US Pet Obesity Market Research Report: By Product Type (Blended Diets, Functional Treats, Weight Loss Diet, Food Supplements, Others), By Animal Type (Dogs, Cats, Horses, Other Companion Animals) and By Distribution Channel (Online Retail, Veterinary Clinics, Petcare stores, Others) - Forecast to 2035

US Pet Obesity Market Overview:

As per MRFR analysis, the US Pet Obesity Market Size was estimated at 207.49 (USD Million) in 2023. The US Pet Obesity Market Industry is expected to grow from 222.6(USD Million) in 2024 to 484.37 (USD Million) by 2035. The US Pet Obesity Market CAGR (growth rate) is expected to be around 7.324% during the forecast period (2025 - 2035).

Key US Pet Obesity Market Trends Highlighted

The US Pet Obesity Market is increasingly influenced by the growing awareness surrounding pet health and nutrition. One key market driver is the rising prevalence of overweight pets in the country. According to a survey by the Association for Pet Obesity Prevention, a significant percentage of cats and dogs in the US are classified as overweight or obese. This has prompted pet owners to seek out healthier food options and pet care services that focus on weight management. There are several opportunities to be explored in this market, especially with an increasing number of pet owners looking for specialized weight management diets and services.Innovations in pet food, like low-calorie and grain-free options, are becoming more popular. Additionally, tech-based solutions, including apps for tracking pet weight and diet, are gaining traction among pet owners. In recent times, there is a notable trend towards personalized pet nutrition, where products are created based on individual pet needs. This trend aligns with a broader movement toward health personalization in many consumer markets. Furthermore, the increase in pet ownership, especially in urban environments, has led to greater competition among pet-related businesses, encouraging them to offer more targeted solutions for obesity management.Efforts by veterinary organizations to provide education on pet obesity and healthy lifestyle practices are also shaping consumer perceptions and behaviors. The overall focus remains on improving pet health, which remains a cornerstone of the US Pet Obesity Market.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

US Pet Obesity Market Drivers

Rising Pet Ownership and Spending

The increase in pet ownership in the United States has been significant, with approximately 70% of households in the country owning a pet as per the American Pet Products Association. This trend directly correlates to a rising disposable income, as pet owners are increasingly willing to spend on their pets' health and nutrition. According to statistics from the American Veterinary Medical Association, there has been a robust growth in expenditures on pet services, including dietary needs due to obesity concerns.The high percentage of pet obesity is alarming, as the Association for Pet Obesity Prevention claims that over 50% of cats and dogs in the United States are considered overweight or obese. This growing segment of pet owners who seek to combat pet obesity will drive the US Pet Obesity Market Industry upwards, as they invest in specialized diets, nutritional supplements, and weight management programs for their pets.

Increasing Awareness of Pet Health

There is a growing awareness among pet owners about the health risks associated with obesity in pets. Reports from the American Animal Hospital Association indicate that overweight pets have a significantly shorter lifespan and are more susceptible to chronic health issues. This increased awareness has led to a stronger focus on preventive care, compelling pet owners to invest in weight management solutions. This awareness campaign, highlighted by organizations like the Association for Pet Obesity Prevention, has made significant impacts on pet healthcare discussions across the nation, driving demand for obesity-related products and services in the US Pet Obesity Market Industry.

Development of Innovative Pet Diets

The demand for innovative pet diets is on the rise, fueled by the pet owners’ eagerness to provide the best nutrition for their pets. The emergence of specialized diets aimed at weight control has been driven by Research and Development initiatives from leading pet food manufacturers such as Nestlé Purina and Mars Petcare. These organizations have invested in developing food formulas that address obesity and weight control effectively. The growing trend for natural and healthy pet food options is propelling innovation, and a survey by the Pet Food Manufacturers Association indicates that over 60% of pet owners have switched to healthier diet options for their pets.This progressive shift is a significant growth driver in the US Pet Obesity Market Industry.

