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Hot Melt Adhesives Market Share

ID: MRFR//3219-CR | 100 Pages | Author: Priya Nagrale| October 2022

Market share positioning strategies play a crucial role in the competitive landscape of the Hot Melt Adhesives Market. Hot melt adhesives are widely used in various industries for their fast-setting properties and strong bonding capabilities. To succeed in this market, companies employ several strategies to position themselves effectively and gain a larger share of the market.

Rising development of bio-based hot melt adhesives: The emergence of bio-based hot-melt adhesives has disrupted the hot-melt adhesive industry. These adhesives are made from natural resources, have good thermal stability, and have versatile temperature performance. Bio-based hot-melt adhesives are generally made from 70%-80% natural components.

One common strategy is differentiation. Companies differentiate their hot melt adhesive products by focusing on unique features such as bonding strength, temperature resistance, or environmental sustainability. By offering something distinct from competitors, companies can attract customers looking for specific qualities in their adhesive solutions. For example, a company might develop a hot melt adhesive that works exceptionally well in high-temperature environments, catering to industries like automotive or electronics manufacturing where heat resistance is crucial.

Another key strategy is pricing. Companies may choose to position their products in the market based on price, either as a low-cost provider or a premium offering. Some companies aim to capture market share by offering competitive pricing, targeting price-sensitive customers and gaining an edge over higher-priced competitors. On the other hand, companies focusing on premium pricing emphasize quality, innovation, and superior performance to justify higher prices and attract customers willing to pay more for top-of-the-line products.

Distribution channels also play a significant role in market share positioning. Companies strategically select distribution channels to reach target markets effectively. This could involve selling directly to end-users or utilizing a network of distributors and retailers. By optimizing their distribution channels, companies can ensure their products are readily available to customers and gain a competitive advantage over rivals with less efficient distribution networks.

Moreover, branding and marketing efforts are essential for market share positioning. Strong branding helps companies distinguish their products in the minds of consumers and build trust and loyalty. Through targeted marketing campaigns, companies can communicate the unique benefits of their hot melt adhesive products and create a compelling value proposition for customers. This might involve highlighting the product's performance characteristics, showcasing successful case studies, or emphasizing the company's commitment to quality and customer satisfaction.

Furthermore, innovation plays a crucial role in market share positioning within the hot melt adhesives industry. Companies that invest in research and development to continually improve their products can gain a competitive edge by offering cutting-edge solutions that meet evolving customer needs. Whether it's developing adhesives with enhanced bonding properties, improved environmental sustainability, or compatibility with new materials, innovation enables companies to stay ahead of the competition and capture market share.

Additionally, strategic partnerships and collaborations can contribute to market share positioning. By forming alliances with complementary businesses or industry players, companies can expand their reach, access new markets, and leverage each other's strengths to create value for customers. For example, a hot melt adhesive manufacturer might partner with a machinery supplier to offer integrated solutions that streamline manufacturing processes and provide added value to customers.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 4.33% (2024-2032)

Global Hot Melt Adhesives Market Overview


The Hot Melt Adhesives Market Size was valued at USD 9.57 Billion in 2023. The Hot Melt Adhesives industry is projected to grow from USD 10.07 Billion in 2024 to USD 13.42 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.33% during the forecast period (2024 - 2032). Hot melt adhesives, also known as hot glue or thermoplastic adhesives, are a type of adhesive that is applied in a molten state and solidifies upon cooling to form a strong bond. Hot melt adhesives are composed of thermoplastic materials, such as polyamides, polyolefins, polyesters, and ethylene-vinyl acetate (EVA), which are melted and applied to a surface in a liquid or semi-liquid state. Hot melt adhesives are widely used in a variety of industries, such as packaging, woodworking, construction, and automotive manufacturing, for bonding a wide range of materials, including plastics, wood, metal, and textiles. They are often preferred over other types of adhesives, such as solvent-based or water-based adhesives, due to their fast-setting time, high bond strength, and ease of use.
Hot Melt Adhesives Market Overview


   Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Hot Melt Adhesives Market Trends




  • Increasing demand from the packaging sector




The need for premium hot-melt adhesives is being driven by the increasing use of intelligent, sustainable, consumer-based, and environmentally friendly packaging solutions. To lessen their carbon impact, paper packaging is becoming more and more common. Customized wrapping is also becoming more and more popular, and the market for pre-packaged goods and beverages is expanding. Moreover, the packaging sector employs delicate materials for wrapping applications, including cardboard, paper, cartons, and plastics. Low-temperature hot-melt adhesives are required for the effective bonding of these sensitive components. Low-temperature hot-melt adhesives come highly recommended since they are economical, energy-efficient, and help keep manufacturing equipment in good condition for less money in maintenance expenditures. Those factors are projected to fuel market expansion during the projected period.


In 2022, Bostik HM2060 glue is created for the pharmaceutical, logistics, and fast-moving consumer goods (FMCG) sectors. Bostik HM2060 is the best option for labels that must withstand high conversion speeds of more than 100 meters per minute since it can function as both a label and a hot melt pressure sensitive adhesive (HMPSA).


