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    GCC Customer Experience Management Market

    ID: MRFR/ICT/57679-HCR
    200 Pages
    Garvit Vyas
    September 2025

    GCC Customer Experience Management Market Research Report: By Technology (Artificial Intelligence, Cloud Computing, Big Data Analytics, Internet of Things, Omnichannel Communication), By Application (Customer Feedback Management, Customer Journey Mapping, Predictive Analytics, Social Media Management, Personalization), By End Use (Retail, Healthcare, BFSI, Telecommunications, Travel and Hospitality) andBy Deployment Mode (On-Premises, Cloud-Based, Hybrid)- Forecast to 2035

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    Table of Contents

    GCC Customer Experience Management Market Summary

    The GCC Customer Experience Management market is projected to grow significantly from 250.4 USD Million in 2024 to 650 USD Million by 2035.

    Key Market Trends & Highlights

    GCC Customer Experience Management Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 9.06 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 650 USD Million, indicating robust growth potential.
    • In 2024, the market is valued at 250.4 USD Million, reflecting a strong foundation for future expansion.
    • Growing adoption of digital transformation initiatives due to increasing customer expectations is a major market driver.

    Market Size & Forecast

    2024 Market Size 250.4 (USD Million)
    2035 Market Size 650 (USD Million)
    CAGR (2025-2035) 9.06%

    Major Players

    Qualtrics, SAP, Freshworks, DigitalOcean, Zendesk, ServiceNow, Verint Systems, Medallia, Adobe, HubSpot, NICE Systems, Oracle, IBM, Salesforce

    GCC Customer Experience Management Market Trends

    The GCC Customer Experience Management Market is experiencing substantial growth as a result of the accelerated digital transformation that is occurring throughout the region. Governments in the Gulf Cooperation Council (GCC) are placing a greater emphasis on digital initiatives in order to improve consumer interactions and enhance public services. This transition is driven by the aspiration to establish a more interconnected and efficient service ecosystem, which is consistent with national objectives that prioritize economic diversification and smart city development.

    GCC Customer Experience Management Market Drivers

    Market Segment Insights

    Get more detailed insights about GCC Customer Experience Management Market

    Regional Insights

    Key Players and Competitive Insights

    The GCC Customer Experience Management Market is rapidly evolving, driven by an increasing demand from businesses aiming to enhance their customer interactions and relationships. As organizations within the region recognize the critical importance of customer experience in achieving competitive advantage, a variety of players are emerging to meet this need. The market features a mix of established global leaders and innovative local firms that offer a range of customer experience solutions. This scenario is characterized by constant adaptation to technological advancements, changing consumer preferences, and the need for personalized service.

    Additionally, the shift towards digital transformation is pushing companies to invest in robust customer experience management platforms to leverage data analytics, automation, and customer feedback mechanisms, forming a competitive landscape that seeks to cater to diverse consumer needs while fostering loyalty and satisfaction.Qualtrics has established a prominent presence in the GCC Customer Experience Management Market by providing an advanced platform that enables organizations to gather, analyze, and act on customer feedback efficiently.

    With its focus on experience management, Qualtrics stands out for its ability to integrate various data sources, allowing organizations to create a holistic view of customer sentiment and behavior. The strength of Qualtrics lies in its user-friendly interface and robust analytics capabilities that facilitate the identification of key drivers of customer satisfaction. Furthermore, their commitment to continuous innovation ensures that they remain at the forefront of customer experience trends, equipping businesses in the GCC to respond dynamically to market changes and customer expectations.

    This adaptability and customer-centric approach solidify Qualtrics’ position as a key player in this competitive landscape.SAP has carved out a significant niche in the GCC Customer Experience Management Market with a comprehensive suite of solutions designed to enhance customer interactions and streamline business processes. Key products and services offered by SAP focus on integrating customer experiences across all channels, including marketing, sales, and service, thereby creating a seamless omnichannel approach.

    The company's strengths lie in its ability to leverage advanced analytics, machine learning, and cloud technologies to deliver actionable insights that empower businesses to optimize overall customer engagement. SAP's strong presence in the GCC is underscored by strategic partnerships and collaborations with regional enterprises, which have bolstered their market reach and credibility. Additionally, the company has pursued mergers and acquisitions to enhance its technology offerings and broaden its service scope, allowing it to address the specific needs of businesses in the GCC effectively.

