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High-Intensity Sweeteners Market Share

ID: MRFR//10122-CR | 130 Pages | Author: Garvit Vyas| May 2023

In the realm of the food and beverage industry, the High-Intensity Sweeteners market has become a focal point, prompting companies to employ diverse market share positioning strategies. One prevalent strategy is differentiation, where companies aim to distinguish their high-intensity sweeteners from competitors by emphasizing unique qualities. For example, some companies may highlight natural sources or a clean label, while others may focus on specific applications, such as baking or beverages. This differentiation strategy allows companies to establish a unique selling proposition and appeal to various consumer preferences within the competitive market for sugar alternatives.

Cost leadership is another significant market share positioning strategy in the High-Intensity Sweeteners market. Companies strive to position themselves as leaders by offering these sweeteners at competitive prices without compromising on quality. This often involves efficient production processes, strategic sourcing of raw materials, and achieving economies of scale. By positioning their products as both cost-effective and high-quality sugar substitutes, companies can attract a broad consumer base and secure a substantial market share.

Market segmentation is widely employed as a strategy in the High-Intensity Sweeteners market. Companies identify specific consumer segments with distinct preferences and dietary needs, tailoring their sweeteners accordingly. For instance, some products may target health-conscious consumers looking for calorie-free alternatives, while others may cater to individuals with diabetes seeking sugar substitutes with minimal impact on blood glucose levels. This segmentation allows companies to address the diverse demands of the market and position themselves as leaders in specific subcategories.

Strategic collaborations and partnerships play a pivotal role in market share positioning within the High-Intensity Sweeteners industry. Companies often form alliances with food and beverage manufacturers, healthcare professionals, or even research institutions to enhance the credibility and application of their sweeteners. By aligning with reputable entities, businesses can leverage shared expertise, expand their distribution networks, and strengthen their market position.

Innovation is a driving force behind market share positioning strategies in the High-Intensity Sweeteners market. Companies invest in research and development to create novel formulations, improve taste profiles, or explore new applications for their sweeteners. For instance, introducing blends of high-intensity sweeteners to mimic the taste of sugar more closely or developing stable sweeteners suitable for various cooking and baking processes can contribute to market differentiation and attract consumers seeking versatility in sugar alternatives.

Effective digital marketing and brand communication are instrumental tools for companies aiming to strengthen their market share positioning in the High-Intensity Sweeteners market. Through online platforms and social media, companies can communicate the benefits of their sweeteners, provide educational content on sugar reduction, and build brand awareness. Engaging with health and wellness influencers, sharing recipes, and addressing consumer concerns contribute to positive brand perceptions and can significantly impact market share growth.

Geographic expansion is a strategic consideration for companies in the High-Intensity Sweeteners market. Identifying regions with a growing demand for sugar alternatives and limited competition allows businesses to establish a strong presence and gain a competitive market share. Adapting products to regional taste preferences, complying with local regulations, and building relationships with local distributors are key elements in expanding geographic reach and catering to diverse markets.

Covered Aspects:

Report Attribute/Metric Details
Growth Rate 7.15% (2022-2030)

Global High-Intensity Sweeteners Market Overview


High-Intensity Sweeteners Market Size was valued at USD 2.79 billion in 2022. The High-Intensity Sweeteners Market is projected to grow from USD 2.94 billion in 2023 to USD 4.57 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.15% during the forecast period (2023 - 2030). The key factors driving the, increasing imposition of taxes by government bodies on sugar-sweetened beverages are some of the vital factors contributing to its market growth.


High-Intensity Sweeteners Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


High-Intensity Sweeteners Market Trends



  • Large pool of people suffering from diabetes and obesity


The large number of people suffering from diabetes as well as obesity coupled with the increased inclination towards high-intensity sweeteners owing to the various benefits provided by it such as helping individual in losing weight, reducing obesity as well as helping people suffering from diabetes to control blood sugar levels. Moreover, according to U.S. Food and Drug Administration. aspartame is a non-nutritive artificial sweetener that is 200 times sweeter than sugar. In blue packets, it is occasionally offered as Equal and NutraSweet. Aspartame has a low calorie count even if it is not zero-calorie like some other artificial sweeteners. As a part of this, according to Diabetes Research Institute, in 2018, 10.5% of Americans, or 34.2 million people, have diabetes. 10.2% of the population, or around 26.8 million people, were projected to have diabetes. There are about 7.3 million diabetics who have not yet received a diagnosis. In addition, there were 1.5 million new cases of diabetes identified in adults in the United States. This includes over 210,000 kids and teenagers under the age of 20.


