• Cat-intel
  • MedIntelliX
  • Resources
  • About Us
  • Request Free Sample ×

    Kindly complete the form below to receive a free sample of this Report

    Leading companies partner with us for data-driven Insights

    clients tt-cursor

    Italy Pet Obesity Market

    ID: MRFR/HC/50886-HCR
    200 Pages
    Rahul Gotadki
    September 2025

    Italy Pet Obesity Market Size, Growth Research Report By Product Type (Blended Diets, Functional Treats, Weight Loss Diet, Food Supplements, Others), By Animal Type (Dogs, Cats, Horses, Other Companion Animals) andBy Distribution Channel (Online Retail, Veterinary Clinics, Petcare stores, Others)- Competitor Industry Analysis and Trends Forecast Till 2035

    Share:
    Download PDF ×

    We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

    Italy Pet Obesity Market Research Report - Forecast to 2035 Infographic
    Purchase Options
    $ 4,950.0
    $ 5,950.0
    $ 7,250.0

    Italy Pet Obesity Market Summary

    The Italy Pet Obesity market is projected to grow significantly from 37.1 USD Million in 2024 to 118 USD Million by 2035.

    Key Market Trends & Highlights

    Italy Pet Obesity Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 11.09 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 118 USD Million, indicating robust growth potential.
    • In 2024, the market is valued at 37.1 USD Million, reflecting the current concerns regarding pet obesity in Italy.
    • Growing adoption of pet health awareness initiatives due to increasing pet ownership is a major market driver.

    Market Size & Forecast

    2024 Market Size 37.1 (USD Million)
    2035 Market Size 118 (USD Million)
    CAGR (2025-2035) 11.09%

    Major Players

    Mars Petcare, PetSmart, Cargill, Bruker, Nestle Purina Petcare, Royal Canin, Central Garden & Pet, Pets at Home, Petcurean, Hill's Pet Nutrition, WellPet, Spectrum Brands, Merrick Pet Care, Blue Buffalo, Boehringer Ingelheim

    Italy Pet Obesity Market Trends

    The Italy Pet Obesity Market is undergoing a significant transformation as pet owners place a greater emphasis on the health and well-being of their pets. This trend can be attributed to the increasing awareness of the health hazards associated with obesity and pet nutrition. The demand for healthful pet food options is further stimulated by the Italian government's promotion of initiatives that are designed to enhance pet care and responsible ownership. 

    The increasing use of organic and grain-free ingredients in pet food is a noteworthy trend that reflects a trend toward healthier and more natural diets for canines. Additionally, there has been a significant increase in the popularity of pet fitness activities, as owners want to ensure that their canines participate in regular exercise. 

    This is frequently augmented by the growing prevalence of fitness programs and pet wellness centers that are specifically designed to address obesity in canines. Increased collaboration between veterinarians and pet food manufacturers is also a driving force, as more precise dietary recommendations aid in the development of effective weight-management programs. Opportunities are still plentiful in the market, particularly with the increasing prevalence of companion technology solutions. 

    Smart feeders and health-monitoring devices are among the innovations that can assist owners in effectively managing their pets' diets, thereby promoting overall health and weight management. Additionally, the niche market for specialized weight-loss programs and supplements for canines is expanding, providing companies with the opportunity to meet this specific need in Italy.The significance of education and awareness among pet owners regarding the maintenance of their pets' optimal weight and health has been underscored by recent trends, which have emphasized a collective effort to enhance pet care practices throughout Italy.

    Market Segment Insights

    Pet Obesity Market Product Type Insights

    The Italy Pet Obesity Market showcases a significant focus on various product types, addressing the growing concern of pet obesity in the region. Among these categories, Blended Diets serve as an innovative response to nutritional needs, combining multiple ingredients to offer balanced nutrition for pets while managing weight effectively. 

    This product type resonates with Italian pet owners, increasingly recognizing the importance of a holistic approach to their pets’ diets. Functional Treats have gained traction, as they incorporate additional health benefits, such as joint support and digestive aids, that appeal to pet owners looking for value-added options to maintain their pets' overall health and prevent obesity-related issues.Weight Loss Diet products attract attention as dedicated solutions, specifically designed to assist pets in achieving and maintaining a healthy weight, which is crucial in a culture moving towards responsible pet ownership and dietary management. 

    Food Supplements play a crucial role in this market segment by offering tailored nutritional support to pets, addressing specific health concerns and deficiencies, thus promoting a comprehensive approach to weight management. Lastly, the category of Others includes various niche products that cater to unique dietary needs or preferences.

