In-App Advertising Market is Estimated to Register a CAGR of 15.00% over 2032

Market Research Future Published a Cooked Research Report on Global In-App Advertising Market.

Market Highlights

In-app ads are displayed within a mobile app, such as banners at the top or bottom of a game of an app. In-app advertising is currently the fastest growing form of mobile advertising in the market and is highly adopted by marketers due to its various benefits. Over more than a decade, mobile and in-app advertising have been the branches of digital advertising that have seen the fastest growth and technological innovation. Mobile advertising includes video ads, mobile website display, and in-app advertisements.

The global in-app advertising market has been segmented based on platform, Ad-format, application type, and region.

North America is expected to lead the global in-app advertising market during the forecast period, followed by Asia-Pacific. The growth of the in-app advertising market in North America is driven by the presence of market leaders such as Google, Apple Inc., Facebook, Microsoft Corporation, and Tune Inc. among others and their continued investments in the market. Increasing adoption of smartphones and mobile applications gaining popularity has positively impacted the growth of in-app advertising market in the region. Continuous increase in mobile ad spending in countries such as the US and Canada has further driven the growth of in-app advertising market in the region.

Prominent Players

Some of the Prominent Players in the global in-app advertising market are Microsoft Corporation (US), Facebook Inc.(US), Apple Inc. (US), Google LLC (US), Amobee Inc. (US), MoPub Inc(US), The Rubicon Project, Inc. (US), InMobi (US), Verizon Communications Inc. (US), Tapjoy, Inc. (US) among others

Global Mixed Reality Market: Segmentation

Based on platform, the market has been categorized as Android, iOS, and others. The Android segment accounted for the largest market share; it is expected to grow at a CAGR of 15.00% during the forecast period of 2024–2032. It is expected to be the fastest growing segment due to increasing proliferation of Android smartphones and the high number of free applications available on Android platform using in-app advertising strategy for revenue generation are some of the factors driving the growth of in-app advertisement in the Android market

Based on Ad-format, the global in-app advertising market has been categorized as video add-format and non-video ad-format. The video-add format held the largest market share during 2018, accounting for a market share of 72.5% and is expected to be the fastest growing segment at a CAGR of 28.7% during the forecast period of 2019–2024. The video format has been proven to deliver higher-value and interactive content to the customers worldwide, which increases customer engagement. Video advertising involves analyzing channel performance and reducing expenditure on low-performance channels, which results in more companies adopting in-app videos as a medium of advertising; this further helps in increasing the ROI.

Based on application type, the market has been segmented as online shopping & fashion, gaming, entertainment & social media, news & sports, and others. The online shopping & fashion segment accounted for the largest market share of 35.8% in 2018. E-commerce applications are increasingly deploying in-app advertising campaigns in order to improve click-through rates and ensure better targeting. It also helps the online shoppers to view the image and understand details of the products which drives the traffic to the website. However, entertainment and sports is expected to be the fastest growing segment with a CAGR 30.0% during the forecast period of 2019–2024.