    In this competitive environment, SAP continues to promote innovation and adaptability, establishing itself as a trusted partner for organizations seeking to elevate their customer experience strategies.

    Key Companies in the GCC Customer Experience Management Market market include

    Industry Developments

    The GCC Customer Experience Management Market has recently seen significant activity, particularly with companies such as Qualtrics, SAP, Freshworks, and Salesforce expanding their footprint On July 5–6, 2023, SAP conducted its virtual "Customer Experience Solution Days," during which it demonstrated its CX portfolio, which includes Commerce Cloud, Sales Cloud, Service Cloud, and Customer Data Cloud. The objective of these events was to provide enterprises, including those in the GCC, with the opportunity to enhance and integrate their customer experience capabilities.

    Furthermore, NICE Systems recently reported an increase in demand for its cloud-based solutions, reflecting the growing emphasis on improved customer journeys in the region. The increasing emphasis on customer experience is largely influenced by the GCC government's initiatives to enhance digitalization and improve service quality across industries, which continues to shape the competitive landscape.

    Market Segmentation

    Outlook

    • On-Premises
    • Cloud-Based
    • Hybrid

    Customer Experience Management Market End Use Outlook

    • Retail
    • Healthcare
    • BFSI
    • Telecommunications
    • Travel and Hospitality

    Customer Experience Management Market Technology Outlook

    • Artificial Intelligence
    • Cloud Computing
    • Big Data Analytics
    • Internet of Things
    • Omnichannel Communication

    Customer Experience Management Market Application Outlook

    • Customer Feedback Management
    • Customer Journey Mapping
    • Predictive Analytics
    • Social Media Management
    • Personalization

    Customer Experience Management Market Deployment Mode Outlook

    • On-Premises
    • Cloud-Based
    • Hybrid

    Report Scope

    Report Scope:

    Report Attribute/Metric Source: Details
    MARKET SIZE 2018 180.64(USD Million)
    MARKET SIZE 2024 350.0(USD Million)
    MARKET SIZE 2035 650.0(USD Million)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 5.789% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Million
    KEY COMPANIES PROFILED Qualtrics, SAP, Freshworks, DigitalOcean, Zendesk, ServiceNow, Verint Systems, Intelex, Medallia, Adobe, HubSpot, NICE Systems, Oracle, IBM, Salesforce
    SEGMENTS COVERED Technology, Application, End Use, Deployment Mode
    KEY MARKET OPPORTUNITIES AI-driven analytics integration, Omnichannel communication solutions, Personalization technology adoption, Ethical data management tools, Mobile customer engagement platforms
    KEY MARKET DYNAMICS digital transformation initiatives, rising customer expectations, increasing competition, integration of AI technologies, focus on personalized experiences
    COUNTRIES COVERED GCC

    Market Highlights

    Author
    Garvit Vyas
    Analyst

    Explore the profile of Garvit Vyas, one of our esteemed authors at Market Research Future, and access their expert research contributions in the field of market research and industry analysis

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    FAQs

    What is the expected market size of the GCC Customer Experience Management Market in 2024?

    The expected market size of the GCC Customer Experience Management Market in 2024 is valued at 350.0 USD Million.

    What is the projected market size for the GCC Customer Experience Management Market by 2035?

    By 2035, the projected market size for the GCC Customer Experience Management Market is expected to reach 650.0 USD Million.

    What is the expected CAGR for the GCC Customer Experience Management Market from 2025 to 2035?

    The expected CAGR for the GCC Customer Experience Management Market from 2025 to 2035 is 5.789%.

    Which technology segment is expected to dominate the GCC Customer Experience Management Market in 2024?

    In 2024, the Cloud Computing technology segment is expected to dominate the GCC Customer Experience Management Market with a value of 85.0 USD Million.

    What will be the value of the Artificial Intelligence segment in the GCC Customer Experience Management Market by 2035?

    The value of the Artificial Intelligence segment in the GCC Customer Experience Management Market is projected to reach 130.0 USD Million by 2035.

    Who are the key players in the GCC Customer Experience Management Market?

    Key players in the GCC Customer Experience Management Market include Qualtrics, SAP, Freshworks, Zendesk, and Salesforce among others.

    What is the expected value of the Big Data Analytics segment in 2024 for the GCC Customer Experience Management Market?

