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    Home Improvement Market

    ID: MRFR/CR/19125-HCR
    128 Pages
    Varsha More
    October 2025

    Home Improvement Market Research Report: By Product Type (Kitchen Fixtures, Bathroom Fixtures, Flooring, Paints and Coatings, Home Décor), By Application (Remodeling, Repair, Maintenance, New Construction), By Distribution Channel (Online, Retail Stores, Wholesale, Direct Sales), By End User (Homeowners, Contractors, Real Estate Developers) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa)- Forecast to 2035.

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    Home Improvement Market Infographic
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    Home Improvement Market Summary

    As per Market Research Future Analysis, the Global Home Improvement Market was valued at 936.67 USD Billion in 2024 and is projected to grow to 1760.09 USD Billion by 2035, with a CAGR of 5.90% from 2025 to 2035. The market is driven by increasing demand for home renovations, particularly among millennials and Gen Z, who prioritize personalization and sustainability. The rise of remote work has also led to investments in home-office spaces, while smart home technology is gaining traction among consumers seeking energy efficiency and convenience.

    Key Market Trends & Highlights

    The Global Home Improvement Market is witnessing transformative trends influenced by consumer preferences.

    • Home renovations are increasingly favored, with over 60% of homeowners opting to remodel rather than move.
    • The real estate sector has seen a 25% increase in global transactions over the past five years, boosting home improvement demand.
    • Smart home device sales are projected to rise by 20% annually, reflecting consumer interest in technology integration.
    • Government incentives for energy efficiency are expected to stimulate significant investments in sustainable home improvements.

    Market Size & Forecast

    2024 Market Size USD 936.67 Billion
    2035 Market Size USD 1760.09 Billion
    CAGR (2025-2035) 5.90%

    Major Players

    Key companies include Amazon, Home Depot, Kingfisher, Travis Perkins, Screwfix, Menards, RONA, Bunnings Warehouse, IKEA, and Lowe's.

    Home Improvement Market Trends

    Moreover, the rise of remote work has spurred homeowners to invest in creating functional home-office spaces and enhancing overall home comfort.People are reimagining their living spaces, resulting in a rise in spending on renovations and enhancements that convert existing spaces into more comfortable and adaptable environments. Additionally, there is a focus on smart home technology, as consumers are pursuing integrated solutions to enhance energy management, security, and convenience. 

    This integration of technology is indicative of a trend toward the automation and connectivity of residences. Businesses have the opportunity to capitalize on these trends by providing innovative products and services that are specifically designed to meet the requirements of consumers. Opportunities are abundant in the global market. For example, organizations may establish themselves as pioneers in a rapidly changing environment by investigating the development of eco-friendly construction materials or customizable smart home solutions.

    Furthermore, the ongoing housing stock challenges, which are driven by urbanization and population growth, present opportunities for companies to offer effective solutions that improve the quality of life in both rural and urban areas. In general, stakeholders who are seeking to capitalize on the dynamic shifts within the Global Home Improvement Market must comprehend these trends.

    The Global Home Improvement Market is poised for robust growth as consumers increasingly prioritize home renovations and enhancements, reflecting a broader trend towards personalizing living spaces and improving home functionality.

    U.S. Census Bureau

    Home Improvement Market Drivers

    Rising Home Renovation Trends

    The Global Home Improvement Market Industry experiences a notable surge in home renovation trends, driven by an increasing desire for personalized living spaces. Homeowners are investing in renovations to enhance functionality and aesthetics, reflecting a shift towards creating tailored environments. In 2024, the market is valued at approximately 893.9 USD Billion, indicating robust consumer spending on home improvements. This trend is likely to continue as more individuals prioritize home upgrades, suggesting a sustained growth trajectory for the industry.

    Market Segment Insights

    Home Improvement Market Product Type Insights

    Home Improvement Market Product Type Insights

    The Global Home Improvement Market showcases a diverse array of product types that cater to the evolving needs of homeowners and property developers worldwide. This dynamic market is segmented into key categories, including Kitchen Fixtures, Bathroom Fixtures, Flooring, Paints and Coatings, and Home Décor, each playing a pivotal role in enhancing residential and commercial spaces. For instance, Kitchen Fixtures, valued at 150.0 USD Billion in 2024 and projected to reach 200.0 USD Billion by 2035, represent a significant portion of the market, driven by a growing trend towards modern interior designs and increased consumer expenditure on home renovations.

