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    Indonesia Augmented Reality Market

    ID: MRFR/ICT/57303-HCR
    200 Pages
    Aarti Dhapte
    September 2025

    Indonesia Augmented Reality Market Research Report By Device Type (Head Mounted Display, Head-up Display), By Vertical (Consumer Electronics, Commercial, Aerospace & Defense, Medical) and By Technology (Marker Based, Marker Less)- Forecast to 2035

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    Table of Contents

    Indonesia Augmented Reality Market Summary

    The Indonesia Augmented Reality market is projected to grow from 1.76 USD Billion in 2024 to 5.87 USD Billion by 2035.

    Key Market Trends & Highlights

    Indonesia Augmented Reality Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 11.57 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 5.87 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 1.76 USD Billion, reflecting a strong foundation for future expansion.
    • Growing adoption of augmented reality due to increasing demand for immersive experiences is a major market driver.

    Market Size & Forecast

    2024 Market Size 1.76 (USD Billion)
    2035 Market Size 5.87 (USD Billion)
    CAGR (2025-2035) 11.57%

    Major Players

    PT Artivive, PT VGI Global Media, PT XL Axiata Tbk, PT Indosat Tbk, PT Axioo, PT Augmented Reality Indonesia, PT Mitra Adiperkasa Tbk, PT Retina Indonesia, PT Bluebird Tbk, PT Telekomunikasi Indonesia, PT VR AR Labs, PT Bakrie Telecom, PT Gameloft Indonesia, PT LeapFrog, PT MNC Studios International Tbk

    Indonesia Augmented Reality Market Trends

    The Indonesia Augmented Reality Market is witnessing significant growth driven by the rapid adoption of smartphones and the expanding mobile internet penetration across the country. This shift is largely supported by government initiatives aimed at enhancing digital infrastructure as part of the National Digital Economy Strategy. Moreover, the increasing interest in immersive experiences among consumers is pushing businesses to explore augmented reality applications in various sectors such as retail, education, and tourism. 

    Industries are recognizing that augmented reality can engage customers more effectively by providing interactive experiences, thus enhancing customer satisfaction and loyalty.The Indonesia Augmented Reality Market is capturing opportunities in sectors such as education, where augmented reality can enhance the interactive and engaging nature of learning experiences. Additionally, the tourism industry in Indonesia is utilizing augmented reality to enhance the visitor experience at cultural and historical locations by providing information in a user-friendly format that facilitates exploration. 

    The reach and efficacy of augmented reality solutions are being expanded through collaboration between local enterprises and technology companies, thereby facilitating a broader access to this innovative technology. In Indonesia, the integration of augmented reality with artificial intelligence and virtual reality has become increasingly prevalent in recent years, resulting in a more enriched and seamless user experience.

    Local developers are also emerging, developing AR applications that are customized to the cultural nuances and preferences of Indonesia. Innovations in the augmented reality sector are being further stimulated by the growing investment in technology businesses throughout Indonesia, which is paving the way for a more sophisticated and user-centric market in the near future.

           

    Indonesia Augmented Reality Market Drivers

    Market Segment Insights

    Indonesia Augmented Reality Market Segment Insights

    Indonesia Augmented Reality Market Segment Insights

    Augmented Reality Market Device Type Insights

    Augmented Reality Market Device Type Insights

    The Device Type segment of the Indonesia Augmented Reality Market is experiencing significant growth and evolution, reflecting the broader expansion of the industry in the region. The rise of Head Mounted Displays (HMDs) and Head-up Displays (HUDs) has played a crucial role in shaping user experiences across various sectors such as gaming, education, healthcare, and automotive applications. HMDs, often worn like a pair of goggles, provide immersive experiences that transport users into digital environments, making them particularly popular in gaming and training simulations.

    These devices are integral to enhancing interaction in virtual worlds, allowing users to engage in 3D content effectively. 

    Given Indonesia's youthful demographic and increasing urban population, the demand for such immersive experiences is expected to drive the growth of HMDs significantly. On the other hand, HUDs serve a different role, typically displaying information directly in the user’s field of vision without obstructing their view of the surroundings. This technology is becoming essential in sectors such as automotive, where it enhances driver safety by projecting critical information like speed or navigation directions, thereby supporting the trend towards smart transportation solutions in urban environments. 

