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    Heat Pump Water Heater Market

    ID: MRFR/IA - E/26754-HCR
    128 Pages
    Snehal Singh
    September 2025

    Heat Pump Water Heater Market Research Report By Heat Source (Air Source, Water Source, Ground Source), By Capacity (Up to 50 Liters, 51-100 Liters, 101-200 Liters, 201-300 Liters, Above 300 Liters), By Type (Split, Integrated), By Installation Location (Indoor, Outdoor), By Application (Residential, Commercial, Industrial) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2034

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    Heat Pump Water Heater Market Research Report-  Global Forecast till 2034 Infographic
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    Heat Pump Water Heater Market Summary

    The Global Heat Pump Water Heater Market is projected to grow from 22.2 USD Billion in 2024 to 55.2 USD Billion by 2035, reflecting a robust growth trajectory.

    Key Market Trends & Highlights

    Heat Pump Water Heater Key Trends and Highlights

    • The market is expected to achieve a compound annual growth rate (CAGR) of 8.61% from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 55.2 USD Billion, indicating substantial expansion.
    • In 2024, the market is valued at 22.2 USD Billion, laying a strong foundation for future growth.
    • Growing adoption of heat pump water heaters due to increasing energy efficiency regulations is a major market driver.

    Market Size & Forecast

    2024 Market Size 22.2 (USD Billion)
    2035 Market Size 55.2 (USD Billion)
    CAGR (2025-2035) 8.61%

    Major Players

    A. O. Smith Corporation, Mitsubishi Electric, Samsung, Haier, Vaillant, Midea, LG Electronics, Bosch, Stiebel Eltron, Hitachi, Rheem, Panasonic, Ariston, Carrier

    Heat Pump Water Heater Market Trends

    The growing concern for sustainability as well as electrification is responsible for the increased use of HPWHs since they can be less detrimental than standard water heaters. HPWHs do not burn fuel or run on electricity; instead, they use the ambient air temperature to warm the water, thereby reducing electricity consumption and emission of harmful gasses. Markets are also increasing due to government policies and support that endorse the use of HPWHs. New technologies such as Cone coil, variable refrigerant flow systems, and hybrid HPWHs are improving the performance capabilities of these units.

    The increasing emphasis on energy efficiency and sustainability appears to be driving the adoption of heat pump water heaters, as they are recognized for their potential to significantly reduce energy consumption and greenhouse gas emissions.

    U.S. Department of Energy

    Heat Pump Water Heater Market Drivers

    Environmental Awareness

    Growing environmental awareness among consumers is a pivotal driver for the Global Heat Pump Water Heater Market Industry. As individuals become more conscious of their carbon footprints, there is a marked shift towards sustainable energy solutions. Heat pump water heaters, which utilize renewable energy sources, align with this trend by offering a lower environmental impact compared to conventional water heating methods. This heightened awareness is prompting consumers to seek out eco-friendly alternatives, thereby propelling the demand for heat pump systems. The market's growth trajectory is likely to be positively influenced by this increasing preference for environmentally responsible products.

    Market Growth Projections

    The Global Heat Pump Water Heater Market Industry is projected to experience substantial growth over the coming years. With an estimated market value of 22.2 USD Billion in 2024, it is anticipated to reach 55.2 USD Billion by 2035. This growth trajectory reflects a compound annual growth rate (CAGR) of 8.61% from 2025 to 2035, indicating a robust demand for heat pump water heaters. The increasing focus on energy efficiency, coupled with technological advancements and supportive government policies, suggests a promising outlook for the industry. As the market evolves, it is likely to attract further investments and innovations.

    Technological Advancements

    Technological innovations are significantly influencing the Global Heat Pump Water Heater Market Industry. Advances in heat pump technology, such as improved compressor designs and enhanced refrigerants, are leading to higher efficiency and performance. These developments enable heat pump water heaters to operate effectively in a wider range of climates, thus expanding their applicability. Additionally, smart technology integration allows for better monitoring and control of energy usage, appealing to tech-savvy consumers. As these technologies continue to evolve, they are expected to drive market growth, making heat pump water heaters a more viable option for a diverse consumer base.

    Rising Demand for Energy Efficiency

    The Global Heat Pump Water Heater Market Industry is experiencing a notable surge in demand driven by the increasing emphasis on energy efficiency. As consumers and businesses alike seek to reduce energy consumption and lower utility bills, heat pump water heaters present an attractive solution. These systems utilize ambient air or ground heat, which can lead to energy savings of up to 70% compared to traditional water heating methods. This shift towards energy-efficient appliances aligns with global sustainability goals, potentially contributing to the market's projected growth to 22.2 USD Billion in 2024 and 55.2 USD Billion by 2035, with a CAGR of 8.61% from 2025 to 2035.

