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The Intelligent Transportation System (ITS) market, which is a fluid environment characterized by frequent changes and development, makes use of different techniques of market share positioning to help companies stay ahead of the competition and catch new market segments. Under this paradigm, leadership in innovation and technology is one of the primary methods that are used. Companies aiming to get bigger market shares concentrate on the development of high-tech solutions, namely, very practical smart systems, signalization and data analysis in real-time. Through the governance of novel technologies, this players, appealing initially as industry leaders, and adventuresome customers, in search of most effective, newest and most modern solutions of transportation issues, get drawn.
However, an efficient way lies in strategic relationship and collaborations. In an area as complicated as ITS where integration plays a central role in smooth and efficient operation of the system, partners often look for technology providers, government bodies, and research institutions that complement their technologies and practices. These alliances enable unifying approaches, interoperability, wider spectrum of adoption, and strengthened podium. The cooperation mentioned above could lead to a creation of industry standards which in its turn also is going to be an important step towards the company's strong position in the market.
Diversification of the market is another measure adopted by firms while aiming at expanding their market size. Organizations are no longer regard diversity as a secondary option and instead depend on a mixture of different products and services offerings to cover several dimensions of terrain transportation. Take for example a firm whose core business is the implementation of traffic control systems: this may result into adaptation of connected vehicle solutions or integrated public transportation facilities. Besides, this diversifies customer portfolio and lowers the degree of reliance on a single money stream, which makes the business more robust, the risk of market changes becoming minimal.
Therefore, customer-focused strategies are so strong in market share positioning. Tailoring solutions based on careful observation and demonstration of customer requirements can help in creating a strong bond with the clients. Companies which are investing in friendly user interfaces, personalized services and service efficiency gain an advantage in competitive market. As a result, this strategy not only retains the current customers but also attracts the new ones, who might share their experience or testify in the same manner, thereby helping in a gradual increase in market share.
One of the most common strategies in a lot of industries today, especially in public transportation, is cost leadership. Firms seeking to be in major markets likely concentrate their efforts on accomplishing the operational efficiency, economies of scale, as well as the cost effective production processes. Price based strategy is a simple way for organizations to appeal to customers with a budget, and this can be done by offering competitive pricing without a compromise on quality, which will encourage a higher number of customers to buy in the high volume sales.
Covered Aspects:
| Report Attribute/Metric | Details |
|---|---|
| Market Opportunities | The growing need for ITS is predicted to demonstrate a considerable increase in wireless Technology (which consists of devices and apps), providing a profitable opportunity to the worldwide market's main competitors. |
| Market Dynamics | The increased desire for effectively connected vehicle adoption is paving the path for an intelligent transportation system. |
Intelligent Transportation System Market Highlights:
Intelligent Transportation System Market Overview
The Intelligent Transportation System Market size is projected to grow from USD 28.55 Billion in 2024 to USD 53.25 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.10% during the forecast period (2024 - 2032). Additionally, the market size for Intelligent Transportation System was valued at USD 26.12 Billion in 2023.
The increased desire for effectively connected vehicle adoption and wireless Technology are the key market drivers contributing to market growth and expansion.
Figure1: Intelligent Transportation System Market, 2018 - 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Intelligent Transportation System Market Trends
The growing desire for effectively connected vehicle adoption is driving the market growth.
Market CAGR for intelligent transportation systems is being driven by the rising desire for effectively connected vehicle adoption. Implementing the intelligent transport system (ITS), market forecast aids in providing real-time traffic statistics, which aids in resolving the growing worries about traffic congestion. The data collected from multiple sensors are generally processed using sophisticated algorithms, and the sensors relay this data out to the different controllers. They use the ITS market forecast to collect actual time statistical data on traffic aids in operating various traffic lights. ITS market forecast helps drivers locate traffic-free and quicker routes for improved mobility.
The developing Cooperative, Connective, and Automated Mobility programs are also transforming the ITS market potential. It would allow traffic management and users to coordinate and share traffic-related data effortlessly. The overall execution of the CCAM program is anticipated to increase traffic efficiency, comfort while driving, and road safety by supporting the driver in making the proper decision and adapting to any traffic circumstance. This program will also facilitate the growth of the ITS industry.
