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    India Smart TV Market

    ID: MRFR/CR/14627-HCR
    128 Pages
    Tejas Chaudhary
    September 2025

    India Smart TV Market Research Report Information By Operating System (Android TV, WebOS, Tizen, Roku, and Other), By Resolution (4K UHD TV, HDTV, Full HD TV, and 8K TV), By Screen Size (Below 32 inches, 32 to 45 inches, 56 to 65 inches, 46 to 55 inches, and Above 65 inches), By Screen Shape (Flat, and Curved), By Distribution Channel (Online, and Offline), By Technology (OLED, QLED, LED, and Others) –Market Forecast Till 2034

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    Table of Contents

    India Smart TV Market Summary

    The India Smart TV market is projected to grow significantly, reaching 311.0 USD Billion by 2035 from a base of 52.8 USD Billion in 2024.

    Key Market Trends & Highlights

    India Smart TV Key Trends and Highlights

    • The market valuation for India Smart TVs is expected to increase from 52.8 USD Billion in 2024 to 311.0 USD Billion by 2035.
    • The compound annual growth rate (CAGR) for the India Smart TV market is estimated at 17.5% from 2025 to 2035.
    • The rapid expansion of the Smart TV segment indicates a robust consumer demand for advanced viewing technologies.
    • Growing adoption of smart home technologies due to increasing disposable incomes is a major market driver.

    Market Size & Forecast

    2024 Market Size 52.8 (USD Billion)
    2035 Market Size 311.0 (USD Billion)
    CAGR (2025-2035) 17.5%

    Major Players

    Haier Inc., Hisense International, Intex Technologies, Koninklijke Philips N.V, LG Electronics Inc, Panasonic Corporation, Samsung Electronics Co. Ltd, Sansui Electric Co. Ltd, Sony Corporation, TCL Electronics Holdings Limited, Toshiba Visual Solutions

    India Smart TV Market Trends

      • Increasing demand for personalized entertainment is driving the market growth

    India smart TV market CAGR is expanding due to rise in the demand for personalized entertainment. The smart TV market is driven by significant factors such as increasing disposable income and instantaneous urbanization. The smart TV market is estimated to rise rapidly over the forecast period because of the surging adoption of advanced technologies. Other significant factors, such as the emergence of smartphone manufacturers such as Xiaomi, OnePlus, and Micromax and the adoption of 4K resolution TV, will cushion the growth rate of the smart TV market.  

    Furthermore, growing customer demand drives the smart TV market revenue. Smart TVs have advanced features and applications compared to conventional televisions. To withstand the fierce competition from various streaming device providers, like Apple and Roku, leading players like Samsung and LG specialize in developing their operating systems. For instance, in December 2021, Samsung Electronics Co. Ltd declared the most delinquent expansion in its ongoing partnership with the streaming considerable Netflix to herald the liberation of the second season of its hit show, Emily in Paris, created by MTV Entertainment Studios.

    Samsung's most delinquent line of premium products is set to push the boundaries of creation, showcasing the brand's ability to integrate style with flagship creation and craftsmanship.

    India

    India Smart TV Market Drivers

    Market Segment Insights

    Get more detailed insights about India Smart TV Market Research Report – Forecast till 2034

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    Regional Insights

    Key Players and Competitive Insights

    Prominent market participants are investing heavily in R&D to enhance their product lines, allowing the smart TV market to expand even more. Market players are also undertaking different strategic activities to expand their footprint, with substantial market developments such as new product establishment, mergers and acquisitions, contractual agreements, and collaboration with other organizations. The smart TV industry must deliver cost-effective items to extend and stay in a more competitive and rising market climate.

    Major players in the smart TV market are attempting to expand market demand by investing in research and development operations, including Haier Inc., Intex Technologies, Koninklijke Philips N.V., LG Electronics, Panasonic Corporation, Samsung Electronics Co. Ltd, Sansui Electric Co. Ltd, Sony Corporation, TCL Electronics Holdings Limited, Toshiba Solutions, and Hisense International.

