• Cat-intel
  • MedIntelliX
  • Resources
  • About Us
  • Request Free Sample ×

    Kindly complete the form below to receive a free sample of this Report

    Leading companies partner with us for data-driven Insights

    clients tt-cursor

    Healthcare Gamification Market

    ID: MRFR/HC/29535-HCR
    128 Pages
    Rahul Gotadki
    September 2025

    Healthcare Gamification Market Research Report By Component (Software, Services), By Application (Patient Engagement and Education, Medical Training and Simulation, Wellness and Prevention, Medication Adherence), By Target Audience (Patients, Healthcare Professionals, Caregivers), By Delivery Mode (Mobile Apps, Web-based Platforms, Video Games, Virtual Reality), By Gamification Type (Augmented Reality (AR), Virtual Reality (VR), Artificial Intelligence (AI)) and By Regional (North America, Europe, South America, Asia Pacific, Middle East an...

    Share:
    Download PDF ×

    We do not share your information with anyone. However, we may send you emails based on your report interest from time to time. You may contact us at any time to opt-out.

    Healthcare Gamification Market Research Report — Global Forecast till 2034 Infographic
    Purchase Options
    $ 4,950.0
    $ 5,950.0
    $ 7,250.0

    Healthcare Gamification Market Summary

    The Global Healthcare Gamification Market is projected to grow from 17.3 USD Billion in 2024 to 110.9 USD Billion by 2035.

    Key Market Trends & Highlights

    Healthcare Gamification Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 18.38 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 110.9 USD Billion, indicating substantial growth potential.
    • In 2024, the market is valued at 17.3 USD Billion, reflecting the increasing interest in gamification within healthcare.
    • Growing adoption of gamification technologies due to enhanced patient engagement is a major market driver.

    Market Size & Forecast

    2024 Market Size 17.3 (USD Billion)
    2035 Market Size 110.9 (USD Billion)
    CAGR (2025-2035) 18.38%

    Major Players

    Mango Health, Omada Health, Biofourmis, Noom, WellDoc, Spring Health, Sidekick Health, Kaia Health, Myndlift, ResMed, CogniFit, Woebot Health, Samsung Electronics, HappifyHealth, Akili Interactive, Propeller Health

    Healthcare Gamification Market Trends

    The Healthcare Gamification Market is gaining increasing attention due to its potential for patient engagement and improved health outcomes. The market is expected to grow significantly over the next few years, driven by the increased adoption of digital health technologies and the growing need for personalized healthcare experiences.

    Key market drivers include the rising prevalence of chronic diseases, the increasing focus on preventive care, and the growing popularity of mobile health applications. These factors are creating a greater demand for engaging and effective ways to educate and motivate patients, leading to the adoption of gamification in the healthcare sector.

    Opportunities for exploration include the development of tailored gamification solutions for specific patient populations and the integration of gamification with other digital health technologies. The market is also witnessing trends in the use of virtual reality and artificial intelligence to enhance the gamification experience.

    The integration of gamification in healthcare is poised to enhance patient engagement and improve health outcomes, reflecting a transformative shift in how health services are delivered and experienced.

    U.S. Department of Health and Human Services

    Healthcare Gamification Market Drivers

    Market Growth Projections

    The Global Healthcare Gamification Market Industry is projected to experience robust growth in the coming years. With a market value expected to reach 17.3 USD Billion in 2024 and an impressive forecast of 110.9 USD Billion by 2035, the industry is on a trajectory of significant expansion. The anticipated compound annual growth rate of 18.38% from 2025 to 2035 indicates a strong demand for gamified healthcare solutions. This growth is driven by various factors, including technological advancements, increased patient engagement, and a shift towards preventive healthcare. As the market evolves, stakeholders are likely to explore innovative approaches to enhance patient experiences and outcomes.

    Rising Demand for Patient Engagement

    The Global Healthcare Gamification Market Industry experiences a notable surge in demand for patient engagement solutions. As healthcare providers increasingly recognize the importance of involving patients in their own care, gamification strategies are being integrated into various platforms. These strategies not only enhance patient adherence to treatment plans but also foster a sense of community among users. For instance, mobile applications that reward users for completing health-related tasks are gaining traction. This trend is expected to contribute to the market's growth, with projections indicating a market value of 17.3 USD Billion in 2024, reflecting a growing emphasis on patient-centric care.

