schools, golf courses, and other commercial properties.
Key competitors in the lawn mowers market include Deere Company, Husqvarna AB, Robert Bosch GmbH, Stanley Black Decker, and The Toro Company.
Major factors driving the growth of the lawn mowers market include increasing urbanization, rising disposable income, and growing demand for lawn care services
Challenges facing the lawn mowers market include rising raw material costs, increasing competition, and environmental concerns
Latest trends in the lawn mowers market include the growing popularity of robotic lawn mowers, the increasing adoption of electric lawn mowers, and the development of smart lawn mowers.
The future outlook for the lawn mowers market is positive, with increasing demand for lawn care services and the development of new technologies.
Key growth opportunities for the lawn mowers market include the expansion of emerging markets, the development of new products, and the adoption of new technologies.
