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    Japan Customer Experience Management Market

    ID: MRFR/ICT/57678-HCR
    200 Pages
    Garvit Vyas
    September 2025

    Japan Customer Experience Management Market Research Report By Technology (Artificial Intelligence, Cloud Computing, Big Data Analytics, Internet of Things, Omnichannel Communication), By Application (Customer Feedback Management, Customer Journey Mapping, Predictive Analytics, Social Media Management, Personalization), By End Use (Retail, Healthcare, BFSI, Telecommunications, Travel and Hospitality) andBy Deployment Mode (On-Premises, Cloud-Based, Hybrid)- Forecast to 2035

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    Japan Customer Experience Management Market Research Report - Global Forecast till 2035 Infographic
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    Table of Contents

    Japan Customer Experience Management Market Summary

    The Japan Customer Experience Management market is projected to grow significantly from 365.2 USD Million in 2024 to 1008.7 USD Million by 2035.

    Key Market Trends & Highlights

    Japan Customer Experience Management Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 9.68 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 1008.7 USD Million, indicating robust growth potential.
    • In 2024, the market is valued at 365.2 USD Million, reflecting a strong foundation for future expansion.
    • Growing adoption of advanced analytics due to increasing customer expectations is a major market driver.

    Market Size & Forecast

    2024 Market Size 365.2 (USD Million)
    2035 Market Size 1008.7 (USD Million)
    CAGR (2025-2035) 9.68%

    Major Players

    Qualtrics, SAP, Freshworks, Genesys, Zendesk, Sitecore, ServiceNow, HubSpot, Adobe, Microsoft, Oracle, IBM, Salesforce

    Japan Customer Experience Management Market Trends

    The Japan Customer Experience Management Market is undergoing substantial market trends, which are being driven by technological advancements and a concentration on customer-centric strategies. The increasing utilization of artificial intelligence and machine learning is revolutionizing the manner in which businesses engage with their consumers, facilitating customized experiences that are tailored to the unique preferences of each individual. Businesses in Japan are increasingly investing in tools that enable real-time feedback and analytics, which enables them to make rapid adjustments to services based on customer input, as consumers become more tech-savvy.

    Japan Customer Experience Management Market Drivers

    Market Segment Insights

    Get more detailed insights about Japan Customer Experience Management Market Research Report - Global Forecast till 2035

    Regional Insights

    Key Players and Competitive Insights

    The Japan Customer Experience Management Market has seen significant growth driven by the increasing focus on enhancing customer engagement and satisfaction among organizations. As businesses across various sectors acknowledge the vital role of customer experience in driving loyalty and revenue, there is an ongoing investment in tools and technologies designed to gather customer feedback, analyze data, and improve interactions. This competitive landscape features a mixture of global giants and local players, each leveraging innovation and strategic positioning to carve out their market share.

    Companies in this sector are continually adapting to the shifting expectations of consumers in Japan, utilizing advanced analytics, artificial intelligence, and machine learning to create a more personalized experience that resonates with the culturally distinct consumer base.Qualtrics has positioned itself as a key player in the Japan Customer Experience Management Market by offering a robust platform that caters to the unique needs of Japanese organizations. The company’s strength lies in its ability to provide comprehensive solutions for gathering customer insights through surveys and feedback tools.

    Qualtrics has effectively tailored its offerings to meet the demands of local enterprises, ensuring cultural relevance in its metrics and reporting frameworks.

    This adaptability has allowed Qualtrics to cultivate strong relationships with both clients and stakeholders while enhancing its brand credibility within the region. Furthermore, its advanced analytics capabilities facilitate actionable insights, empowering businesses to refine their strategies and bolster customer satisfaction.SAP is another formidable contender in the Japan Customer Experience Management Market, recognized for its holistic approach to managing customer relationships. The company offers an array of solutions that integrate seamlessly with its enterprise resource planning software, targeting organizations looking to enhance their customer engagement strategies.

    SAP's strengths include its extensive ecosystem of products that encompass customer data orchestration, analytics, and personalized marketing solutions. SAP's local presence has been fortified through partnerships and strategic collaborations, enabling the company to harness regional market insights while enhancing its service offerings. Additionally, SAP has engaged in key mergers and acquisitions aimed at augmenting its capabilities in customer experience management, ensuring it remains at the forefront of innovation in Japan. This strategic alignment with local market needs positions SAP advantageously to address emerging consumer behaviors and expectations in an increasingly demanding landscape.

    Key Companies in the Japan Customer Experience Management Market market include

    Industry Developments

    In recent developments within the Japan Customer Experience Management Market, companies such as Qualtrics and Zendesk are seeing increased demand as businesses focus on enhancing customer engagement.