    Increased Focus on Preventive Healthcare

    The Global Healthcare Gamification Market Industry is significantly influenced by the increasing focus on preventive healthcare. As healthcare systems worldwide shift from reactive to proactive approaches, gamification emerges as a valuable tool in promoting healthy behaviors. Programs that incentivize physical activity, nutrition, and regular health screenings are becoming more prevalent. For example, wellness programs that reward participants for achieving fitness goals are gaining popularity among employers. This trend aligns with the broader healthcare objective of reducing long-term costs associated with chronic diseases. The anticipated compound annual growth rate of 18.38% from 2025 to 2035 underscores the potential of gamification in preventive health initiatives.

    Technological Advancements in Healthcare

    Technological advancements play a pivotal role in the expansion of the Global Healthcare Gamification Market Industry. Innovations such as artificial intelligence, machine learning, and mobile health applications are revolutionizing how healthcare providers interact with patients. These technologies enable the development of sophisticated gamified solutions that can track patient progress, provide real-time feedback, and offer personalized health recommendations. As a result, healthcare organizations are increasingly adopting these tools to improve patient outcomes and operational efficiency. The integration of such technologies is projected to drive the market to an estimated value of 110.9 USD Billion by 2035, highlighting the potential for growth in this sector.

    Growing Adoption of Mobile Health Applications

    The Global Healthcare Gamification Market Industry benefits from the growing adoption of mobile health applications. With the proliferation of smartphones, patients are increasingly turning to mobile apps for health management. These applications often incorporate gamified elements to enhance user engagement and motivation. For instance, fitness tracking apps that allow users to set goals and earn rewards for achieving them are widely used. This trend not only empowers patients to take charge of their health but also provides healthcare providers with valuable data on patient behavior. As mobile health applications continue to gain traction, the market is poised for substantial growth, reflecting the evolving landscape of healthcare delivery.

    Regulatory Support for Digital Health Solutions

    The Global Healthcare Gamification Market Industry is bolstered by regulatory support for digital health solutions. Governments and health organizations are increasingly recognizing the potential of gamification to improve health outcomes and reduce healthcare costs. Initiatives aimed at promoting digital health technologies are being implemented, creating a favorable environment for gamified solutions. For instance, policies that encourage the use of mobile health applications and telehealth services are gaining momentum. This regulatory backing not only fosters innovation but also instills confidence in healthcare providers to invest in gamification strategies. As a result, the market is likely to experience accelerated growth in the coming years.

    Market Segment Insights

    Healthcare Gamification Market Component Insights

    The Healthcare Gamification Market size for the Component segment is expected to reach USD 21.34 billion by 2032, exhibiting a CAGR of 15.6% during the forecast period. Software holds the largest market share due to the increasing adoption of gamified software solutions to improve patient engagement, adherence, and outcomes.

    The integration of gamification elements, such as points, badges, leaderboards, and rewards, into healthcare software applications enhances the user experience and encourages healthy behaviors. The increasing demand for personalized healthcare experiences is driving the growth of the software segment.

    Gamified software platforms enable healthcare providers to tailor interventions to individual patient needs and preferences, leading to improved health outcomes. Additionally, the integration of artificial intelligence (AI) and machine learning (ML) algorithms into gamified software solutions provides personalized recommendations and adaptive challenges, further enhancing patient engagement.

    Services contribute significantly to the Healthcare Gamification Market revenue, supporting the development and implementation of gamified solutions. Consulting services are in high demand as healthcare organizations seek guidance on designing effective gamification strategies.Professional services, such as implementation, training, and support, ensure seamless integration and optimization of gamified solutions. 

    The growing adoption of cloud-based gamification platforms is also fueling the demand for managed services, providing ongoing maintenance and updates. Overall, the Component segment in the Healthcare Gamification Market is characterized by the dominance of software due to increasing adoption for personalized healthcare experiences.

