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Frozen Bread Market Research Report: By Bread Type (White, Whole Wheat, Multigrain, Rye, Sourdough, Gluten-Free), By Product Format (Loaves, Rolls, Baguettes, Ciabatta, Croissants), By Packaging Type (Plastic Bags, Plastic Containers, Cardboard Boxes), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retailers, Food Service Outlets), By End-Use (Household Consumption, Commercial Use (e.g., Restaurants, Hotels)) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Fore


ID: MRFR/F-B & N/24545-HCR | 100 Pages | Author: Tejas Chaudhary| November 2024

Frozen Bread Market Overview


As per MRFR analysis, the Frozen Bread Market Size was estimated at 69.73 (USD Billion) in 2022. The Frozen Bread Market Industry is expected to grow from 73.86(USD Billion) in 2023 to 123.8 (USD Billion) by 2032. The Frozen Bread Market CAGR (growth rate) is expected to be around 5.91% during the forecast period (2024 - 2032).


Key Frozen Bread Market Trends Highlighted


The frozen bread market is expanding rapidly as consumer demand for convenience and extended shelf life products increases. Key market drivers include the growing number of working professionals with limited time for meal preparation, the increasing popularity of frozen foods due to their affordability and versatility, and the advancements in freezing and preservation technologies that ensure the maintenance of bread's freshness and quality.


Opportunities for exploration and capture lie in the untapped potential of emerging markets, the development of innovative bread varieties, and the integration of e-commerce platforms for direct-to-consumer sales. Recent market trends include the rise of clean label products, the growing consumer focus on health and well-being, and the increasing demand for gluten-free and allergen-friendly options.


Marketers should prioritize catering to evolving consumer preferences, exploring new distribution channels, and investing in research and development to enhance the quality and variety of frozen bread offerings. By leveraging market drivers and addressing emerging trends, industry players can capitalize on the growth potential and expand their market presence in the years to come.


Frozen Bread Market Overview
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Frozen Bread Market Drivers


Rising Demand for Convenience Foods


The hectic lifestyles of consumers in today's fast-paced world have led to a growing demand for convenience foods. Frozen bread aligns perfectly with this trend, offering consumers an easy and quick meal solution. Its extended shelf life and ease of preparation make it a convenient option for busy individuals and families. The increasing popularity of frozen bread as a convenient food choice is a key driver of the Frozen Bread Market Industry's growth.


Changing Consumer Preferences


Consumers are becoming increasingly health-conscious and are seeking healthier food options. Frozen bread, particularly whole-wheat and multigrain varieties, aligns with this trend as it offers a healthier alternative to traditional white bread. The growing preference for healthier bread options is contributing to the growth of the Frozen Bread Market Industry.


Expansion of Retail and Foodservice Channels


The growth of the Frozen Bread Market Industry is fueled by the expansion of the retail and foodservice channels. With frozen bread being offered in an increasing number of supermarkets, hypermarkets, and convenience stores, it has become easier for consumers to purchase. Furthermore, the usage of frozen bread has gained popularity in many foodservice establishments such as quick-service restaurants and cafes.


Frozen Bread Market Segment Insights


Frozen Bread Market Bread Type Insights


The Frozen Bread Market is segmented by bread type into White, Whole Wheat, Multigrain, Rye, Sourdough, and Gluten-Free. In 2023, the White bread segment accounted for the largest share of the market, with a revenue of USD 7.84 billion. The Whole Wheat segment is expected to witness the fastest growth over the forecast period, with a CAGR of 6.4%. The rising health consciousness among consumers is driving the demand for whole wheat bread. Multigrain bread is also gaining popularity as it offers a variety of nutrients and fiber. The Rye bread segment is expected to grow steadily over the forecast period, with a CAGR of 5.9%.

Sourdough bread is a traditional type of bread that is made with a sourdough starter. It is becoming increasingly popular due to its unique flavor and texture. The Gluten-Free bread segment is expected to witness significant growth over the forecast period, with a CAGR of 7.2%. The increasing prevalence of celiac disease and gluten intolerance is driving the demand for gluten-free bread.


Frozen Bread Market Overview1
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Frozen Bread Market Product Format Insights


The Frozen Bread Market is segmented by product format into loaves, rolls, baguettes, ciabatta, and croissants. Among these, the loaves segment is expected to hold the largest market share in 2023, with a valuation of 32.48 Billion USD. This dominance is attributed to the versatility of loaves, making them suitable for various applications, including sandwiches, croutons, and stuffing. Rolls are anticipated to witness the highest growth rate during the forecast period, owing to their increasing popularity as a convenient and portable snack option.

