Leading market players are investing in innovative design and technology to differentiate themselves. This includes experimenting with new materials, incorporating sustainable practices, and leveraging advanced manufacturing techniques. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, brand collaborations and partnerships, mergers and acquisitions, higher investments, and digital transformation. To expand and survive in a more competitive and rising market climate, High-Fashion industry must offer innovative items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global High-Fashion industry to benefit clients and increase the market sector. In recent years, the High-Fashion industry has offered some of the most significant advantages to Consumers. Major players in the High-Fashion market, including Kering, Christian Dior, Chanel, Ralph & Russo, Givenchy, Valentino, Calvin Klein, Armani, Versace, Hermes, and others, are attempting to increase market demand by investing in product development to increase their product line and cater to diverse consumer needs.
Kering, a global luxury group, oversees the development of distinguished fashion, leather goods, and jewelry houses, including iconic brands such as Gucci, Saint Laurent, and Balenciaga. With a portfolio also comprising Alexander McQueen, Bottega Veneta, and others, Kering prioritizes creativity as the cornerstone of its strategy, empowering its houses to push the boundaries of creative expression. The company's commitment extends beyond innovation to sustainability and responsibility, shaping tomorrow's luxury. Kering's diverse portfolio includes eyewear and beauty divisions, reflecting its comprehensive approach to luxury.
Embracing the ethos of "Empowering Imagination," Kering remains a powerhouse in the global luxury sector, setting industry standards and driving creative excellence. In June 2023, Kering Beauté announced that it had concluded the acquisition of the high-end luxury fragrance house Creed.
OTB Group, founded by Renzo Rosso, has evolved into a prominent player in the fashion industry. Renzo established Diesel in 1978, propelling it to global fashion icon status by 1985. The group's expansion continued with the acquisition of Staff International in 2000, followed by the establishment of Only The Brave (OTB) in 2002, overseeing a diverse portfolio. OTB became the main shareholder of Maison Margiela in 2002, acquired Viktor&Rolf in 2008, and established the Only The Brave Foundation for impactful social projects in 2008.
With ventures like Brave Kid in kidswear, and investments in brands like Marni and Amiri, OTB stands as a dynamic force in the fashion landscape, culminating in the 2021 acquisition of Jil Sander, solidifying its position in luxury fashion.