    Key Companies in the India Smart TV Market market include

    Industry Developments

    • Q2 2025: On May 7, 2025, Samsung, India’s largest consumer electronics brand, announced the launch of its ultra-premium 2025 models of Neo QLED 8K, Neo QLED 4K, OLED, QLED TVs, and The Frame lineup, bringing the revolutionary Samsung Vision AI technology to Indian consumers. Samsung launched its 2025 lineup of premium smart TVs in India, including Neo QLED 8K, Neo QLED 4K, OLED, QLED, and The Frame models, all featuring the new Samsung Vision AI technology aimed at enhancing user experience with advanced AI capabilities.

    India

    Market Segmentation

    Smart TV Resolution Outlook

    • 4K UHD TV
    • HDTV
    • Full HD TV
    • 8K TV

    Smart TV Technology Outlook

    • OLED
    • QLED
    • LED
    • Others

    Smart TV Screen Size Outlook

    • Below 32 inches
    • 32 to 45 inches
    • 46 to 55 inches
    • 56 to 65 inches
    • Above 65 inches

    Smart TV Screen Shape Outlook

    • Flat
    • Curved

    India Smart TV Resolution Outlook

    • 4K UHD TV
    • HDTV
    • Full HD TV
    • 8K TV

    India Smart TV Technology Outlook

    • OLED
    • QLED
    • LED
    • Others

    Smart TV Operating System Outlook

    • Android TV
    • Tizen
    • WebOS
    • Roku
    • Other

    India Smart TV Screen Size Outlook

    • Below 32 inches
    • 32 to 45 inches
    • 46 to 55 inches
    • 56 to 65 inches
    • Above 65 inches

    India Smart TV Screen Shape Outlook

    • Flat
    • Curved

    Smart TV Distribution Channel Outlook

    • Online
    • Offline

    India Smart TV Operating System Outlook

    • Android TV
    • Tizen
    • WebOS
    • Roku
    • Other

    India Smart TV Distribution Channel Outlook

    • Online
    • Offline

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024 USD 52.76 Billion
    Market Size 2025 USD 61.99 Billion
    Market Size 2034 USD 264.69 Billion
    Compound Annual Growth Rate (CAGR) 17.5% (2025-2034)
    Base Year 2024
    Market Forecast Period 2025-2034
    Historical Data 2019- 2023
    Market Forecast Units Value (USD Billion)
    Report Coverage Growth Factors, Revenue Forecast, Market Competitive Landscape, and Trends
    Segments Covered Resolution, Screen Size, Screen Shape, Operating System, Distribution Channel, Technology, and Region
    Countries Covered India
    Key Companies Profiled Haier Inc., Koninklijke Philips N.V., Sony Corporation, LG Electronics, Samsung Electronics Co. Ltd, Panasonic Corporation, Intex Technologies, Sansui Electric Co. Ltd, TCL Electronics Holdings Limited, Toshiba Solutions, and Hisense International
    Key Market Opportunities The expanded popularity of content on over-the-top (OTT) services
    Key Market Dynamics Increasing demand for personalized entertainment Increasing demand for Smart TV solutions

    Market Highlights

    Author
    Tejas Chaudhary
    Research Analyst Level II

    I have a degree in Engineering (Civil), with masters in Business Administration (Marketing). With more than 4 years of experience in market research and consulting, I am involved in end-to-end process of market research, proposals, project kickoffs and delivery. I have research knowledge and expertise in consumer goods/packaging domain. Also I have worked for various other domains like construction & equipment. Effectively managed and delivered more than 60 report studies for regional as well as global clientele.

    Get In Touch
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    FAQs

    How much is the smart TV market?

    The India smart TV market size was esteemed at USD 44.90 Billion in 2023.

    What is the expansion rate of the smart TV market?

    The market is projected to extend at a CAGR of 17.5% during the forecast period, 2025-2034.

    Who are the prominent players in the smart TV market?

    The major players in the market are Haier Inc., Intex Technologies, Koninklijke Philips N.V., Panasonic Corporation, LG Electronics, Samsung Electronics Co. Ltd, Sony Corporation, TCL Electronics Holdings Limited, Sansui Electric Co. Ltd, Toshiba Solutions, and Hisense International.

    Which operating system led the smart TV market?

