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Heat-Assisted Magnetic Recording Device Market Analysis

ID: MRFR//9180-CR | 99 Pages | Author: Aarti Dhapte| August 2021

A hard disk drive (HDD) stands as a non-volatile storage and retrieval device extensively employed in various computing environments, ranging from desktop setups to embedded platforms. The fundamental structure of an HDD comprises magnetic discs or platters that rotate at high speeds. Functioning as a secondary storage device, the HDD serves the purpose of permanently storing data, while random access memory (RAM) operates as the primary memory device. This hierarchical arrangement facilitates efficient data retrieval and manipulation, with RAM ensuring quick access to frequently used data.

In the face of escalating data generation, the need for electronic data storage solutions has experienced a corresponding surge. The landscape of data storage is evolving rapidly, driven by the pervasive growth of digital commerce and the proliferation of internet-ready devices. Devices such as smartphones, consumer electronics, alarm monitoring systems, and various home appliances contribute significantly to the creation of vast data repositories in the cloud. This transformation underscores the critical role played by data storage in managing the influx of information in contemporary digital ecosystems.

The demand for data storage is further amplified by the requirements of businesses, corporate data centers, and cloud service providers. These entities, characterized by their extensive data processing needs, rely on robust storage solutions to accommodate and manage the colossal amounts of data generated and processed daily. As technology continues to advance, the role of data storage devices remains integral across diverse sectors, including computing, communication, consumer electronics, and entertainment systems.

The pervasive nature of data storage devices reflects their ubiquity in modern computing environments, seamlessly integrating into various facets of daily life. Whether it be for personal use or extensive enterprise applications, the reliance on efficient and scalable data storage solutions is set to persist, emphasizing the ongoing importance of hard disk drives (HDDs) and other storage technologies in our data-driven world.

Covered Aspects:

Report Attribute/Metric Details
Segment Outlook Application and Region

Global Heat-Assisted Magnetic Recording (HAMR) Device Market Overview:


The heat-assisted magnetic recording (HAMR) device market size was valued at USD 0.069 Billion in 2023. The heat-assisted magnetic recording (HAMR) device industry is projected to grow from USD 0.095 Billion in 2024 to USD 0.96 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 33.39% during the forecast period (2024 - 2032). The growing need for data storage necessitates the development of more economical and efficient heat-assisted magnetic recording (HAMR) devices, and the increasing introduction of magnetic and digital technologies are the key market drivers enhancing the market growth.


Heat-Assisted Magnetic Recording Device Market


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Heat-Assisted Magnetic Recording (HAMR) Device Market Trends




  • The rising use of social media and analytical platforms is driving the market growth




Market CAGR for heat-assisted magnetic recording (HAMR) devices is driven by the increasing demand for analytical insights for decision-making across various industries. The requirement for additional data storage to support a massive data volume is growing exponentially owing to the substantial computing power. Enterprises leverage platforms and deliver advanced storage technologies with more accessibility and flexibility. Similarly, social media analytics encouraged end-users to adopt heat-assisted magnetic recording (HAMR) devices to provide real-time improved customer experience.


Additionally, the growing adoption of magnetic storage systems to cater to ever-rising data volumes, the offline nature of HDD storage technology, less frequent data backup, and low restoration speed in tape storage systems are anticipated to drive the demand for the hard disk drive market. Disk-based data backup devices have replaced tape storage devices as the preferred media for backups, as disks provide random access that enables various organizations to find specific data quickly. Therefore, less frequent data backup and low restoration speed in tape storage systems drive the heat-assisted magnetic recording (HAMR) device market revenue.


