HDR Video Camera Market Analysis

Global HDR Video Camera Market Overview

HDR Video Camera Market Size was valued at USD 11,723.4 Million in 2023. The HDR Video Camera market industry is projected to grow from USD 12,327.5 Million in 2024 to USD 19,569.9 Million by 2032, exhibiting a compound annual growth rate (CAGR) of 5.9% during the forecast period (2024– 2032).

HDR video cameras capture broader light details than traditional cameras. They use advanced sensor technology and algorithms. Standard cameras often struggle with dynamic range. HDR cameras capture multiple exposures simultaneously. They combine these into a single HDR frame. HDR cameras record comprehensive scene luminance levels. Dynamic range expands in "stops." HDR cameras preserve details in highlights and shadows. They produce visually stunning imagery. The HDR camera market is growing due to increased demand. Demand rises from smartphones and dedicated cameras. Consumers seek excellent details and color accuracy.

FIGURE1: HDR VIDEO CAMERA MARKET, 2019 - 2032 (USD MILLION)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

HDR Video Camera Market Driver

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  Increasing Popularity of High-End Smartphones and Cameras

  
  

There are several reasons for aggravating the already emerging popularity of high-end smartphones/cameras, making it an ideal market for the HDR video camera. The first supportive reason is its intensified turnover over the last five years, as in smartphones, an adequately integrated camera has been observed. According to Consumer Affairs, in 2023, 97% of the photo takers in the U.S. used a smartphone, and 65% used a digital camera. This is so because one can easily access their smartphones since they carry them all the time wherever they go, unlike cameras, which are bulky and hard to manage. One typically leaves them at home except when taking trips and holidays. Also, sharing photos over social media and instant messaging has become very convenient with a smartphone.

While screen size was pre-eminently the most critical factor for a consumer, the quality and Pixel of the screen have gained prominence over time. The screen size race, which began a couple of years ago, has somewhat settled. A classic example is the megapixel race on the camera side. For instance, a smartphone is used mainly in situations where there is no client present in the scene. According to the report, 58% of the users who do use smartphones make use of their Smartphones to verify their very own business photos, such as website photos or social media posts, and 20% use them for behind-the-scenes tasks. The hype and increasing quality of very high-end Smartphones and cameras now come equipped with features that have evolved technology in using HDR video.                                  

HDR Video Camera Market Segment Insights:

HDR Video Camera Array Type Insights

Based on the Type, the HDR Video Camera market is bifurcated into 21 Stops, 17 Stops, 14 Stops, and 13 Stops. Among the Type 13 Stops hold the highest market share of 37.4%. 13 STOPS- One "stop" roughly corresponds to a doubling or halving of light intensity. HDR cameras record 13 stops of dynamic range in video, covering a scene with 8,192 more times light information than the normal camera picks up. It is this extended dynamic range, which lets HDR cameras wax detail, shrinks blown-out highlights, and brings out more detail in shadows—all through a more lifelike and striking visualization of the scene captured.

21 STOPS- Dynamic range is the ratio between the most highlighted and most shadowed regions where detail is maintained in an image by a camera. Standard video cameras normally capture around a dynamic range of 12-14 stops. In contrast, HDR video cameras are capable of capturing dynamic-contrast ratios of up to 21 stops. This allows HDR cameras to capture a much greater brightness range within a single frame. With this expanded dynamic range, HDR cameras can retain much more detail in the shadows and highlights and record much more natural and lifelike imagery with ease, especially in very bright scenes.

17 STOPS- 17 stops mean that the camera can capture a light range 2^17, or 131,072 times greater than the lowest level of light it can record. This extended dynamic range lets HDR video cameras preserve details and prevent overexposure and underexposure in images. This will give images and videos a more natural, lifelike appearance, even with strongly changing illumination. The very first specification that can differentiate the HDR video cameras from traditional video cameras, often having far narrower dynamic range, is this 17-stop dynamic range.

FIGURE2: HDR VIDEO CAMERA MARKET, BY TYPE, 2023 & 2032 (USD MILLION)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

HDR Video Camera Type Insights

Based on Camera Type, the global HDR (High Dynamic Range) Video Camera market has been segmented into Consumer Cameras, and Professional Cameras.  Professional cameras accounted for largest market share in 2023. Professional cameras are targeted at advanced users: photographers and videographers seeking high performance, extensive manual control, and superior image quality. They have more sophisticated HDR, such as raw capture, extensive dynamic range, and sophisticated algorithms for HDR processing. Professional HDR cameras are often used in filmmaking, photography, and multimedia production, which are directly related to industries where the best image quality achievable with a camera is paramount.

Consumer-grade cameras are those targeting the general consumer. They balance affordability, ease of use, and basic functionality. They usually have fewer advanced features, lower image quality, and more limited customization options compared to professional cameras. In the HDR camera market, consumer HDR cameras target casual photographers, providing a much-simplified HDR process that is normally integrated into the camera's software to produce pictures in HDR with less user intervention.