    Healthcare Gamification Market Application Insights

    The Healthcare Gamification Market is segmented by Application into Patient Engagement and Education, Medical Training and Simulation, Wellness and Prevention, and Medication Adherence. Patient Engagement and Education: This segment accounted for the largest share of the Healthcare Gamification Market revenue in 2023, and is expected to continue to grow at a significant rate during the forecast period.

    The growth of this segment can be attributed to the increasing adoption of gamification techniques by healthcare providers to improve patient engagement and education.Gamification can help patients to learn about their health conditions, manage their medications, and make healthier lifestyle choices. Medical Training and Simulation: 

    This segment is also expected to experience significant growth during the forecast period. Gamification can be used to create realistic and engaging training simulations for healthcare professionals. This can help them to develop the skills and knowledge they need to provide high-quality care. Wellness and Prevention: This segment is growing in popularity as people become more interested in using gamification to improve their health and well-being.

    Gamification can help people to track their fitness, nutrition, and sleep, and to make healthier choices. Medication Adherence: This segment is expected to experience strong growth during the forecast period. Gamification can be used to improve medication adherence packaging by making it more fun and engaging for patients to take their medications.

    Healthcare Gamification Market Target Audience Insights

    The target audience for healthcare gamification encompasses various stakeholders within the healthcare ecosystem. Patients represent a significant segment, as they directly engage with gamified platforms to improve their health outcomes. The Healthcare Gamification Market revenue is estimated to reach $18.38 billion by 2032, highlighting the growing adoption of gamification in patient care. Healthcare professionals, including physicians, nurses, and therapists, constitute another key target group.

    Gamification enables them to enhance patient engagement, deliver personalized treatment plans, and improve overall healthcare delivery.Caregivers, who play a crucial role in supporting patients, also benefit from gamification, as it empowers them with knowledge and skills to better assist their loved ones and contribute to their well-being. Healthcare gamification market segmentation data indicates that the patient segment held the largest market share in 2023, and this trend is expected to continue throughout the forecast period.

    Healthcare Gamification Market Delivery Mode Insights   

    The Healthcare Gamification Market is segmented on the basis of delivery mode into mobile apps, web-based platforms, video games, and virtual reality. Among these, mobile apps held the largest market share in 2023, accounting for over 60% of the Healthcare Gamification Market revenue. The growth of this segment can be attributed to the increasing penetration of smartphones and the rising popularity of mobile health applications.

    Web-based platforms are expected to witness the fastest growth during the forecast period, owing to their ease of access and ability to reach a wider audience.Video games and virtual reality are also gaining traction as they offer immersive and engaging experiences that can enhance user engagement and motivation.

    Healthcare Gamification Market Gamification Type Insights   

    The Healthcare Gamification Market is segmented by Gamification Type into Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI). Among these, the AI segment is projected to hold the largest market share in 2023 and is expected to continue its dominance throughout the forecast period.

    The growing adoption of AI in healthcare, coupled with its ability to provide personalized and engaging experiences, is driving the growth of this segment. For instance, AI-powered chatbots are being used to provide patients with personalized health advice and support, while AI-based games are being used to help patients manage their chronic conditions.

    The VR segment is also expected to witness significant growth over the forecast period, owing to its ability to create immersive and realistic experiences. VR is being used for surgical training, pain management, and rehabilitation, among other applications. The AR segment is expected to grow at a steady pace, as it offers a less immersive but more convenient experience compared to VR. AR is being used for drug information, patient education, and remote surgery assistance, among other applications.

    Get more detailed insights about Healthcare Gamification Market Research Report — Global Forecast till 2034

    Regional Insights

    The Healthcare Gamification Market revenue is expected to grow significantly in the coming years. The market is segmented into various regions, including North America, Europe, APAC, South America, and MEA. North America is expected to hold the largest market share due to the presence of major healthcare providers and increasing adoption of gamification technologies. Europe is expected to be the second-largest market, followed by APAC.

    The APAC region is expected to witness significant growth due to the increasing demand for healthcare gamification solutions in emerging economies such as India and China.South America and MEA are expected to have a relatively smaller market share but are expected to grow at a steady pace.