    Furthermore, the Indonesian government has supported the integration of advanced technologies in various fields, which further boosts the demand for these devices, particularly in education and skills training initiatives. The increasing emphasis on education technology has created a fertile ground for both HMDs and HUDs, as they facilitate interactive learning experiences that can improve engagement and retention. While HMDs may dominate in terms of immersive entertainment experiences, HUDs stand out in their capacity to provide real-time information across various applications.

    Augmented Reality Market Vertical Insights

    Augmented Reality Market Vertical Insights

    The Indonesia Augmented Reality Market is witnessing significant growth, particularly within the Vertical segment, which encompasses various industries that utilize this technology for enhanced functionality and user experience. The Consumer Electronics sector is increasingly adopting augmented reality to improve product interaction and visualization, allowing consumers to engage with products in real-time before purchase. Meanwhile, the Commercial segment leverages augmented reality for marketing and real estate applications, enhancing customer engagement and experience in showcasing properties.

    The Aerospace and Defense industries benefit from augmented reality through simulation training and maintenance applications, improving operational efficiency and safety. Additionally, the Medical sector uses augmented reality for surgical training and patient education, providing visual aids that assist in complex procedures. These industries contribute to the overall growth of the Indonesia Augmented Reality Market, driven by advancements in technology, the increasing adoption of smart devices, and the rising demand for immersive experiences among consumers.

    Augmented Reality Market Technology Insights

    Augmented Reality Market Technology Insights

    The Indonesia Augmented Reality Market, particularly within the Technology segment, has been experiencing notable growth driven by advancements in digital technology and increasing adoption across various sectors. Marker Based and Marker Less technologies play crucial roles in enhancing interactive experiences. Marker Based technology relies on recognition of specific markers to overlay digital content, making it significant for educational and training applications, thereby facilitating effective learning outcomes. On the other hand, Marker Less technology, which does not require physical markers and utilizes environmental features for tracking, enjoys dominance in retail and gaming sectors, delivering seamless user engagement and immersive experiences.

    The growing smartphone penetration and internet connectivity in Indonesia further support the expansion of these technologies. Additionally, the Indonesian government is actively promoting digital innovation and investment in technology, which contributes to the positive market sentiment. With these trends, both Marker Based and Marker Less technologies are poised to capture considerable interest in the Indonesia Augmented Reality Market, serving a range of industries from education to entertainment and offering numerous opportunities for growth and innovation.

    Get more detailed insights about Indonesia Augmented Reality Market Research Report - Forecast till 2035

    Regional Insights

    Key Players and Competitive Insights

    The Indonesia Augmented Reality Market has been witnessing significant growth driven by the integration of advanced technologies into various sectors such as education, entertainment, gaming, and retail. As businesses and developers explore innovative ways to enhance user experiences, understanding the competitive landscape becomes crucial for stakeholders. Various companies are actively contributing to this dynamic environment, each bringing unique strengths, strategies, and technologies to the forefront. The competition in the market is multifaceted, characterized by local players and international companies aiming to capitalize on the burgeoning demand for augmented reality solutions. 

    As the sector evolves, the capability to offer tailored solutions and effectively reach the consumer base plays a pivotal role in determining market leaders.PT Artivive stands out within the Indonesian Augmented Reality landscape, primarily focusing on augmenting the art experience through its robust digital platform. The company excels in providing artists with the tools needed to create engaging augmented reality experiences that can be integrated into physical artworks. PT Artivive's strength lies in its user-friendly approach, enabling artists and galleries to effortlessly craft interactive experiences without requiring deep technical knowledge. 

    The significant adoption of its platform among Indonesian artists and cultural institutions reflects its strong market presence, showcasing a commitment to support local talent. Furthermore, PT Artivive's educational initiatives designed to promote awareness around augmented reality solutions have helped solidify its position in the market by fostering a community ready to embrace this cutting-edge technology.PT VGI Global Media is another key player in the Indonesian Augmented Reality Market, known for its extensive investments in technology-driven advertising solutions. 

    The company has developed innovative augmented reality products aimed at enhancing consumer engagement in public spaces and creating interactive advertising campaigns for various brands. PT VGI Global Media's extensive infrastructure and strategic partnerships in marketing and advertising allow it to implement augmented reality solutions seamlessly across various platforms, significantly enhancing its market penetration. 