The rising demand for baguettes in the foodservice industry is projected to drive the segment's growth, while ciabatta and croissants are expected to gain traction due to their unique taste and texture profiles.


Frozen Bread Market Packaging Type Insights


The Frozen Bread Market is segmented based on Packaging Type into Plastic Bags, Plastic Containers, and Cardboard Boxes. Among these, Plastic Bags held the largest market share of 45.6% in 2023 and is expected to continue its dominance during the forecast period. The growth of this segment can be attributed to the increasing demand for convenient and flexible packaging solutions for frozen bread. Plastic Bags are lightweight, cost-effective, and easy to transport, making them a preferred choice for manufacturers and consumers alike. Plastic Containers accounted for a market share of 32.1% in 2023 and are projected to grow at a significant rate in the coming years.

Plastic Containers provide better protection against moisture and contamination, making them suitable for long-term storage of frozen bread. Cardboard Boxes, with a market share of 22.3% in 2023, are expected to witness moderate growth during the forecast period. Cardboard Boxes offer eco-friendly and sustainable packaging solutions, which is driving their popularity among consumers.


Frozen Bread Market Distribution Channel Insights


The distribution channel segment plays a crucial role in the Frozen Bread Market, shaping market growth and revenue generation. Supermarkets/Hypermarkets dominate the market, accounting for a significant share of Frozen Bread Market revenue in 2023. These channels offer a vast selection of frozen bread products, providing convenience and accessibility to consumers. Convenience stores are another key distribution channel, catering to impulse purchases and offering a limited but curated range of frozen bread products. Online retailers have gained traction in recent years, offering doorstep delivery and a wider product assortment.

Food service outlets, including restaurants, cafes, and bakeries, represent a growing segment, utilizing frozen bread products as a cost-effective and efficient solution. Understanding the dynamics of each distribution channel is essential for market players to optimize their distribution strategies and maximize revenue opportunities.


Frozen Bread Market End-Use Insights


The Frozen Bread Market segmentation by End-Use is classified into Household Consumption and Commercial Use (e.g., Restaurants, Hotels). Among these segments, the Household Consumption segment held the largest market share. This can be attributed to the rising demand for convenience foods and the growing popularity of home cooking. The Commercial Use segment is expected to witness a significant CAGR during the forecast period. This growth can be attributed to the increasing number of restaurants, hotels, and other foodservice establishments.

The Frozen Bread Market revenue for the Commercial Use segment is projected to reach USD 10 billion by 2024, growing at a CAGR of 4.5%.


Frozen Bread Market Regional Insights


The Frozen Bread Market is segmented into North America, Europe, APAC, South America, and MEA. Among these regions, North America is expected to hold the largest market share in the coming years. The growth of the frozen bread market in North America can be attributed to the increasing demand for convenience foods and the growing popularity of frozen bread as a breakfast option. Europe is another major market for frozen bread, with a number of leading frozen bread manufacturers based in the region. The APAC region is also expected to experience significant growth in the frozen bread market, driven by the rising disposable incomes and changing lifestyles in countries such as China and India.

South America and MEA are relatively smaller markets for frozen bread, but they are expected to grow steadily in the coming years.


Frozen Bread Market region
Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Frozen Bread Market Key Players And Competitive Insights:


The Frozen Bread Market is highly competitive both in the United States and beyond. Major players in the industry include Bimbo Bakeries USA, ARYZTA, Grupo Bimbo, Flowers Foods, Conagra Brands, and General Mills. The leading players in the Frozen Bread Market are spending considerable amounts of money on R to consolidate their market positions, as this industry is likely to witness considerable growth in the foreseeable future due to the growing demand for convenient foods. In the meantime, it is difficult to imagine a more fitting company that belongs to the Frozen Bread Market than Groupe Bimbo.

Groupe Bimbo is the world’s largest baking company, and its presence in the Frozen Bread Market is similarly significant. The company produces a considerable variety of different products, many of which were already described alongside the products of other notional companies in this report. Among these products are frozen hamburger and hot dog buns and other types of rolls. The company also has a strong brand and distribution networks. An important aspect of Groupe Bimbo’s business model that will ensure the described position in the market is the commitment of the baking company to product innovation, which is the only way to ensure consumers’ use of the products irrelevant of the changing trends. In conclusion, another leading player in the Frozen Bread Market could be Flowers Foods, an American company that produces bread, rolls, and tortilla products.


Key Companies in the Frozen Bread Market Include:




  • Smucker Co.




  • Bridgford Foods Corporation




  • Sara Lee Frozen Bakery




  • Unilever PLC




  • Hostess Brands LLC




  • Tyson Foods, Inc.