    In March 2025, ServiceNow introduced its Yokohama platform release in Japan, which aims to improve omnichannel customer engagement by deploying pre-configured AI agents across CRM, HR, IT, and other business functions.

    In May 2025, Freshworks implemented significant enhancements to its Freddy AI Agentic Platform, which now provides Japanese enterprises with the ability to employ multilingual, no-code AI agents for autonomous ticket resolution, email support, and knowledge search. Additionally, NICE announced expanding its operations in Japan through a strategic collaboration with telecommunications providers to enhance customer service capabilities. The valuation of companies in this sector is expected to rise as organizations recognize the importance of customer experience in driving loyalty and revenue.

    Over the past couple of years, significant investments in AI and cloud solutions have further accelerated advancements in Customer Experience Management across Japan, reflecting ongoing shifts in consumer behavior and expectations.

    Market Segmentation

    Outlook

    • On-Premises
    • Cloud-Based
    • Hybrid

    Customer Experience Management Market End Use Outlook

    • Retail
    • Healthcare
    • BFSI
    • Telecommunications
    • Travel and Hospitality

    Customer Experience Management Market Technology Outlook

    • Artificial Intelligence
    • Cloud Computing
    • Big Data Analytics
    • Internet of Things
    • Omnichannel Communication

    Customer Experience Management Market Application Outlook

    • Customer Feedback Management
    • Customer Journey Mapping
    • Predictive Analytics
    • Social Media Management
    • Personalization

    Customer Experience Management Market Deployment Mode Outlook

    • On-Premises
    • Cloud-Based
    • Hybrid

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 338.7(USD Million)
    MARKET SIZE 2024 365.25(USD Million)
    MARKET SIZE 2035 1008.75(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 9.675% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Qualtrics, SAP, Freshworks, Genesys, Zendesk, Sitecore, ServiceNow, NICE, HubSpot, Adobe, Microsoft, Verint, Oracle, IBM, Salesforce
    SEGMENTS COVERED Technology, Application, End Use, Deployment Mode
    KEY MARKET OPPORTUNITIES AI-driven personalization technologies, Omnichannel experience integration, Increased investment in customer feedback, Growing demand for data analytics, Rise of mobile customer engagement
    KEY MARKET DYNAMICS rising consumer expectations, digital transformation acceleration, competitive differentiation focus, data-driven decision making, omnichannel engagement strategies
    COUNTRIES COVERED Japan

    Market Highlights

    Author
    Garvit Vyas
    Analyst

    Explore the profile of Garvit Vyas, one of our esteemed authors at Market Research Future, and access their expert research contributions in the field of market research and industry analysis

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    FAQs

    What is the expected market size of the Japan Customer Experience Management Market in 2024?

    The Japan Customer Experience Management Market is expected to be valued at 365.25 million USD in 2024.

    What will be the market size of the Japan Customer Experience Management Market by 2035?

    By 2035, the market is projected to reach a value of 1008.75 million USD.

    What is the expected compound annual growth rate (CAGR) of the Japan Customer Experience Management Market from 2025 to 2035?

    The market is expected to grow at a CAGR of 9.675% from 2025 to 2035.

    Which technology segment is projected to have the highest market value in 2035?

    The Artificial Intelligence segment is expected to reach a market value of 250.0 million USD by 2035.

    What is the market value of the Cloud Computing segment in 2024?

    The Cloud Computing segment of the Japan Customer Experience Management Market is valued at 75.0 million USD in 2024.

    Who are the major players in the Japan Customer Experience Management Market?

    Key players in the market include Qualtrics, SAP, Freshworks, Genesys, Zendesk, and ServiceNow.

    What is the market value for Big Data Analytics in the Japan Customer Experience Management Market in 2024?

    The Big Data Analytics segment is valued at 60.0 million USD in 2024.

    What will the value of the Omnichannel Communication segment be in 2035?

    The Omnichannel Communication segment is projected to reach 258.75 million USD by 2035.

    How much is the Internet of Things segment expected to be worth in 2035?

    The Internet of Things segment is expected to be valued at 135.0 million USD in 2035.

    What market trends are driving growth in the Japan Customer Experience Management Market?

    Increased investment in digital transformation and customer-centric strategies are driving growth in the market.