    Moreover, the company's strengths lie in its ability to leverage data analytics and customer insights to tailor experiences for the Indonesian audience effectively. Recent mergers and acquisitions have positioned PT VGI Global Media to expand its technological capabilities, allowing for more comprehensive offerings in augmented reality, thus reinforcing its competitive edge within the region's evolving market landscape.

    Industry Developments

    In the Indonesia Augmented Reality Market, recent developments have spotlighted companies like PT Artivive, PT VGI Global Media, and PT XL Axiata Tbk enhancing their offerings with interactive content. Notably, PT Indosat Tbk reported significant investments in AR technologies to improve customer engagement as of September 2023, leveraging augmented reality for enhanced digital experiences. PT Gameloft Indonesia and PT MNC Studios International Tbk are advancing their AR game development portfolios, tapping into local creative talent, and catering to the rising demand for immersive entertainment experiences. 

    Furthermore, PT Augmented Reality Indonesia has recently partnered with educational institutions to integrate AR into learning environments, promoting digital literacy. In the past few years, PT Mitra Adiperkasa Tbk has expanded its retail capabilities through AR, allowing customers to interact with products virtually since March 2022. The market valuation for augmented reality in Indonesia is growing, driven by increased smartphone penetration and a young, tech-savvy population, with projections suggesting a compound annual growth rate that signifies robust investment potential.

    Collaboration and innovation within this sector are propelling Indonesia's position in the global AR landscape, reflecting a strong and evolving market dynamic.

    Market Segmentation

    Augmented Reality Market Vertical Outlook

    • Consumer Electronics
    • Commercial
    • Aerospace & Defense
    • Medical

    Augmented Reality Market Technology Outlook

    • Marker Based
    • Marker Less

    Augmented Reality Market Device Type Outlook

    • Head Mounted Display
    • Head-up Display

    Report Scope

     
    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 1.3(USD Billion)
    MARKET SIZE 2024 1.76(USD Billion)
    MARKET SIZE 2035 5.87(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 11.571% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED PT Artivive, PT VGI Global Media, PT XL Axiata Tbk, PT Indosat Tbk, PT Axioo, PT Augmented Reality Indonesia, PT Mitra Adiperkasa Tbk, PT Retina Indonesia, PT Bluebird Tbk, PT Telekomunikasi Indonesia, PT VR AR Labs, PT Bakrie Telecom, PT Gameloft Indonesia, PT LeapFrog, PT MNC Studios International Tbk
    SEGMENTS COVERED Device Type, Vertical, Technology
    KEY MARKET OPPORTUNITIES Retail experience enhancement, Educational tools implementation, Real estate visualization solutions, Tourism engagement applications, Healthcare training simulations
    KEY MARKET DYNAMICS growing smartphone penetration, increasing demand for gaming, rising investment in tech startups, government support for innovation, expanding education and training applications
    COUNTRIES COVERED Indonesia

    Market Highlights

    Author
    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    What is the expected market size of the Indonesia Augmented Reality Market in 2024?

    The Indonesia Augmented Reality Market is expected to be valued at 1.76 billion USD in 2024.

    What will be the valuation of the market by 2035?

    By 2035, the Indonesia Augmented Reality Market is projected to reach a valuation of 5.87 billion USD.

    What is the expected CAGR for the Indonesia Augmented Reality Market from 2025 to 2035?

    The expected CAGR for the Indonesia Augmented Reality Market from 2025 to 2035 is 11.571 percent.

    Which device type is anticipated to have the highest market value in 2035?

    The Head-up Display segment is anticipated to reach 3.15 billion USD by 2035.

    What is the market value of the Head Mounted Display segment in 2024?

    The Head Mounted Display segment is valued at 0.8 billion USD in 2024.

    Who are the major players in the Indonesia Augmented Reality Market?

    Key players include PT Artivive, PT VGI Global Media, PT XL Axiata Tbk, PT Indosat Tbk, and PT Augmented Reality Indonesia.

    What are the growth drivers for the Indonesia Augmented Reality Market?

    Key growth drivers include increasing investment in AR technology and rising adoption in various applications such as gaming, education, and retail.

    What opportunities exist in the Indonesia Augmented Reality Market?

    Emerging trends such as advancements in AR software and hardware create numerous opportunities for growth in the market.

    What challenges does the Indonesia Augmented Reality Market face?

    Challenges include the high cost of AR devices and the need for skilled professionals to develop AR content.

