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Lactose-free Dairy Products Market Share

ID: MRFR//4973-HCR | 100 Pages | Author: Snehal Singh| November 2024

The market for lactose-free dairy products has experienced significant development, driven by an increase in customers looking for dairy alternatives because they are either factory-gated or have strict lactose intolerances. In order to stand out in this cutthroat and growing industry, businesses must implement effective market share positioning strategies. Stressing the advantages of lactose-free dairy products for health is one important tactic. Brands that emphasize their goods' nutritive value and ease of digestion, such as their high vitamin and mineral content, appeal to consumers who value their health and well-being. This tactic presents lactose-free dairy products as a healthy and nutritious option in addition to being the outcome of lactose dogmatism.
In the market for lactose-free dairy products, market share positioning is crucial, and targeting particular customer segments is one way to achieve this. For example, companies may tailor their lactose-free immolations to meet the needs of kids, the elderly, or exercise enthusiasts. While products aimed at elderly may highlight bone health and simple digestion, those targeted for children can focus on flavors and packaging that appeal to younger preferences. Brands are able to create focused marketing campaigns and product phrasings by having a thorough understanding of the various market requirements. In the market for lactose-free dairy products, market share positioning is heavily influenced by innovation in product development. In a congested market, brands may stand out by introducing novel flavors, product orders, or formulations like lactose-free ice cream, yogurt, or trash druthers.
Continually improving flavor, texture, and diversity guarantees that lactose-free choices will continue to be appealing and competitive, drawing in customers looking for alternative options. In the market for lactose-free dairy products, portraying oneself as health-conscious is a calculated move. companies that market their goods as being not just lactose-free but also natural, organic, or devoid of artificial additives resonate strongly with customers who are health-conscious. These companies also place an emphasis on general well-being. Lactose-free dairy products are positioned as healthy options and confidence is built by clear labeling, comprehensive component lists, and quality-related equipment. Adapting to more general health-conscious movements, such flexitarianism or veganism, is a powerful market share positioning tactic.
Brands that provide dairy products without lactose and without ingredients derived from animals may draw in customers looking for alternatives that aren't derived from factories. Promoting the ethical and sustainable qualities of lactose-free goods speaks to the ideals of customers who care about the environment and helps a product's standing in the market. In the market for lactose-free dairy products, market share positioning depends on strong branding and marketing. Brands may attract customers by making an investment in developing a unique brand and clearly conveying their value offer. Target cult responds well to marketing campaigns that emphasize the flavor, health advantages, and adaptability of lactose-free dairy products. Utilizing influencers, digital marketing channels, and social media platforms builds a brand community and encourages brand loyalty.
Enhancing market share positioning may be achieved through partnerships and alliances with dietitians, health experts, and influencers in the wellness and health sectors. Brands that are lactose-free might gain legitimacy by obtaining signatures from nutrition experts or advocates of lactose dogmatism. Assembling influencers that have the same values as the company and cater to the same audience may boost marketing efforts and increase brand awareness. A key factor in determining market share positioning in the lactose-free dairy products industry is pricing tactics. It's crucial to strike a balance between perceived value and affordability since customers weigh the costs associated with making healthy decisions. Expensive lactose-free choices could appeal to customers who are prepared to spend more for organic or specialized goods, but reasonably priced druthers have the potential to draw in a wider customer base. A product's value proposition effectively communicated in conjunction with strategic pricing shapes customer decisions and expands market share.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 6.17% (2023-2030)

Global Lactose-Free Dairy Products Market Overview


Lactose-Free Dairy Products Market Size was valued at USD 14.2 billion in 2023. The Lactose-Free Dairy Products industry is projected to grow from USD 15.07 Billion in 2024 to USD 21.59 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.17% during the forecast period (2024 - 2032). Rising lactose intolerance, growing health and wellness trends, increased availability of lactose-free products, innovations in product development, and increasing demand for non-dairy alternatives are the key market drivers enhancing the market growth.


Lactose-Free Dairy Products Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Lactose-Free Dairy Products Market Trends




  • Rising Lactose Intolerance to boost market growth




Lactose intolerance is a condition in which people cannot digest lactose, a sugar found in milk and other dairy products. This condition affects a significant portion of the population, with estimates ranging from 30% to 75% depending on the region. As more people become aware of their lactose intolerance, they are looking for alternative dairy products that are lactose-free, driving the demand for lactose-free dairy products.


