Global Mens Underwear Market Overview
Mens Underwear Market Size was estimated at 42.48 (USD Billion) in 2022. The Mens Underwear Industry is expected to grow from 44.69(USD Billion) in 2023 to 70.5 (USD Billion) by 2032. The Mens Underwear Market CAGR (growth rate) is expected to be around 5.19% during the forecast period (2024 - 2032).
Key Mens Underwear Market Trends Highlighted
The men's underwear market is fueled by increasing disposable income, rising awareness of personal hygiene, and growing demand for comfortable and stylish undergarments. The shift towards athleisure wear and the popularity of activewear also contribute to market growth. Additionally, technological advancements, such as moisture-wicking fabrics and seamless construction, enhance the wearability and appeal of men's underwear.
Untapped markets in developing regions, such as Asia-Pacific and Latin America, offer significant growth potential for manufacturers. The growing trend of online shopping and the proliferation of premium brands provide opportunities for retailers to expand their reach and target niche consumer segments. Sustainable and eco-friendly underwear is gaining traction, creating opportunities for brands to cater to environmentally conscious consumers.
The men's underwear market has witnessed a noticeable shift towards comfort and functionality. Seamless and boxer-brief styles have become increasingly popular, providing both breathability and support. Performance-oriented underwear is also gaining momentum, with features such as moisture-wicking and odor-reducing technologies. Additionally, personalized underwear with custom designs and patterns is becoming more prevalent, allowing consumers to express their individuality.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Mens Underwear Market Drivers
Rising Disposable Income and Changing Lifestyle
A few of the reasons for new trends in the men's Underwear Market Industry include growing disposable income for consumers, especially in emerging economies, leading to increasing expenditure on personal care and fashion, including men’s underwear. Changing lifestyles, including more activewear and casual wear, have also impacted the men’s underwear Market Industry. Demand for premium and specialized products, among others, with the requirement of comfort, style and brand according to the consumer, will drive the Mens Underwear Market Industry.
Technological Advancements and Innovation
Innovative and high-performance men’s underwear is produced because of advancements in both fabric technology and manufacturing processes. Nowadays, this type of underwear is made from moisture-wicking, anti-microbial, and breathable fabric, which makes them comfortable for wearing in any type of weather. Also, to improve the fit, support, and overall aesthetics of underwear, manufacturers use new seamless construction and 3D printing technologies.As a result, the production and purchase of such goods have become one of the major drivers of the Mens Underwear Market Industry.
Expansion of E-commerce and Digital Marketing
The e-commerce platforms’ fast development on the market has created favorable conditions for customers to buy men’s underwear. Online shops provide customers with a broad offer of different brands and sizes, as well as models of possible underwear and evaluative perspectives. Moreover, the use of digital marketing and social networks is crucial for a chosen brand to be able to attract the attention of the target customer and be chosen for purchase.In this way, online trade contributes to the expansion of the men's Underwear Market Industry.
Mens Underwear Market Segment Insights
Mens Underwear Market Product Type Insights
The Mens Underwear Market is segmented by product type into boxer briefs, briefs, boxers, jockstraps, and thongs. Among all these segments, boxer briefs hold the largest market share, with over 40% of revenue generated in 2023. Briefs follow closely, holding around 25% of the market share. Boxers and jockstraps each hold over 15%, and thongs hold around 5%. The main reasons for the boxer briefs market growth are comfort, and boxer briefs are more convenient and suitable for everyday wear than both briefs and boxers. Briefs are less popular now than several decades ago but remain a segment with a significant market share due to its traditional design and low price.Boxers are a preferred type of underwear to some consumers due to their loose fit and ventilation. The main advantage of jockstraps is support, and they are mainly worn during physical exercises. Thongs are usually worn for their aesthetic appeal or to avoid the panty line effect. There is currently a demand for premium and environmentally friendly underwear. Premium underwear is in demand due to changing perceptions of mens underwear. Mens underwear is nowadays viewed as an important purchase that influences mens comfort, health, and self-confidence.The rising popularity of eco-friendly products is caused by humanity realizing the extent of plastic pollution and striving to save the planet from a climate catastrophe. Older generations of customers, who have higher purchasing power than the youth, associate mens underwear with natural fibers. Younger consumers focus more on appearance and want fancy designs. The mens underwear market is currently going through a period of steady growth due to the rising purchasing power of consumers, changing attitudes towards mens underwear, and rising popularity of online shopping.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Mens Underwear Market Fabric Material Insights
The Fabric Material segment is a critical aspect of the Mens Underwear Market segmentation, offering insights into the materials used in the production of mens underwear. The segment comprises five primary materials: Cotton, Polyester, Nylon, Spandex, and Modal. Each material possesses unique characteristics that cater to specific consumer preferences and market trends. Cotton holds a significant share of the market due to its breathability, comfort, and natural origin. Its soft texture and moisture-wicking properties make it a popular choice for everyday wear.However, cotton can be prone to shrinkage and wrinkles, limiting its suitability for certain applications. Polyester is a synthetic material known for its durability, wrinkle resistance, and moisture-wicking capabilities. It is often blended with other materials to improve comfort and breathability. Polyester is widely used in athletic wear and performance underwear due to its ability to wick sweat and dry quickly. Nylon is another synthetic material known for its strength, elasticity, and resistance to wear and tear. It is commonly used in swimwear, compression garments, and moisture-wicking underwear.Nylon's elasticity allows for a snug fit and provides support during physical activities. Spandex, also known as elastane, is a highly elastic material that provides stretch and flexibility. It is often blended with other materials to enhance their elasticity and comfort. Spandex is commonly used in form-fitting underwear and swimwear, where its stretchability allows for a close fit without restricting movement. Modal is a semi-synthetic material made from beech trees. It is known for its softness, breathability, and moisture-wicking properties.Modal is often used in premium underwear and sleepwear due to its luxurious feel and comfort. Its production process is more environmentally friendly compared to other synthetic materials. The Fabric Material segment is expected to witness steady growth in the coming years, driven by rising consumer demand for comfortable, functional, and stylish underwear. The increasing popularity of athleisure and performance wear is expected to further drive the demand for moisture-wicking and breathable fabrics.
