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    Insomnia Market

    ID: MRFR/Pharma/0102-HCR
    85 Pages
    Kinjoll Dey
    October 2025

    Insomnia Market Research Report, by types of therapy (Pharmacological therapy and Non Pharmacological therapy), by drug formulation (Capsules, Tablet and others), by type of diseases (poor quality of sleep, sleep maintenance and other) - Forecast till 2035

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    Insomnia Market Summary

    As per MRFR analysis, the Insomnia Market Size was estimated at 5.22 USD Billion in 2024. The Insomnia industry is projected to grow from 5.523 USD Billion in 2025 to 9.705 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 5.8 during the forecast period 2025 - 2035.

    Key Market Trends & Highlights

    The Insomnia Market is experiencing a dynamic evolution driven by technological advancements and changing consumer preferences.

    • Technological integration in sleep solutions is reshaping the insomnia market landscape, particularly in North America.
    • The rise of holistic approaches to sleep management is gaining traction, especially in the Asia-Pacific region.
    • Increased focus on mental health is influencing consumer choices in both pharmacological and non-pharmacological therapies.
    • Technological advancements in sleep aids and growing awareness of sleep disorders are key drivers propelling market growth.

    Market Size & Forecast

    2024 Market Size 5.22 (USD Billion)
    2035 Market Size 9.705 (USD Billion)
    CAGR (2025 - 2035) 5.8%

    Major Players

    Pfizer Inc (US), Merck & Co Inc (US), Eli Lilly and Company (US), Sanofi (FR), AstraZeneca (GB), Teva Pharmaceutical Industries Ltd (IL), Bristol-Myers Squibb Company (US), Johnson & Johnson (US), Novartis AG (CH)

    Insomnia Market Trends

    The Insomnia Market is currently experiencing a notable transformation, driven by a growing awareness of sleep disorders and their impact on overall health. As individuals increasingly prioritize mental well-being, the demand for effective insomnia treatments appears to be on the rise. This shift is reflected in the expanding range of therapeutic options available, including both pharmacological and non-pharmacological interventions. Moreover, the integration of technology into sleep solutions, such as sleep tracking devices and mobile applications, seems to enhance consumer engagement and adherence to treatment regimens. In addition, the Insomnia Market is witnessing a surge in research and development efforts aimed at understanding the underlying causes of sleep disturbances. This focus on scientific inquiry may lead to innovative therapies that address insomnia more effectively. Furthermore, the growing acceptance of alternative therapies, such as cognitive behavioral therapy and mindfulness practices, indicates a shift towards holistic approaches in managing sleep issues. As the landscape evolves, stakeholders in the Insomnia Market must remain vigilant to adapt to changing consumer preferences and emerging scientific insights.

    Technological Integration in Sleep Solutions

    The Insomnia Market is increasingly incorporating technology to enhance treatment options. Devices that monitor sleep patterns and mobile applications designed to promote better sleep hygiene are gaining traction. This trend suggests that consumers are more inclined to utilize digital tools to manage their insomnia, potentially leading to improved outcomes.

    Rise of Holistic Approaches

    There is a noticeable shift towards holistic methods in addressing insomnia. Consumers are exploring alternative therapies, such as mindfulness and cognitive behavioral therapy, which may provide effective solutions without the side effects associated with traditional medications. This trend indicates a broader acceptance of diverse treatment modalities.

    Increased Focus on Mental Health

    The Insomnia Market reflects a growing recognition of the connection between sleep and mental health. As awareness of mental well-being rises, individuals are more likely to seek help for sleep disorders. This trend highlights the importance of addressing insomnia not only as a standalone issue but also as part of a comprehensive approach to overall health.

    The increasing prevalence of insomnia among diverse populations, coupled with a growing awareness of its impact on overall health, suggests a burgeoning demand for effective treatment options and interventions.

    U.S. National Institutes of Health (NIH)

    Insomnia Market Drivers

    Shift Towards Natural Remedies

    The Insomnia Market is witnessing a shift towards natural remedies as consumers increasingly prefer holistic approaches to health. This trend is characterized by a growing interest in herbal supplements, essential oils, and other natural sleep aids. Research suggests that many individuals are seeking alternatives to pharmaceutical interventions, which may have undesirable side effects. The market for natural sleep aids is expanding, with consumers gravitating towards products that promote relaxation and improve sleep without the risks associated with conventional medications. This shift indicates a potential growth area within the Insomnia Market.