The trend towards healthier lifestyles is driving the demand for lactose-free dairy products. Consumers are increasingly looking for dairy products that are low in fat, high in protein, and free from artificial additives. Lactose-free dairy products are often perceived as healthier alternatives to traditional dairy products, as they are easier to digest and may help alleviate digestive issues.


As demand for lactose-free dairy products has grown, so has the availability of these products in the marketplace. Manufacturers are responding to this trend by offering a wide variety of lactose-free dairy products, including milk, cheese, ice cream, and yogurt. This increased availability is making it easier for consumers to find and purchase lactose-free dairy products. Lactose-free milk brands provide dairy-free alternatives for individuals with lactose intolerance.


Lactose-Free Dairy Products Market Segment Insights


Lactose-Free Dairy Products Product Type Insights


The lactose-free dairy products market segmentation, based on product type, includes milk, yogurt, ice cream, and others. The milk Lactose-Free Dairy Products segment held the majority share in 2022 contribution to the Lactose-Free Dairy Products market revenue. This is primarily owing to the manufacturers that are also introducing new lactose-free dairy products, such as lactose-free condensed milk and whipped cream, to cater to the growing demand. However, other products, such as lactose-free cheese and yogurt, are also gaining popularity.


Lactose-Free Dairy Products Category Insights


The lactose-free dairy products market segmentation, based on Category, includes organic, and conventional. The organic segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. The lactose-free dairy products category includes a range of products that are made from milk but have been processed to remove lactose. As the demand for lactose-free dairy products continues to grow, manufacturers are introducing new products and flavors to cater to the diverse needs and preferences of consumers this help in growing demand of this segment. Hence, rising Category of organic for lactose-free dairy products positively impacts the market growth.


Lactose-Free Dairy Products Distribution Channel Insights


The lactose-free dairy products market data has been bifurcated by distribution channel into store-based, and non-store-based. The store-based distribution channel segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. They offer a wide range of products and convenient shopping experience. However, specialty stores, such as health food stores, are also popular among consumers looking for lactose-free and other health-oriented products. The online channel is also gaining popularity, as it offers a convenient way to purchase lactose-free dairy products from the comfort of home.


Figure 1: Lactose-Free Dairy Products Market, by Distribution Channel, 2023 & 2032 (USD Billion)Lactose-Free Dairy Products Market, by Distribution Channel, 2022 & 2030


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Lactose-Free Dairy Products Regional Insights


By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. Asia-Pacific Lactose-Free Dairy Products market accounted for USD 6.50 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. This is attributed to the increasing lactose intolerance and rising demand for dairy alternatives. China, Japan, and India are the largest markets for lactose-free dairy products in the region. Manufacturers in the region are introducing new lactose-free dairy products and flavors to cater to the diverse needs and preferences of consumers. Moreover, China Lactose-Free Dairy Products market held the largest market share, and the India Lactose-Free Dairy Products market was the fastest growing market in the Asia-Pacific region


Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: LACTOSE-FREE DAIRY PRODUCTS MARKET SHARE BY REGION 2023 (%)LACTOSE-FREE DAIRY PRODUCTS MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Lactose-Free Dairy Products market accounts for the second-largest market share due to the high prevalence of lactose intolerance and growing health awareness among consumers. The United Kingdom, Germany, and France are the largest markets for lactose-free dairy products in Europe. Manufacturers in the region are introducing new lactose-free dairy products and flavors to cater to the diverse needs and preferences of consumers. Further, the Germany lactose-free dairy products market held the largest market share, and the UK lactose-free dairy products market was the fastest growing market in the European region


The North America lactose-free dairy products market is expected to grow at the fastest CAGR from 2022 to 2030. The North America lactose-free dairy products market is driven by the high prevalence of lactose intolerance in the region. The United States is the largest market for lactose-free dairy products in North America, with a wide range of lactose-free dairy products available in supermarkets and specialty stores. Canada is also a significant market for lactose-free dairy products, with a growing demand for dairy alternatives.