    Healthcare Gamification Market By Regional

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    Key Players and Competitive Insights

    Major players in Healthcare Gamification Market industry are constantly vying to gain a competitive edge by developing innovative and engaging gamification solutions. Leading Healthcare Gamification Market players are focusing on strategic collaborations, partnerships, and acquisitions to expand their product offerings, enhance their technical capabilities, and access new markets.

    They are also investing heavily in research and development to stay at the forefront of Healthcare Gamification Market development. The Healthcare Gamification Market Competitive Landscape is characterized by the presence of both established and emerging players.

    One of the leading companies in the Healthcare Gamification Market is Mango Health. The company offers a comprehensive suite of gamified health and wellness solutions that leverage behavioral science, game mechanics, and social engagement to promote healthy habits. Mango Health's solutions are used by a wide range of healthcare providers, employers, and insurers to improve patient engagement, adherence, and outcomes.

    The company has a strong track record of success and has been recognized for its innovative approach to healthcare gamification.A notable competitor in the Healthcare Gamification Market is Omada Health. The company offers a digital behavior change platform that helps individuals manage chronic conditions such as diabetes, hypertension, and obesity.

    Omada Health's platform combines gamification techniques with personalized coaching and support to help participants make lasting lifestyle changes. The company has a large and growing customer base and has been shown to improve health outcomes and reduce healthcare costs.

    Key Companies in the Healthcare Gamification Market market include

    Industry Developments

    • Q2 2024: Level Ex launches new medical training game for surgeons Level Ex, a company specializing in medical video games, launched a new gamified training platform for surgeons, aiming to improve surgical skills through interactive gameplay.
    • Q2 2024: Ayogo Health Announces Strategic Partnership with Medtronic to Enhance Patient Engagement Ayogo Health entered a partnership with Medtronic to integrate its gamified patient engagement solutions into Medtronic’s digital health offerings, focusing on chronic disease management.
    • Q2 2024: Mango Health Secures $15 Million Series B Funding to Expand Gamified Medication Adherence Platform Mango Health raised $15 million in Series B funding to scale its gamification-based platform that encourages medication adherence among patients.
    • Q3 2024: Akili Interactive receives FDA clearance for new digital therapeutic targeting adolescent ADHD Akili Interactive received FDA clearance for its latest gamified digital therapeutic designed to treat adolescents with ADHD, expanding its portfolio of prescription digital therapeutics.
    • Q3 2024: CogniFit Launches Gamified Cognitive Assessment Tool for Telehealth Providers CogniFit launched a new gamified cognitive assessment tool aimed at telehealth providers, enabling remote cognitive testing through engaging digital games.
    • Q3 2024: Fitbit Partners with UnitedHealthcare to Launch Gamified Wellness Program for Employers Fitbit announced a partnership with UnitedHealthcare to launch a gamified wellness program targeting employer groups, incentivizing healthy behaviors through challenges and rewards.
    • Q4 2024: Ayogo Health Appoints New Chief Technology Officer to Drive Gamification Innovation Ayogo Health appointed a new Chief Technology Officer to lead the development of advanced gamification features in its patient engagement platforms.
    • Q4 2024: Evolv Launches Gamified Physical Therapy Platform for Home Rehabilitation Evolv launched a new gamified platform designed to support home-based physical therapy, using interactive games to motivate patient adherence to rehabilitation routines.
    • Q1 2025: Akili Interactive announces $30 million Series C funding to expand digital therapeutics portfolio Akili Interactive raised $30 million in Series C funding to accelerate the development and commercialization of its gamified digital therapeutics for neurological conditions.
    • Q1 2025: CogniFit Partners with Teladoc Health to Integrate Gamified Cognitive Tools into Virtual Care CogniFit entered a partnership with Teladoc Health to integrate its gamified cognitive assessment and training tools into Teladoc’s virtual care platform.
    • Q2 2025: Mango Health Launches Gamified Diabetes Management App in Collaboration with CVS Health Mango Health launched a new gamified diabetes management app in collaboration with CVS Health, aiming to improve patient engagement and outcomes through interactive features.
    • Q2 2025: Level Ex Expands into Europe with Launch of Gamified Medical Training Platform Level Ex expanded its operations into Europe by launching its gamified medical training platform for healthcare professionals, marking its first major international rollout.