  • Aryzta AG




  • PepsiCo, Inc.




  • Otis Spunkmeyer, Inc.




  • Mondelez International, Inc.




  • Grupo Lala S.A.B. de C.V.




  • McCain Foods Limited




  • Grupo Bimbo




  • Nestle S.A.




  • General Mills, Inc.




Frozen Bread Market Industry Developments


The frozen bread market is projected to reach USD 123.8 billion by 2032, exhibiting a CAGR of 5.91% during the forecast period (2024-2032). Increasing demand for convenience foods, coupled with rising disposable income and urbanization, is driving market growth. Moreover, growing popularity of frozen bread products in the foodservice industry is further augmenting market expansion.

Recent developments in the frozen bread market include the launch of innovative products such as gluten-free and low-carb options, catering to evolving consumer preferences. Additionally, strategic partnerships and acquisitions among key players are shaping the competitive landscape, with companies seeking to expand their product portfolios and geographical reach.


Frozen Bread Market Segmentation Insights




  1. Frozen Bread Market Bread Type Outlook




    1. White




    2. Whole Wheat




    3. Multigrain




    4. Rye




    5. Sourdough




    6. Gluten-Free








  1. Frozen Bread Market Product Format Outlook




    1. Loaves




    2. Rolls




    3. Baguettes




    4. Ciabatta




    5. Croissants








  1. Frozen Bread Market Packaging Type Outlook




    1. Plastic Bags




    2. Plastic Containers




    3. Cardboard Boxes








  1. Frozen Bread Market Distribution Channel Outlook




    1. Supermarkets/Hypermarkets




    2. Convenience Stores




    3. Online Retailers




    4. Food Service Outlets








  1. Frozen Bread Market End-Use Outlook




    1. Household Consumption




    2. Commercial Use (e.g., Restaurants, Hotels)








  1. Frozen Bread Market Regional Outlook




    1. North America




    2. Europe




    3. South America




    4. Asia Pacific




    5. Middle East and Africa





Report Attribute/Metric Details
Market Size 2022 69.73(USD Billion)
Market Size 2023 73.86(USD Billion)
Market Size 2032 123.8(USD Billion)
Compound Annual Growth Rate (CAGR) 5.91% (2024 - 2032)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year 2023
Market Forecast Period 2024 - 2032
Historical Data 2019 - 2023
Market Forecast Units USD Billion
Key Companies Profiled Smucker Co. ,Bridgford Foods Corporation ,Sara Lee Frozen Bakery ,Unilever PLC ,Hostess Brands LLC ,Tyson Foods, Inc. ,Aryzta AG ,PepsiCo, Inc. ,Otis Spunkmeyer, Inc. ,Mondelez International, Inc. ,Grupo Lala S.A.B. de C.V. ,McCain Foods Limited ,Grupo Bimbo ,Nestle S.A. ,General Mills, Inc.
Segments Covered Bread Type ,Product Format ,Packaging Type ,Distribution Channel ,End-Use ,Regional
Key Market Opportunities 1 Increasing health consciousness2 Growing demand for convenience foods3 Expansion of retail channels4 Rising disposable income5 Innovation in product offerings
Key Market Dynamics Rising demand for convenience Growing popularity of bakery products Technological advancements in freezing techniques Health concerns associated with bread consumption Increasing urbanization
Countries Covered North America, Europe, APAC, South America, MEA


Frequently Asked Questions (FAQ) :

The Frozen Bread Market is projected to reach 73.86 Billion USD in 2023.

The Frozen Bread Market is projected to grow at a CAGR of 5.91% from 2023 to 2032.

The key factors driving the growth of the Frozen Bread Market include increasing demand for convenience foods, rising disposable incomes, and growing popularity of online food delivery services.

North America is expected to hold the largest market share in the Frozen Bread Market in 2023.

Frozen Bread finds applications in various sectors, including foodservice, retail, and household consumption.

Key competitors in the Frozen Bread Market include Aryzta AG, Grupo Bimbo, and Europastry, S.A.

The COVID-19 pandemic had a significant impact on the Frozen Bread Market, leading to supply chain disruptions and reduced demand from the foodservice sector.

Emerging trends in the Frozen Bread Market include the growing popularity of clean-label products, the increasing demand for gluten-free and vegan options, and the rise of e-commerce platforms.

Challenges faced by the Frozen Bread Market include intense competition, fluctuating raw material prices, and stringent food safety regulations.

The future outlook for the Frozen Bread Market is positive, with projected growth driven by increasing demand for convenience foods and rising disposable incomes.

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