    Government Incentives and Regulations

    Government policies and incentives play a crucial role in shaping the Global Heat Pump Water Heater Market Industry. Many countries are implementing regulations that promote the adoption of renewable energy technologies, including heat pump systems. For instance, tax credits, rebates, and grants are being offered to homeowners and businesses that install energy-efficient appliances. These initiatives not only encourage the transition to heat pump water heaters but also contribute to the overall reduction of greenhouse gas emissions. As a result, the market is likely to see accelerated growth, driven by favorable regulatory frameworks that support sustainable energy solutions.

    Urbanization and Infrastructure Development

    Urbanization and ongoing infrastructure development are key factors propelling the Global Heat Pump Water Heater Market Industry. As urban populations grow, the demand for efficient and reliable water heating solutions escalates. New residential and commercial constructions are increasingly incorporating heat pump water heaters as part of their energy-efficient designs. This trend is particularly evident in regions experiencing rapid urban growth, where energy-efficient technologies are prioritized to meet sustainability goals. Consequently, the market is poised for expansion, as the integration of heat pump systems becomes a standard practice in modern building designs.

    Market Segment Insights

    Heat Pump Water Heater Market Segment Insights:

    Heat Pump Water Heater Market Segment Insights:

    Heat Pump Water Heater Market Heat Source Insights

    Heat Pump Water Heater Market Heat Source Insights

    The Heat Pump Water Heater Market segmentation based on Heat Source includes Air Source, Water Source, and Ground Source. Among these segments, Air Source accounted for the largest share of the market in 2023, and it is projected to continue its dominance throughout the forecast period. Air source heat pump water heaters are more affordable and easier to install than other types, making them a popular choice for residential applications. 

    Water source heat pump water heaters are a good option for areas with access to a body of water, such as a lake or river. These systems use the heat from the water to heat the home, which can be more efficient than using electricity or gas. Ground source heat pump water heaters are the most efficient type of heat pump water heater, but they are also the most expensive to install. These systems use the heat from the ground to heat the home, which can be a very efficient way to heat a home in cold climates.

    The Heat Pump Water Heater Market is expected to grow from USD 23.7 billion in 2023 to USD 45.6 billion by 2030, at a CAGR of 8.5% during the forecast period.

    The growth of the market is attributed to the increasing demand for energy-efficient water heating solutions, government incentives, and technological advancements. Additionally, the rising awareness about the environmental benefits of heat pump water heaters is expected to further drive the market growth. In terms of regional markets, North America is expected to hold the largest share of the Heat Pump Water Heater Market throughout the forecast period. The growth of the market in this region is attributed to the increasing adoption of energy-efficient technologies, government incentives, and the presence of a large number of manufacturers.

    Heat Pump Water Heater Market Capacity Insights

    Heat Pump Water Heater Market Capacity Insights

    Capacity The heat pump water heater market is classified based on capacity into Up to 50 Liters, 51-100 Liters, 101-200 Liters, 201-300 Liters, Above 300 Liters.

    Up to 50 Liters is expected to be the most revenue generating segment in 2023 due to lower cost and suitable for small households. 51-100 Liters will experience a noticeable growth rate due to increased consumption of heat pump water heaters with larger capacity in developing markets. 101-200 Liters will be another considerable growth generator, catering to medium sized households as well as commercial places.201-300 Liters and Above 300 Liters will be the least penetrated segments for the heat pump water heater market and are suitable for large houses or industrial purposes.

    Heat Pump Water Heater Market Type Insights

    Heat Pump Water Heater Market Type Insights

    The Heat Pump Water Heater Market segmentation by Type comprises Split and Integrated. The Split segment held a larger market share in 2023, owing to its lower cost and easier installation compared to Integrated systems. However, the Integrated segment is expected to witness significant growth during the forecast period, driven by increasing demand for energy-efficient and space-saving solutions. The Heat Pump Water Heater Market data shows that the Integrated segment is projected to reach a market valuation of USD 12.4 billion by 2032, growing at a CAGR of 9.2% during the forecast period.

