Heat-Assisted Magnetic Recording Device Market

• The rising use of social media and analytical platforms is driving the market growth

Market CAGR for heat-assisted magnetic recording (HAMR) devices is driven by the increasing demand for analytical insights for decision-making across various industries. The requirement for additional data storage to support a massive data volume is growing exponentially owing to the substantial computing power. Enterprises leverage platforms and deliver advanced storage technologies with more accessibility and flexibility. Similarly, social media analytics encouraged end-users to adopt heat-assisted magnetic recording (HAMR) devices to provide real-time improved customer experience.

Additionally, the growing adoption of magnetic storage systems to cater to ever-rising data volumes, the offline nature of HDD storage technology, less frequent data backup, and low restoration speed in tape storage systems are anticipated to drive the demand for the hard disk drive market. Disk-based data backup devices have replaced tape storage devices as the preferred media for backups, as disks provide random access that enables various organizations to find specific data quickly. Therefore, less frequent data backup and low restoration speed in tape storage systems drive the heat-assisted magnetic recording (HAMR) device market revenue.

The increasing volume of data is driving organizations to adopt advanced data storage devices, which will affect the growth of the HDD market during the upcoming decade. Furthermore, the increase in investments by heat-assisted magnetic recording (HAMR) device manufacturers to produce enhanced HDD storage capacity formats will continue to define the market's future growth potential. According to the FMI assessment, the difference in BPS values seen for the market in H1, 2022 - Outlook (O) against H1, 2022 Projected (P) represents a 170-unit reduction.

Owing to customers shifting their focus from traditional PCs to tablets, smartphones, and the latest PCs with solid-state drives (SSDs), HDD sales are falling.

Major players in the region are adopting numerous strategies to stay competitive in the market. For instance, In October 2020, a prominent American data storage company, Seagate Technology plc, announced that it would start shipping its 18TB SkyHawk Artificial Intelligence (AI) drives in volume. This drive is the first of its kind purpose-built hard drive for artificial intelligence (AI)-allowed surveillance solutions, which permits smarter and quicker decisions. This recent SkyHawk AI drive encourages machine learning and deep learning workload streams for ImagePerfectAI with Edge applications.

The Global Heat-Assisted Magnetic Recording (HAMR) Device Market Industry is projected to experience substantial growth over the next decade. With an anticipated market size of 0.1 USD Billion in 2024, it is expected to reach 2.28 USD Billion by 2035. This growth trajectory indicates a compound annual growth rate (CAGR) of 33.49% from 2025 to 2035. Such projections highlight the increasing relevance of HAMR technology in the global data storage landscape, as it addresses the pressing needs for higher capacity and performance in data management.

The Global Heat-Assisted Magnetic Recording (HAMR) Device Market Industry is experiencing a surge in demand due to the exponential growth of data generation across various sectors. With the increasing reliance on cloud computing, big data analytics, and IoT applications, organizations require advanced storage solutions that can accommodate vast amounts of information. The HAMR technology, which enhances data density, is poised to address these needs effectively. As a result, the market is projected to grow from 0.1 USD Billion in 2024 to an estimated 2.28 USD Billion by 2035, reflecting a compound annual growth rate (CAGR) of 33.49% from 2025 to 2035.

Innovations in heat-assisted magnetic recording technology are driving the Global Heat-Assisted Magnetic Recording (HAMR) Device Market Industry forward. The development of more efficient laser systems and improved magnetic materials has enhanced the performance and reliability of HAMR devices. These advancements enable higher data storage capacities and faster read/write speeds, making HAMR a preferred choice for enterprise-level storage solutions. As companies continue to invest in research and development, the market is likely to witness further enhancements in HAMR technology, solidifying its position in the global data storage landscape.

The Global Heat-Assisted Magnetic Recording (HAMR) Device Market Industry is witnessing increased investment in data centers, driven by the need for enhanced data storage capabilities. As businesses expand their digital infrastructure, the demand for efficient storage solutions becomes paramount. HAMR technology, with its potential to significantly increase data density, is well-positioned to meet these requirements. The influx of capital into data center development is expected to propel the growth of the HAMR market, as operators seek to implement cutting-edge technologies that can support the evolving demands of data storage.

The Global Heat-Assisted Magnetic Recording (HAMR) Device Market Industry is also benefiting from a broader shift towards sustainable technologies. As environmental concerns rise, companies are increasingly prioritizing energy-efficient storage solutions that minimize their carbon footprint. HAMR devices, which offer higher data density and lower energy consumption compared to traditional magnetic recording technologies, align with these sustainability goals. This growing emphasis on eco-friendly practices is likely to drive the adoption of HAMR technology, as organizations seek to balance performance with environmental responsibility.

