Inflight Advertising Market Analysis

Global In Flight Advertising Market Overview

In Flight Advertising Market Size was valued at USD 1,360.67 million in 2023. The In Flight Advertising Market industry is projected to grow from USD 1,448.66 Million in 2024 to USD 2,458.95 million by 2032, exhibiting a compound annual growth rate (CAGR) of 6.8% during the forecast period (2024- 2032). The market is expected to grow effectively in coming years due to the penetration of advancing technology such as virtual reality and augmented reality and personalized content delivery in in-flight entertainment systems. The passengers get an engaging 3D fantasy world through VR, and they get entertained by watching 360-degree movies and experience joy by playing various games on the flight. Further, the continuous growth in the aviation industry supports the expansion of the in-flight advertising market as well. Low fares, higher living standards, and a revival in the global GDP are some supporting factors that are expected to multiply the global air traffic within the next two decades. There are certain hurdles which will affect the widespread adoption and growth of the market. However, with the market players collaborative efforts and penetration of technology to cater the needs of the end users and service providers too.

As per Analyst at MRFR, “The global market for in flight advertising is witnessing a significant growth rate driven by various factors, such as integration of advanced technologies, such as personalized content delivery and augmented reality, and rising adoption of advertisement by the airlines to increase the income”.

FIGURE 1: IN FLIGHT ADVERTISING MARKET SIZE 2019-2032 (USD MILLION)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

In Flight Advertising Market Driver

THE CONTINUOUS GROWTH IN AIR TRAVEL CONTRIBUTES TO A LARGER AUDIENCE FOR IN-FLIGHT ADVERTISING

The continuous growth in the aviation industry supports the expansion of the in-flight advertising market as well. Low fares, higher living standards, and a revival in the global GDP are some supporting factors that are expected to multiply the global air traffic within the next two decades, hence, the international audience for in-flight advertising is expected to expand. The air transport industry is already catering to over 1.9 billion passengers per annum and is also involved in catering to 40% of the international tourist traffic therefore, it offers a vital platform to reach out to a broad audience spectrum.

High-level executives, founders, and decision-makers or advisers who travel often due to their conferences, meetings, and collaborations make up a large part of this expanding niche. These professionals are among the high-income personnel category and are likely to travel more than once a year; especially in developed economies like the U.S., where air traffic is estimated to grow by 3% in coming years. Incorporating business offerings or messages into amenities like entertainment systems and Wi-Fi in-flight is likely to grab their attention and unique or trending ideas may establish strong brand recall and pave the way for significant business opportunities.

In addition, with the growing number of travelers including families on leisure travel and technology-savvy youths, the overall market for in-flight advertising is expected to rapidly expand in coming years. These passengers account for about 29 million global air transport-supported jobs and are open to experiencing new products and services that connect well with their interests. With the surging air transport industry, accounting for 25% of global companies’ gross selling and operating as a primary mode of transport for 40% of interregional exports, it creates immense growth opportunities for the in-flight advertising market and enables the brands to reach out to their potential customers during passenger flights.

In Flight Advertising Market Segment Insights:

In Flight Advertising Solution Type Insights

Based on solution type, the In Flight Advertising Market has been segmented into In-flight Magazines, Video Ads, Tray Table Ads, Overhead Locker/Compartment Ads, Disposable Cups Ads, Airsickness Bags Ads Boarding Passes Ads and Others. Video Ads segment is the dominating segment in 2023, and others segment is the fastest growing segment in the In Flight Advertising Market.

In Flight Advertising Flight Type Insights

Based on flight type, the In Flight Advertising Market has been segmented into domestic, and international. In 2023, international flight type accounted for the largest market share. The international segment is the dominating segment due to the long duration and customers are watching same ads many times during that travel time. Therefore, international flight type is expected to be the fastest growing segment during the forecast period.

FIGURE 2: IN FLIGHT ADVERTISING MARKET, BY RIDING TYPE, 2023 VS 2032 (USD MILLION)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

In Flight Advertising Airline Type Insights

Based on airline type, the In Flight Advertising Market has been segmented into full-service airlines, and low & ultra-low-cost airlines. Full-service airlines accounted for the largest share in in flight advertising market in 2023. Airline industry is gradually adopting new technologies including virtual reality and augmented reality and personalized content delivery in in-flight entertainment systems. The passengers get an engaging 3D fantasy world through VR and they get entertained by watching 360-degree movies and experience joy by playing various games on the flight. AR, through the display of accumulated data on top of the physical world, also provides a translation service, navigational aid, and even presentations of meals on the flights making them all more immersive. Thus, such type of services support the full service airlines segment during the forecast period as well.

In Flight Advertising End-Users Insights

Based on End-Users the In Flight Advertising Market has been segmented into large consumer brands, travel and tourism industry, retail and e-commerce platforms, government agencies and NGOs, and niche or local businesses. Large consumer brands segment accounted for the largest share in in flight advertising market in 2023, while retail and e-commerce platforms expected to be the fastest growing segment during the forecast period. In addition, travel and tourism industry is the second largest segment in in flight advertising market in 2023.

In Flight Advertising Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, Middle East and Africa and South and Central America. North America consists of the U.S, Canada, and Mexico. The North American in flight advertising market is witnessing a surge in demand driven by various factors, including the advanced aviation industry and expansion of airlines globally. In addition, the presence of many airlines and major market players also supports the North America region growth. Furthermore, in North America region the US accounts more than 70% market share in 2023.