Besides this, the growing initiatives taken by various government bodies across different region to control obesity is likely to propel its market growth. For instance, The Alabama Cooperation System's Alabama Preventing and Reducing Obesity is helping Alabamians for Long-Term Health (AL ProHealth) is further increasing the access towards healthier foods by improving nutrition recommendations in local agencies and community sites and investigating a food hub infrastructure. They are also establishing master plans and land use interventions to connect transportation infrastructure with residences, early care and education programs, schools, workplaces, and parks or leisure facilities. Furthermore, the Arkansas Delta Region Obesity Program is improving state and local programs and systems, working with partners to connect sidewalks, paths, bicycle routes, and public transit with homes, early care and education, schools, workplaces, parks, and recreation centres, and working with food vendors, distributors, and producers on healthier food purchasing and sales.


High-Intensity Sweeteners Market Segment Insights


High-Intensity Sweeteners Product of Cover Insights


The High-Intensity Sweeteners Market segmentation, based on the type, includes sucralose, stevioside, acesulfame K, aspartame, cyclamate, glycyrrhizin, saccharin, and others. The Sucralose segment held the majority share in 2021 contributing concerning the High-Intensity Sweeteners Market revenue. Sucralose is a type of non-nutritive artificial sweetener made from sugar and does not add any calories. Chemically it is obtained by the replacement of three hydroxyl groups with chlorine atoms. It has a greater sweetness compared to sugar and amounts to a level of 600 times that of conventional sugar. The sweetener is characterized by its ready solubility, greater pH stability, and pleasant taste. Owing to its great heat stability, the sweetener Is used as a popular sugar alternative in baked goods. It also finds applications in the manufacture of various food & beverage products including frozen dairy desserts, beverages, gelatins, and chewing gums. It is used as a taste-optimizing agent in pharmaceutical formulations including tablets, syrups, and lozenges, and helps in masking the off-notes and bitterness.


Figure 2: High-Intensity Sweeteners Market, by Product, 2021 & 2030 (USD Billion)


High-Intensity Sweeteners Market, by Product, 2021 & 2030


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


High-Intensity Sweeteners Source Insights


The High-Intensity Sweeteners Market form data has been bifurcated by dry and liquid. Dry sweetener comprises powder and granulated sweeteners. The dry form is the most commonly used in industries as they are easy to handle, and store compared to liquid which needs pump and liquid handling equipment for usage. This form of sweetener is known to have better and easy solubility compared to liquid sweeteners. Most of the high-intensity sweeteners are used in the dry form in bakery product preparation. For instance, stevia powder is preferred compared to liquid stevia in the manufacturing of bakery goods as they resemble sugar in its textural properties. Owing to its multi-benefits and increasing demand from end-use industries is expected to drive the segment’s growth in the High-Intensity Sweeteners Market. This has further broadened the growth opportunity for the high-intensity sweeteners industry.


Figure 2: High-Intensity Sweeteners Market, by Form, 2021 & 2030 (USD Billion)


High-Intensity Sweeteners Market, by Form, 2021 & 2030


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


High-Intensity Sweeteners Category Insights


Based on form, the global high-intensity sweeteners industry has been segmented into artificial and natural. Artificial sweeteners are a type of food additive that is used as a replacement for sugar in food, beverage, and pharmaceutical preparations and are generally chemically manufactured. Sucralose, acesulfame K, aspartame, cyclamate, glycyrrhizin, saccharin, alitame, Neo-DHC, neotame, and Advantame are the range of high-intensity artificial sweeteners. The artificial sweeteners’ metabolization in the human body system is different from conventional sugar and generally persists in the taste buds for a longer time. Saccharin, aspartame, sucralose, and acesulfame K are some of the commonly used artificial sweeteners in the food & beverage industry. Though it has a huge share in the global market, the rising preference for natural ingredients is affecting the growth of the segment negatively during the forecast period.


High-Intensity Sweeteners Regional Market Insights


By Region, the study segments the market into North America, Europe, Asia-Pacific and the Rest of the World. The Asia-Pacific region has become a significant player in the High-Intensity Sweeteners Market, and the trend towards healthier consumption habits is continuing to grow. The Asia-Pacific region consists of China, India, Japan, Australia & New Zealand, and the Rest of Asia-Pacific. A scientific research study on the use of artificial sweeteners in Indian traditional dairy products conducted by the National Dairy Research Institute, India has highlighted that every one out of 12 individuals in the age group 40 or more in urban areas of the country are predicted to be diagnosed with diabetics. The consumption of sweets and savory has a prominent role in the Indian food culture, with the increasing diabetic population and shift in consumer preference for low-calorie & sugar-reduced sweets including dairy-based sweet products are witnessing significant growth in the region. As a result, demand for high-intensity sweeteners is expected to drive the growth of the product in the region. Further, the major countries studied are U.S, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, and Australia.