The Global Heat-Assisted Magnetic Recording (HAMR) Device Market Industry is significantly influenced by the growing demand for high-performance storage solutions. Industries such as finance, healthcare, and telecommunications require robust storage systems that can handle intensive workloads and provide rapid access to data. HAMR technology, with its ability to store more data in a smaller footprint, is becoming increasingly attractive to these sectors. This trend is expected to contribute to the market's growth trajectory, as organizations seek to optimize their data management strategies and improve operational efficiency.

By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American heat-assisted magnetic recording (HAMR) device market will dominate due to the presence of major heat-assisted magnetic recording (HAMR) device providers and many data centers in this region. Further, the growing adoption of laptops and desktops generates heaps of data every day. Additionally, the German heat-assisted magnetic recording (HAMR) device market held the largest market share, and the UK heat-assisted magnetic recording (HAMR) device market was the fastest-growing market in the North American region.

Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: HEAT-ASSISTED MAGNETIC RECORDING (HAMR) DEVICE MARKET SHARE BY REGION 2022 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

Europe's heat-assisted magnetic recording (HAMR) device market accounts for the second-largest market share due to the shift in the technological trends of the consumer electronics industry is expected to support the growth of the market in this region. Further, the German heat-assisted magnetic recording (HAMR) device market held the largest market share, and the UK heat-assisted magnetic recording (HAMR) device market was the fastest-growing market in the European region.

The Asia-Pacific heat-assisted magnetic recording (HAMR) device market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to increasing investment by developing economies such as India, Japan, Singapore, South East Asia, South Korea, and others contributing to market growth. The government endeavors to drive digital transformation across various economies to fuel the adoption of cloud technology across the region. Moreover, China’s heat-assisted magnetic recording (HAMR) device market held the largest market share, and the Indian heat-assisted magnetic recording (HAMR) device market was the fastest-growing market in the Asia-Pacific region.

Leading market players are investing heavily in research and development to expand their product lines, which will help the heat-assisted magnetic recording (HAMR) device market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the heat-assisted magnetic recording (HAMR) device industry must offer cost-effective items.

Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the heat-assisted magnetic recording (HAMR) device industry to benefit clients and increase the market sector. Major players in the heat-assisted magnetic recording (HAMR) device industry market, including General Mills Inc., Amway, Conagra Brands Inc., Cargill Incorporated, Abbott Laboratories, Kraft Foods Group Inc., and others, are attempting to increase market demand by investing in research and development operations.

Seagate Technology Holdings PLC manufactures electronic storage devices. The company designs and markets HDDs, solid-state drives (SSD), solid-state hybrid drives (SSHDs), and hard drives. Seagate's product portfolio comprises electronic data storage products, including storage subsystems, video, and image hard disk drives, network attached storage drives (NAS), desktop drives, notebook drives, and digital video recorders. It also delivers a wide range of software solutions to semiconductor manufacturers, enterprise storage, data center, and cloud service providers. The company provides various services such as backup and data recovery services, data migration, big data analytics, data restoration, high-performance computing, and video analytics.

Seagate's products serve the requirements of enterprise, desktop, and mobile computing. The company offers products to original equipment manufacturers (OEMs), retailers, and distributors under its globally recognized brands, such as Maxtor and LaCie. In January 2022, Seagate declared it had started shipping enormous 22TB hard drives to some of its customers. The company uses shingled magnetic recording (SMR) technology to squeeze more terabytes out of its biggest industries. These highest-capacity drives provide better random read and write speeds than SMR disks but at a lower density.

Toshiba Corp is a diversified electronics, electrical equipment, and information technology enterprise. It designs, develops, produces, and sells storage devices, point-of-sale (POS) systems, energy-saving products and services, semiconductors, semiconductor manufacturing equipment, microwave semiconductors and components, tablets, home appliances products, power systems, transmission and distribution systems, and water treatment systems. It offers digital solutions, building solutions, power systems, and other social infrastructure solutions such as steam turbines for thermal power plants, wind and nuclear power generation systems, hydroelectric, secondary battery, energy supply systems, lighting, air-conditioning systems, elevators, and building and facility technologies.

In February 2022, Toshiba announced that its 30TB disk drive would arrive by 2024. The company plans to leverage its proprietary recording technologies, like FC-MAMR, MAS-MAMR, and disk stacking tech, to enhance HDD capacities to 30TB by the end of March 2024.