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The high-intensity sweeteners market has witnessed significant trends in recent years, driven by changing consumer preferences, health-conscious choices, and the demand for reduced-calorie food and beverage options. One prominent trend is the increasing adoption of high-intensity sweeteners as substitutes for traditional sugar. As consumers become more aware of the health risks associated with excessive sugar consumption, there is a growing preference for sweeteners that provide the sweetness without the added calories. This trend is particularly notable in the context of addressing health concerns such as obesity and diabetes, leading to a surge in the use of high-intensity sweeteners in various food and beverage products.
Health and wellness considerations are playing a pivotal role in shaping the high-intensity sweeteners market. Consumers are actively seeking products that align with their desire for healthier lifestyles, and high-intensity sweeteners are positioned as a viable solution. These sweeteners, including options like stevia, aspartame, and sucralose, offer the sweetness of sugar without contributing to the rise in blood sugar levels. This makes them attractive to individuals looking to manage their weight or control their blood sugar, contributing to the overall health and wellness trend.
The market is witnessing innovation in the development of plant-based and natural high-intensity sweeteners. With the growing demand for clean-label products, manufacturers are exploring alternatives derived from natural sources. Stevia, extracted from the leaves of the Stevia rebaudiana plant, has gained popularity as a natural high-intensity sweetener. This trend aligns with the broader consumer preference for clean, natural, and minimally processed ingredients, and it caters to the segment of the population looking for plant-based alternatives in their food and beverages.
The increasing prevalence of sugar-related health issues has led to regulatory initiatives aimed at reducing sugar content in food and beverage products. Governments and health organizations are implementing sugar reduction targets, driving food manufacturers to reformulate their products with high-intensity sweeteners. This regulatory push aligns with consumer demand for healthier options and is expected to further contribute to the growth of the high-intensity sweeteners market.
The market is witnessing a surge in the use of high-intensity sweeteners in the beverage industry. With the rising demand for low-calorie and sugar-free beverages, manufacturers are incorporating high-intensity sweeteners to provide sweetness without the associated caloric content. This trend is particularly evident in the production of diet sodas, flavored water, and other non-alcoholic beverages. The beverage sector's adoption of high-intensity sweeteners is a response to evolving consumer preferences for healthier beverage options.
Despite the positive trends, challenges exist in terms of taste perception, stability, and potential health concerns. Some consumers may perceive a difference in taste between products sweetened with high-intensity sweeteners and those sweetened with traditional sugar. Overcoming this taste perception challenge requires continued innovation in sweetener formulations to achieve a flavor profile that closely mimics that of sugar. Additionally, concerns about the stability of certain high-intensity sweeteners under certain conditions, such as heat or acidity, may impact their applicability in certain food and beverage products. Finally, there is ongoing debate and research on potential health concerns related to the consumption of certain high-intensity sweeteners, which requires ongoing scrutiny and regulatory evaluation.
High-Intensity Sweeteners Market Highlights:
Global High-Intensity Sweeteners Market Overview
High-Intensity Sweeteners Market Size was valued at USD 2.79 billion in 2022. The High-Intensity Sweeteners Market is projected to grow from USD 2.94 billion in 2023 to USD 4.57 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.15% during the forecast period (2023 - 2030). The key factors driving the, increasing imposition of taxes by government bodies on sugar-sweetened beverages are some of the vital factors contributing to its market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
High-Intensity Sweeteners Market Trends
- Large pool of people suffering from diabetes and obesity
The large number of people suffering from diabetes as well as obesity coupled with the increased inclination towards high-intensity sweeteners owing to the various benefits provided by it such as helping individual in losing weight, reducing obesity as well as helping people suffering from diabetes to control blood sugar levels. Moreover, according to U.S. Food and Drug Administration. aspartame is a non-nutritive artificial sweetener that is 200 times sweeter than sugar. In blue packets, it is occasionally offered as Equal and NutraSweet. Aspartame has a low calorie count even if it is not zero-calorie like some other artificial sweeteners. As a part of this, according to Diabetes Research Institute, in 2018, 10.5% of Americans, or 34.2 million people, have diabetes. 10.2% of the population, or around 26.8 million people, were projected to have diabetes. There are about 7.3 million diabetics who have not yet received a diagnosis. In addition, there were 1.5 million new cases of diabetes identified in adults in the United States. This includes over 210,000 kids and teenagers under the age of 20.