The shutdown and economic crisis caused by the COVID-19 epidemic significantly damaged the financials of numerous transportation administrations in 2020. The relevance of ITS is expanding in response to rising urbanization and, as a result, rising commute time. It offers a seamless electronic system for traffic control while also reducing the requirement for a person to run it manually. The growing need for integrated, biometric, and the introduction of mobile payment and ticketing systems throughout public transport, will favorably influence the market forecast following Covid-19.
For instance, the worldwide public transport industry is estimated to have reached USD 309.1 billion by 2028. It is predicted to grow at a 5.9% CAGR by 2028. Thus, it is anticipated that demand for Intelligent Transportation Systems will increase throughout the projection period due to the rising desire for effectively connected vehicle adoption. Thus, driving the Intelligent Transportation System market revenue.
Intelligent Transportation System Market Segment Insights
Intelligent Transportation System Component Insights
The Intelligent Transportation System market segmentation, based on Components, includes Surveillance Cameras, Software, Detection & monitoring systems, Sensor, and Telecommunication Networks. The software category dominated the market, accounting for 46% of market revenue (USD 10.99 Billion) in 2022. The growing demand for data processing, fast technological innovation, and increased use of visualization software, video detecting management software, and various other ITS software vendors are driving market expansion.
Intelligent Transportation System Application Insights
The Intelligent Transportation System market segmentation, based on Application, includes Traffic management, Road user charging, Traffic signal control, Parking management, and Environment protection. The traffic management category generated the highest market revenue of about 38% (USD 9.1 billion) in 2022. Traffic management dealing with current traffic data and reducing traffic congestion is required. It needs to be able to work alongside network operators, emergency agencies, transport managers, and dispatchers.
Intelligent Transportation System Product Insights
The Intelligent Transportation System market segmentation, based on Product, includes Advanced Public Transportation Systems, Advanced traveler information Systems, Advanced Transportation Management Systems, and Advanced Transportation Pricing Systems. The advanced transportation management systems segment dominated the market, accounting for 43% of market revenue (USD 10.3 Billion) in 2022. It is owing to increased traffic congestion on roadways worldwide.
Furthermore, the easy availability of automobiles due to beneficial programs and discounts given by automotive manufacturers is causing traffic congestion, and ATMs are being used to alleviate this concern. Advanced Public Transportation Systems is expected to grow and expand significantly during the projected timeframe, boosting the overall market growth.
Figure 2: Intelligent Transportation System Market, by Product, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Intelligent Transportation System Regional Insights
By region, the research provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Intelligent Transportation System market area will dominate this market during the projected timeframe, owing to a high level of deployment of intelligent transport systems facilities which will boost the market growth in the North American region.
Further, the major countries studied in the market report are the US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 3: Intelligent Transportation System Market Share by Region 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Europe region’s Intelligent Transportation System market accounts for the second-highest market revenue due to the increasing emphasis on transportation infrastructure improvement by various governments is pushing the development of intelligent transportation systems. Further, the German Intelligent Transportation System market holds the largest market share, and the UK Intelligent Transportation System market is expected to grow and expand significantly in the European region during the projected timeframe.
The Asia-Pacific Intelligent Transportation System Market is expected to grow quickly during the projected timeframe. There are increasing issues over numerous traffic jams, and the need to decrease injuries and facilities drives the intelligent transportation system industry. Moreover, China’s Intelligent Transportation System market dominates the market share, and the Indian Intelligent Transportation System market is expected to expand and grow steadily in the Asia-Pacific region during the projected timeframe.
Intelligent Transportation System Key Market Players & Competitive Insights
Leading market players invested heavily in research and Development (R&D) to scale up their manufacturing units and develop technologically advanced solutions, which will help the Intelligent Transportation System market grow worldwide. Market participants are also undertaking various organic or inorganic strategic approaches to strengthen and expand their footprint, with significant market developments including new product portfolios, contractual deals, mergers and acquisitions, capital expenditure, higher investments, and strategic alliances with other organizations. Businesses are also coming up with marketing strategies such as digital marketing, social media influencing, and content marketing to increase their scope of profit earnings. The Intelligent Transportation System industry must offer cost-effective and sustainable options to survive in a highly fragmented and dynamic market climate.
Manufacturing locally to minimize operational expenses and offer aftermarket services to customers is one of the critical business strategies organizations use in the Intelligent Transportation System industry to benefit customers and capture untapped market share and revenue. The Intelligent Transportation System industry has recently offered significant advantages to the traffic management industry.