US Pet Obesity Market Segment Insights:

Pet Obesity Market Product Type Insights

The US Pet Obesity Market is a burgeoning industry that has seen a significant rise in demand for various product types, emphasizing a growing awareness among pet owners regarding their pets' health. Product types within this market feature a diverse array of offerings tailored to help combat obesity in pets, aligning with the increasing trend of pet humanization and health consciousness among pet owners. Among these product types, Blended Diets blend different sources of nutrition to provide a balanced dietary approach for pets, focusing on quality ingredients that promote a healthier lifestyle. This category is recognized for its ability to cater to specific dietary needs and preferences, thereby playing a vital role in addressing obesity challenges faced by pets across the United States. Functional Treats have also gained traction in the market, designed not just as snacks but as health-boosting options that provide additional benefits beyond basic nutrition. They can include ingredients that target various health concerns, including weight management, thus making them an appealing option for pet owners seeking to support their pets' overall well-being while enjoying the treat experience. The significance of Weight Loss Diets in the market cannot be overstated, as they are specifically formulated to aid in weight reduction while ensuring that pets still receive essential nutrition, thereby making them a preferred choice for owners whose pets are already overweight or at risk of obesity. Moreover, Food Supplements are integral to the US Pet Obesity Market, offering additional nutrients that can enhance weight management efforts. These supplements cater to pets' specific dietary deficiencies while also promoting metabolic health, contributing to effective weight loss and maintenance. Finally, the 'Others' category encapsulates a range of miscellaneous products that do not fit neatly into the defined types but are nonetheless vital to meeting diverse consumer needs and preferences. As the market continues to evolve, each of these product types plays a significant role in addressing the pet obesity crisis, emphasizing the growing importance of specialized dietary solutions among conscientious pet owners in the United States. The unique characteristics of each segment contribute positively to the overall efficiency of the market, showcasing a comprehensive approach to tackling the multifaceted problem of obesity in pets.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Pet Obesity Market Animal Type Insights

The US Pet Obesity Market, categorized by Animal Type, plays a critical role in understanding the growing issue of overweight pets in the region. Among these animals, dogs and cats represent a significant portion of the market, reflecting the most common companion animals in American households. The increasing prevalence of obesity among these pets emphasizes the need for specialized diets, weight management solutions, and health services. Horses also contribute to the obesity challenge, particularly in the equestrian community, where proper weight is essential for performance and overall health.Other companion animals, while less common, are increasingly included in obesity discussions as pet ownership diversifies. The combination of rising pet ownership rates, a greater focus on pet health and wellness, and shifts in dietary habits are major drivers fuelling the growth of this market segment. Moreover, innovative products aimed at promoting healthy lifestyles and managing weight in pets are gaining traction, presenting opportunities for businesses within this segment. The emphasis on maintaining optimal health for all pet types underscores the importance of addressing the obesity epidemic in pets across the United States.

Pet Obesity Market Distribution Channel Insights

The US Pet Obesity Market revenue is increasingly supported by various distribution channels that cater to the growing demand for pet health and wellness solutions. Online retail has emerged as a significant channel, allowing consumers the convenience of purchasing products from the comfort of their homes while also offering a wide array of choices, thus driving market growth. Veterinary clinics also play a crucial role as trusted sources for pet nutrition and obesity management solutions, where pet owners often seek professional guidance. Petcare stores have maintained their relevance by providing specialized products and personalized services, making them essential in educating pet owners on obesity prevention.Other distribution channels further diversify the market landscape, providing alternative purchasing options. The segmentation of the US Pet Obesity Market highlights consumer preferences and behaviors as they seek products tailored to their pets' needs, thus influencing overall market dynamics and trends in this health-conscious segment. The increasing awareness around pet health in the US drives the significance of each channel, as they adapt to cater to the changing landscape of pet ownership and care.

US Pet Obesity Market Key Players and Competitive Insights:

The competitive landscape of the US Pet Obesity Market is complex and dynamic, characterized by an increasing awareness of pet health and wellness among pet owners and the significant rise in pet obesity rates. As a result of these factors, companies operating within this market are consistently innovating their product offerings and investing heavily in marketing strategies to cater to a growing and health-conscious demographic. The competitive insights reveal a myriad of strategies being implemented, from reformulating pet food to include more nutritious ingredients that promote a healthier weight to creating specialized weight management programs and services. Furthermore, the collaboration between various stakeholders, including veterinarians, pet food manufacturers, and retailers, is pivotal in shaping the landscape, ultimately leading to a more informed consumer base concerning pet obesity and its repercussions on pet health.Mars Petcare stands as a significant player within the US Pet Obesity Market, leveraging its strong brand recognition and extensive portfolio of pet care products to cater to the growing demand for healthier pet food options. The company's commitment to innovation and quality is evident in its wide-ranging offerings that include a variety of weight management diets for pets, developed to help pet owners tackle obesity effectively. Mars Petcare's substantial resources allow it to invest in research and development, leading to advancements in the formulation of pet food products designed specifically for maintaining optimal health and weight in pets. The company’s established relationships with veterinarians and pet health professionals further enhance its credibility and strength in the market, reinforcing its position as a leader in promoting pet health and combating obesity.Merrick Pet Care has carved out a notable niche in the US Pet Obesity Market by focusing on wholesome, natural ingredients that appeal to health-conscious pet owners. The company is recognized for its commitment to producing high-quality pet food that is free from artificial preservatives and fillers, attributes that resonate with consumers seeking healthier dietary options for their pets. Merrick Pet Care's product range includes specialized formulas aimed at weight management, ensuring that pets receive the necessary nutrients while controlling calorie intake. The company continues to increase its market presence through strategic expansion and partnerships, including acquisitions that enhance its product diversity and distribution capabilities within the US. Merrick Pet Care's strengths lie in its ability to effectively communicate its brand's values centered on nutrition and pet wellness, positioning itself as a trusted choice among discerning pet owners concerned about obesity and creating successful initiatives aimed at promoting healthier lifestyle choices for pets in the US.

Key Companies in the US Pet Obesity Market Include:

Mars Petcare

Merrick Pet Care

Petco

Chewy

Nestle Purina PetCare

Blue Buffalo

Wellness Pet Company

Spectrum Brands

Nutrish

PetSmart

Hill's Pet Nutrition

Pethonesty

Vet's Best

Zesty Paws

American Kennel Club

US Pet Obesity Market Industry Developments

Recent developments in the US Pet Obesity Market reveal a growing concern among pet owners and veterinarians regarding pet health. Mars Petcare has introduced a range of weight management diets tailored for pets, emphasizing the importance of nutrition in combatting obesity. In October 2023, Spot & Tango, a pet food startup, announced its collaboration with Merrick Pet Care to enhance product offerings aimed at promoting healthy weights in pets. The ongoing growth in the e-commerce sector is evident through Chewy and Petco, both enhancing their online platforms to provide better resources and products for weight management for pet owners. The market also observed a surge in demand for weight management solutions, with companies like Purina PetCare and Wellness Pet Company expanding their product lines to include low-calorie and high-fiber options. In the past two years, the American Kennel Club has launched educational campaigns aimed at raising awareness about pet obesity, underlining the necessity for healthy lifestyle choices for pets. Additionally, in September 2023, Hill's Pet Nutrition announced an initiative to address obesity through community outreach and vet partnerships focused on weight-control education.

US Pet Obesity Market Segmentation Insights

Pet Obesity Market Product Type Outlook

Blended Diets

Functional Treats

Weight Loss Diet

Food Supplements

Others

Pet Obesity Market Animal Type Outlook

Dogs

Cats

Horses

Other Companion Animals

Pet Obesity Market Distribution Channel Outlook

Online Retail

Veterinary Clinics

Petcare stores

Others

Report Scope:

Report Attribute/Metric Source:	Details
MARKET SIZE 2018	207.49(USD Million)
MARKET SIZE 2024	222.6(USD Million)
MARKET SIZE 2035	484.37(USD Million)
COMPOUND ANNUAL GROWTH RATE (CAGR)	7.324% (2025 - 2035)
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR	2024
MARKET FORECAST PERIOD	2025 - 2035
HISTORICAL DATA	2019 - 2024
MARKET FORECAST UNITS	USD Million
KEY COMPANIES PROFILED	Mars Petcare, Merrick Pet Care, Petco, Chewy, Nestle Purina PetCare, Blue Buffalo, Wellness Pet Company, Spectrum Brands, Nutrish, PetSmart, Hill's Pet Nutrition, Pethonesty, Vet's Best, Zesty Paws, American Kennel Club
SEGMENTS COVERED	Product Type, Animal Type, Distribution Channel
KEY MARKET OPPORTUNITIES	Innovative weight management products, Nutritional consulting services for pets, Interactive exercise equipment, Pet weight tracking technology, Veterinary obesity management programs
KEY MARKET DYNAMICS	Growing pet ownership rates, Increased awareness of health, Premium pet food demand, Veterinary recommendations rise, Urban lifestyle changes
COUNTRIES COVERED	US