    Similarly, Bathroom Fixtures, with a valuation of 120.0 USD Billion in 2024, are seeing a rising demand as homeowners prioritize comfort and aesthetics, anticipating a growth to 160.0 USD Billion by 2035. Flooring emerges as a dominant segment, holding a valuation of 250.0 USD Billion in 2024 and expected to expand to 335.0 USD Billion in 2035. The substantial investment in flooring reflects a trend where homeowners opt for durable materials that offer both functionality and style, catering to various preferences from hardwood to tiles.

    Paints and Coatings, valued at 200.0 USD Billion in 2024, serve as vital elements in home improvement, impacting visual aesthetics and protection of surfaces; this segment is projected to grow to 260.0 USD Billion by 2035, aligning with the diverse color trends and sustainable options increasingly sought by consumers. Lastly, Home Décor is projected to flourish as well, with a value of 173.86 USD Billion in 2024, rising to 245.0 USD Billion by 2035, as individuals increasingly invest in decorative items that reflect their personal style and enhance living environments. 

    This segmentation within the Global Home Improvement Market highlights the diverse preferences of consumers, illustrating how pieces such as Kitchen Fixtures and Flooring dominate the market due to their necessity in foundational renovations and upgrades. Rising disposable incomes, coupled with heightened awareness regarding home aesthetics, drive demand across these segments, fostering an environment ripe for innovation and enhanced product offerings. Additionally, global trends toward sustainable and eco-friendly home improvement products play a crucial role in shaping consumer choices, further impacting the respective valuations in these segments.

    Home Improvement Market Application Insights

    Home Improvement Market Application Insights

    The Global Home Improvement Market revenue is expected to reach 893.86 billion USD in 2024 and is projected to grow significantly in the coming years. This market is driven by a multitude of factors, including increased consumer spending on home enhancements and the growing trend of homeownership. Within the Application segment, remodeling is a vital aspect, capturing attention due to the rising demand for modernized living spaces.

    Repair and maintenance activities have also become essential as homeowners recognize the importance of preserving their property value.New construction remains significant, bolstered by urbanization and population growth, leading to the development of new residential projects. As the Global Home Improvement Market industry evolves, key opportunities lie in sustainability and innovative building materials, catering to environmentally conscious consumers.

    Challenges, such as volatile material costs and fluctuating labor availability, may impact market growth; however, the overall potential within the market remains robust, supported by increasing disposable income and a focus on home aesthetics.Comprehensive Global Home Improvement Market data indicates a strong inclination towards enhancing living conditions, with these applications holding substantial importance in shaping the market landscape.

    Home Improvement Market Distribution Channel Insights

    Home Improvement Market Distribution Channel Insights

    The Global Home Improvement Market is anticipated to experience notable growth, with a projected value of 893.86 billion USD by 2024, reflecting the significance of distribution channels within the industry. The distribution channels play a crucial role in facilitating consumer access to diverse home improvement products. Online retail has gained momentum, appealing to a tech-savvy consumer base, while traditional retail stores continue to provide hands-on experience and immediate satisfaction, which many customers still prefer.

    Wholesale channels are vital for catering to contractors and businesses, ensuring bulk availability and competitive pricing.Direct sales remain significant as they offer personalized services and build strong customer relationships. The market shows a continuous shift towards online shopping, driven by convenience and the increasing use of digital platforms, encouraging retailers to invest in e-commerce capabilities. While the retail environment remains competitive, embracing multi-channel strategies enables businesses to address evolving consumer preferences effectively. The Global Home Improvement Market revenue thus reflects a dynamic landscape where adapting to changing buyer behavior is essential for sustained growth and market presence.

    Home Improvement Market End User Insights

    Home Improvement Market End User Insights

    The Global Home Improvement Market revenue has shown substantial growth, with the market valued at approximately 893.86 USD Billion in 2024. This segment encompasses a diverse range of End Users, primarily categorized into homeowners, contractors, and real estate developers, each contributing significantly to the market dynamics. Homeowners represent a substantial portion of the market, as they often drive renovations and upgrades to enhance property value and living comfort.

    Contractors play a critical role by providing specialized skills and services, ensuring projects are completed efficiently, while also impacting overall market growth.Real estate developers are essential as they influence demand for home improvements through new project developments and renovations, increasingly focusing on sustainable and innovative solutions. The Global Home Improvement Market segmentation highlights how each of these End Users furthers market growth by adapting to trends like increased DIY activities and the rising importance of home functionality.