Besides this, the growing initiatives taken by various government bodies across different region to control obesity is likely to propel its market growth. For instance, The Alabama Cooperation System's Alabama Preventing and Reducing Obesity is helping Alabamians for Long-Term Health (AL ProHealth) is further increasing the access towards healthier foods by improving nutrition recommendations in local agencies and community sites and investigating a food hub infrastructure. They are also establishing master plans and land use interventions to connect transportation infrastructure with residences, early care and education programs, schools, workplaces, and parks or leisure facilities. Furthermore, the Arkansas Delta Region Obesity Program is improving state and local programs and systems, working with partners to connect sidewalks, paths, bicycle routes, and public transit with homes, early care and education, schools, workplaces, parks, and recreation centres, and working with food vendors, distributors, and producers on healthier food purchasing and sales.
High-Intensity Sweeteners Market Segment Insights
High-Intensity Sweeteners Product of Cover Insights
The High-Intensity Sweeteners Market segmentation, based on the type, includes sucralose, stevioside, acesulfame K, aspartame, cyclamate, glycyrrhizin, saccharin, and others. The Sucralose segment held the majority share in 2021 contributing concerning the High-Intensity Sweeteners Market revenue. Sucralose is a type of non-nutritive artificial sweetener made from sugar and does not add any calories. Chemically it is obtained by the replacement of three hydroxyl groups with chlorine atoms. It has a greater sweetness compared to sugar and amounts to a level of 600 times that of conventional sugar. The sweetener is characterized by its ready solubility, greater pH stability, and pleasant taste. Owing to its great heat stability, the sweetener Is used as a popular sugar alternative in baked goods. It also finds applications in the manufacture of various food & beverage products including frozen dairy desserts, beverages, gelatins, and chewing gums. It is used as a taste-optimizing agent in pharmaceutical formulations including tablets, syrups, and lozenges, and helps in masking the off-notes and bitterness.
Figure 2: High-Intensity Sweeteners Market, by Product, 2021 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
High-Intensity Sweeteners Source Insights
The High-Intensity Sweeteners Market form data has been bifurcated by dry and liquid. Dry sweetener comprises powder and granulated sweeteners. The dry form is the most commonly used in industries as they are easy to handle, and store compared to liquid which needs pump and liquid handling equipment for usage. This form of sweetener is known to have better and easy solubility compared to liquid sweeteners. Most of the high-intensity sweeteners are used in the dry form in bakery product preparation. For instance, stevia powder is preferred compared to liquid stevia in the manufacturing of bakery goods as they resemble sugar in its textural properties. Owing to its multi-benefits and increasing demand from end-use industries is expected to drive the segment’s growth in the High-Intensity Sweeteners Market. This has further broadened the growth opportunity for the high-intensity sweeteners industry.
Figure 2: High-Intensity Sweeteners Market, by Form, 2021 & 2030 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
High-Intensity Sweeteners Category Insights
Based on form, the global high-intensity sweeteners industry has been segmented into artificial and natural. Artificial sweeteners are a type of food additive that is used as a replacement for sugar in food, beverage, and pharmaceutical preparations and are generally chemically manufactured. Sucralose, acesulfame K, aspartame, cyclamate, glycyrrhizin, saccharin, alitame, Neo-DHC, neotame, and Advantame are the range of high-intensity artificial sweeteners. The artificial sweeteners’ metabolization in the human body system is different from conventional sugar and generally persists in the taste buds for a longer time. Saccharin, aspartame, sucralose, and acesulfame K are some of the commonly used artificial sweeteners in the food & beverage industry. Though it has a huge share in the global market, the rising preference for natural ingredients is affecting the growth of the segment negatively during the forecast period.
High-Intensity Sweeteners Regional Market Insights
By Region, the study segments the market into North America, Europe, Asia-Pacific and the Rest of the World. The Asia-Pacific region has become a significant player in the High-Intensity Sweeteners Market, and the trend towards healthier consumption habits is continuing to grow. The Asia-Pacific region consists of China, India, Japan, Australia & New Zealand, and the Rest of Asia-Pacific. A scientific research study on the use of artificial sweeteners in Indian traditional dairy products conducted by the National Dairy Research Institute, India has highlighted that every one out of 12 individuals in the age group 40 or more in urban areas of the country are predicted to be diagnosed with diabetics. The consumption of sweets and savory has a prominent role in the Indian food culture, with the increasing diabetic population and shift in consumer preference for low-calorie & sugar-reduced sweets including dairy-based sweet products are witnessing significant growth in the region. As a result, demand for high-intensity sweeteners is expected to drive the growth of the product in the region. Further, the major countries studied are U.S, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, and Australia.