HDR Video Camera Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, Middle East & Africa, and South America.  Asia-Pacific is anticipated to dominate the HDR Video Camera market in 2023 and exhibit the highest CAGR during the forecast period.

Among Region, Asia-Pacific holds the highest market share of 36.4% in 2023 in HDR Video Camera market, the market for Asia-Pacific was valued at USD 4,271.9 Million in 2023 and is anticipated to reach USD 7,713.7 Million in 2032 growing at a CAGR of 6.9%.

The North America HDR Video Camera market is growing rapidly. North America includes key countries such as US, Canada and Mexico. The region has some of the leading market players. The existence of this market players has been creating favorable market conditions for the growth of the market. These market players have been deploying various strategies to enhance their market share in the region and gain a competitive edge among other players. Some of the various strategies used by the market players include acquisitions, mergers, partnerships and the launching of new and innovative solutions.

According to the Robotic Federation the deployment of robots, particularly in the US, has increased. The US forms around 10% of the total deployed robots in the world in the year 2022. This suggests the increasing deployment of autonomous technology in the region. Autonomous technology such as Autonomous mobile robots and Automated guided vehicles are increasingly being used in warehouses and surveillance purposes. These robots often work in conditions which have a wide range of light intensities, that is from very bright to very dark. Thus, to function properly and avoid obstacles in their way they need HDR vision. Thus, the increasing deployment of such technologically advanced robots creates huge demand for HDR video cameras, which in turn drives the growth of the market.

Also, the United States has growing film industry and expanding digital content creation sectors, which is playing a pivotal role in shaping the HDR video camera market in North America. Major companies like Sony, Canon, and Panasonic are actively innovating and introducing advanced HDR video camera systems tailored to meet the demanding requirements of professional filmmakers, broadcasters, and content creators.

Europe is playing significant role in expansion of the market, and the growth of the market in the region is driven by the presence of several developed nations such as Germany, the UK, France, Italy, Norway, and Sweden, where investment in HDR video camera is substantial. The region's propensity for adopting advanced technology solutions across various industries is making it a growth driven region for the HDR video camera market. The growth of the market in Europe is driven by increased automation, digitalization and application across entertainment media.

With rapid adoption of automation there is growing demand for HDR cameras application as HDR video cameras are being used to Guage clearly in areas where light intensity varies significantly. Also, the growing film industry, and penetration of digital platforms such as You-tube and Instagram have been creating substantial demand. The demand is driven by high quality video content from content creators.  All these factors combined are driving the growth of the market.

FIGURE3: HDR VIDEO CAMERA MARKET SIZE BY REGION 2023 & 2032

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

HDR Video Camera Key Market Players & Competitive Insights

HDR video camera is emerging as a distinct market segment with market competition intensifying as the demands for better picture quality in applications like broadcasting media, filmmaking, security surveillance systems, and consumer electronics manufacturing. The peak of such products is taken by leading brands such as Sony, Canon, Panasonic, Nikon, GoPro, Fujifilm and RED Digital Cinema that offer professional HDR cameras used in making films and television shows. They never rest on their achievements but evolve their products, improving image processing with more sophisticated technologies such as AI and machine learning. In the consumer segment, companies such as GoPro have claimed massive market share commanding durable, robust cameras that fit high dynamic range ideal for action and drones. These brands focus on portability, robust construction, and simplicity for use in outdoor activities by lovers of adventures and passion-appreciating hobbies.

Canon Inc., Sony Electronics, FUJIFILM Corporation, Nikon Corporation, and Panasonic Corporation are among the largest shareholders in the HDR video camera market. These companies collectively hold 92.1% of the total market share, where Canon Inc is the largest shareholder with 30.8% of the market share followed by Sony Corporation with a market share of 19.17%.

Key Companies in the HDR Video Camera market include

• Panasonic Corporation


• Canon Inc.


• Sony Electronics


• GoPro Inc.


• Nest Cam - Google


• Nikon Corporation


• FUJIFILM Corporation


• Zosi Technology Ltd.


• OMNIVISION


• ORDRO


• RED Digital Cinema, LLC.


• JVCKENWOOD Corporation


• Others

HDR Video Camera Industry Developments

• September 2023, GoPro launched HERO12 Black with Up to 2x Longer Runtimes, 5.3K and 4K HDR Video, Wireless Audio Support for Apple AirPods + Other Bluetooth® Devices, Plus Powerful New Camera Features for Both Professional + Casual Enthusiasts.


• March 2024, Company released the NIKKOR Z 28-400mm f/4-8 VR, a high-magnification zoom lens compatible with full-frame/FX-format mirrorless cameras.


• March 2024, Nikon Corporation announced the release of firmware version 5.00 for its flagship full-frame/FX-format mirrorless camera, the Nikon Z 9.


• April 2024, Nikon Corporation acquired membership interests of RED.com, LLC (RED), which offers digital cinema cameras and award-winning technologies.