    Heat Pump Water Heater Market Installation Location Insights

    Heat Pump Water Heater Market Installation Location Insights

    The Heat Pump Water Heater Market is segmented based on installation location into indoor and outdoor units. The indoor segment accounted for a larger market share in 2023 due to its compact size, ease of installation, and aesthetic appeal. It is commonly used in residential and commercial buildings where space is a constraint. 

    The outdoor segment, on the other hand, is expected to witness significant growth over the forecast period due to advancements in technology and increased demand for energy-efficient solutions. Outdoor units are typically installed in areas with sufficient outdoor space and are suitable for larger buildings and industrial applications. The Heat Pump Water Heater Market revenue is projected to reach USD 26.2 billion in 2024, exhibiting a CAGR of 10.3% during the forecast period of 2023-2032.

    Heat Pump Water Heater Market Application Insights

    Heat Pump Water Heater Market Application Insights

    The Heat Pump Water Heater Market segmentation by Application comprises Residential, Commercial, and Industrial. The residential segment accounted for the largest share of the market in 2023 and is projected to continue its dominance over the forecast period. Growth in the residential segment can be attributed to rising awareness about energy efficiency and government initiatives to promote the adoption of sustainable heating solutions. 

    The commercial segment is expected to witness significant growth due to the increasing adoption of heat pump water heaters in hotels, hospitals, and educational institutions. Moreover, the industrial segment is anticipated to grow steadily owing to the rising demand for energy-efficient water heating solutions in manufacturing facilities and processing plants.

    Get more detailed insights about Heat Pump Water Heater Market Research Report- Global Forecast till 2034

    Regional Insights

    North America is the largest market for heat pump water heaters, and it is expected to continue to grow in the coming years. The region is home to a number of large and well-established manufacturers, as well as a growing number of consumers who are becoming aware of the benefits of heat pump water heaters. Europe is the second-largest market for heat pump water heaters, and it is also expected to grow in the coming years. 

    The region is home to a number of large and well-established manufacturers, as well as a growing number of consumers who are becoming aware of the benefits of heat pump water heaters.APAC is the third-largest market for heat pump water heaters, and it is expected to grow in the coming years. The region is home to a number of large and well-established manufacturers, as well as a growing number of consumers who are becoming aware of the benefits of heat pump water heaters.

    South America is the fourth-largest market for heat pump water heaters, and it is expected to grow in the coming years.

     The region is home to a number of large and well-established manufacturers, as well as a growing number of consumers who are becoming aware of the benefits of heat pump water heaters.MEA is the fifth-largest market for heat pump water heaters, and it is expected to grow in the coming years. The region is home to a number of large and well-established manufacturers, as well as a growing number of consumers who are becoming aware of the benefits of heat pump water heaters.

    Heat Pump Water Heater Market Regional Insights

    Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

    Key Players and Competitive Insights

    Heat Pump Water Heater Market major players are adapting new strategies based on constantly evolving consumer needs and preferences. Key Heat Pump Water Heater Market companies are investing in major research and development activities in order to maintain their leading position in the market. They are adopting organic as well as inorganic growth strategies to shape the overall Heat Pump Water Heater Market industry scenario. A. O. Smith Corporation is one of the prominent companies active in the Heat Pump Water Heater Market, which is engaged in the process of developing innovative and sustainable products for water heating applications.

    It offers some of the highly efficient heat pump water heaters that are developed with the help of some of the best features such as precise engineering, smart control and alerts, and long-lasting performance.

    A. O. Smith Corporation focuses on creating an overall eco-friendly and highly cost-effective solution to serve the requirements of individual customers. This type of quality possesses a very strong influence on its performance within the Heat Pump Water Heater Market in the current scenario. The strategy focuses on developing communication and business career areas in order to create an excellent customer leadership approach. Such an approach is highly beneficial as it can help the organization in carrying out an in-depth analysis of the customer requirements so that its performance aligns with the market needs.

    Stiebel Eltron is another well-known player in the Heat Pump Water Heater Market, which is known for some of the best heat pump technologies available in the industry. Stiebel Eltron offers a comprehensive range of products featuring high-end quality, high energy efficiency, and innovation. They focus on developing eco-friendly appliances for the Water Heater Market. Such an initiative can be highly rewarding when incorporated within the Heat Pump Water Heater Market as it ensures the development of a unique and differentiated range of appliances capable of meeting the diverse requirements of the overall market.

    The approach allows it to cater to diverse customer needs and tastes in the overall market.

