IoT Cloud Platform Companies

A Competitive Landscape of Internet of Things Cloud Platform Market:

The Internet of Things (IoT) cloud platform market is a dynamic and rapidly evolving space, driven by the ever-increasing proliferation of connected devices and the need to manage and analyze the vast amounts of data they generate. However, with such impressive growth comes a fiercely competitive landscape, where established players battle for market share alongside innovative newcomers.

Key Players

• IBM Corporation


• SAP SE


• Amazon Web Services Inc.


• PTC Inc.


• Microsoft Corporation


• Wipro Ltd.


• Google Inc.


• General Electric Co.


• Huawei Technologies Co. Ltd.

Strategies Adopted by Key Players:

To secure a strong foothold, companies are adopting various strategies. Partnerships with hardware manufacturers, software vendors, and system integrators are crucial in expanding reach and offering end-to-end solutions. Building robust developer communities and fostering open-source collaboration is another key strategy, attracting talent and accelerating innovation.

Factors for Market Share Analysis:

Analyzing market share in this dynamic landscape requires a multi-faceted approach. Traditional metrics like revenue and customer base remain important, but newer factors are gaining prominence. Platform capabilities, including device connectivity, data management, analytics, and security, play a crucial role in attracting customers. Vertical focus is also becoming increasingly important, as players tailor their offerings to specific industries like manufacturing, healthcare, or smart cities. Additionally, emerging technologies like edge computing and artificial intelligence (AI) are reshaping the landscape, requiring players to adapt and innovate.

New and Emerging Companies:

• ThingSpeak: A cloud platform focusing on simplicity and ease of use, ideal for hobbyists and makers.


• Losant: A platform specializing in industrial IoT, offering robust data management and analytics capabilities.


• ThingsBoard: An open-source platform gaining traction for its flexibility and affordability.


• HiveMQ: A leading provider of MQTT middleware, enabling secure and efficient communication between IoT devices and the cloud.

Latest Company updates:

IBM Corporation:

• November 2022: Announced the retirement of Watson IoT Platform, effective December 1st, 2023. Users were encouraged to migrate to IBM Cloud or use alternative solutions. 


• Focus shift: Focusing on offering broader IoT capabilities integrated within IBM Cloud, including AI, analytics, and edge computing.

SAP SE:

• October 2023: Partnered with Microsoft Azure to offer SAP Business One on Azure IoT Hub, expanding options for deploying SAP solutions on Azure.


• Focus: Leveraging its existing SAP Business Technology Platform (BTP) to provide integrated IoT solutions with data management, analytics, and application development tools.