    Aging Population and Sleep Disorders

    The aging population is a critical driver of the Insomnia Market, as older adults are more susceptible to sleep disorders, including insomnia. As the demographic landscape shifts, the number of individuals experiencing sleep-related issues is expected to rise. Data indicates that a significant portion of the elderly population reports difficulties in achieving restful sleep, which can adversely affect their health and quality of life. This demographic trend suggests that the Insomnia Market will likely expand to cater to the specific needs of older adults, offering tailored solutions to address their unique sleep challenges.

    Growing Awareness of Sleep Disorders

    There is a rising awareness regarding sleep disorders, particularly insomnia, which is significantly influencing the Insomnia Market. Educational campaigns and health initiatives are shedding light on the importance of sleep health, leading to increased diagnosis and treatment of insomnia. Recent statistics indicate that a considerable percentage of the population suffers from insomnia, prompting healthcare providers to recommend various treatment options. This heightened awareness is likely to drive demand for insomnia-related products and services, as individuals seek effective solutions to improve their sleep quality and overall well-being.

    Impact of Stress and Anxiety on Sleep

    The Insomnia Market is significantly impacted by the rising levels of stress and anxiety in contemporary society. As individuals face increasing pressures from work, personal life, and global events, the prevalence of insomnia is likely to rise. Studies have shown a correlation between heightened stress levels and sleep disturbances, leading to a greater demand for insomnia treatments. This trend suggests that as stress and anxiety continue to affect a large segment of the population, the Insomnia Market may see a corresponding increase in the need for effective sleep solutions.

    Technological Advancements in Sleep Aids

    The Insomnia Market is experiencing a notable surge due to rapid technological advancements in sleep aids. Innovations such as wearable sleep trackers and smart mattresses are becoming increasingly prevalent. These devices not only monitor sleep patterns but also provide personalized recommendations for improving sleep quality. According to recent data, the market for sleep technology is projected to reach substantial figures, indicating a growing consumer interest in tech-driven solutions. This trend suggests that consumers are more inclined to invest in products that leverage technology to enhance their sleep experience, thereby driving growth in the Insomnia Market.

    Market Segment Insights

    By Type of Therapy: Pharmacological Therapy (Largest) vs. Non-Pharmacological Therapy (Fastest-Growing)

    In the Insomnia Market, Pharmacological Therapy currently holds the largest share due to its widespread acceptance and effectiveness in providing rapid relief for sleep disorders. Medications such as benzodiazepines, Z-drugs, and certain antidepressants continue to dominate the market as they are often the first line of treatment recommended by healthcare professionals. However, the reliance on these drugs also raises concerns about dependency and side effects, which drives some patients toward alternative solutions. On the other hand, Non-Pharmacological Therapy is witnessing rapid growth, owing to increasing consumer awareness and preference for holistic approaches to health. Techniques like cognitive behavioral therapy for insomnia (CBT-I), mindfulness-based interventions, and lifestyle changes are gaining traction. These therapies not only promote better sleep hygiene but also address underlying issues contributing to insomnia, leading to a more sustainable approach to treatment.

    Therapy Methods: Pharmacological (Dominant) vs. Non-Pharmacological (Emerging)

    Pharmacological Therapy has long been the dominant approach in the Insomnia Market, characterized by its efficacy in providing fast relief through medications. The flexibility of prescribing various treatments like sedative-hypnotics illustrates its adaptability in addressing different patient needs. However, the shift towards Non-Pharmacological Therapy indicates a growing trend among patients seeking long-term solutions without the potential adverse effects associated with drugs. Non-Pharmacological Therapy encompasses approaches such as CBT-I, which is gaining recognition for its effectiveness and minimal risk. This segment is rapidly emerging, appealing particularly to those who prefer natural and less invasive treatment options. Its focus on behavioral modifications aligns well with current trends in healthcare that favor preventive measures and holistic well-being.

    By Drug Formulation: Capsules (Largest) vs. Tablets (Fastest-Growing)

    In the Insomnia Market, the drug formulation segment is primarily dominated by capsules, which are preferred by consumers for their ease of swallowing and faster onset of action. Tablets follow closely, accounting for a significant proportion of the market share as they offer convenience and dosage flexibility. Other formulations, although present, remain a smaller part of this market, largely appealing to niche segments who may require alternative options due to individual preferences or specific health conditions.

    Capsules (Dominant) vs. Tablets (Emerging)

    Capsules are widely regarded as the dominant formulation in the insomnia market due to their advantageous properties, including improved bioavailability and consumer preference for their swallowability. This formulation type often includes a mix of immediate and sustained-release profiles, catering to diverse patient needs. Conversely, tablets are emerging strongly in the market, appealing to a growing base of consumers seeking convenience and cost-effectiveness. They are often available in various strengths and can be easily broken, which enhances their appeal to patients who require tailored dosages. In this competitive landscape, both forms are continually evolving to meet the changing demands of the insomnia treatment space.