    The Android TV category dominated the market in 2023.

    Which resolution had the largest market share in the smart TV market?

    The full HD category had the largest share in the market.

    Which screen size led the smart TV market?

    The 46 to 55-inch category dominated the market in 2023.

    Which screen shape had the most extensive market share in the smart TV market?

    The flat category had the largest share of the market.

    Which distribution channel had the most extensive market share in the smart TV market?

    The offline category had the largest share of the market.

    Which technology had the most extensive market share in the smart TV market?

    The OLED category had the largest share of the market.

    1. Executive summary
    2. Market Introduction
    3. Definition
    4. Scope of the Study
    5. Research Objective
    6. Assumptions
    7. Limitations
    8. Research Methodology
    9. Overview
    10. Data Mining
    11. Secondary Research
    12. Primary Research
    13. Primary Interviews and Information Gathering Process
    14. Breakdown of Primary Respondents
    15. Forecasting Model
    16. Market Size Estimation
    17. Bottom-Up Approach
    18. Top-Down Approach
    19. Data Triangulation
    20. Validation
    21. Market Dynamics
    22. Overview
    23. Drivers
    24. Restraints
    25. Opportunities
    26. Market Factor Analysis
    27. Value Chain Analysis
    28. Porter’s Five Forces Analysis
    29. Bargaining Power of Suppliers
    30. Bargaining Power of Buyers
    31. Threat of New Entrants
    32. Threat of Substitutes
    33. Intensity of Rivalry
    34. COVID-19 Impact Analysis
    35. Market Impact Analysis
    36. Country Impact
    37. Opportunity and Threat Analysis
    38. India SMART TV MARKET, BY OPERATING SYSTEM
    39. Overview
    40. Android TV
    41. Tizen
    42. WebOS
    43. Roku
    44. Other
    45. INDIA SMART TV MARKET, BY Resolution
    46. Overview
    47. K UHD TV
    48. HDTV
    49. Full HD TV
    50. K TV
    51. INDIA SMART TV MARKET, BY Screen Size
    52. Overview
    53. Below 32 inches
    54. to 45 inches
    55. to 55 inches
    56. to 65 inches
    57. Above 65 inches
    58. INDIA SMART TV MARKET, BY Screen Shape
    59. Overview
    60. Flat
    61. Curved
    62. INDIA SMART TV MARKET, BY Distribution Channel
    63. Overview
    64. Online
    65. Offline
    66. INDIA SMART TV MARKET, BY Technology
    67. Overview
    68. OLED
    69. QLED
    70. LED
    71. Others
    72. Competitive Landscape
    73. Overview
    74. Competitive Analysis
    75. Market Share Analysis
    76. Major Growth Strategy in the India Smart TV Market,
    77. Competitive Benchmarking
    78. Leading Players in Terms of Number of Developments in the India Smart TV Market,
    79. Key developments and Growth Strategies
    80. New Product Launch/Service Deployment
    81. Merger & Acquisitions
    82. Joint Ventures
    83. Major Players Financial Matrix
    84. Sales & Operating Income, 2025
    85. Major Players R&D Expenditure. 2025
    86. Company ProfileS
    87. Haier Inc.
    88. Company Overview
    89. Financial Overview
    90. Products Offered
    91. Key Developments
    92. SWOT Analysis
    93. Key Strategies
    94. HISENSE INTERNATIONAL
    95. Company Overview
    96. Financial Overview
    97. Products Offered
    98. Key Developments
    99. SWOT Analysis
    100. Key Strategies
    101. Intex Technologies
    102. Company Overview
    103. Financial Overview
    104. Products Offered
    105. Key Developments
    106. SWOT Analysis
    107. Key Strategies
    108. Koninklijke Philips N.V
    109. Company Overview
    110. Financial Overview