Europe region consists of UK, Germany, France, Italy, Spain, Austria, Netherlands, Belgium, Luxembourg, Sweden, Denmark, Norway, Poland, and Rest of Europe for the study. Europe's growing GDP, and expansion of market players in Europe due to the increasing spending capacity of the European population. In addition, the growing aviation industry, and adoption of technology also supports the market growth in Europe region. Furthermore, UK and Germany are the leading countries in the European region.

In the Asia Pacific region, the burgeoning popularity of in flight advertising services can be attributed to its increasing demand in countries such as Australia, India, and Japan. Notably, travel destinations such as Bali, Indonesia, Vietnam, and others have also played a significant role in driving the growth of airline services in this diverse region. Governments across various levels are taking note of this trend and recognizing the substantial market potential associated with in flight advertising services.

FIGURE 3: IN FLIGHT ADVERTISING MARKET SIZE BY REGION 2023 VS 2032

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Further, the major countries studied in the market report are the U.S., Canada, Mexico, Germany, UK, France, Italy, Spain, China, Japan, and India.

In Flight Advertising Key Market Players & Competitive Insights

The In Flight Advertising Market is characterized by the presence of many global, regional, and local airlines. The regional market is highly competitive, with all the players continually competing to gain a larger market share. Therefore, airlines must provide cost-effective and efficient services to survive and succeed in a competitive market environment.

The growth of the airlines is dependent on market conditions, government support, and industrial development. Thus, the players should focus on expanding their presence and improving their services. According to MRFR analysis, the growth of the In Flight Advertising Market is dependent on market conditions.

The growth of the players is dependent on market conditions, and industrial development. Thus, the players should focus on expanding their presence and improving their services. According to MRFR analysis, the growth of the In Flight Advertising Market is dependent on market conditions. The key players in the market are Panasonic Avionics Corporation, Spafax Group, The Emirates Group, INK-Global.com, EAM Advertising LLC, PXCOM, SmartAds(Flutter Media Pvt. Ltd.), Aviation OOH, Eagle, and Capra Robotics. Major companies in the in flight advertising market compete in terms of availability, quality, price, and technology. Regional and local players with small market shares have a significant presence.

Key Companies in the In Flight Advertising Market include.

• Panasonic Avionics Corporation


• Spafax Group


• The Emirates Group


• INK-Global.com


• EAM Advertising LLC


• PXCOM


• SmartAds(Flutter Media Pvt. Ltd.)


• Aviation OOH


• Eagle


• Capra Robotics


• Others

In Flight Advertising Industry Developments

• In June 2024, United Airlines announced the launch of Kinective Media by United Airlines - the first media network that uses insights from travel behaviors to connect customers to personalized, real-time advertising, content, experiences and offers from leading brands.


• In May 2023, Panasonic Avionics Corporation (Panasonic Avionics) and EVA Air have signed an agreement for the installation of in-flight engagement (IFE) and connectivity systems, and a range of digital services, on 54 of its widebody and narrowbody aircraft.


• In February 2024, Spafax, a global leader in in-flight entertainment and media solutions, has announced the continuation and deepening of its strategic partnership with Lufthansa Group, one of the world’s leading aviation companies, until 2028.

In Flight Advertising Market Segmentation:

In Flight Advertising Solution Type Outlook

• In-flight Magazines


• Video Ads


• Tray Table Ads


• Overhead Locker/Compartment Ads


• Disposable Cups Ads


• Airsickness Bags Ads


• Boarding Passes Ads


• Others

In Flight Advertising Flight Type Outlook

• Domestic


• International

In Flight Advertising Airline Type Outlook

• Full-Service Airlines


• Low & Ultra-Low-Cost Airlines

In Flight Advertising End-Users Outlook

• Large Consumer Brands


• Travel and Tourism Industry


• Retail and E-commerce Platforms


• Government Agencies and NGOs


• Niche or Local Businesses

In Flight Advertising Regional Outlook

• 
  

  North America

  
  


• 
  

  US

  
  


• 
  

  Canada

  
  


• 
  

  Mexico

  
  


• 
  

  Europe

  
  


• 
  

  UK

  
  


• 
  

  Germany

  
  


• 
  

  France

  
  


• 
  

  Italy

  
  


• 
  

  Spain

  
  


• 
  

  Austria

  
  


• 
  

  Netherlands

  
  


• 
  

  Belgium

  
  


• 
  

  Luxembourg

  
  


• 
  

  Sweden

  
  


• 
  

  Denmark

  
  


• 
  

  Norway

  
  


• 
  

  Poland

  
  


• 
  

  Rest of Europe

  
  


• 
  

  Asia-Pacific

  
  


• 
  

  China

  
  


• 
  

  Japan

  
  


• 
  

  India

  
  


• 
  

  Australia

  
  


• 
  

  South Korea

  
  


• 
  

  Indonesia

  
  


• 
  

  Thailand

  
  


• 
  

  Malaysia

  
  


• 
  

  Singapore

  
  


• 
  

  Taiwan

  
  


• 
  

  Vietnam

  
  


• 
  

  Rest of Asia-Pacific

  
  


• 
  

  Middle East & Africa

  
  


• 
  

  Saudi Arabia

  
  


• 
  

  UAE

  
  


• 
  

  South Africa

  
  


• 
  

  Qatar

  
  


• 
  

  Israel

  
  


• 
  

  Egypt

  
  


• 
  

  Rest of Middle East & Africa

  
  


• 
  

  South & Central America

  
  


• 
  

  Brazil

  
  


• 
  

  Argentina

  
  


• 
  

  Chile

  
  


• 
  

  Colombia

  
  


• 
  

  Rest of South & Central America