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Graphene Market Share

ID: MRFR//2201-HCR | 140 Pages | Author: Anshula Mandaokar| November 2024

In the rapidly evolving Graphene Market, companies deploy a multitude of strategies to secure their market share and establish a prominent positioning. One primary strategy involves product differentiation. Graphene producers focus on offering a wide range of graphene-based materials with varying properties, compositions, and applications to cater to the specific needs of diverse industries and sectors. By providing options such as different graphene types (single-layer, few-layer, and multi-layer), graphene oxide, and functionalized graphene, companies can target different market segments and appeal to a broad spectrum of customers with varying requirements for conductivity, strength, flexibility, and other properties. This strategy of product differentiation enables companies to stand out in the market by offering tailored solutions that address specific industry needs and performance standards.

Globally, the graphene market growth is increasing gradually at a constant rate. Graphene has numerous applications in automotive and as a transportation facility. Various parts used in the automotive industry are tires, anti-braking systems, composite structural parts, and various other accessories that increase the graphene market growth. The increase in growth in various other regions includes the regions of North America, the Asia Pacific region, and some other parts of Europe, which increases the sales of the market.

Pricing strategy is another critical aspect of market share positioning in the Graphene Market. Companies often adopt different pricing strategies based on factors such as product quality, production method, and target market segments. Some companies may opt for a premium pricing strategy, positioning their high-quality graphene products as cutting-edge materials targeted at customers who prioritize performance and are willing to pay a premium price for superior quality and purity. Conversely, other companies may choose a value-based pricing strategy, offering competitive prices to gain market share rapidly, especially in price-sensitive market segments such as electronics, energy storage, and composites. Additionally, promotional pricing tactics such as discounts, bulk purchase discounts, or volume pricing are also utilized to attract customers and increase market share.

Distribution channels play a crucial role in market share positioning for graphene producers. Companies need to ensure their products are readily available to customers through efficient distribution channels. This involves partnering with distributors, research institutions, and end-users with a wide reach and strong distribution networks. Additionally, companies may also invest in their distribution infrastructure, including warehouses and logistics facilities strategically located to ensure timely delivery of products to customers across different regions and industries. By optimizing their distribution channels, companies can enhance their market presence and gain a competitive edge over rivals.

Branding and marketing strategies are instrumental in establishing a strong market share positioning in the Graphene Market. Building a reputable brand image helps companies differentiate themselves from competitors and influence customer perceptions positively. Graphene producers invest in branding initiatives that highlight the unique properties, versatility, and potential applications of graphene-based materials, as well as their commitment to sustainability and innovation. This could include obtaining certifications related to product quality and safety, showcasing case studies of successful applications of graphene, and engaging in educational initiatives to raise awareness about the benefits of using graphene in various industries. Additionally, effective marketing strategies such as targeted advertising, digital marketing campaigns, and participation in industry events and trade shows help companies increase brand visibility and reach a wider audience, ultimately driving market share growth.

Innovation and product development are also crucial components of market share positioning strategies in the Graphene Market. Companies strive to differentiate themselves by continuously innovating and introducing new graphene-based materials with enhanced properties and performance characteristics. This could involve developing graphene composites with improved strength, conductivity, or thermal stability for use in aerospace, automotive, and electronics applications, or introducing graphene-based coatings and additives for corrosion resistance, energy storage, and environmental remediation. By staying ahead of the curve in terms of product innovation and technological advancements, companies can capture market share by offering cutting-edge solutions that meet the evolving needs of customers in various industries.

Strategic partnerships and collaborations are another avenue for market share positioning in the Graphene Market. Collaborating with research institutions, universities, and industry partners allows companies to leverage expertise and resources to develop new graphene-based materials, explore new applications, and expand market opportunities. Strategic partnerships with manufacturers, suppliers, and end-users can also help companies gain insights into market trends and customer needs, as well as access new distribution channels and market segments. By leveraging the strengths of partners and collaborating on joint marketing efforts, companies can strengthen their market share positioning and achieve sustainable growth in the competitive Graphene Market.

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2023
Forecast Period 2024-2032
Growth Rate 25.81% (2024-2032)

Global Graphene Market Overview


Graphene Market Size was valued at USD 0.19 billion in 2023. The graphene industry is projected to grow from USD 0.24 billion in 2024 to USD 1.50 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 25.81% during the forecast period (2024 - 2032). Increasing at a constant rate and automotive and transportation industries for volume purposes are the key market drivers enhancing the market growth.