    Overall, the Italy Pet Obesity Market segmentation reflects a shift toward more customized solutions, driven by increasing awareness of the health implications of obesity, highlighting the necessity for innovative and effective dietary products in the market. The market is experiencing growth influenced by changing lifestyles, heightened awareness among pet owners, and a commitment by pet food manufacturers to develop healthier product lines, reinforcing the significance of these product types in addressing the obesity epidemic among pets in Italy.

    Source: Primary Research, Secondary Research, Market Research Future Database, and Analyst Review

    Pet Obesity Market Animal Type Insights

    The Italy Pet Obesity Market exhibits various dynamics within the Animal Type segmentation, highlighting the increasing concern over pet health and nutrition. Dogs and cats comprise the largest segments, reflecting their dominance as household pets in Italy. The rise in urban lifestyles has contributed to sedentary behavior in these animals, amplifying obesity risks. As Italians become more health-conscious regarding their pets, there is a growing demand for specialized dietary products and weight management solutions geared towards dogs and cats.

    The horse segment, while smaller, plays a crucial role among owners engaged in equestrian activities, as maintaining optimal weight for performance and wellness is paramount. Additionally, the Other Companion Animals segment showcases an emerging trend, as pet owners with diverse species seek awareness and education on preventing obesity. Overall, the Italy Pet Obesity Market segmentation reveals significant opportunities for growth through better nutritional offerings and awareness initiatives tailored to each animal type, responding effectively to the increasing prevalence of pet obesity across the country.

    Pet Obesity Market Distribution Channel Insights

    The Italy Pet Obesity Market is witnessing notable growth, attributed in part to the evolving distribution channels enhancing product accessibility for pet owners. Among these channels, online retail has become increasingly significant, leveraging the convenience and wide range of products available to consumers. 

    This reflects a broader trend within the digital landscape, where e-commerce strategies are being adopted at an unprecedented rate. Veterinary clinics also play a crucial role in addressing pet obesity, serving as trusted sources of information and treatment options for pet owners focused on maintaining optimal health for their animals.Petcare stores remain essential in providing specialized products geared towards managing pet weight effectively, allowing owners to engage with knowledgeable staff for advice on nutrition and care.

     Other distribution channels contribute to a diverse market ecosystem, ensuring that various consumer preferences are effectively met. The combination of these channels highlights the dynamic nature of the Italy Pet Obesity Market and how segmentation influences consumer choices while promoting healthier lifestyles for pets throughout the region.

    Get more detailed insights about Italy Pet Obesity Market Research Report - Forecast to 2035

    Key Players and Competitive Insights

    The Italy Pet Obesity Market is witnessing significant developments as pet owners increasingly become aware of the health risks associated with pet obesity. This growing trend has led to a diverse range of stakeholders entering the market, contributing to heightened competition. Companies are now focusing on innovative solutions, dietary products, and health monitoring services tailored to help manage pet weight more effectively. 

    The market dynamics are influenced by factors such as evolving consumer preferences, increased spending on pet care, and a rising trend towards pet wellness. As pet owners seek to ensure the long-term health and well-being of their furry companions, the demand for specialized products aimed at combating obesity is on the rise, creating numerous opportunities for established and emerging players in the sector.Mars Petcare holds a significant foothold in the Italy Pet Obesity Market, driven by its commitment to high-quality pet nutrition and wellness solutions. 

    The company leverages its extensive research and development capabilities to create tailored nutritional products aimed at weight management in pets. With a diverse portfolio that includes premium pet food and health-focused products, Mars Petcare has established a reputation for being a trusted partner for pet owners. Its strong brand presence in Italy is supported by effective marketing strategies and collaborations with veterinary professionals, which have enabled the company to promote awareness regarding pet obesity. 

    The combination of a dedicated customer base and a commitment to innovation positions Mars Petcare favorably within the competitive landscape of the Italian pet obesity sector.PetSmart, while primarily known for its retail presence, also plays a vital role in the Italy Pet Obesity Market through its array of services and product offerings aimed at enhancing pet health. 

    The company's strategy focuses on providing a comprehensive solution that includes specialized nutrition, weight management tools, and health and wellness programs for pets. PetSmart’s market presence in Italy has been bolstered by its ability to provide customers with convenient access to a variety of products and advice on managing obesity in pets. 

    The company’s strengths lie in its extensive range of available pet products, from food to obesity support gear, ensuring that pet owners have the resources necessary to combat pet weight issues. Moreover, PetSmart's engagement in strategic partnerships and potential mergers and acquisitions within Italy can further solidify its position in this growing market, granting access to a broader customer base and an enhanced portfolio of offerings to support pet well-being.

