Geomarketing Companies

Competitive Landscape of the Geomarketing Market:

The geomarketing market is experiencing explosive growth, fueled by the rise of mobile technology, location-based services, and the insatiable appetite for data-driven marketing strategies. This dynamic landscape is populated by established players and emerging disruptors, all vying for a piece of the lucrative pie. Understanding the competitive landscape is crucial for any company looking to navigate this rapidly evolving market.

Key Players:

• Oracle Corporation (US)


• Adobe (US)


• Cisco Systems (US)


• IBM Corporation (US)


• Google LLC (US)


• Microsoft Corporation (US)


• Software AG (Germany)


• Salesforce (US)


• Qualcomm Technologies (US)


• Telefonaktiebolaget LM Ericsson (Sweden)


• Xtremepush (Ireland)


• MobileBridge (Netherlands)


• Galigeo (France)


• Plot Projects (Netherlands)


• HYP3R Inc (US)

Strategies for Success:

• Data is King: Companies are investing heavily in acquiring and analyzing location data to gain deeper customer insights and personalize marketing campaigns. Advanced data analytics and AI-powered segmentation are key differentiators in targeting the right audience at the right time.


• Mobile-First Approach: With the majority of internet traffic now coming from mobile devices, a mobile-first strategy is paramount. Players are developing intuitive mobile apps and platforms that enable businesses to run location-based campaigns and track their effectiveness in real-time.


• Omnichannel Integration: Integrating geomarketing with other marketing channels, such as social media and email marketing, creates a cohesive customer experience. This allows businesses to deliver targeted messages across multiple touchpoints based on location data.


• Partnerships and Acquisitions: Collaboration and consolidation are key trends in the geomarketing market. Established players are partnering with smaller startups to acquire niche expertise and expand their offerings, while smaller companies are being acquired by larger players for their innovative solutions.

Factors for Market Share Analysis:

• Breadth of Offering: The range of features and functionalities offered by a platform determines its appeal to different types of businesses. A comprehensive suite of tools for data analysis, campaign management, and reporting is crucial for gaining market share.


• Ease of Use and Scalability: User-friendly interfaces and the ability to scale operations to accommodate growing data volumes and campaign complexity are essential for attracting and retaining customers.


• Integration Capabilities: Seamless integration with existing marketing platforms and CRM systems is crucial for businesses looking for a streamlined solution.


• Pricing and Value Proposition: Offering competitive pricing models and demonstrating a clear return on investment are key factors in a price-sensitive market.

New and Emerging Companies:

• Location-based AR/VR startups: Companies like Niantic and Blippar are developing immersive experiences that leverage augmented reality and virtual reality to engage customers in their physical surroundings. This opens up exciting possibilities for location-based marketing campaigns.


• Hyperlocal Marketing Platforms: Startups like Radius and PlaceIQ are focusing on providing hyperlocal marketing solutions tailored to specific neighborhoods or communities. This caters to the growing demand for targeted marketing at a granular level.


• Privacy-Focused Solutions: Concerns over data privacy are increasing, and companies like GroundTruth and Locomote are developing privacy-preserving solutions that enable effective geomarketing while respecting user privacy.

Current Investment Trends:

• AI and Machine Learning: There is a significant investment in AI and machine learning to improve data analysis, campaign optimization, and audience targeting. This is driving the development of personalized and hyper-relevant marketing experiences.


• Programmatic Advertising: The integration of geomarketing with programmatic advertising platforms is creating a more efficient and automated way to buy and sell location-based ad inventory.


• Location-Based Analytics: Investments are pouring into developing advanced location-based analytics tools that provide businesses with deeper insights into customer behavior and campaign performance.

Latest Company Updates:

October 26, 2023, Esri, a leading GIS software company, announces the launch of ArcGIS GeoAnalytics Server, a new platform for advanced geospatial analytics.

November 15, 2023, Google Maps Platform releases new features for location-based marketing, including geofencing and location extensions. 

December 5, 2023, The Location Based Marketing Association (LBMA) releases its annual report on the state of the industry, highlighting key trends and challenges.