Graphene Market Overview


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Graphene Market Trends




  • Growing Electronics and Telecommunication Segment to boost the market growth




The creation of products, which addresses the shortcomings of earlier materials, is causing technological advancement in the market. For instance, in 2022, a technology to create batteries using electrodes with thermally stable separators and non-flammable electrolytes was developed by the American company Nanotech Energy. According to the manufacturer, the technology outperforms lithium-ion batteries in terms of cell performance and removes the safety barrier. Therefore, market growth is anticipated to be fueled by this technology's success.


In addition, graphite may update the smartphone sector by displacing the current touchscreen technology. It is significantly more agile and cheaper than the materials in most contemporary cell phones. Commercial applications include liquid crystal displays (LCDs), organic light-emitting diodes, and touchscreens for smartphones, tablets, desktop computers, and televisions (OLEDs). For instance, Germany's electrical and digital industry saw revenues of USD 231.89 billion in 2021, an increase of 9.7% from the previous year. The electro and digital industry saw a 3.4% increase in production from December 2020 to December 2021. Compared to the production value in 2020, industrial production increased by 8.8%.


In electrolyte-gated arrangements, it works as an active chemical sensor. Top-gate insulators, which may be made with thicknesses ranging from 1 to 5 nm in an electrolyte with a concentration of a few millimolar, can compete with the best top-gate Field-effect Transistors (FETs) with Atomic Layer Deposition (ALD). The market for indium-tin-oxide (ITO) alternatives in transparent conductors and photoelectric sensors are similar. It is a desirable alternative for creating transparent electrodes in photoconductive sensors and photovoltaic cells due to its high electrical conductivity and transparency, which enhanced the graphene market CAGR across the globe in recent years.


It is ideally suited for electronics applications due to its extraordinarily high thermal and electrical conductivity and lightweight composition. When exposed to an electric field, the electrons in this allotrope of carbon accelerate more quickly than those in semiconductors, such as silicon, which are widely used in electronic devices. These characteristics allow it to develop more effective devices that run more quickly and efficiently than conventional alternatives. Graphite films are one of the strong alternatives for indium tin oxide. As a transparent conductor and electrode in solar cells and OLEDs, indium tin oxide is a commercial commodity frequently utilized in touch displays of smartphones and laptops. Growing consumer demand for touchscreen products and technology is projected to drive market expansion, another factor driving the growth of the graphene market revenue.


Graphene Market Segment Insights


Type Insights


The graphene market segmentation, based on type, includes graphene oxide (GO), graphene nanoplatelets (GNP), few-layer, mono-layer & bi-layer graphene, and others. The nanoplatelets (GNP) segment held the majority share in 2021 of the graphene market revenue. These are cutting-edge nanoparticles frequently employed in products, including composites, coatings, conductive inks, and medical devices. Market expansion will be driven by rising demand for lightweight composite materials in the aerospace and automotive sectors due to their strength, surface hardness, and stiffness qualities. Several R&D initiatives are carried out to commercialize GNP production. GO is anticipated to grow considerably throughout the forecast period due to the expanding demand for nanotechnology in the semiconductor and electronics industries. The expanding use of GO in various end-use industries, such as electronics, automotive, aerospace & military, construction, textile, and healthcare, is another important factor predicted to fuel market expansion over the forecast period.


Figure 2:  Graphene Market by Type, 2023 & 2032 (USD Billion)


Graphene Market by Type, 2021 & 2030 (USD Billion)


End-Use Industry Insights


The graphene market segmentation, based on the end-use industry, includes automotive, aerospace, pharmaceutical, energy, coatings, electronics, chemical, and others. The aerospace industry segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period 2022-2030. The product is transforming the aerospace sector as it enhances the functionality of the coatings and composites used in producing aircraft, drones, helicopters, and spaceships. It makes it thinner and lighter while improving its mechanical qualities. Due to the product's strong electrical conductivity and application in building lighter and more damage-tolerant helicopter and airplane structures, de-icing systems are integrated into the wings, increasing fuel efficiency and decreasing emissions throughout an aircraft's lifetime, impacting the market growth.


Graphene Regional Insights


By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North America Graphene market accounted for USD 0.0428 billion in 2021 and is expected to exhibit a significant CAGR growth during the study period. The aerospace and energy industries' increasing demand and consumers' high demand for robust, efficient, and lightweight products are expected to contribute to the market's significant expansion in the North American area. The market revenue would increase even more with the growing use of GO in batteries and solar cells for improved performance.