Mens Underwear Market Price Range Insights
The Mens Underwear Market is segmented based on price range into low (under $15), mid (under $25), and high (over $25). The mid-range segment held the largest market share in 2023, accounting for over 40% of the Mens Underwear Market revenue. The low-range segment is expected to witness the highest growth rate during the forecast period, driven by the increasing popularity of value-for-money products. The high-range segment is expected to remain niche, catering to a small but affluent consumer base.
Mens Underwear Market Usage Occasion Insights
The Usage Occasion segment is a crucial aspect of the Mens Underwear Market segmentation, providing insights into the varied usage patterns of mens underwear. 'Regular' underwear dominates the segment, accounting for a significant share of the market due to its everyday use. 'Athletic' underwear is another major segment, driven by the growing popularity of fitness and activewear. The 'Sleepwear' segment is also notable, with increasing demand for comfortable and stylish underwear specifically designed for sleep. Finally, 'Special Occasions' underwear caters to specific events and occasions, offering unique designs and premium materials.The Mens Underwear Market revenue is expected to grow steadily in the coming years, with each segment contributing to the overall market growth. Market data indicates that the 'Regular' segment is projected to maintain its dominance, while the 'Athletic' and 'Sleepwear' segments are expected to witness significant growth. This growth is driven by factors such as changing consumer preferences, rising disposable incomes, and increasing awareness of personal hygiene and comfort.
Mens Underwear Market Target Audience Insights
The Mens Underwear Market segmentation by Target Audience offers valuable insights into the diverse consumer base for this market. Young Adults, being the largest segment, drive market growth with their preference for fashionable and comfortable underwear. Adults, representing a significant portion of the market, prioritize comfort and functionality in their choices. Senior Citizens, with their specific needs, represent a growing niche in the market. Fashion Enthusiasts, a discerning group, seek high-end, designer underwear to complement their stylish wardrobes, contributing to the premium segment's expansion.With the Mens Underwear Market expected to reach a valuation of 44.69 billion USD in 2023, understanding these target audience segments is crucial for businesses to tailor their products and marketing strategies effectively.
Mens Underwear Market Regional Insights
The regional segmentation of the Mens Underwear Market reveals distinct market dynamics and growth opportunities across various regions. North America is anticipated to remain a dominant player in the market, driven by factors such as high disposable income, established retail infrastructure, and evolving fashion trends. Europe is expected to follow closely, with countries like Germany, the United Kingdom, and France driving regional growth. The Asia-Pacific (APAC) region is poised to witness significant growth, owing to the increasing population, rising urbanization, and growing disposable income in countries like China and India.South America and the Middle East and Africa (MEA) regions are expected to contribute to the overall market growth, albeit at a slower pace, as they offer untapped opportunities for market expansion.
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Mens Underwear Market Key Players And Competitive Insights
The Mens Underwear Market companies are focusing on sustainability and ethical business practices for catering to the increasing demands of customers; Major players in the market are investing in research and development, expanding their product portfolio, and formulating strategic marketing tactics for staying ahead of the curve. With the companies competing in the market, the Mens Underwear Market market is poised to witness the advent of newer players and the departure of existing players. Some of the trends making an impact on the development of the Mens Underwear Market market include the increasing popularity of athleisure wear, demand for premium and luxury underwear, the proliferation of e-commerce in the sales of branded underwear, and a diverse range of customizable options is expected to drive the growth of the Mens Underwear Market Competitive Landscape in the next few years. However, it can be expected to remain flexible because the major companies in the market are constantly adapting to the changing demands of tech-savvy customers and the evolution of the modern workplace.