The increasing volume of data is driving organizations to adopt advanced data storage devices, which will affect the growth of the HDD market during the upcoming decade. Furthermore, the increase in investments by heat-assisted magnetic recording (HAMR) device manufacturers to produce enhanced HDD storage capacity formats will continue to define the market's future growth potential. According to the FMI assessment, the difference in BPS values seen for the market in H1, 2022 - Outlook (O) against H1, 2022 Projected (P) represents a 170-unit reduction. Owing to customers shifting their focus from traditional PCs to tablets, smartphones, and the latest PCs with solid-state drives (SSDs), HDD sales are falling.


Major players in the region are adopting numerous strategies to stay competitive in the market. For instance, In October 2020, a prominent American data storage company, Seagate Technology plc, announced that it would start shipping its 18TB SkyHawk Artificial Intelligence (AI) drives in volume. This drive is the first of its kind purpose-built hard drive for artificial intelligence (AI)-allowed surveillance solutions, which permits smarter and quicker decisions. This recent SkyHawk AI drive encourages machine learning and deep learning workload streams for ImagePerfectAI with Edge applications.


Heat-Assisted Magnetic Recording (HAMR) Device Market Segment Insights:


Heat-Assisted Magnetic Recording (HAMR) Device Type Insights


The heat-assisted magnetic recording (HAMR) device market segmentation, based on type, includes laptops/notebooks, servers, desktops, and others. The desktop segment dominated the market, accounting for 35% of market revenue (0.02 Billion). In developing economies, category growth is driven by an increase in the number of smart devices and the growing trend for IT centralization. Government initiatives to improve infrastructure and increase demand for heat-assisted magnetic recording (HAMR) devices are expected to boost the need for the market in the desktop segment. However, servers are the fastest-growing category due to growing innovative solutions based on the latest digital technologies, including artificial intelligence (AI), the Internet of Things (IoT), and machine learning (ML).


Figure 1: Heat-Assisted Magnetic Recording (HAMR) Device Market, by Type, 2022 & 2032 (USD Billion)


Heat-Assisted Magnetic Recording (HAMR) Device Market, by Type, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Heat-Assisted Magnetic Recording (HAMR) Device Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American heat-assisted magnetic recording (HAMR) device market will dominate due to the presence of major heat-assisted magnetic recording (HAMR) device providers and many data centers in this region. Further, the growing adoption of laptops and desktops generates heaps of data every day. Additionally, the German heat-assisted magnetic recording (HAMR) device market held the largest market share, and the UK heat-assisted magnetic recording (HAMR) device market was the fastest-growing market in the North American region.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: HEAT-ASSISTED MAGNETIC RECORDING (HAMR) DEVICE MARKET SHARE BY REGION 2022 (USD Billion)


 HEAT-ASSISTED MAGNETIC RECORDING (HAMR) DEVICE MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe's heat-assisted magnetic recording (HAMR) device market accounts for the second-largest market share due to the shift in the technological trends of the consumer electronics industry is expected to support the growth of the market in this region. Further, the German heat-assisted magnetic recording (HAMR) device market held the largest market share, and the UK heat-assisted magnetic recording (HAMR) device market was the fastest-growing market in the European region.


The Asia-Pacific heat-assisted magnetic recording (HAMR) device market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to increasing investment by developing economies such as India, Japan, Singapore, South East Asia, South Korea, and others contributing to market growth. The government endeavors to drive digital transformation across various economies to fuel the adoption of cloud technology across the region. Moreover, China’s heat-assisted magnetic recording (HAMR) device market held the largest market share, and the Indian heat-assisted magnetic recording (HAMR) device market was the fastest-growing market in the Asia-Pacific region.


Heat-Assisted Magnetic Recording (HAMR) Device Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development to expand their product lines, which will help the heat-assisted magnetic recording (HAMR) device market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the heat-assisted magnetic recording (HAMR) device industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the heat-assisted magnetic recording (HAMR) device industry to benefit clients and increase the market sector. Major players in the heat-assisted magnetic recording (HAMR) device industry market, including General Mills Inc., Amway, Conagra Brands Inc., Cargill Incorporated, Abbott Laboratories, Kraft Foods Group Inc., and others, are attempting to increase market demand by investing in research and development operations.