    How does the current global scenario impact the Indonesia Augmented Reality Market?

    The current global scenario influences market dynamics through shifts in technology investment and consumer behavior.

    1. EXECUTIVE
    2. SUMMARY
    3. Market Overview
    4. Key Findings
    5. Market Segmentation
    6. Competitive Landscape
    7. Challenges and Opportunities
    8. Future Outlook
    9. MARKET INTRODUCTION
    10. Definition
    11. Scope of the study
    12. Research Objective
    13. Assumption
    14. Limitations
    15. RESEARCH
    16. METHODOLOGY
    17. Overview
    18. Data
    19. Mining
    20. Secondary Research
    21. Primary
    22. Research
    23. Primary Interviews and Information Gathering
    24. Process
    25. Breakdown of Primary Respondents
    26. Forecasting
    27. Model
    28. Market Size Estimation
    29. Bottom-Up
    30. Approach
    31. Top-Down Approach
    32. Data
    33. Triangulation
    34. Validation
    35. MARKET
    36. DYNAMICS
    37. Overview
    38. Drivers
    39. Restraints
    40. Opportunities
    41. MARKET FACTOR ANALYSIS
    42. Value chain Analysis
    43. Porter's
    44. Five Forces Analysis
    45. Bargaining Power of Suppliers
    46. Bargaining
    47. Power of Buyers
    48. Threat of New Entrants
    49. Threat
    50. of Substitutes
    51. Intensity of Rivalry
    52. COVID-19
    53. Impact Analysis
    54. Market Impact Analysis
    55. Regional
    56. Impact
    57. Opportunity and Threat Analysis
    58. Indonesia
    59. Augmented Reality Market, BY Device Type (USD Billion)
    60. Head
    61. Mounted Display
    62. Head-up Display
    63. Indonesia
    64. Augmented Reality Market, BY Vertical (USD Billion)
    65. Consumer
    66. Electronics
    67. Commercial
    68. Aerospace
    69. & Defense
    70. Medical
    71. Indonesia
    72. Augmented Reality Market, BY Technology (USD Billion)
    73. Marker
    74. Based
    75. Marker Less
    76. Competitive Landscape
    77. Overview
    78. Competitive
    79. Analysis
    80. Market share Analysis
    81. Major
    82. Growth Strategy in the Augmented Reality Market
    83. Competitive
    84. Benchmarking
    85. Leading Players in Terms of Number of Developments
    86. in the Augmented Reality Market
    87. Key developments and
    88. growth strategies
    89. New Product Launch/Service Deployment
    90. Merger
    91. & Acquisitions
    92. Joint Ventures
    93. Major
    94. Players Financial Matrix
    95. Sales and Operating Income
    96. Major
    97. Players R&D Expenditure. 2023
    98. Company
    99. Profiles
    100. PT Artivive
    101. Financial
    102. Overview
    103. Products Offered
    104. Key
    105. Developments
    106. SWOT Analysis
    107. Key
    108. Strategies
    109. PT VGI Global Media
    110. Financial
    111. Overview
    112. Products Offered
    113. Key
    114. Developments
    115. SWOT Analysis
    116. Key
    117. Strategies
    118. PT XL Axiata Tbk
    119. Financial
    120. Overview
    121. Products Offered
    122. Key
    123. Developments
    124. SWOT Analysis
    125. Key
    126. Strategies
    127. PT Indosat Tbk
    128. Financial
    129. Overview
    130. Products Offered
    131. Key
    132. Developments
    133. SWOT Analysis
    134. Key
    135. Strategies
    136. PT Axioo
    137. Financial
    138. Overview
    139. Products Offered
    140. Key
    141. Developments
    142. SWOT Analysis
    143. Key
    144. Strategies
    145. PT Augmented Reality Indonesia
    146. Financial
    147. Overview
    148. Products Offered
    149. Key
    150. Developments
    151. SWOT Analysis
    152. Key
    153. Strategies
    154. PT Mitra Adiperkasa Tbk
    155. Financial
    156. Overview
    157. Products Offered
    158. Key
    159. Developments