    The expected value of the Big Data Analytics segment in 2024 for the GCC Customer Experience Management Market is 60.0 USD Million.

    What challenges might the GCC Customer Experience Management Market face in the upcoming years?

    The GCC Customer Experience Management Market may face challenges such as rapid technological advancements and competition among key players.

    What are the major growth drivers for the GCC Customer Experience Management Market?

    Major growth drivers for the GCC Customer Experience Management Market include increasing demand for enhanced customer service and the adoption of advanced technologies.

    What is the anticipated market size for the Omnichannel Communication segment by 2035?

    The anticipated market size for the Omnichannel Communication segment in the GCC Customer Experience Management Market is projected to be 125.0 USD Million by 2035.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information
    20. Gathering Process
    21. Breakdown of Primary Respondents
    22. Forecasting Model
    23. Market Size Estimation
    24. Bottom-Up Approach
    25. Top-Down Approach
    26. Data Triangulation
    27. Validation
    28. MARKET DYNAMICS
    29. Overview
    30. Drivers
    31. Restraints
    32. Opportunities
    33. MARKET FACTOR ANALYSIS
    34. Value chain Analysis
    35. Porter's Five Forces Analysis
    36. Bargaining Power of Suppliers
    37. Bargaining Power of Buyers
    38. Threat of New Entrants
    39. Threat of Substitutes
    40. Intensity of Rivalry
    41. COVID-19 Impact Analysis
    42. Market Impact Analysis
    43. Regional Impact
    44. Opportunity and Threat Analysis
    45. GCC Customer Experience
    46. Management Market, BY Technology (USD Million)
    47. Artificial Intelligence
    48. Cloud Computing
    49. Big Data Analytics
    50. Internet of Things
    51. Omnichannel Communication
    52. GCC Customer Experience
    53. Management Market, BY Application (USD Million)
    54. Customer Feedback Management
    55. Customer Journey Mapping
    56. Predictive Analytics
    57. Social Media Management
    58. Personalization
    59. GCC Customer Experience
    60. Management Market, BY End Use (USD Million)
    61. Retail
    62. Healthcare
    63. BFSI
    64. Telecommunications
    65. Travel and Hospitality
    66. GCC Customer Experience
    67. Management Market, BY Deployment Mode (USD Million)
    68. On-Premises
    69. Cloud-Based
    70. Hybrid
    71. Competitive Landscape
    72. Overview
    73. Competitive Analysis
    74. Market share Analysis
    75. Major Growth Strategy in the
    76. Customer Experience Management Market
    77. Competitive Benchmarking
    78. Leading Players in Terms of
    79. Number of Developments in the Customer Experience Management Market
    80. Key developments and growth
    81. strategies
    82. New Product Launch/Service Deployment
    83. Merger & Acquisitions
    84. Joint Ventures
    85. Major Players Financial Matrix
    86. Sales and Operating Income
    87. Major Players R&D Expenditure.
    88. Company Profiles
    89. Qualtrics
    90. Financial Overview
    91. Products Offered
    92. Key Developments
    93. SWOT Analysis
    94. Key Strategies
    95. SAP
    96. Financial Overview
    97. Products Offered
    98. Key Developments
    99. SWOT Analysis
    100. Key Strategies
    101. Freshworks
    102. Financial Overview
    103. Products Offered
    104. Key Developments
    105. SWOT Analysis
    106. Key Strategies
    107. DigitalOcean
    108. Financial Overview
    109. Products Offered
    110. Key Developments
    111. SWOT Analysis
    112. Key Strategies
    113. Zendesk
    114. Financial Overview
    115. Products Offered
    116. Key Developments
    117. SWOT Analysis
    118. Key Strategies
    119. ServiceNow
    120. Financial Overview
    121. Products Offered
    122. Key Developments
    123. SWOT Analysis
    124. Key Strategies
    125. Verint Systems
    126. Financial Overview
    127. Products Offered
    128. Key Developments
    129. SWOT Analysis
    130. Key Strategies
    131. Intelex
    132. Financial Overview
    133. Products Offered
    134. Key Developments
    135. SWOT Analysis
    136. Key Strategies
    137. Medallia