Lactose-Free Dairy Products Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the Lactose-Free Dairy Products market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Lactose-Free Dairy Products industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


One of the primary business strategies adopted by manufacturers in the Lactose-Free Dairy Products industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, Lactose-Free Dairy Products industry has provided innovative products with some of the most significant benefits. The Lactose-Free Dairy Products market major player such as Gujarat Cooperative Milk Marketing Federation (India), Valio LTD (Finland), Danone Company S.A. (France), Nestle S.A. (Switzerland), The Coca-Cola Company (U.S.), Johnson and Johnson Services Inc. (U.S.), General Mills Inc. (U.S.), Lifeway Foods Inc. and others are working to expand the market demand by investing in research and development activities.


Nestle S.A is a Swiss multinational food and beverage company founded in 1866. It is one of the largest food companies in the world, with over 2000 brands in its portfolio, including Nescafe, KitKat, Gerber, and Purina. The company's products include baby food, bottled water, cereals, chocolate, coffee, culinary, dairy, and ice cream products. It has been focusing on expanding its portfolio of lactose-free dairy products, catering to the growing demand for dairy alternatives due to lactose intolerance or other dietary preferences. The company offers a wide range of lactose-free dairy products, including milk, creamers, and yogurt, under various brands, such as Carnation, Coffee mate, and Gerber. In January 2021, nestle launched a line of lactose-free creamers under its Coffee mate brand. The new creamers are available in two flavors and are made with almond milk and coconut cream.


Danone S.A. is a multinational food and beverage company headquartered in Paris, France. The company produces a wide range of products, including dairy products, plant-based alternatives, bottled water, infant nutrition, and medical nutrition. It has been focusing on expanding its line of lactose-free dairy products to meet the growing demand from consumers who are lactose intolerant or who choose to avoid dairy for other reasons. In January 2020, Danone North America launched a line of lactose-free yogurt under its Oikos brand. The new yogurt line is available in six flavors and is made with 100% natural ingredients.Drivers and RestraintsThe growing demand for lactose-free milk brands is driven by increased lactose intolerance awareness and health-conscious consumers, while the high cost of production and limited flavor options pose restraints to market expansion.


Key Companies in the Lactose-Free Dairy Products market includes



  • Gujarat Cooperative Milk Marketing Federation (India)

  • Valio LTD (Finland)

  • Danone Company S.A. (France)

  • Nestle S.A. (Switzerland)

  • The Coca-Cola Company (U.S.)

  • Johnson and Johnson Services Inc. (U.S.)

  • General Mills Inc. (U.S.)

  • Lifeway Foods Inc.


Lactose-Free Dairy Products Industry Developments


September 2019: Nestle Health Science announced a partnership with Merit Functional Foods and its technology partner Burcon NutraScience to develop and commercialize plant-based protein ingredients.


April 2020: Saputo Dairy Australia acquired Lion Dairy & Drinks, which includes brands such as Dairy Farmers, Pura, and Dare. The acquisition strengthened Saputo's position in the Australian dairy market and expanded its portfolio of lactose-free dairy products.


July 2020: Chobani launched a line of lactose-free Greek yogurt under its Chobani brand. The new yogurt line is available in four flavors and is made with only natural ingredients.


October 2020: Royal FrieslandCampina acquired Best Cheese Holland, a company specializing in the production of premium specialty cheeses, including lactose-free cheeses. The acquisition allowed FrieslandCampina to expand its portfolio of lactose-free dairy products and strengthen its position in the specialty cheese market.


March 2021: Danone North America announced a partnership with Brightseed, a company that uses artificial intelligence to identify plant-based compounds with potential health benefits. The partnership will allow Danone to develop new lactose-free dairy products with enhanced nutritional benefits.


Lactose-Free Dairy Products Market Segmentation


Lactose-Free Dairy Products Product Type Outlook



Lactose-Free Dairy Products Category Outlook



  • Organic

  • Conventional


Lactose-Free Dairy Products Distribution Channel Outlook



  • Store-Based

  • Non-Store-Based


Lactose-Free Dairy Products Regional Outlook



  • North America

    • US

    • Canada





  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe





  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific





  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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