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Ink Additives Market Share

ID: MRFR//6032-HCR | 140 Pages | Author: Anshula Mandaokar| November 2024

Ink Additives Market has gone through significant changes over past years with the companies gaining various Market Share Positioning Strategies to outshine their competitors. An existing practice for product differentiation is the variety of produced products. Corporations are involved in capital intensive researches to innovate ink additives with better functional properties as well. The innovations could include additives that enhance the print quality, increase the print options or tackle the environmental problems . Through supplying special and latest products companies want to widen their clients base and be ahead of market leaders.

Thus, in the Ink Additives Market players are leading with cost advantage as a strategy. Some businesses shift their orientation on improving their production techniques as well as supply chain so as to bring down the manufacturing cost. This is key for them, as it allows them to offer competitive pricing and therefore make products more attractive against the backdrop of a price-sensitive market. Cost leadership strategies will hence be the key to market penetration and maintaining clientele where they heavily weigh product price in considerations for purchase.

Strategic partnerships, collaborations and joint ventures are all popular strategies used within the ink additives industry today. Companies are teaming up with raw material producers, distributors or even partners who are without competition in a bid to make the market their oyster and rise above the competition. There can be a shared good from cooperate efforts such as shared resources, enhancing distribution levels and access to new markets. Through comradeships with other market players, companies strive to develop plane B advantageous strengths and powerfulness in the market.

Market segmentation is the technique used to design items to fit the actual consumer needs. The ink additives, designed for many different applications, covers the packaging to the publication, and textiles. For instance, companies can easily modify their product lines to meet the needs of different segments. The example here is in the case of additives, which focus on packaging industry may be targeting better adhesion and resistance properties while the textile industry may require color retention and durability. Through well-planned market segmentation, companies will be able to reach the differing needs of individual customers groups as well as to provide services for more specific niches.

The environmental sustainability awareness is becoming a factor that compels ink additive market players to adjust their business strategies in a more environment-friendly direction. This should be achieved by making additives that leave no ecological footprint and they should be made of renewable resources as well as by green manufacturing. With regulatory attention mounting on the environmental impact of products from many directions, the companies who are responsible about their environment will have a better standing than companies that are not environmentally responsible amongst the environment friendly customers.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation   2021
Forecast Period   2022-2030
Growth Rate   5.7% (2022–2030)

Ink Additives Market Overview


 According to MRFR analysis, the ink additive market was valued at USD 1.37 billion in 2017 and is expected to reach USD 2.06 billion by the end of 2030 with a CAGR of 5.7% during the forecast period, 2022-2030.


The ink additives are a crucial part of the printing industry, where the printing inks improve their color, printability, adhesion, and appearance. The increasing demand for the packaging industry across the globe is driving the overall growth of the ink additives industry. The printing on the packaging is used as an advertisement and to provide essential information to the potential customers. Therefore the role of ink additives in the printing industry is crucial. Also since printing on the packaging is treated as an advertising element, they drive the sales of the commodity and thereby increase the business. Such factors are considered as major drivers of Ink additives market growth.


Some of the crucial parts of ink additives are Rheology modifiers, slip rub materials, defoamers, dispersants, and significant others. Therefore the manufacturing of these elements and the production rate of these elements are expected to drive the overall growth of the ink additives industry. For instance, Defoamers are intensively used in water-based printing, as they are essential in preventing foaming during the manufacturing processes. Therefore the production rate of a few elements is expected to impact the overall growth of the ink additives industry.


COVID 19 Analysis

The widespread of COVID has affected several industries and had restricted the manufacturing processes of several goods and commodities. The demand for electronics, consumer goods, and other articles has reduced in recent times, as the purchasing pattern and preferences have changed across the globe. Additionally, the rising price of raw materials and other supply chain disruptions in some industries were affecting the ink additives market demand. Such factors have affected the usage of ink additives.


On the other hand, the packaging industry was growing at a faster pace in recent years due to the growing demand for e-commerce. The restriction for movement and the issues related to logistics have created favorable conditions for the growth of e-commerce and have presented opportunities for the overall growth of the ink additives industry during the pandemic.


Market dynamics


Market drivers


The packaging of the goods and commodities have increased with the rising trend of the e-commerce sector, the goods are safer and retain the originality till it reaches the potential customer. The authenticity and the product quality remain unchanged when they are packed efficiently. On the other hand, the information and images printed on the packages are considered as the advertising elements that drive the sales and establish a personal connection to the consumers. Therefore printing quality on the packages is extremely important in the packaging industry. This aspect is considered as the major driver of ink additives market growth.


The presence of varied techniques involved in the packaging industry, that is the wetting agents are used to develop the surface and enhance the overall quality of the printing. On the other hand, the potential market players are bringing in new technologies and development in the industry that are efficiently driving the overall growth of the ink additives industry.


Market opportunities


Countries like China were projecting a higher growth rate for flexible packaging. The potential benefits of flexible packaging such as saving energy and substrates of the packaging, clear barrier films, lightweight, and significant others have propelled the end-user industries to adopt the flexible packaging and have thereby presented lucrative opportunities for the ink additives market growth during the forecast period.