Hot Melt Adhesives Market Segment Insights


Hot Melt Adhesives Type Insights


The market segmentation, based on Type, includes Ethylene Vinyl Acetate, Polyolefin, Polyamide, Polypropylene, Polyurethane, and Others. The Ethylene Vinyl Acetate segment may dominate the market. Ethylene Vinyl Acetate (EVA) is a copolymer adhesive used in a variety of sectors such as packaging, assembly, paper, and automotive. The major attributes driving market expansion include excellent adhesion, high mechanical strength, paraffin solubility, and great flexibility.


Hot Melt Adhesives Application Insights


Based on Application, the global market segmentation includes Food Packaging, Buildings & Construction, Wood Working, Carton-Sealing, General Consumer Packaging, Electronics, and Others. the general consumer packaging application was one of the major applications of hot melt adhesives, and it was expected to continue to hold a significant share of the market in the forecast period. The general consumer packaging application covers a wide range of products, including personal care products, household goods, and non-food items. Hot melt adhesives are widely used in the general consumer packaging industry for bonding a variety of materials, such as plastics, paper, and cardboard. The demand for hot melt adhesives in this application is driven by factors such as the increasing demand for packaged consumer products, the need for efficient and cost-effective packaging solutions, and the regulatory requirements for safe and sustainable packaging.


Figure 2: Hot Melt Adhesives Market, by Type, 2024 & 2030 (USD Billion)


Hot Melt Adhesives Market, by Type, 2022 & 2030


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Hot Melt Adhesives Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The largest market share was accounted for by Asia-Pacific. Due to the increased involvement of different electronic product manufacturing businesses in the area across nations like China, South Korea, India, Japan, and more, it is predicted that the market in the Asia Pacific would expand at the quickest rate. Also, on a global basis, rising automotive industry developments and an increase in the number of cars on the road are expected to reflect sustained growth in demand for hot melt adhesives over the short term.


Figure 3: HOT MELT ADHESIVES MARKET SHARE BY REGION 2024 (%)HOT MELT ADHESIVES MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Hot Melt Adhesives Key Market Players & Competitive Insights


The major market players are investing a lot of money in R&D to expand their product lines, which will spur further market growth. With significant market development like new product releases, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations, market participants are also undertaking various strategic activities to expand their global presence. To grow and thrive in a market climate that is becoming more competitive and growing, competitors in the Hot Melt Adhesives industry must offer affordable products.


Manufacturing locally to cut operating costs is one of the main business tactics manufacturers use in the global Hot Melt Adhesives industry to benefit customers and expand the market sector. Major market players, including Henkel AG & Co, Huntsman International, Arkema, The 3M Company, Dow Corning Corporation, and others, are attempting to increase market demand by funding R&D initiatives.


Dow is emphasizing its range of hot melt, silicone adhesives, acrylics, and next-generation silicone release coatings in 2023, all of which are allowing label performance in a circular economy. In keeping with its mission to use materials science to create a sustainable future for all people, Dow is introducing SYL-OFF Protect, a line of carbon-neutral SYL-OFF silicone release coatings. These solutions offer the same quality and performance that clients in the label industry expect from normal SYL-OFF Silicone Release Coatings, with the added benefit of a lower carbon footprint. They are certified by an independent third party in accordance with PAS 2060.


Henkel is a multinational corporation that operates in the laundry and home care, cosmetic care, and adhesive technology industries. It sells heavy-duty and specialty detergents, fabric softeners, laundry performance boosters, laundry care products, dishwashing products, cleansers for bathroom and WC applications, hair cosmetics, body, skin, and dental care products, and items for professional hair salons. In addition, the firm offers industrial and specialty adhesives, sealants, and functional coatings.


The Huntsman Company produces unique organic chemical compounds. The company operates in the Polyurethanes, Performance Products, Advanced Materials, and Textile Effects areas. The company sells polyurethane chemicals, performance goods such as amines and maleic anhydride, high-tech materials such as epoxy and acrylic and polyurethane-based polymer products, textile dyes and inks, and chemicals for use in textiles. Its products are utilized in a variety of industries, including adhesives, aerospace, automotive, construction, personal care, and hygiene, durable and non-durable consumer goods, electronics, insulation, medical, packaging, coatings, and construction, power generation, refining, synthetic fiber, textile chemicals, and dye industries.


Key Companies in the Hot Melt Adhesives market include



Hot Melt Adhesives Industry Developments


February 2022: Arkema announced the acquisition of PMP in China Shanghai Zhiguan Polymer Materials (PMP), which specialized in hot-melt adhesives for the consumer electronics market.


In April 2021: B. Fuller introduced two compostable adhesive solutions for the flexible packaging market. The products include SF1000CP/XR2000CP and WB1200CP/XR2200CP solutions to its Flextra Evolution brand.


In March 2021: B. Fuller announced the launch of a series of products free of epoxy silane, commonly known as, e.g., Glymo, within its Flextra range of adhesives for flexible packaging. The leading adhesive provider confirmed that this range does not contain organotin or BPA, and specific grades are free of cyclic esters.


Hot Melt Adhesives Market Segmentation


Hot Melt Adhesives Type Outlook



Hot Melt Adhesives Application Outlook



  • Food Packaging

  • Buildings & Construction

  • Wood Working

  • Carton-Sealing

  • General Consumer Packaging

  • Electronics

  • Others


Hot Melt Adhesives Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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