    By Type of Disease Condition: Poor Quality of Sleep (Largest) vs. Sleep Maintenance (Fastest-Growing)

    In the Insomnia Market, Poor Quality of Sleep represents the largest share among the various disease conditions impacting sleep health. This segment is characterized by a high prevalence of insomnia cases linked to deteriorating sleep quality, which can stem from various lifestyle, psychological, and environmental factors. Meanwhile, Sleep Maintenance issues are becoming increasingly recognized as a critical area of concern, showing significant market traction due to rising awareness and diagnoses, particularly in urban populations.

    Poor Quality of Sleep (Dominant) vs. Sleep Maintenance (Emerging)

    Poor Quality of Sleep stands as the dominant segment in the Insomnia Market. This condition often leads to chronic insomnia, where sufferers experience fragmented sleep and prolonged periods of wakefulness, severely impacting their daily productivity and overall health. The challenges in addressing this condition have been met with increased consumer demand for effective solutions, including both medicinal and therapeutic options. In contrast, Sleep Maintenance issues are emerging as a significant focus within the sector, driven by an increase in stress, lifestyle changes, and awareness regarding the importance of uninterrupted sleep. This segment is gaining attention, revealing a growing potential for innovative solutions. Companies are now investing in research to understand the underlying causes and potential treatments more effectively.

    Get more detailed insights about Insomnia Market

    Regional Insights

    By Region, the study deliversmarket insights into North America, Asia-Pacific, Europe and the Rest of the World. The North America insomnia market accounted for USD 0.68billion in 2022 and is anticipated to exhibit a significant CAGR growth during the study period. Growing demand for sleep disorder treatment in the US and Canada and an increasing prevalence of sleep disorders increased awareness and high healthcare spending in the region. Further, the US market of insomnia held the largest market share, and the Canada market of insomnia was the fastest-growing market in the North Americaregion.

    Further, the prominent countries studied in the market report are The U.S, Canada, France, the UK, Italy, Germany, Spain, China, Japan, India, Australia, South Korea, and Brazil.

    Figure 2 INSOMNIA MARKET SHARE BY REGION 2022 (%)INSOMNIA MARKET SHARE BY REGION 2022 (%)

    Source Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Europe insomnia market accounts for the second-largest market share over the forecast period. This is attributed to the increasing prevalence of sleep disorders, the existence of major market players, and frequent product introduction coupled with increasing government funding for insomnia treatments. Further, the Germany market of insomnia held the largest market share, and the UK market of insomnia was the fastest-growing market in the Europe region.

    The Asia-Pacific Insomnia market is expected to grow at the fastest CAGR from 2024 to 2032. This is owing to the high prevalence of the target disease, and it is estimated that one out of five people in Japan suffer from it. Emerging economies such as India, China, and Indonesia have been using generics and branded generics due to the economic pricing of generic alternatives. Moreover, the China market of insomnia held the largest market share, and the India market of insomnia was the fastest-growing market in the Asia-Pacific region.

    Key Players and Competitive Insights

    Major market players are expending a lot of money on R&D to enhance their product lines, which will allow the market of insomnia to grow even more. Major market participants are also taking various strategic initiatives to expand their worldwide footprint, with key market developments such as new contractual agreements, product launches, mergers and acquisitions, improved investments, and collaboration with other organizations. Competitors in the insomnia industry must offer cost-effective items to enhance and survive in an increasingly competitive and growing market environment.

    Manufacturing locally to reduce operating costs is one of the primary enterprise strategies manufacturers adopt in the insomnia industry to benefit clients and expand the market sector. The insomnia market major player such as Pfizer Inc. (UK), Sanofi (France), GlaxoSmithKline Plc. (UK), and others are working on enhancing the market demand by investing in R&D activities.

    Minerva Neurosciences Inc is a clinical-stage biopharmaceutical firm. It primarily focuses on developing and commercializing a portfolio of product candidates to treat patients suffering from central nervous system diseases. The company's pipeline products include MIN-101, MIN-202, and MIN-301. In January 2021, Royalty Pharma PLC and Minerva Neurosciences Inc. entered an agreement via which Royalty Pharma will receive Minerva's royalty interest in seltorexant. It is a selective orexin two receptor antagonist and is presently in Phase 3 development for treating primary depressive disorder (MDD) with insomnia symptoms.

