Inflight Advertising Market Share Analysis
The rise of digital media has brought a surge in the amount of advertising people see every day. In the world of in-flight advertising, digital advertising is expected to make traditional methods less effective. Thanks to personal computers and mobile phones, advertisers can now send ads directly to individuals or passengers on their personal devices. This is much more effective than the older ways of in-flight advertising. Digital ads during flights not only include what you see but also allow interaction, like clicking or tapping on things, making them more effective for brands.
The in-flight advertising market is moving towards more focused advertising using Wi-Fi, e-commerce, and live TV services. This shift might make the current technology on airplanes somewhat outdated. Airlines are accepting these changes in how advertising is done to make more money and create new sources of income. This is expected to significantly boost airline revenues.
However, the speed at which technology is growing is incredible. But once a technology reaches its peak, a new and better version often comes along that might not work with the older technology. For instance, many airlines still use the older Panasonic Avionics connector for previous generations of iPod and iPhone, even though Apple has moved on to a newer lightning cable. The challenge for airlines in the future is keeping up with the fast pace of technology changes. Trying to make extra money through new advertising methods might not work well if the technology needed for that changes all the time.
Digital media has caused a huge increase in the number of ads people see every day. In the world of in-flight advertising, digital ads are expected to be more effective than the traditional ways of advertising. With personal computers and mobile phones, advertisers can send ads directly to individuals or passengers on their personal devices. This is much better than the older methods of in-flight advertising. Digital ads during flights not only include what you see but also allow interaction, like clicking or tapping on things, making them more effective for brands.
The in-flight advertising market is moving towards more focused advertising using Wi-Fi, e-commerce, and live TV services. This shift might make the current technology on airplanes somewhat outdated. Airlines are accepting these changes in how advertising is done to make more money and create new sources of income. This is expected to significantly boost airline revenues.