Home Use Air Purifiers Market

• Increase in airborne infections and escalating urban pollution levels is driving the market growth

Market CAGR for home-use air Purifiers is being driven by the increase in airborne infections and escalating urban pollution levels. For example, approximately 14% of the EU-28 population residing in urban areas was exposed to ozone concentrations surpassing the European Union's set threshold. Additionally, the European Environment Agency's 2020 report on Air Quality in Europe revealed that 15% of the EU-28 urban population faced exposure to Benzo pyrene, while over 4% experienced high concentrations of Nitrogen Dioxide.

This signifies an increase of 2.1 million individuals breathing polluted air compared to the previous year. This awareness of poor air quality is expected to boost the demand for air purifiers, and technological innovations have facilitated the deeper penetration of smart air purifiers in the industry.

As a result, it is anticipated that throughout the projection period, demand for the Home Use Air Purifiers Market will increase due to the increase in airborne infections and escalating urban pollution levels. Thus, driving the Home Use Air Purifiers Market revenue.

The Global Home Use Air Purifiers Market Industry is projected to experience substantial growth over the coming years. With a market value anticipated to reach 10.7 USD Billion in 2024 and further expand to 26.3 USD Billion by 2035, the industry is poised for a remarkable trajectory. The compound annual growth rate (CAGR) of 8.52% from 2025 to 2035 indicates a robust demand for air purification solutions. This growth is likely driven by various factors, including technological advancements, increasing health awareness, and urbanization trends.

Regulatory support and the establishment of air quality standards are fostering growth in the Global Home Use Air Purifiers Market Industry. Governments worldwide are implementing regulations aimed at improving air quality, which indirectly encourages the adoption of air purifiers. For instance, initiatives promoting energy-efficient appliances and air quality monitoring are likely to enhance consumer confidence in air purification products. This regulatory landscape is expected to contribute to the market's expansion, as consumers become more aware of the standards and certifications associated with air purifiers.

Rapid urbanization and escalating pollution levels are critical factors influencing the Global Home Use Air Purifiers Market Industry. As more individuals migrate to urban areas, the exposure to outdoor pollutants increases, prompting a corresponding rise in indoor air quality concerns. Urban environments often experience higher concentrations of particulate matter and volatile organic compounds, leading consumers to seek effective air purification solutions. This trend is anticipated to drive market growth, as urban dwellers increasingly recognize the necessity of maintaining clean indoor air for their health and well-being.

The rising awareness regarding indoor air quality is a pivotal driver for the Global Home Use Air Purifiers Market Industry. As individuals become more cognizant of the health implications associated with poor air quality, the demand for air purifiers is likely to surge. Reports indicate that indoor air can be up to five times more polluted than outdoor air, prompting consumers to seek solutions. This heightened awareness is expected to contribute to the market's growth, with projections suggesting a market value of 10.7 USD Billion in 2024, reflecting a significant shift in consumer behavior towards health-conscious living.

Growing health concerns, particularly respiratory issues, are driving the demand for air purifiers in the Global Home Use Air Purifiers Market Industry. Conditions such as asthma and allergies are exacerbated by airborne pollutants, leading consumers to invest in air purification solutions. The World Health Organization has highlighted the link between air quality and health, further fueling this trend. As a result, the market is expected to expand significantly, with estimates suggesting a market value of 26.3 USD Billion by 2035. This growth underscores the increasing prioritization of health and wellness among consumers.

Technological innovations in filtration systems are transforming the Global Home Use Air Purifiers Market Industry. Advanced technologies such as HEPA filters, activated carbon, and UV-C light are enhancing the efficiency of air purifiers in removing pollutants. These advancements not only improve air quality but also increase consumer trust in product efficacy. As manufacturers continue to innovate, the market is likely to experience robust growth, with a projected CAGR of 8.52% from 2025 to 2035. This trend indicates a strong consumer preference for high-performance air purifiers that utilize cutting-edge technology.

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The anticipated expansion of the Home Use Air Purifiers market in North America can be attributed to several key factors. The widespread and increasing adoption of residential air purifiers in North American households can be primarily attributed to air quality policies, including the establishment of national ambient air quality standards by the U.S. Environmental Protection Agency (EPA), the U.S. Clean Air Act, and comprehensive strategies for emission reduction by Environment Canada.

These policy interventions are expected to present new opportunities and growth avenues for manufacturers of residential air purifiers. Additionally, the rising implementation of comprehensive ambient air quality monitoring systems, along with the development and execution of regulatory actions and initiatives for air quality management programs to raise awareness among the population, is projected to drive the demand for air purifiers in Mexico in the coming years.

