Knitted Underwear Market

• Seamless and comfortable designs is driving the market growth

Market CAGR for knitted underwear is being driven by increasing popularity of Seamless and Comfortable Designs. Consumers are seeking underwear that provides a smooth and irritation-free experience, eliminating seams and tags that can cause discomfort. Manufacturers are investing in advanced knitting technologies and seamless construction methods to create underwear with a second-skin feel. This trend aligns with the broader shift towards athleisure and casual wear, where comfort is a key driver of purchasing decisions.

Additionally, consumers are increasingly prioritizing sustainability and environmental consciousness in their purchasing decisions. This trend is prominently reflected in the knitted underwear market, with a growing demand for products made from sustainable and eco-friendly materials. Manufacturers are incorporating organic cotton, bamboo fibers, and recycled materials into their knitted underwear lines to appeal to environmentally conscious consumers. The use of these materials not only aligns with sustainable practices but also caters to the rising awareness of the environmental impact of traditional textile production.

The rise of e-commerce platforms has significantly impacted the knitted underwear market's distribution channels. Consumers are increasingly opting for online shopping due to convenience, a vast array of options, and the ability to compare products. E-commerce platforms enable easy access to a variety of knitted underwear brands and styles, contributing to market growth. Additionally, some brands are capitalizing on the online model to offer customization options, allowing consumers to personalize aspects like color, size, and design according to their preferences.

For instance, according to Statista, the global online fashion market is projected to reach USD 765 billion in 2022, indicating the dominance of e-commerce in the fashion and apparel sector. The ability to customize products further enhances the online shopping experience for consumers seeking personalized knitted underwear. As a result, it is anticipated that throughout the projection period, demand for knitted underwear will increase due to the rise of e-commerce platforms. Thus, driving the Knitted Underwear market revenue.

The Global Knitted Underwear Market Industry exhibits promising growth trends, with projections indicating a compound annual growth rate (CAGR) of 5.1% from 2025 to 2035. This growth is driven by various factors, including rising consumer demand for comfort, sustainability, and technological advancements in fabric production. The market is expected to evolve significantly, with brands adapting to changing consumer preferences and expanding their product lines. As the industry progresses, it will be essential for stakeholders to monitor these trends and adjust their strategies accordingly to capitalize on emerging opportunities.

The expansion of e-commerce platforms significantly influences the Global Knitted Underwear Market Industry. As online shopping becomes increasingly prevalent, consumers gain access to a wider range of knitted underwear options. E-commerce platforms facilitate convenient shopping experiences, allowing consumers to explore various brands and styles from the comfort of their homes. This trend is particularly relevant in 2024, as the market is expected to reach 45.67 USD Billion, driven by the ease of online purchasing. Retailers that optimize their online presence and offer personalized shopping experiences may capture a larger share of the growing market.

The Global Knitted Underwear Market Industry experiences a notable increase in consumer demand for comfort-driven apparel. As lifestyles evolve, individuals prioritize comfort in their clothing choices, particularly in intimate wear. This trend is evidenced by the growing popularity of knitted underwear, which offers a soft, breathable, and flexible fit. In 2024, the market is projected to reach 45.67 USD Billion, reflecting a shift towards more comfortable clothing options. This consumer preference is likely to drive innovation in fabric technology, enhancing the overall experience of knitted underwear. Brands that adapt to these changing preferences may capture a larger share of the market.

Global population growth and urbanization are key factors driving the Global Knitted Underwear Market Industry. As urban areas expand and populations increase, there is a corresponding rise in demand for clothing, including knitted underwear. The urban consumer demographic tends to prioritize fashion and comfort, contributing to the growth of this market segment. By 2035, the market is projected to reach 78.9 USD Billion, indicating a robust demand trajectory. This demographic shift may lead to increased competition among brands, prompting them to innovate and diversify their product offerings to meet the evolving preferences of urban consumers.

Sustainability emerges as a pivotal driver within the Global Knitted Underwear Market Industry, as consumers increasingly seek eco-friendly products. The demand for sustainable materials, such as organic cotton and recycled fibers, is on the rise. Brands that incorporate these materials into their knitted underwear lines not only appeal to environmentally conscious consumers but also align with global sustainability goals. This shift towards sustainable practices could potentially enhance brand loyalty and market share. As the industry evolves, the integration of eco-friendly materials may become a standard expectation rather than a niche offering, thereby influencing purchasing decisions across various demographics.

Technological advancements play a crucial role in shaping the Global Knitted Underwear Market Industry. Innovations in fabric production techniques, such as seamless knitting and moisture-wicking technologies, enhance the functionality and comfort of knitted underwear. These advancements allow manufacturers to create products that cater to diverse consumer needs, including athletic performance and everyday wear. As a result, the market is likely to witness a surge in product offerings that combine style, comfort, and performance. The ongoing investment in research and development within the industry may further drive growth, positioning knitted underwear as a versatile choice for consumers.

By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American Knitted Underwear market area will dominate this market, owing to factors such as a high level of consumer awareness, fashion consciousness, robust retail infrastructure, and a growing trend towards premium and sustainable underwear options in the region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: KNITTED UNDERWEAR MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe Knitted Underwear market accounts for the second-largest market share driven by a combination of sophisticated fashion culture, quality-conscious consumers, and diverse retail channels. Further, the German Knitted Underwear market held the largest market share, and the UK Knitted Underwear market was the fastest growing market in the European region

The Asia-Pacific Knitted Underwear Market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to increasing urbanization, rising disposable incomes, and evolving fashion trends. Moreover, China’s Knitted Underwear market held the largest market share, and the Indian Knitted Underwear market was the fastest growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Knitted Underwear market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Knitted Underwear industry must offer innovative and sustainable products.

Continuous innovation in design, materials, and technologies to meet evolving consumer preferences is one of the key business tactics used by manufacturers in the global Knitted Underwear industry to benefit clients and increase the market sector. In recent years, the Knitted Underwear industry has offered diverse range of sustainable and eco-friendly options. Major players in the Knitted Underwear market, including Hanesbrands Inc, Adidas, Calvin Klein, Fruit of the Loom, and others, are attempting to increase market demand by investing in research and development operations.

Hanesbrands Inc. is a leading American consumer goods company founded in 1901. Known for its iconic brands such as Hanes, Champion, and Playtex, the company specializes in the design, manufacturing, and marketing of a wide range of innerwear, activewear, and casualwear. With a global presence, Hanesbrands is recognized for its commitment to innovation, quality, and sustainability in the apparel industry. The company continues to be a major player in providing comfortable and reliable clothing for consumers worldwide. In January 2024, Hanesbrands has renewed its partnership with the Georgia Institute of Technology (Georgia Tech) for an additional five years.

The collaboration emphasizes research and development in innovative apparel technologies, with a specific focus on next-generation fabrics and sustainability initiatives.

Fruit of the Loom, a global apparel brand, has been a staple in the market for over 160 years. Known for its quality and affordability, the company offers a wide range of clothing essentials, including underwear, T-shirts, activewear, and more. Fruit of the Loom has a strong presence in the retail sector and is recognized for providing comfortable and durable apparel for individuals and families worldwide. In January 2023, Fruit of the Loom has revealed a fresh collaboration and licensing deal with Lamour to produce and distribute Fruit of the Loom-branded socks for the entire family.

This partnership is geared towards fostering Fruit of the Loom's expansion goals in the sock segment, providing inventive products synonymous with the brand's recognized comfort, quality, and style.