    1. EXECUTIVE
    2. SUMMARY
    3. Market Overview
    4. Key Findings
    5. Market Segmentation
    6. Competitive Landscape
    7. Challenges and Opportunities
    8. Future Outlook
    9. MARKET INTRODUCTION
    10. Definition
    11. Scope of the study
    12. Research Objective
    13. Assumption
    14. Limitations
    15. RESEARCH
    16. METHODOLOGY
    17. Overview
    18. Data
    19. Mining
    20. Secondary Research
    21. Primary
    22. Research
    23. Primary Interviews and Information Gathering
    24. Process
    25. Breakdown of Primary Respondents
    26. Forecasting
    27. Model
    28. Market Size Estimation
    29. Bottom-Up
    30. Approach
    31. Top-Down Approach
    32. Data
    33. Triangulation
    34. Validation
    35. MARKET
    36. DYNAMICS
    37. Overview
    38. Drivers
    39. Restraints
    40. Opportunities
    41. MARKET FACTOR ANALYSIS
    42. Value chain Analysis
    43. Porter's
    44. Five Forces Analysis
    45. Bargaining Power of Suppliers
    46. Bargaining
    47. Power of Buyers
    48. Threat of New Entrants
    49. Threat
    50. of Substitutes
    51. Intensity of Rivalry
    52. COVID-19
    53. Impact Analysis
    54. Market Impact Analysis
    55. Regional
    56. Impact
    57. Opportunity and Threat Analysis
    58. Japan
    59. Customer Experience Management Market, BY Technology (USD Million)
    60. Artificial
    61. Intelligence
    62. Cloud Computing
    63. Big
    64. Data Analytics
    65. Internet of Things
    66. Omnichannel
    67. Communication
    68. Japan Customer
    69. Experience Management Market, BY Application (USD Million)
    70. Customer
    71. Feedback Management
    72. Customer Journey Mapping
    73. Predictive
    74. Analytics
    75. Social Media Management
    76. Personalization
    77. Japan
    78. Customer Experience Management Market, BY End Use (USD Million)
    79. Retail
    80. Healthcare
    81. BFSI
    82. Telecommunications
    83. Travel
    84. and Hospitality
    85. Japan Customer
    86. Experience Management Market, BY Deployment Mode (USD Million)
    87. On-Premises
    88. Cloud-Based
    89. Hybrid
    90. Competitive Landscape
    91. Overview
    92. Competitive
    93. Analysis
    94. Market share Analysis
    95. Major
    96. Growth Strategy in the Customer Experience Management Market
    97. Competitive
    98. Benchmarking
    99. Leading Players in Terms of Number of Developments
    100. in the Customer Experience Management Market
    101. Key developments
    102. and growth strategies
    103. New Product Launch/Service Deployment
    104. Merger
    105. & Acquisitions
    106. Joint Ventures
    107. Major
    108. Players Financial Matrix
    109. Sales and Operating Income
    110. Major
    111. Players R&D Expenditure. 2023
    112. Company
    113. Profiles
    114. Qualtrics
    115. Financial
    116. Overview
    117. Products Offered
    118. Key
    119. Developments
    120. SWOT Analysis
    121. Key
    122. Strategies
    123. SAP
    124. Financial
    125. Overview
    126. Products Offered
    127. Key
    128. Developments
    129. SWOT Analysis
    130. Key
    131. Strategies
    132. Freshworks
    133. Financial
    134. Overview
    135. Products Offered
    136. Key
    137. Developments
    138. SWOT Analysis
    139. Key
    140. Strategies
    141. Genesys
    142. Financial
    143. Overview
    144. Products Offered
    145. Key
    146. Developments
    147. SWOT Analysis
    148. Key
    149. Strategies
    150. Zendesk
    151. Financial
    152. Overview
    153. Products Offered
    154. Key
    155. Developments
    156. SWOT Analysis
    157. Key
    158. Strategies
    159. Sitecore
    160. Financial
    161. Overview
    162. Products Offered
    163. Key
    164. Developments
    165. SWOT Analysis
    166. Key
    167. Strategies
    168. ServiceNow
    169. Financial
    170. Overview
    171. Products Offered
    172. Key
    173. Developments
    174. SWOT Analysis
    175. Key
    176. Strategies
    177. NICE
    178. Financial
    179. Overview
    180. Products Offered
    181. Key
    182. Developments
    183. SWOT Analysis
    184. Key
    185. Strategies
    186. HubSpot
    187. Financial
    188. Overview
    189. Products Offered
    190. Key
    191. Developments
    192. SWOT Analysis
    193. Key
    194. Strategies
    195. Adobe
    196. Financial
    197. Overview