    Additionally, challenges such as fluctuating material costs and supply chain issues present opportunities for innovative approaches and collaboration among stakeholders in the industry.These factors collectively indicate a dynamic landscape for the Global Home Improvement Market industry, leading to evolving strategies targeted at meeting the individual needs of these market participants.

    Get more detailed insights about Home Improvement Market

    Regional Insights

    The regional segment of the Global Home Improvement Market reveals significant diversity and variation across different areas. North America accounts for a majority holding in this market with a valuation of 380.0 USD Billion in 2024, projected to reach 510.0 USD Billion by 2035, reflecting a strong demand for home renovation and improvement projects.

    Europe follows with a valuation of 280.0 USD Billion in 2024 and is expected to grow to 370.0 USD Billion by 2035, indicating a robust market driven by increasing consumer spending on home aesthetics and functionality.In the Asia-Pacific (APAC) region, the market is valued at 180.0 USD Billion in 2024, with potential growth to 250.0 USD Billion by 2035, supported by rapidly expanding urban populations and rising disposable income.

    South America represents a smaller but significant portion at 40.0 USD Billion in 2024, with anticipated growth to 50.0 USD Billion by 2035, driven by a growing middle class and home ownership trends.

    Meanwhile, the Middle East and Africa (MEA) market stands at 13.86 USD Billion in 2024 and is forecasted to reach 20.0 USD Billion by 2035, indicating emerging opportunities with increasing investments in housing and infrastructure.The Global Home Improvement Market data reflects a mix of challenges and opportunities driven by regional economic conditions, consumer preferences, and demographic trends, thereby emphasizing the importance of each regional market in the overall industry landscape.

    Home Improvement Market Segment  

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    The Global Home Improvement Market is characterized by a dynamic competitive landscape where numerous players vie for market share through innovative offerings and strategic maneuvers. As consumer preferences shift towards enhancing living spaces and increasing home functionalities, companies are adapting their strategies to meet these demands. Factors such as urbanization, rising disposable incomes, and an increasing trend of DIY home improvement projects contribute to the burgeoning market. To stay competitive, firms are focusing on expanding their product lines, improving customer service, and leveraging technology to create seamless shopping experiences.

    Additionally, collaboration with suppliers and investors plays a key role in maintaining an edge over competitors in this ever-evolving sector.Amazon has established a formidable presence in the Global Home Improvement Market by leveraging its extensive online platform and logistical capabilities. The company's strengths lie in its ability to offer a vast selection of home improvement products ranging from tools, appliances, and building materials to decor items, creating a one-stop shopping experience for consumers. Amazon's efficient supply chain and fulfillment network allow it to provide quick delivery services, which enhances customer satisfaction and loyalty.

    Additionally, the company continuously invests in technology to simplify the purchasing process and improve product visibility, further solidifying its foothold in this competitive market. Its commitment to customer reviews and ratings informs potential buyers, creating a trustworthy purchasing environment, which is vital in the home improvement sector.Home Depot maintains a strong position in the Global Home Improvement Market through its extensive warehouse-style retail stores and comprehensive online presence. The company offers a broad array of products and services, including tools, home improvement supplies, and expert installation services, appealing to both DIY enthusiasts and professional contractors.

    Home Depot's significant market presence is bolstered by its strong brand reputation and exceptional customer service, which fosters customer loyalty. The company is also known for strategic mergers and acquisitions that enhance its product offerings and expand its reach. By continually engaging in joint ventures and partnerships, Home Depot reinforces its position in the global market and adapts to changing consumer preferences. Its focus on innovation, coupled with an emphasis on sustainability, allows it to resonate with environmentally conscious consumers and differentiate itself from competitors.