    Future Outlook

    Healthcare Gamification Market Future Outlook

    The Healthcare Gamification Market is projected to grow at 18.38% CAGR from 2024 to 2035, driven by technological advancements, increased patient engagement, and a focus on preventive care.

    New opportunities lie in:

    • Develop personalized gamification solutions targeting chronic disease management.
    • Leverage AI to enhance user experience and engagement in health apps.
    • Collaborate with healthcare providers to integrate gamification into wellness programs.

    By 2035, the Healthcare Gamification Market is expected to be a pivotal component of digital health strategies.

    Market Segmentation

    Healthcare Gamification Market Regional Outlook

    • North America
    • Europe
    • South America
    • Asia Pacific
    • Middle East and Africa

    Healthcare Gamification Market Component Outlook

    • Software
    • Services

    Healthcare Gamification Market Application Outlook

    • Patient Engagement and Education
    • Medical Training and Simulation
    • Wellness and Prevention
    • Medication Adherence

    Healthcare Gamification Market Delivery Mode Outlook

    • Mobile Apps
    • Web-based Platforms
    • Video Games
    • Virtual Reality

    Healthcare Gamification Market Target Audience Outlook

    • Patients
    • Healthcare Professionals
    • Caregivers

    Healthcare Gamification Market Gamification Type Outlook

    • Augmented Reality (AR)
    • Virtual Reality (VR)
    • Artificial Intelligence (AI)

     Healthcare Gamification Market Gamification Type Outlook

    • Augmented Reality (AR)
    • Virtual Reality (VR)
    • Artificial Intelligence (AI)

    Report Scope

    Report Attribute/Metric Details
    Market Size 2024   17.34 (USD Billion)
    Market Size 2025   20.52 (USD Billion)
    Market Size 2034   93.72 (USD Billion)
    Compound Annual Growth Rate (CAGR)   18.38 % (2025 - 2034)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2034
    Historical Data 2020 - 2024
    Market Forecast Units USD Billion
    Key Companies Profiled Biofourmis, Noom, Omada Health, WellDoc, Spring Health, Sidekick Health, Kaia Health, Myndlift, ResMed, CogniFit, Woebot Health, Samsung Electronics, HappifyHealth, Akili Interactive, Propeller Health
    Segments Covered Component, Application, Target Audience, Delivery Mode, Gamification Type, Regional
    Key Market Opportunities Patient engagement Chronic disease management Remote health monitoring Virtual reality therapy Artificial intelligence
    Key Market Dynamics Rising chronic diseases Increasing demand for patient engagement Advancements in technology Government initiatives Growing focus on preventive healthcare
    Countries Covered North America, Europe, APAC, South America, MEA

    FAQs

    What is the projected market size of the Healthcare Gamification Market in 2023?

    The Healthcare Gamification Market is expected to reach USD 12.37 billion in 2023.

    What is the projected CAGR of the Healthcare Gamification Market from 2025 to 2034?

    The Healthcare Gamification Market is projected to grow at a CAGR of 18.38% from 2025 to 2034.

    Which region is expected to hold the largest share of the Healthcare Gamification Market in 2023?

    North America is expected to hold the largest share of the Healthcare Gamification Market in 2023.

    What are the key applications of Healthcare Gamification?

    Key applications of Healthcare Gamification include patient engagement, health promotion, and medical education.

    Who are some of the key competitors in the Healthcare Gamification Market?

    Key competitors in the Healthcare Gamification Market include: AppliedVR Big Health Carrot Health Doctor Care Anywhere Livongo Health Omada Health Propeller Health WellDoc Zygna

    Report Infographic
    Free Sample Request

    Kindly complete the form below to receive a free sample of this Report

    Customer Stories

    “I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.”

    Victoria Milne Founder
    Case Study

    Chemicals and Materials