In-flight advertising means showing ads to possible customers while they're on an airplane. This kind of advertising happens in different ways, like in-flight magazines, bins above the seats, and the trays in front of passengers. Even flight attendants sometimes make announcements to promote things. As technology has improved, the way in-flight advertising works has changed too. Now, ads can be shown on live TV or through special apps during the flight, and this is making in-flight advertising even more effective. One big reason for the growth of in-flight advertising is that there are more airplanes flying and more people traveling, which means more chances to show ads to passengers.
The global in-flight advertising market is expected to grow a lot, with a 11.17% increase every year from 2017 to 2023. In 2016, North America led the market, making up 33.53% of it, followed by Asia-Pacific with 20.51%, and Europe with 28.01%. There's been a lot of people flying within their own countries, especially in places like India and China. This has made these regions very attractive for companies that provide in-flight advertising services.
In-flight advertising is all about showing ads to people who might be interested while they're on an airplane. This could be through things like special magazines, bins above the seats, or even the trays that passengers use. Sometimes, even the flight attendants announce special offers. As technology has improved, now ads can be shown on live TV or through special apps during the flight, making in-flight advertising even better. The main reason in-flight advertising is growing is that more people are flying, and there are more chances to show ads to them.
Covered Aspects:Report Attribute/Metric | Details |
---|---|
Market Size Value In 2022 | USD 2.1 Billion |
Market Size Value In 2023 | USD 2.34 Billion |
Growth Rate | 11.70% (2023-2032) |
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