The expansion of the existing market players and the acquisitions and merges performed by the potential market players in recent years is expected to boost the ink additives market growth during the forecast period. On the other side, the market players are increasing their investments in the industry to strengthen their existence in the industry. Such factors are expected to boost the ink additives market growth during the forecast period.


Market restraints


The stringent regulations imposed by the government related to the packaging of foods and beverages as it affects the health of the consumers, the regulations are updated every year with new norms and are including certain factors that facilitate the importance of the consumers. Such factors are expected to hinder the overall growth of the ink additives industry.


The printing industries are utilizing the traditional methods for printing, such as lithography which requires more ink than the new methods. Such factors have increased the operational costs and are expected to hinder the overall growth of the ink additives industry.


Market challenges


Continuous changes in the prices of the raw materials required for the ink additives industry and the stringent regulations imposed by the government related to the emission during the production and the adverse effects associated with the chemicals involved are considered as the major challenges for the overall growth of ink additives industry.


The changing economic condition in recent times and the reduction in the industrial processes have restricted the usage of packages for such commodities. Such factors are considered as the major challenges for the Ink additives industry. Similarly, the growth of technology and digitalization which has restricted the usage of paper communication had reduced the overall growth of the ink additives industry in recent times.


Cumulative growth analysis


The ink additives market value was valued at USD 1.37 billion in 2017 and is expected to reach USD 2.06 billion by the end of 2030 with a CAGR of 5.7% during the forecast period, 2022-2030. The market value of the ink additives industry is because of the growing demand for graphic designing in the packaging industry. The packaging and the commercial printing industries are rapidly gaining momentum in the advertising world. Moreover, the changing technology in an advertisement from print to digital media is also impacting the overall growth of the ink additives industry. 


The advent of flexible packaging for varied goods and commodities and the technological innovations in the packaging industries are also impacting the overall growth of the ink additives industry. With the varied types in the ink additives industry, the water repellence, texture, and anti-blocking types, the growth of the ink additives industry is expected to have a healthy growth during the forecast period with a CAGR of 5.7%.


Value chain analysis


The primary end-user industries of the Ink additives industry are the food packaging industry and printing for various purposes. Several developing countries are focusing on the growth of the printing industry due to the growing trend of e-commerce. For instance, India is growing with a rate of 25% every year and the reduced costs spent on the packaging are over 40% lower than Europe. On the other hand, cheaper labor and other factors are fuelling the packaging industry across the country. Since there are favorable conditions for the growth of the packaging industry, the ink additives market growth is also growing at a faster pace in India and such developing countries.


Several leading e-commerce titans such as Alibaba, Amazon are promoting the overall growth of the Ink additives industry. Alibaba is holding a market share of over 59% and varied applications in the food industry such as printing foils, flexible films, tissues, and significant others are driving the overall growth of the ink additives industry. The attractive packaging makes the product compete in the advertising industry, promote sales and hold potential customers. Therefore the investment towards the packaging industry and the ink additives industry are rapidly increasing.


Segment overview


Based on type




  • Dispersing and wetting agents




  • Foam control additives




  • Slip or rub materials




  • Rheology modifiers




  • Driers




  • Anti-oxidants pH modifiers




  • Chelating agent




  • Photoinitiators




Based on technology:




  • Solvent-based technology




  • Water-based technology




  • UV-cured




  • Others




Based on application:




  • Packaging




  • Publishing




  • Commercial printing




Based on process:




  • Lithographic




  • Gravure




  • Flexographic




  • Digital




Global Ink Additives Market Share, by Application, 2017 (%)


Ink Additives Market


Source: MRFR analysis


Regional analysis


The Asia-pacific region is exhibiting a higher market share in the Ink additives industry, where the flexographic printing inks are gaining momentum across the packaging industry. The e-commerce sector is growing at a rapid pace across the Asia-pacific region due to the changing preferences and lifestyles. Therefore the demand for the packaging industry is also rapidly growing across the Asia-pacific region. Such factors are promoting the overall growth of the ink additives industry in the Asia-pacific region. The corrugated containers, flexible packaging, and folding cartons were intensively utilized across the Asia-pacific region, such factors are also stimulating the ink additive market growth.


On the other hand, Europe is exhibiting higher ink additives market share, due to the second-largest packaging industry holding about 20% market share in the year 2019 and valued at over EUR 200 billion in the same year.


 Competitive landscape




  • ALTANA




  • BASF




  • Croda International Plc




  • Elementis plc




  • Evonik Industries AG




  • Huntsman International LLC




  • PolyOne




  • Solvay




  • The Dow Chemical Company. 




Report Overview:


 This report has covered:




  • Market Overview




  • COVID 19 Analysis




  • Market dynamics




  • Cumulative growth analysis




  • Value chain analysis




  • Segment overview




  • Regional analysis




  • Competitive landscape




  • Recent developments




Segmentation Table


Based on type




  • Dispersing and wetting agents




  • Foam control additives




  • Slip or rub materials




  • Rheology modifiers




  • Driers




  • Anti-oxidants pH modifiers




  • Chelating agent




  • Photoinitiators




Based on technology




  • Solvent-based technology




  • Water-based technology




  • UV-cured




  • Others




Based on application




  • Packaging




  • Publishing




  • Commercial printing




Based on process




  • Lithographic




  • Gravure




  • Flexographic




  • Digital



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