Figure 3: HIGH-INTENSITY SWEETENERS MARKET SHARE BY REGION 2021 (%)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The North America high-intensity sweeteners market is one of the largest regions in the High-Intensity Sweeteners Market, with the United States and Canada being the major contributors. According to a survey published by SWNS Media Group conducted by Nutrisystem in 2023, around 95% of Americans are trying to reduce weight during the past five years, and around 62% have plans of weight reduction by 22 pounds by 2023 end. Research studies suggest that for proper weight loss and management, along with a workout and exercise regime, the incorporation of low-calorie and low-fat food & beverage products is an essential part. Further, a study published in the Journal of the Academy of Nutrition and Diabetics has highlighted that American consumer are substituting conventional sugar and high-fructose corn syrup with sweeteners The increasing habit of working out and weight loss initiatives by people in America is driving the growth of low-calorie and sugar-free food & beverage products. The rising demand for such products is fueling the demand for high-intensity sweeteners in the region during the forecast period.
High-Intensity Sweeteners Key Players & Market Competitive Landscape
Major market participants are spending a lot of money on R&D to increase the range of their products, which will drive the high-intensity sweeteners market's future expansion. Market participants are also introducing new products, signing agreements, buying businesses, raising investments, and working with other organizations to broaden their worldwide reach. To grow and survive in a more cutthroat and competitive market climate, high-intensity sweeteners business competitors must provide affordable product.
One of the primary business strategies adopted by manufacturers in the global high-intensity sweeteners Water industry to benefit clients and expand the high-intensity sweeteners market sector is to manufacture locally to reduce operating costs. In recent years, high-intensity sweeteners have provided enormous benefits to its consumers.
Key Companies in the High-Intensity Sweeteners market include
- Tate & Lyle (UK)
- Cargill Incorporated (US)
- International Flavors & Fragrances Inc. (US)
- ADM (Archer Daniels Midland Company) (US)
- Ingredion Incorporated (US)
- Ajinomoto Co., Inc (US)
- HYET Sweet (Netherlands)
- Hermes Sweeteners Ltd (Switzerland)
- JK Sucralose Inc. (China)
- Heartland Food Products Group (US)
High-Intensity Sweeteners Industry: Market Developments
March 2023 Ajinomoto Co., Inc. had made an investment in SARAH Inc., a provider of gourmet community and food big data services, with the goal of co-creating food and wellness services that are closely customized to each consumer.
November 2022 Tate & Lyle announced the expansion of its product portfolio of reduced sugar alternatives as it launched Erytesse Erythritol – which contains 70% of the sweetness of sucrose and has zero calories
June 2022 Ingredion Inc launches a new ad campaign in EMEA to create awareness regarding the product portfolio of texturizers and sweeteners to fulfill the surging demand of consumers for improved Nutri-Score and reduced-sugar products.
May 2022 Tate & Lyle inaugurates a Customer Innovation & Collaboration Center in Chile. The company's growth in South America is aided by this expansion.
High-Intensity Sweeteners Market Segmentation
High-Intensity Sweeteners Product of Cover Outlook
- Sucralose
- Stevioside
- Acesulfame K
- Aspartame
- Cyclamate
- Glycyrrhizin
- Saccharin
- Others
High-Intensity Sweeteners Form Outlook
- Dry
- Liquid
High-Intensity Sweeteners Category Outlook
- Artificial
- Natural
High-Intensity Sweeteners Application Outlook
- Bakery & Confectionery
- Beverages
- Dairy Products
- Dietary Products
- Pharmaceuticals
- Tabletop Sweeteners
- Processed Foods
- Other
High-Intensity Sweeteners End User Outlook
- Residential
- Commercial
High-Intensity Sweeteners Distribution Channel Outlook
- Supermarkets & Hypermarkets
- Specialty Stores
- Online
- Others
High-Intensity Sweeteners Regional Outlook
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North America
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US
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Canada
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Mexico
-
Europe
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France
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Germany
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Italy
-
Spain & Portugal
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Austria & Switzerland
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UK & Ireland
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Benelux
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Nordics
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Central & Easter Europe
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Southern Europe
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Asia-Pacific
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China
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Japan
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India
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Australia & New Zealand
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Rest of Asia-Pacific
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Rest of the World
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South America
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Africa
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Middle East
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