    Key Companies in the Heat Pump Water Heater Market market include

    Industry Developments

    • Q2 2024: Electric Water Heater Sales Set New Record in 2024 While Gas Sales Decline Sales of electric water heaters, including heat pump models, increased by 3% or 150,000 units in 2024, surpassing 5 million units sold for the first time, while gas-fired tank water heater sales declined.

    Future Outlook

    Heat Pump Water Heater Market Future Outlook

    The Heat Pump Water Heater Market is projected to grow at 8.61% CAGR from 2024 to 2035, driven by energy efficiency regulations, technological advancements, and increasing consumer awareness.

    New opportunities lie in:

    • Develop smart heat pump systems integrating IoT for enhanced energy management.
    • Expand into emerging markets with tailored financing options for consumers.
    • Invest in R&D for high-efficiency models to meet evolving regulatory standards.

    By 2035, the market is expected to be robust, reflecting substantial growth and innovation.

    Market Segmentation

    Heat Pump Water Heater Market Type Outlook

    • Split
    • Integrated

    Heat Pump Water Heater Market Capacity Outlook

    • Up to 50 Liters
    • 51-100 Liters
    • 101-200 Liters
    • 201-300 Liters
    • Above 300 Liters

    Heat Pump Water Heater Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Heat Pump Water Heater Market Application Outlook

    • Residential
    • Commercial
    • Industrial

    Heat Pump Water Heater Market Heat Source Outlook

    • Air Source
    • Water Source
    • Ground Source

    Heat Pump Water Heater Market Installation Location Outlook

    • Indoor
    • Outdoor

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024   22.23 (USD Billion)
    Market Size 2025   24.14 (USD Billion)
    Market Size 2034   50.78 (USD Billion)
    Compound Annual Growth Rate (CAGR)   8.61% (2025 - 2034)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2034
    Historical Data 2019 - 2023
    Market Forecast Units USD Billion
    Key Companies Profiled A. O. Smith, Mitsubishi Electric, Samsung, Haier, Vaillant, Midea, LG Electronics, Bosch, Stiebel Eltron, Hitachi, Rheem, Panasonic, Ariston, Carrier
    Segments Covered Heat Source, Capacity, Type, Installation Location, Application, Regional
    Key Market Opportunities Energy efficiency regulations Government incentives Rising electricity prices Smart home integration and Technological advancements
    Key Market Dynamics Rising energy costs, government incentives, increasing urbanization, and technological advancements are growing environmental concerns.
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the expected market size of the Heat Pump Water Heater Market in 2025?

    The Heat Pump Water Heater Market is projected to reach 24.14 billion USD in 2025.

    What is the expected CAGR of the Heat Pump Water Heater Market from 2025 to 2034?

    The Heat Pump Water Heater Market is expected to grow at a CAGR of 8.61% from 2025 to 2034.

    Which region is expected to hold the largest market share in the Heat Pump Water Heater Market in 2023?

    North America is expected to hold the largest market share in the Heat Pump Water Heater Market in 2023.

    Which application segment is expected to hold the largest market share in the Heat Pump Water Heater Market in 2023?

    Residential applications are expected to hold the largest market share in the Heat Pump Water Heater Market in 2023.

    Who are some of the key competitors in the Global Heat Pump Water Heater Market?

    Some of the key competitors in the Heat Pump Water Heater Market include A. O. Smith, Ariston Thermo Group, Bosch Thermotechnology, Carrier, and Daikin Industries.

    What are some of the key factors driving the growth of the Global Heat Pump Water Heater Market?

    Some of the key factors driving the growth of the Heat Pump Water Heater Market include increasing energy efficiency regulations, rising energy costs, and growing consumer awareness of environmental sustainability.

    What are some of the challenges facing the Global Heat Pump Water Heater Market?

    Some of the challenges facing the Heat Pump Water Heater Market include high upfront costs, lack of awareness about the technology, and competition from traditional water heaters.

    What are some of the key trends in the Global Heat Pump Water Heater Market?

    Some of the key trends in the Heat Pump Water Heater Market include the adoption of smart technologies, the development of hybrid heat pump water heaters, and the increasing popularity of geothermal heat pumps.

    What is the expected market size of the Heat Pump Water Heater Market in 2032?

    The Heat Pump Water Heater Market is expected to reach 39.6 billion USD by 2032.

    What are some of the potential opportunities for growth in the Global Heat Pump Water Heater Market?

    Some of the potential opportunities for growth in the Heat Pump Water Heater Market include the expansion of the residential and commercial construction sectors, the increasing adoption of renewable energy sources, and the growing popularity of sustainable building practices.

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