Further, the major countries studied in the market report are the US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: HOME USE AIR PURIFIERS MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

Europe Home Use Air Purifiers Market accounts for the second-largest market share as Air pollution stands as a significant concern, particularly in major cities like Turin and Milan in Northern Italy, where pollution levels are among the highest in the entire European region. Many towns and cities across Italy face substantial pollution challenges. The air quality in Italy showed signs of improvement during the lockdown implemented amid the COVID-19 pandemic. During this period, there was a notable decrease of 24% in the concentration of nitrogen dioxide gas, primarily emitted from vehicles and power stations, in Milan.

Similarly, in Rome, the levels of this gas witnessed a reduction ranging from 26% to 35% over the same four weeks. This decline in harmful gases during the lockdown underscores the potential for increased adoption of air purifiers in Italy, as individuals aim to maintain cleaner air in their surroundings. The degradation of ancient monuments and historic buildings constructed from carbonate-rich materials is one of the contributing factors to air pollution levels in Italy. The elevated levels of air pollution serve as a driving force for the development and uptake of air purifiers in the country.

Further, the German Home Use Air Purifiers Market held the largest market share, and the UK Home Use Air Purifiers Market was the fastest growing market in the European region.

The Asia-Pacific Home Use Air Purifiers Market is expected to grow at the fastest CAGR from 2023 to 2032. At the national level, China stands as the largest market for residential air purifiers, with international brands dominating the landscape and surpassing the market share of domestic counterparts. The surge in pollution levels in major cities across China, driven by rapid industrialization and urbanization, has prompted government interventions. The Ministry of Environmental Protection in China has implemented stringent anti-pollution targets for 28 cities around Beijing, fostering increased installations of air purifiers in residential, commercial, and industrial buildings.

Although the Chinese air purifier market exhibits significant untapped potential, it is poised for substantial growth. In July 2021, Olansi, a leading eco-friendly home appliance manufacturer, introduced an innovative range of air purifiers tailored for large indoor spaces. The product lineup includes smart air purifiers, PM 1.0 air purifiers, PM 2.5 air purifiers, desktop air purifiers, and small air purifiers, showcasing advancements in technology that are anticipated to drive market growth in the foreseeable future.

Moreover, China’s Home Use Air Purifiers Market held the largest market share, and the Indian Home Use Air Purifiers Market was the fastest-growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development to expand their product lines, which will help the Home Use Air Purifiers market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Home Use Air Purifiers industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Home Use Air Purifiers industry to benefit clients and increase the market sector. In recent years, the Home Use Air Purifiers industry has offered some of the most significant advantages to the enhancement of indoor air quality and the promotion of healthier living environments.

Major players in the Home Use Air Purifiers Market, including Daikin Industries, Ltd. (Japan), Sharp Corporation (Japan), Honeywell International Inc. (US), Samsung Electronics Co., Ltd. (South Korea), LG Electronics Inc. (South Korea), Koninklijke Philips N.V. (Netherlands), Dyson (UK), Unilever Group (UK), Panasonic Corporation (Japan), Whirlpool Corporation (US) are attempting to increase market demand by investing in research and development operations.

Panasonic Holdings Corp, previously known as Panasonic Corp, is a leading developer, manufacturer, and service provider of a diverse range of electric and electronic products. The extensive product portfolio includes room air conditioners, TVs, fixed phones, digital cameras, video equipment, home audio equipment, rice cookers, lamps, wiring devices, air-conditioning equipment, air purifiers, and bicycles. Additionally, Panasonic offers electronic components, mounting machines, welding equipment, PCs and tablets, projectors, batteries, electric motors, electronic materials, semiconductors, and LCD panels. The company provides comprehensive solutions across various sectors, including consumer electronics, logistics, automotive, aviation, entertainment, manufacturing, and housing.

With operations, Panasonic manages facilities and research and development centers in Japan, Asia, the Americas, and Europe. In February 2022, Panasonic introduced the Whisper Air Repair Spot Air Purifier, a maintenance-free and easily installable device designed to keep indoor air clean and fresh.

Daikin Industries Ltd, known as Daikin, is a prominent manufacturer specializing in air conditioners and refrigerants. The company boasts a diverse range of products and cutting-edge technologies covering air-conditioning, refrigeration systems, oil hydraulics, defense systems, chemicals, and other electronic components. Daikin's air conditioners find widespread applications in residential, commercial, and industrial settings. Beyond air conditioning, Daikin also provides chemical products like fluoroplastics, chemical engineering machinery, fluorocarbons, and fine chemical products. The company extends its offerings to industrial hydraulic equipment and machinery, mobile hydraulic equipment, components for guided missiles, and oxygen therapy equipment.

With a presence spanning Europe, Asia, the Middle East, Africa, Oceania, North America, and Latin America, Daikin operates on a broad scale. The headquarters of Daikin is situated in Osaka, Japan.