    198. Products Offered
    199. Key
    200. Developments
    201. SWOT Analysis
    202. Key
    203. Strategies
    204. Microsoft
    205. Financial
    206. Overview
    207. Products Offered
    208. Key
    209. Developments
    210. SWOT Analysis
    211. Key
    212. Strategies
    213. Verint
    214. Financial
    215. Overview
    216. Products Offered
    217. Key
    218. Developments
    219. SWOT Analysis
    220. Key
    221. Strategies
    222. Oracle
    223. Financial
    224. Overview
    225. Products Offered
    226. Key
    227. Developments
    228. SWOT Analysis
    229. Key
    230. Strategies
    231. IBM
    232. Financial
    233. Overview
    234. Products Offered
    235. Key
    236. Developments
    237. SWOT Analysis
    238. Key
    239. Strategies
    240. Salesforce
    241. Financial
    242. Overview
    243. Products Offered
    244. Key
    245. Developments
    246. SWOT Analysis
    247. Key
    248. Strategies
    249. References
    250. Related
    251. Reports
    252. LIST
    253. OF ASSUMPTIONS
    254. Japan Customer Experience Management Market
    255. SIZE ESTIMATES & FORECAST, BY TECHNOLOGY, 2019-2035 (USD Billions)
    256. Japan
    257. Customer Experience Management Market SIZE ESTIMATES & FORECAST, BY APPLICATION,
    258. 2035 (USD Billions)
    259. Japan Customer Experience Management
    260. Market SIZE ESTIMATES & FORECAST, BY END USE, 2019-2035 (USD Billions)
    261. Japan
    262. Customer Experience Management Market SIZE ESTIMATES & FORECAST, BY DEPLOYMENT
    263. MODE, 2019-2035 (USD Billions)
    264. PRODUCT LAUNCH/PRODUCT
    265. DEVELOPMENT/APPROVAL
    266. ACQUISITION/PARTNERSHIP
    267. LIST
    268. Of figures
    269. MARKET SYNOPSIS
    270. JAPAN
    271. CUSTOMER EXPERIENCE MANAGEMENT MARKET ANALYSIS BY TECHNOLOGY
    272. JAPAN
    273. CUSTOMER EXPERIENCE MANAGEMENT MARKET ANALYSIS BY APPLICATION
    274. JAPAN
    275. CUSTOMER EXPERIENCE MANAGEMENT MARKET ANALYSIS BY END USE
    276. JAPAN
    277. CUSTOMER EXPERIENCE MANAGEMENT MARKET ANALYSIS BY DEPLOYMENT MODE
    278. KEY
    279. BUYING CRITERIA OF CUSTOMER EXPERIENCE MANAGEMENT MARKET
    280. RESEARCH
    281. PROCESS OF MRFR
    282. DRO ANALYSIS OF CUSTOMER EXPERIENCE MANAGEMENT
    283. MARKET
    284. DRIVERS IMPACT ANALYSIS: CUSTOMER EXPERIENCE MANAGEMENT
    285. MARKET
    286. RESTRAINTS IMPACT ANALYSIS: CUSTOMER EXPERIENCE
    287. MANAGEMENT MARKET
    288. SUPPLY / VALUE CHAIN: CUSTOMER EXPERIENCE
    289. MANAGEMENT MARKET
    290. CUSTOMER EXPERIENCE MANAGEMENT MARKET,
    291. BY TECHNOLOGY, 2025 (% SHARE)
    292. CUSTOMER EXPERIENCE MANAGEMENT
    293. MARKET, BY TECHNOLOGY, 2019 TO 2035 (USD Billions)
    294. CUSTOMER
    295. EXPERIENCE MANAGEMENT MARKET, BY APPLICATION, 2025 (% SHARE)
    296. CUSTOMER
    297. EXPERIENCE MANAGEMENT MARKET, BY APPLICATION, 2019 TO 2035 (USD Billions)
    298. CUSTOMER
    299. EXPERIENCE MANAGEMENT MARKET, BY END USE, 2025 (% SHARE)
    300. CUSTOMER
    301. EXPERIENCE MANAGEMENT MARKET, BY END USE, 2019 TO 2035 (USD Billions)
    302. CUSTOMER
    303. EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2025 (% SHARE)
    304. CUSTOMER
    305. EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT MODE, 2019 TO 2035 (USD Billions)
    306. BENCHMARKING
    307. OF MAJOR COMPETITORS

    Japan Customer Experience Management Market Segmentation

     

    • Customer Experience Management Market By Technology (USD Million, 2019-2035)

      • Artificial Intelligence
      • Cloud Computing
      • Big Data Analytics
      • Internet of Things
      • Omnichannel Communication
    • Customer Experience Management Market By Application (USD Million, 2019-2035)

      • Customer Feedback Management
      • Customer Journey Mapping
      • Predictive Analytics
      • Social Media Management
      • Personalization
    • Customer Experience Management Market By End Use (USD Million, 2019-2035)

      • Retail
      • Healthcare
      • BFSI
      • Telecommunications
      • Travel and Hospitality
    • Customer Experience Management Market By Deployment Mode (USD Million, 2019-2035)

      • On-Premises
      • Cloud-Based
      • Hybrid

     

     

     

     

     

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    Customer Strories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

    Victoria Milne Founder
    Case Study

    Chemicals and Materials