Moreover, more industry participants are utilizing and adopting cutting-edge Technology has grown substantially. Major participants in the Intelligent Transportation System market, including Roper Technologies, Inc. (US), Hitachi Ltd (Japan), Siemens AG (Germany), Thales Group (France), Xerox Corporation (US), BRISA (Portugal), Kapsch Trafficcom (Austria), Q Free (Norway), Efkon AG (Austria), Lanner Electronics Inc. (Taiwan), Denso Corporation (Japan), TomTom International BV (Netherlands), Savari Inc. (US), Nuance Communication Inc. (US) and Garmin Ltd (US), are attempting to expand market share and demand by investing in R&D operations to produce sustainable and affordable solutions.
QUALCOMM, Inc. is a company that develops, designs and sells digital telecommunications devices and services. It was established in July 1985 and has its headquarters in San Diego, CA. It is a firm made up of inventors with varied talents and experiences who are passionate about improving communication worldwide. Denso and Qualcomm are working to build a next-generation cockpit technology by January 2020. This strategy is anticipated to increase the usability of in-vehicle infotainment devices.
Siemens is a worldwide powerhouse focused on electricity production & distribution and smart technologies for building. It distributed power systems, and manufacturing & industrial automation and modernization. It was founded in 1966 and is headquartered in Munich. Siemens AG opened a new ITS digital lab in Austin, Texas, in March 2019. This laboratory will gather, track, and analyze data. This information will also emphasize self-driving cars, multimodal transport, EV bike-sharing, and enhanced traffic control systems.
Key Companies in the Intelligent Transportation System market include
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Roper Technologies Inc. (US)
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Hitachi Ltd (Japan)
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Siemens AG (Germany)
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Thales Group (France)
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Xerox Corporation (US)
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BRISA (Portugal)
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Kapsch Trafficcom (Austria)
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Q Free (Norway)
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Efkon AG (Austria)
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Lanner Electronics Inc. (Taiwan)
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Denso Corporation (Japan)
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TomTom International BV (Netherlands)
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Savari Inc. (US)
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Nuance Communication Inc. (US)
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Garmin Ltd (US)
Intelligent Transportation System Industry Developments
Feb 2024:
Alstom selects Cubris' GreenSpeed™ driver advisory system for Transport for London's Elizabeth line, aiming to provide real-time speed advice to drivers, enhancing energy efficiency, and reducing wear on trains. The system will be implemented in collaboration with TfL and MTR Elizabeth line, contributing to sustainability efforts and optimizing the overall customer experience. Cubris, acquired by Thales Group, underscores its commitment to the green agenda, emphasizing energy-efficient driving advice and its significance in the UK market.
October 2023:
KOITO MANUFACTURING CO., LTD. and DENSO CORPORATION have initiated a collaboration to enhance the object recognition rate of vehicle image sensors, aiming to improve driving safety at night. Leveraging KOITO's expertise in driving-beam photometry control technology and DENSO's proficiency in object recognition technology from image sensors, the collaboration seeks to develop a system to enhance vehicle safety in low-light conditions. The joint effort targets reducing nighttime pedestrian fatalities by exploring lighting solutions that enable image sensors to detect pedestrians more effectively.
September 2023:
Kapsch TrafficCom collaborates with Brobizz, a Danish EETS toll service provider, to deliver advanced GNSS-based tolling technology for heavy goods vehicles.Intelligent transportation systems, such as GNSS-based tolling solutions, play a significant role in optimizing traffic flow, enhancing road safety, and promoting sustainable mobility.
Intelligent Transportation System Market Segmentation
Intelligent Transportation System Component Outlook
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Surveillance Camera
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Software
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Detection & monitoring system
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Sensor
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Telecommunication Network
Intelligent Transportation System Application Outlook
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Traffic management
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Road user charging
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Traffic signal control
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Parking management
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Environment protection
Intelligent Transportation System Product Outlook
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Advanced Public Transportation Systems
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Advanced traveler information Systems
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Advanced Transportation Management Systems
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Advanced Transportation Pricing Systems
Intelligent Transportation System Regional Outlook
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North America
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US
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Canada
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Europe
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Germany
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France
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UK
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Italy
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Spain
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Rest of Europe
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Asia-Pacific
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China
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Japan
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India
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Australia
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South Korea
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Australia
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Rest of Asia-Pacific
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Rest of the World
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Middle East
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Africa
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Latin America
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