    160. SWOT Analysis
    161. Key
    162. Strategies
    163. PT Retina Indonesia
    164. Financial
    165. Overview
    166. Products Offered
    167. Key
    168. Developments
    169. SWOT Analysis
    170. Key
    171. Strategies
    172. PT Bluebird Tbk
    173. Financial
    174. Overview
    175. Products Offered
    176. Key
    177. Developments
    178. SWOT Analysis
    179. Key
    180. Strategies
    181. PT Telekomunikasi Indonesia
    182. Financial
    183. Overview
    184. Products Offered
    185. Key
    186. Developments
    187. SWOT Analysis
    188. Key
    189. Strategies
    190. PT VR AR Labs
    191. Financial
    192. Overview
    193. Products Offered
    194. Key
    195. Developments
    196. SWOT Analysis
    197. Key
    198. Strategies
    199. PT Bakrie Telecom
    200. Financial
    201. Overview
    202. Products Offered
    203. Key
    204. Developments
    205. SWOT Analysis
    206. Key
    207. Strategies
    208. PT Gameloft Indonesia
    209. Financial
    210. Overview
    211. Products Offered
    212. Key
    213. Developments
    214. SWOT Analysis
    215. Key
    216. Strategies
    217. PT LeapFrog
    218. Financial
    219. Overview
    220. Products Offered
    221. Key
    222. Developments
    223. SWOT Analysis
    224. Key
    225. Strategies
    226. PT MNC Studios International
    227. Tbk
    228. Financial Overview
    229. Products
    230. Offered
    231. Key Developments
    232. SWOT
    233. Analysis
    234. Key Strategies
    235. References
    236. Related
    237. Reports
    238. LIST
    239. OF ASSUMPTIONS
    240. Indonesia Augmented Reality Market SIZE
    241. ESTIMATES & FORECAST, BY DEVICE TYPE, 2019-2035 (USD Billions)
    242. Indonesia
    243. Augmented Reality Market SIZE ESTIMATES & FORECAST, BY VERTICAL, 2019-2035 (USD
    244. Billions)
    245. Indonesia Augmented Reality Market SIZE ESTIMATES
    246. & FORECAST, BY TECHNOLOGY, 2019-2035 (USD Billions)
    247. PRODUCT
    248. LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    249. ACQUISITION/PARTNERSHIP
    250. LIST
    251. Of figures
    252. MARKET SYNOPSIS
    253. INDONESIA
    254. AUGMENTED REALITY MARKET ANALYSIS BY DEVICE TYPE
    255. INDONESIA
    256. AUGMENTED REALITY MARKET ANALYSIS BY VERTICAL
    257. INDONESIA
    258. AUGMENTED REALITY MARKET ANALYSIS BY TECHNOLOGY
    259. KEY BUYING
    260. CRITERIA OF AUGMENTED REALITY MARKET
    261. RESEARCH PROCESS
    262. OF MRFR
    263. DRO ANALYSIS OF AUGMENTED REALITY MARKET
    264. DRIVERS
    265. IMPACT ANALYSIS: AUGMENTED REALITY MARKET
    266. RESTRAINTS
    267. IMPACT ANALYSIS: AUGMENTED REALITY MARKET
    268. SUPPLY / VALUE
    269. CHAIN: AUGMENTED REALITY MARKET
    270. AUGMENTED REALITY MARKET,
    271. BY DEVICE TYPE, 2025 (% SHARE)
    272. AUGMENTED REALITY MARKET,
    273. BY DEVICE TYPE, 2019 TO 2035 (USD Billions)
    274. AUGMENTED
    275. REALITY MARKET, BY VERTICAL, 2025 (% SHARE)
    276. AUGMENTED
    277. REALITY MARKET, BY VERTICAL, 2019 TO 2035 (USD Billions)
    278. AUGMENTED
    279. REALITY MARKET, BY TECHNOLOGY, 2025 (% SHARE)
    280. AUGMENTED
    281. REALITY MARKET, BY TECHNOLOGY, 2019 TO 2035 (USD Billions)
    282. BENCHMARKING
    283. OF MAJOR COMPETITORS

    Indonesia Augmented Reality Market Segmentation

    • Augmented Reality Market By Device Type (USD Billion, 2019-2035)

      • Head Mounted Display
      • Head-up Display

     

    • Augmented Reality Market By Vertical (USD Billion, 2019-2035)

      • Consumer Electronics
      • Commercial
      • Aerospace & Defense
      • Medical

     

    • Augmented Reality Market By Technology (USD Billion, 2019-2035)

      • Marker Based
      • Marker Less

     

     

     

     

     

     

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