    Also, Eisai Co., Ltd. produces prescription drugs and medical equipment and sells mainly to sales agents and subsidiaries. Through its subsidiary, the Company produces and sells diagnostic drugs. Eisai also markets its products through related companies in the US, Europe, and Asia. The Company also manufactures and sells foods, livestock feeds, chemicals, and agrochemicals. In February 2021, Eisai Limited is, the Canadian subsidiary of Eisai Inc. approved Canadian authorization for its new non-sedative prescription medication, DAYVIGO (lemborexant).

    In both 10 mg and 5 mg dosages, DAYVIGO is taken for the therapy of insomnia, characterized by problems with sleep onset and/or sleep maintenance.

    Key Companies in the Insomnia Market market include

    Industry Developments

    October 2022: Idorsia Pharmaceuticals Japan declared positive top-line developments of the Japanese Phase 3 study investigating 50 and 25 mg doses of Idorsia's dual orexin receptor adversary, daridorexant, in 490 randomized adult and elderly patients (30.1% ≥ 65 years) with insomnia disorder.

    June 2022: Pear Therapeutics reported interim follow-up real-world data from a decentralized trail that showed treatment with Somryst, one of the FDA-authorised digital therapeutics for treating chronic diseases insomnia. This device significantly decreased symptoms of insomnia, anxiety, and depression severity.

    May 2022: Idorsia Ltd received marketing authorization from the European Commission for QUVIVIQ, which is suggested for treating adult patients with insomnia indicated by symptoms present for approx three months and considerable impact on daytime functioning.

    January 2022: Idorsia obtained permission from the US FDA for QUVIVIQ 50 and 25 mg for treating adults with insomnia, characterized by sleep onset and sleep maintenance difficulties. 

    Future Outlook

    Insomnia Market Future Outlook

    The Insomnia Market is projected to grow at a 5.8% CAGR from 2024 to 2035, driven by increasing awareness of sleep disorders and advancements in treatment options.

    New opportunities lie in:

    • Development of personalized sleep therapy solutions
    • Expansion of telehealth services for insomnia management
    • Investment in AI-driven sleep tracking technologies

    By 2035, the Insomnia Market is expected to achieve substantial growth, reflecting evolving consumer needs and innovative solutions.

    Market Segmentation

    Insomnia Market Type of Therapy Outlook

    • Pharmacological Therapy
    • Non-Pharmacological Therapy

    Insomnia Market Drug Formulation Outlook

    • Capsules
    • Tablets
    • Others

    Insomnia Market Type of Disease Condition Outlook

    • Poor Quality of Sleep
    • Sleep Maintenance
    • Others

    Report Scope

    MARKET SIZE 20245.22(USD Billion)
    MARKET SIZE 20255.523(USD Billion)
    MARKET SIZE 20359.705(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR)5.8% (2024 - 2035)
    REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR2024
    Market Forecast Period2025 - 2035
    Historical Data2019 - 2024
    Market Forecast UnitsUSD Billion
    Key Companies ProfiledMarket analysis in progress
    Segments CoveredMarket segmentation analysis in progress
    Key Market OpportunitiesIntegration of digital therapeutics and personalized medicine in the Insomnia Market.
    Key Market DynamicsRising consumer awareness of sleep health drives demand for innovative insomnia treatments and solutions.
    Countries CoveredNorth America, Europe, APAC, South America, MEA

    Market Highlights

    Author
    Kinjoll Dey
    Research Analyst Level I

    He is an extremely curious individual currently working in Healthcare and Medical Devices Domain. Kinjoll is comfortably versed in data centric research backed by healthcare educational background. He leverages extensive data mining and analytics tools such as Primary and Secondary Research, Statistical Analysis, Machine Learning, Data Modelling. His key role also involves Technical Sales Support, Client Interaction and Project management within the Healthcare team. Lastly, he showcases extensive affinity towards learning new skills and remain fascinated in implementing them.

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    FAQs

    How much is the insomnia market?

    The global insomnia market size was valued at USD 4.85 Billion in 2023.

    What is the growth rate of the insomnia market?

    The global market is projected to grow at a CAGR of 5.8% during the forecast period, 2024-2032.

    Which region held the largest market share in the insomnia market?

    North America had the largest share of the global market

    Who are the key players in the insomnia market?

    The key players in the market are Eisai, Co. (Japan), Pfizer, Inc. (US), Merck & Co Inc (US), Sanofi (France), Takeda Pharmaceutical Company (Japan), Meda Consumer Healthcare Inc (US), Pernix Therapeutics (US), and Purdue Pharma LP (US).

    Which types of therapyled the insomnia market?

    The non-pharmacological therapy category dominated the market in 2023.

    Which drug formulation had the largest market share in the insomnia market?

    Tablets had the largest share of the global market.

    Which type of disease condition had the largest market share in the insomnia market?

    Sleep maintenance had the largest share of the global market.

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