Seagate Technology Holdings PLC manufactures electronic storage devices. The company designs and markets HDDs, solid-state drives (SSD), solid-state hybrid drives (SSHDs), and hard drives. Seagate's product portfolio comprises electronic data storage products, including storage subsystems, video, and image hard disk drives, network attached storage drives (NAS), desktop drives, notebook drives, and digital video recorders. It also delivers a wide range of software solutions to semiconductor manufacturers, enterprise storage, data center, and cloud service providers. The company provides various services such as backup and data recovery services, data migration, big data analytics, data restoration, high-performance computing, and video analytics. Seagate's products serve the requirements of enterprise, desktop, and mobile computing. The company offers products to original equipment manufacturers (OEMs), retailers, and distributors under its globally recognized brands, such as Maxtor and LaCie. In January 2022, Seagate declared it had started shipping enormous 22TB hard drives to some of its customers. The company uses shingled magnetic recording (SMR) technology to squeeze more terabytes out of its biggest industries. These highest-capacity drives provide better random read and write speeds than SMR disks but at a lower density.


Toshiba Corp is a diversified electronics, electrical equipment, and information technology enterprise. It designs, develops, produces, and sells storage devices, point-of-sale (POS) systems, energy-saving products and services, semiconductors, semiconductor manufacturing equipment, microwave semiconductors and components, tablets, home appliances products, power systems, transmission and distribution systems, and water treatment systems. It offers digital solutions, building solutions, power systems, and other social infrastructure solutions such as steam turbines for thermal power plants, wind and nuclear power generation systems, hydroelectric, secondary battery, energy supply systems, lighting, air-conditioning systems, elevators, and building and facility technologies. In February 2022, Toshiba announced that its 30TB disk drive would arrive by 2024. The company plans to leverage its proprietary recording technologies, like FC-MAMR, MAS-MAMR, and disk stacking tech, to enhance HDD capacities to 30TB by the end of March 2024.


Key Companies in the Heat-Assisted Magnetic Recording (HAMR) Device market include




  • Western Digital Corporation




  • Seagate Technology LLC




  • Toshiba Corporation




  • TDK Corporation




  • Transcend




  • ADATA Technology Co., Ltd.




  • Cyxtera Technologies.




  • Digital Ocean, LLC.




  • Linode LLC.




  • Equinix, Inc.




  • Hewlett Packard Enterprise Development LP




  • Buffalo Americas, Inc.




Heat-Assisted Magnetic Recording (HAMR) Device Industry Developments


March 2022: Toshiba Electronics Europe GmbH (TEE) announced that Toshiba Electronic Devices and Storage Corporation had developed a product development strategy for Nearline Hard Disk Drives (HDDs). The company has taken this initiative to facilitate further engineering innovations in HDD technology to increase storage capacities significantly.


November 2021: Seagate announced that it had created a hard disk drive using NVME protocol. According to the company, the successful development of the product can simplify the interfaces needed to transfer data to them and reduce the costs of owning HDD drives.


September 2021: Seagate announced it is working on next-gen HAMR hard drives with 30TB memory. Seagate's HAMR technology allows an increase in the density area of its HDDs significantly and rather quickly. The company is developing its second-generation HAMR drive and wants to ramp in volume.


Heat-Assisted Magnetic Recording (HAMR) Device Market Segmentation:


Heat-Assisted Magnetic Recording (HAMR) Device Application Outlook




  • Laptop/Notebook




  • Servers




  • Desktop




  • Others




Heat-Assisted Magnetic Recording (HAMR) Device Regional Outlook




  • North America







    • US




    • Canada







  • Europe







    • Germany




    • France




    • UK




    • Italy




    • Spain




    • Rest of Europe







  • Asia-Pacific







    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific







  • Rest of the World







    • Middle East




    • Africa




    • Latin America




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