    Key Companies in the Italy Pet Obesity Market market include

    Industry Developments

    The Italy Pet Obesity Market has recently seen noteworthy developments, particularly with companies like Mars Petcare and Nestle Purina Petcare focusing on specialized nutrition aimed at combating pet obesity, as a response to the growing prevalence of overweight pets in the region. 

    The Italian government's public health initiatives have emphasized the importance of pet wellness, leading to increased consumer awareness. In August 2023, Royal Canin launched a new line of weight management products tailored for specific breeds, appealing to conscientious pet owners. Moreover, in July 2023, Cargill announced the acquisition of a small but innovative pet nutrition startup in Italy, enhancing its portfolio in functional pet foods aimed at maintaining a healthy weight. 

    Past events include the partnership between WellPet and local veterinary organizations in March 2022, to promote good dietary practices and regular health check-ups for pets. The market's valuation is reportedly on the rise, reflected in a 15% growth over the last two years, highlighting a growing consumer demand for healthier pet food options and increased investment in research for effective obesity management solutions.

    Market Segmentation

    Outlook

    • Online Retail
    • Veterinary Clinics
    • Petcare stores
    • Others

    Pet Obesity Market Animal Type Outlook

    • Dogs
    • Cats
    • Horses
    • Other Companion Animals

    Pet Obesity Market Product Type Outlook

    • Blended Diets
    • Functional Treats
    • Weight Loss Diet
    • Food Supplements
    • Others

    Pet Obesity Market Distribution Channel Outlook

    • Online Retail
    • Veterinary Clinics
    • Petcare stores
    • Others

    Report Scope

    Report Scope:

    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 34.58(USD Million)
    MARKET SIZE 2024 37.1(USD Million)
    MARKET SIZE 2035 118.0(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 11.092% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Mars Petcare, PetSmart, Cargill, Bruker, Nestle Purina Petcare, Royal Canin, Central Garden & Pet, Pets at Home, Petcurean, Hill's Pet Nutrition, WellPet, Spectrum Brands, Merrick Pet Care, Blue Buffalo, Boehringer Ingelheim
    SEGMENTS COVERED Product Type, Animal Type, Distribution Channel
    KEY MARKET OPPORTUNITIES Healthy pet food alternatives, Weight management pet products, Obesity prevention educational programs, Veterinary nutritional consulting services, Pet fitness technology solutions
    KEY MARKET DYNAMICS rising pet ownership rates, increasing awareness of health, growing demand for premium pet food, surge in veterinary services, lifestyle changes affecting pet activity
    COUNTRIES COVERED Italy

    FAQs

    What is the expected market size of the Italy Pet Obesity Market in 2024?

    The Italy Pet Obesity Market is expected to be valued at 37.1 million USD in 2024.

    What will be the market size of the Italy Pet Obesity Market by 2035?

    By 2035, the Italy Pet Obesity Market is projected to reach 118.0 million USD.

    What is the compound annual growth rate (CAGR) for the Italy Pet Obesity Market from 2025 to 2035?

    The expected CAGR for the Italy Pet Obesity Market from 2025 to 2035 is 11.092%.

    Which product type is expected to dominate the Italy Pet Obesity Market in 2035?

    Blended diets are anticipated to dominate, valued at 32.0 million USD in 2035.

    What is the market value for functional treats in the Italy Pet Obesity Market in 2024?

    In 2024, functional treats are valued at 9.0 million USD within the Italy Pet Obesity Market.

    Who are the major players in the Italy Pet Obesity Market?

    Key players include Mars Petcare, Nestle Purina Petcare, and Royal Canin, among others.

    What is the expected market value for weight loss diet products by 2035?

    The weight loss diet segment is projected to be valued at 22.0 million USD by 2035.

    What challenges does the Italy Pet Obesity Market currently face?

    The market faces challenges including increasing consumer awareness about pet health and competition among brands.

    What opportunities exist for growth in the Italy Pet Obesity Market?

    There are opportunities for growth through innovations in product types catering to health-conscious pet owners.

    What is the market size for food supplements in the Italy Pet Obesity Market in 2024?

    Food supplements are valued at 6.5 million USD in the Italy Pet Obesity Market in 2024.

    Report Infographic
    Free Sample Request

    Kindly complete the form below to receive a free sample of this Report

    Customer Strories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

    Victoria Milne Founder
    Case Study

    Chemicals and Materials