    111. Products Offered
    112. Key Developments
    113. SWOT Analysis
    114. Key Strategies
    115. LG Electronics Inc
    116. Company Overview
    117. Financial Overview
    118. Products Offered
    119. Key Developments
    120. SWOT Analysis
    121. Key Strategies
    122. Panasonic Corporation
    123. Company Overview
    124. Financial Overview
    125. Products Offered
    126. Key Developments
    127. SWOT Analysis
    128. Key Strategies
    129. Samsung Electronics Co. Ltd
    130. Company Overview
    131. Financial Overview
    132. Products Offered
    133. Key Developments
    134. SWOT Analysis
    135. Key Strategies
    136. SANSUI ELECTRIC CO. LTD
    137. Company Overview
    138. Financial Overview
    139. Products Offered
    140. Key Developments
    141. SWOT Analysis
    142. Key Strategies
    143. Sony Corporation
    144. Company Overview
    145. Financial Overview
    146. Products Offered
    147. Key Developments
    148. SWOT Analysis
    149. Key Strategies
    150. TCL Electronics Holdings Limited
    151. Company Overview
    152. Financial Overview
    153. Products Offered
    154. Key Developments
    155. SWOT Analysis
    156. Key Strategies
    157. Toshiba Visual Solutions
    158. Company Overview
    159. Financial Overview
    160. Products Offered
    161. Key Developments
    162. SWOT Analysis
    163. Key Strategies
    164. References
    165. Related Reports
    166. india: SMART TV MARKET, BY OPERATING SYSTEM, 2025-2034 (USD BILLION)
    167. india: SMART TV MARKET, BY Resolution, 2025-2034 (USD BILLION)
    168. india: SMART TV MARKET, BY SCREEN SIZE, 2025-2034 (USD BILLION)
    169. india: SMART TV MARKET, BY Screen Shape, 2025-2034 (USD BILLION)
    170. india: SMART TV MARKET, BY Distribution Channel, 2025-2034 (USD BILLION)
    171. india: SMART TV MARKET, BY Technology, 2025-2034 (USD BILLION)
    172. Research Process
    173. Market Structure for the India Smart TV Market
    174. Market Dynamics for the India Smart TV Market
    175. India: SMART TV MARKET, SHARE (%), BY country, 2025
    176. India Smart TV Market: Company Share Analysis, 2025 (%)
    177. Haier Inc.: FINANCIAL OVERVIEW SNAPSHOT
    178. Haier Inc.: SWOT ANALYSIS
    179. HISENSE INTERNATIONAL: FINANCIAL OVERVIEW SNAPSHOT
    180. HISENSE INTERNATIONAL: SWOT ANALYSIS
    181. Intex Technologies: FINANCIAL OVERVIEW SNAPSHOT
    182. Intex Technologies: SWOT ANALYSIS
    183. Koninklijke Philips N.V: FINANCIAL OVERVIEW SNAPSHOT
    184. Koninklijke Philips N.V: SWOT ANALYSIS
    185. LG ELECTRONICS INC.: FINANCIAL OVERVIEW SNAPSHOT
    186. LG ELECTRONICS INC.: SWOT ANALYSIS
    187. Panasonic Corporation: FINANCIAL OVERVIEW SNAPSHOT
    188. Panasonic Corporation: SWOT ANALYSIS
    189. Samsung Electronics Co. Ltd: FINANCIAL OVERVIEW SNAPSHOT
    190. Samsung Electronics Co. Ltd: SWOT ANALYSIS
    191. SANSUI ELECTRIC CO. LTD: FINANCIAL OVERVIEW SNAPSHOT
    192. SANSUI ELECTRIC CO. LTD: SWOT ANALYSIS
    193. Sony Corporation: FINANCIAL OVERVIEW SNAPSHOT
    194. Sony Corporation: SWOT ANALYSIS
    195. TCL Electronics Holdings Limited: FINANCIAL OVERVIEW SNAPSHOT
    196. TCL Electronics Holdings Limited: SWOT ANALYSIS
    197. TOSHIBA VISUAL SOLUTIONS.: FINANCIAL OVERVIEW SNAPSHOT
    198. TOSHIBA VISUAL SOLUTIONS.: SWOT ANALYSIS

    India Smart TV Market Segmentation

    Market Segmentation Overview

    • Detailed segmentation data will be available in the full report
    • Comprehensive analysis by multiple parameters
    • Regional and country-level breakdowns
    • Market size forecasts by segment
    Report Infographic
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