One of the popular companies involved in the production and distribution of men’s undergarments is Calvin Klein, known for its high-quality and trendy men’s undergarments; the company produces several different types of underwear pieces in a variety of colors and fabrics, from silk briefs to cotton boxers and various undergarments to athleisure wear. The company has a strong presence in many leading department stores and specialty stores. Another major is HanesBrands, which has a strong focus on producing affordable and comfortable men’s undergarments, including briefs, boxers, and T-shirts, that are available in a range of outlets from mass-market retailers. Additionally, it produces activewear products for staying fit.
Key Companies in the Mens Underwear Market Include
- Calvin Klein
- HanesBrands
- SAXX Underwear
- Polo Ralph Lauren
- American Eagle Outfitters
- Gildan Activewear
- Fruit of the Loom
- L Brands
- Uniqlo
- Jockey International
- Hanro
- Eberjey
- PVH Corp.
- Tommy Hilfiger
- Under Armour
Mens Underwear Market Industry Developments
The Mens Underwear Market is expected to witness steady growth over the upcoming years. Increasing disposable income and changing lifestyles are key factors driving market expansion. Growing awareness of personal hygiene and the influence of social media have also contributed to the market's rise. Technological advancements, such as the development of moisture-wicking and anti-microbial fabrics, have further enhanced the market's appeal. E-commerce platforms have emerged as a major distribution channel, providing convenience and a wide variety of options to consumers. Key players in the market are focusing on product innovation and strategic partnerships to gain a competitive edge. Overall, the Mens Underwear Market is poised for continued growth, driven by evolving consumer preferences and technological advancements.
Mens Underwear Market Segmentation Insights
Mens Underwear Market Product Type Outlook
- Boxer Briefs
- Briefs
- Boxers
- Jockstraps
- Thongs
Mens Underwear Market Fabric Material Outlook
- Cotton
- Polyester
- Nylon
- Spandex
- Modal
Mens Underwear Market Price Range Outlook
- Low (Under $15)
- Mid (Under $25)
- High (Over $25)
Mens Underwear Market Usage Occasion Outlook
- Regular
- Athletic
- Sleepwear
- Special Occasions
Mens Underwear Market Target Audience Outlook
- Young Adults
- Adults
- Senior Citizens
- Fashion Enthusiasts
Mens Underwear Market Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2022 |
42.48(USD Billion) |
| Market Size 2023 |
44.69(USD Billion) |
| Market Size 2032 |
70.5(USD Billion) |
| Compound Annual Growth Rate (CAGR) |
5.19% (2024 - 2032) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2023 |
| Market Forecast Period |
2024 - 2032 |
| Historical Data |
2019 - 2023 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Calvin Klein, HanesBrands, SAXX Underwear, Polo Ralph Lauren, American Eagle Outfitters, Gildan Activewear, Fruit of the Loom, L Brands, Uniqlo, Jockey International, Hanro, Eberjey, PVH Corp., Tommy Hilfiger, Under Armour |
| Segments Covered |
Product Type, Fabric Material, Price Range, Usage Occasion, Target Audience, Regional |
| Key Market Opportunities |
Growing demand for sustainable and eco-friendly underwear Increasing popularity of athleisure and performance underwear Expansion into emerging markets Emergence of new distribution channels, such as online retailers and subscription services Growing demand for personalized and customized underwear |
| Key Market Dynamics |
Rising disposable income Growing awareness of men's fashion Increasing popularity of athleisure wear |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Frequently Asked Questions (FAQ) :
The Mens Underwear Market is expected to reach USD 44.69 billion in 2023 and is projected to grow at a CAGR of 5.19% to reach USD 70.5 billion by 2032.
The key regions in the men's Underwear Market are North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. North America is the largest region, accounting for a significant share of the market.
The key drivers of growth in the Mens Underwear Market include rising disposable income, increasing awareness of fashion and style, and growing demand for comfortable and stylish underwear.
The key competitors in the Mens Underwear Market include Hanesbrands, PVH Corp., Jockey International, Inc., and Gildan Activewear Inc.
The key trends in the Mens Underwear Market include the growing popularity of sustainable and eco-friendly materials, the increasing demand for seamless and moisture-wicking underwear, and the rise of online retail.
The challenges facing the Mens Underwear Market include intense competition, fluctuating raw material prices, and the impact of counterfeiting.
The Mens Underwear Market is expected to grow at a CAGR of 5.19% from 2024 to 2032.
The key applications of Mens Underwear include everyday wear, sportswear, and special occasions.
The COVID-19 pandemic had a significant impact on the Mens Underwear Market, leading to a decline in demand due to store closures and economic uncertainty. However, the market is expected to recover in the coming years.
The key opportunities in the Mens Underwear Market include the growing demand for premium and luxury underwear, the increasing popularity of online retail, and the expansion into emerging markets.