    138. Financial Overview
    139. Products Offered
    140. Key Developments
    141. SWOT Analysis
    142. Key Strategies
    143. Adobe
    144. Financial Overview
    145. Products Offered
    146. Key Developments
    147. SWOT Analysis
    148. Key Strategies
    149. HubSpot
    150. Financial Overview
    151. Products Offered
    152. Key Developments
    153. SWOT Analysis
    154. Key Strategies
    155. NICE Systems
    156. Financial Overview
    157. Products Offered
    158. Key Developments
    159. SWOT Analysis
    160. Key Strategies
    161. Oracle
    162. Financial Overview
    163. Products Offered
    164. Key Developments
    165. SWOT Analysis
    166. Key Strategies
    167. IBM
    168. Financial Overview
    169. Products Offered
    170. Key Developments
    171. SWOT Analysis
    172. Key Strategies
    173. Salesforce
    174. Financial Overview
    175. Products Offered
    176. Key Developments
    177. SWOT Analysis
    178. Key Strategies
    179. References
    180. Related Reports
    181. GCC Customer Experience Management
    182. Market SIZE ESTIMATES & FORECAST, BY TECHNOLOGY, 2019-2035 (USD Billions)
    183. GCC Customer Experience Management
    184. Market SIZE ESTIMATES & FORECAST, BY APPLICATION, 2019-2035 (USD Billions)
    185. GCC Customer Experience Management
    186. Market SIZE ESTIMATES & FORECAST, BY END USE, 2019-2035 (USD Billions)
    187. GCC Customer Experience Management
    188. Market SIZE ESTIMATES & FORECAST, BY DEPLOYMENT MODE, 2019-2035 (USD Billions)
    189. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    190. ACQUISITION/PARTNERSHIP
    191. MARKET SYNOPSIS
    192. GCC CUSTOMER EXPERIENCE MANAGEMENT
    193. MARKET ANALYSIS BY TECHNOLOGY
    194. GCC CUSTOMER EXPERIENCE MANAGEMENT MARKET ANALYSIS
    195. BY APPLICATION
    196. GCC CUSTOMER EXPERIENCE MANAGEMENT MARKET ANALYSIS BY END
    197. USE
    198. GCC CUSTOMER EXPERIENCE MANAGEMENT MARKET ANALYSIS BY DEPLOYMENT MODE
    199. KEY BUYING CRITERIA OF CUSTOMER
    200. EXPERIENCE MANAGEMENT MARKET
    201. RESEARCH PROCESS OF MRFR
    202. DRO ANALYSIS OF CUSTOMER EXPERIENCE
    203. MANAGEMENT MARKET
    204. DRIVERS IMPACT ANALYSIS: CUSTOMER EXPERIENCE MANAGEMENT
    205. MARKET
    206. RESTRAINTS IMPACT ANALYSIS: CUSTOMER EXPERIENCE MANAGEMENT MARKET
    207. SUPPLY / VALUE CHAIN: CUSTOMER
    208. EXPERIENCE MANAGEMENT MARKET
    209. CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY TECHNOLOGY,
    210. (% SHARE)
    211. CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY TECHNOLOGY, 2019
    212. TO 2035 (USD Billions)
    213. CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY APPLICATION,
    214. (% SHARE)
    215. CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY APPLICATION,
    216. TO 2035 (USD Billions)
    217. CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY END USE,
    218. (% SHARE)
    219. CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY END USE, 2019
    220. TO 2035 (USD Billions)
    221. CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT
    222. MODE, 2025 (% SHARE)
    223. CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT
    224. MODE, 2019 TO 2035 (USD Billions)
    225. BENCHMARKING OF MAJOR COMPETITORS

    GCC Customer Experience Management Market Segmentation

     

     

     

    • Customer Experience Management Market By Technology (USD Million, 2019-2035)

      • Artificial Intelligence
      • Cloud Computing
      • Big Data Analytics
      • Internet of Things
      • Omnichannel Communication

     

    • Customer Experience Management Market By Application (USD Million, 2019-2035)

      • Customer Feedback Management
      • Customer Journey Mapping
      • Predictive Analytics
      • Social Media Management
      • Personalization

     

    • Customer Experience Management Market By End Use (USD Million, 2019-2035)

      • Retail
      • Healthcare
      • BFSI
      • Telecommunications
      • Travel and Hospitality

     

    • Customer Experience Management Market By Deployment Mode (USD Million, 2019-2035)

      • On-Premises
      • Cloud-Based
      • Hybrid

     

     

     

     

     

     

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