Further, the major countries studied in the market report are The U.S., Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3:  GRAPHENE MARKET SHARE BY REGION 2023 (%)


GRAPHENE MARKET SHARE BY REGION 2021 (%)


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe's graphene market accounts for the second-largest market share. The European Research Council (ERC) invested in a Flagship initiative and provided one billion euros to fund the product's potential and develop technologies. In the history of the European Union, this investment is the largest research project ever launched. Businesses in the area are rapidly providing affordable solutions to enable the material to be produced extensively on a huge scale. Further, the German graphene market held the largest market share, and the UK graphene market was the fastest-growing market in the European region.


The Asia-Pacific Graphene Market is expected to grow at the fastest CAGR from 2022 to 2030. Favorable government policies, funding, and research will all contribute to the expansion of the local market during this time. Additionally, the region's market is anticipated to be driven by significant manufacturers and customers and the increase in output across several sectors, including the automotive, defense, marine, and aerospace industries. Moreover, China's graphene market held the largest market share, and the Indian graphene market was the fastest-growing market in the Asia-Pacific region.


Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the graphene industry grow even more. Market participants are also taking various strategic initiatives to grow their footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the graphene industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


One of the primary business strategies manufacturers adopt in the graphene industry to benefit clients and expand the market sector is manufacturing locally to reduce operating costs. In recent years, the graphene industry has provided some of the most significant benefits. The graphene market major player such as CVD Equipment Corporation, Vorbeck Materials, Angstron Materials Inc, XG Sciences Inc, BGT Materials Limited Ltd, Grafold Inc, Hausale Limited, and others are working on expanding the market demand by investing in research and development activities.


An American private firm, XG Sciences Inc., uses technologies created at Michigan State University to research and fabricate flakes. XG Sciences creates applications using its xGnP materials. In December 2019, an agreement was signed by Perpetuus Advanced Materials PLC and XG Sciences Inc. to supply it to North American tire makers.


Also, Graphene Laboratories, which Graphene 3D Lab owns, creates and sells functional products. Graphene Supermarket is an online store run by Graphene Labs that sells sophisticated materials and goods. In December 2022, MADE Advance Materials, based in Singapore, and Graphene Laboratories (GLI) formed a strategic partnership. The cooperation between GLI and MADE will be concentrated on joint production and potential intellectual property development.


Key Companies in the graphene market include



Graphene Industry Developments


July 2022 witnessed Thomas Swan signing a deal with Concrene Ltd. Thomas Swan's plan was to use graphene nanoplatelets in different concrete dispersants handled by Concrene Ltd for the production of high-compression strength concrete. This was in accordance with the strategic commitment towards increased product application base at the global level.

In May 2022, Imkemex (based in Mumbai, India) and Applied Graphene Materials entered into an exclusive distribution agreement. AGM plans to use this new deal as a means of directly extending into the liquid resins, coatings, composites and polymer sectors within the territory.

In March 2023, it was announced that Applied Graphene Materials (UK) Limited and its principal operating subsidiaries had been acquired by Universal Matter UK Limited which is a wholly-owned sub-subsidiary of Universal Matter Inc. Acquisition has strengthened company’s market presence.

In February 2023, Global Graphene Group announced that Honeycomb Battery Company signed a business combination agreement with Nubia Brand International Corp. to develop battery materials. Honeycomb Battery Company will apply Global Graphene Group’s produced graphene.

July 2022: Haydale Graphene Industries PLC collaborated with Vittoria SpA – a company that produces tires for performance bicycles, on joint development and supply of functionalized graphene nanomaterials along with bicycle tire rubber. In this regard, Haydale received an order for one ton of functionalized graphene material. Medium-term plans were also reached between these two companies to produce functionalized graphene material near Vittoria plants in Thailand.

March 2022: GMG (Graphene Manufacturing Group Ltd) signed a non-binding Letter of Intent (LOI) with Amec Foster Wheeler PLC about their major GMG’s graphene manufacturing expansion projects. Here, Wood would assist GMG in scaling up and automating its proprietary natural gas to graphene manufacturing process.

In August 2022, NanoXplore announced that it had acquired XG Sciences’ assets. In accordance with the agreement, NanoXplore will acquire XG’s research development facility, milling platform, patents, and trademarks.


Graphene Market Segmentation


Graphene Type Outlook



  • Oxide (GO)

  • Nanoplatelets (GNP)

  • Few-Layer (FLG)

  • Mono-Layer & Bi-Layer

  • Others


Graphene End-Use Industry Outlook



  • Automotive

  • Aerospace

  • Pharmaceutical

  • Energy

  • Coatings

  • Electronics

  • Chemical

  • Others


Graphene Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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