Figure 3: HIGH-INTENSITY SWEETENERS MARKET SHARE BY REGION 2021 (%)


HIGH-INTENSITY SWEETENERS MARKET SHARE BY REGION 2021


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


The North America high-intensity sweeteners market is one of the largest regions in the High-Intensity Sweeteners Market, with the United States and Canada being the major contributors. According to a survey published by SWNS Media Group conducted by Nutrisystem in 2023, around 95% of Americans are trying to reduce weight during the past five years, and around 62% have plans of weight reduction by 22 pounds by 2023 end. Research studies suggest that for proper weight loss and management, along with a workout and exercise regime, the incorporation of low-calorie and low-fat food & beverage products is an essential part. Further, a study published in the Journal of the Academy of Nutrition and Diabetics has highlighted that American consumer are substituting conventional sugar and high-fructose corn syrup with sweeteners The increasing habit of working out and weight loss initiatives by people in America is driving the growth of low-calorie and sugar-free food & beverage products. The rising demand for such products is fueling the demand for high-intensity sweeteners in the region during the forecast period.


High-Intensity Sweeteners Key Players & Market Competitive Landscape


Major market participants are spending a lot of money on R&D to increase the range of their products, which will drive the high-intensity sweeteners market's future expansion. Market participants are also introducing new products, signing agreements, buying businesses, raising investments, and working with other organizations to broaden their worldwide reach. To grow and survive in a more cutthroat and competitive market climate, high-intensity sweeteners business competitors must provide affordable product.


One of the primary business strategies adopted by manufacturers in the global high-intensity sweeteners Water industry to benefit clients and expand the high-intensity sweeteners market sector is to manufacture locally to reduce operating costs. In recent years, high-intensity sweeteners have provided enormous benefits to its consumers.


Key Companies in the High-Intensity Sweeteners market include



  • Tate & Lyle (UK)

  • Cargill Incorporated (US)

  • International Flavors & Fragrances Inc. (US)

  • ADM (Archer Daniels Midland Company) (US)

  • Ingredion Incorporated (US)

  • Ajinomoto Co., Inc (US)

  • HYET Sweet (Netherlands)

  • Hermes Sweeteners Ltd (Switzerland)

  • JK Sucralose Inc. (China)

  • Heartland Food Products Group (US)


High-Intensity Sweeteners Industry: Market Developments


March 2023 Ajinomoto Co., Inc. had made an investment in SARAH Inc., a provider of gourmet community and food big data services, with the goal of co-creating food and wellness services that are closely customized to each consumer.


November 2022 Tate & Lyle announced the expansion of its product portfolio of reduced sugar alternatives as it launched Erytesse Erythritol – which contains 70% of the sweetness of sucrose and has zero calories


June 2022 Ingredion Inc launches a new ad campaign in EMEA to create awareness regarding the product portfolio of texturizers and sweeteners to fulfill the surging demand of consumers for improved Nutri-Score and reduced-sugar products.


May 2022 Tate & Lyle inaugurates a Customer Innovation & Collaboration Center in Chile. The company's growth in South America is aided by this expansion.


High-Intensity Sweeteners Market Segmentation


High-Intensity Sweeteners Product of Cover Outlook



  • Sucralose

  • Stevioside

  • Acesulfame K

  • Aspartame

  • Cyclamate

  • Glycyrrhizin

  • Saccharin

  • Others


High-Intensity Sweeteners Form Outlook



  • Dry

  • Liquid


High-Intensity Sweeteners Category Outlook



  • Artificial

  • Natural


High-Intensity Sweeteners Application Outlook



  • Bakery & Confectionery

  • Beverages

  • Dairy Products

  • Dietary Products

  • Pharmaceuticals

  • Tabletop Sweeteners

  • Processed Foods

  • Other


High-Intensity Sweeteners End User Outlook



  • Residential

  • Commercial


High-Intensity Sweeteners Distribution Channel Outlook



  • Supermarkets & Hypermarkets

  • Specialty Stores

  • Online

  • Others


High-Intensity Sweeteners Regional Outlook




  • North America




  • US




  • Canada




  • Mexico




  • Europe




  • France




  • Germany




  • Italy




  • Spain & Portugal




  • Austria & Switzerland




  • UK & Ireland




  • Benelux




  • Nordics




  • Central & Easter Europe




  • Southern Europe




  • Asia-Pacific




  • China




  • Japan




  • India




  • Australia & New Zealand




  • Rest of Asia-Pacific




  • Rest of the World




  • South America




  • Africa




  • Middle East



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