    Key Companies in the Home Improvement Market market include

    Industry Developments

    • Q2 2024: Lowe’s appoints Brandon Sink as new Chief Financial Officer Lowe’s Companies, Inc. announced the appointment of Brandon Sink as its new Chief Financial Officer, effective April 1, 2024, as part of its executive leadership transition.
    • Q2 2024: Home Depot to open new distribution center in Dallas to boost same-day delivery Home Depot announced the opening of a new 1.5 million-square-foot distribution center in Dallas, Texas, aimed at expanding its same-day and next-day delivery capabilities for home improvement products.
    • Q2 2024: Masco Corporation Announces Acquisition of Steamist, Inc. Masco Corporation, a global leader in the design, manufacture and distribution of branded home improvement and building products, announced it has acquired Steamist, Inc., a manufacturer of residential steam shower systems.
    • Q2 2024: The AZEK Company Announces Opening of New Manufacturing Facility in Boise, Idaho The AZEK Company, a leading manufacturer of sustainable building products, announced the opening of a new manufacturing facility in Boise, Idaho, to expand its production capacity for decking and trim products.
    • Q3 2024: Kingfisher appoints new CEO as Thierry Garnier steps down Kingfisher plc, the owner of B&Q and Screwfix, announced the appointment of a new Chief Executive Officer following the resignation of Thierry Garnier, effective September 2024.
    • Q3 2024: Stanley Black & Decker completes acquisition of Excel Industries Stanley Black & Decker announced it has completed the acquisition of Excel Industries, a manufacturer of commercial and residential lawn care equipment, to strengthen its outdoor power equipment portfolio.
    • Q3 2024: Fortune Brands Innovations Announces Strategic Partnership with Google Nest Fortune Brands Innovations, a home and security products company, announced a strategic partnership with Google Nest to integrate smart home technology into its product lines.
    • Q4 2024: Owens Corning Launches New EcoTouch Insulation Product Line Owens Corning, a global building and construction materials leader, launched its new EcoTouch insulation product line, designed to improve energy efficiency in residential and commercial buildings.
    • Q4 2024: JELD-WEN Announces $100 Million Investment in North Carolina Manufacturing Facility JELD-WEN Holding, Inc., a leading global manufacturer of building products, announced a $100 million investment to expand its manufacturing facility in North Carolina, increasing production capacity for doors and windows.
    • Q1 2025: Home Depot acquires home services platform TaskEasy Home Depot announced the acquisition of TaskEasy, a digital platform for home services, to expand its offerings in the home improvement services market.
    • Q1 2025: Lowe’s launches new line of smart home improvement tools Lowe’s introduced a new line of smart home improvement tools, featuring app-enabled devices for DIY homeowners, as part of its strategy to capture the growing smart home market.
    • Q2 2025: Masco Corporation Announces $200 Million Share Repurchase Program Masco Corporation announced a $200 million share repurchase program, reflecting its strong financial position and commitment to returning value to shareholders.

    Future Outlook

    Home Improvement Market Future Outlook

    The Global Home Improvement Market is projected to grow at a 5.90% CAGR from 2025 to 2035, driven by urbanization, sustainability trends, and technological advancements.

    New opportunities lie in:

    • Develop smart home solutions integrating IoT for enhanced user experience.
    • Expand eco-friendly product lines to meet rising consumer demand for sustainability.
    • Leverage e-commerce platforms to reach a broader customer base effectively.

    By 2035, the market is expected to demonstrate robust growth, reflecting evolving consumer preferences and technological integration.

    Market Segmentation

    Home Improvement Market End User Outlook

    • Homeowners
    • Contractors
    • Real Estate Developers

    Home Improvement Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Home Improvement Market Application Outlook

    • Remodeling
    • Repair
    • Maintenance
    • New Construction

    Home Improvement Market Product Type Outlook

    • Kitchen Fixtures
    • Bathroom Fixtures
    • Flooring
    • Paints and Coatings
    • Home Décor

    Home Improvement Market Distribution Channel Outlook

    • Online
    • Retail Stores
    • Wholesale
    • Direct Sales

    Report Scope

    Report Scope
    Report Attribute/Metric Source Details
    MARKET SIZE 2023 870.28(USD Billion)
    MARKET SIZE 2024 893.86(USD Billion)
    MARKET SIZE 2035 1200.0(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 5.90% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Amazon, Home Depot, Kingfisher, Travis Perkins, Screwfix, Menards, RONA, The Home Depot Canada, Bunnings Warehouse, IKEA, B and Q, Ace Hardware, Lowe's, Wolseley, Wayfair
    SEGMENTS COVERED Product Type, Application, Distribution Channel, End User, Regional
    KEY MARKET OPPORTUNITIES Sustainable materials demand growth, Online retail expansion, Smart home technology integration, DIY home improvement trends, Urbanization driving renovation projects
    KEY MARKET DYNAMICS Rising DIY trends, Increasing urbanization, Growing disposable incomes, Home automation integration, Sustainability focus
    COUNTRIES COVERED North America, Europe, APAC, South America, MEA
    Market Size 2024 936.67
    Market Size 2025 991.95
    Market Size 2035 1760.09
    Base Year 2024
    Market Forecast Period 2025 - 2035

    FAQs

    What was at a the expected Market Was at a the Global Home Improvement Market in 2024?

    The Global Home Improvement936.67 Billion USD by 2024

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